Zero to Millions: How To Launch A Kickstarter In 2024
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- เผยแพร่เมื่อ 14 ก.ค. 2024
- This is the most complete "how to launch a Kickstarter" video on TH-cam. You'll learn our entire Kickstarter marketing strategy in 17 easy to follow steps.... So you can have a succesful Kickstarter launch this year.
Here is what we’ll cover in this video:
00:00 Introduction
00:42 Step 1: Positioning Your Product
04:46 Step 2: Capturing Product Imagery
06:58 Step 3: Building a Reservation Funnel
09:09 Step 4: Setting Up Your Email Marketing
12:44 Step 5: Driving Traffic With Meta Ads
15:03 Step 6: Building Your Campaign Page
17:03 Step 7: Creating Your Campaign Video
18:51 Step 8: Choosing Rewards & Pricing
23:13 Step 9: Setting Your Funding Goal
25:41 Step 10: Choosing Your Launch Date
28:45 Step 11: Launching (And Getting Funded)
30:15 Step 12: Driving Traffic With Meta Ads (Part 2)
32:40 Step 13: Using PR & Influencer Marketing
36:24 Step 14: Boosting Your Campaign
38:33 Step 15: Finishing Your Campaign Strong
40:05 Step 16: Setting Up Late Pledges
41:50 Step 17: Using a Pledge Manager
-- RESOURCES --
► Learn more about LaunchKit: www.launchboom.com/launchkit/
► Get my book, Crowdfunded: amzn.to/47SK34K
► Download a free audiobook version of Crowdfunded: bit.ly/48PXBiB
► Talk to a Crowdfunding Expert: bit.ly/launchboom-chat
-- SUBSCRIBE --
► Don't forget to subscribe to LaunchBoom: bit.ly/3sDs0kl
Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones.
Lastly, if you want to chat about your launch, just click here 👉 bit.ly/launchboom-chat
Mark,
Your advice is always top-notch. You're truly a kind and generous person. I wasn't able to get my project off the ground with you last year, but I'm hoping we can collaborate this time around. I also have a question: could you share some examples of projects that were contracted with you but didn't pan out? What were the reasons behind their failures?
Absolutely great value, but I would add product development to this because most projects fail because it’s just a substandard design or execution
Really good point! I'm going to look into making more content around that exact topic.
@@launchboom_officiallet me know if you wanna collaborate on that. I can help
Great video presentation providing the perfect product launch template
🙌
This is a really solid video with a great overview of what it takes to launch a product and business successfully on Kickstarter. Good work Launchboom team!
Hey Julio, long time no talk! Great to see you in the TH-cam comments and thanks for kind words!
Mark, thank you so much for creating such a data-driven and comprehensive Kickstarter video. Your inclusion of case studies and personal insights was incredibly valuable and greatly appreciated. The clarity and depth of your analysis truly sets your video apart as an essential resource for anyone interested in Kickstarter or even anyone interested to step up their sales, marketing and business acumen.
You're very very welcome!
This was packed with such great info! Gonna bookmark this and come back to it frequently when I don't feel like opening up the Crowdfunded book.
I was hoping it would be a good companion to the book!
Incredible Video, action packed! 🤓👊
👊
Arggh jeez I wish you put this up last week, I just sent out a newsletter for the first (and last) time😅
No worries! I'd just ease up at this point until you are leading into your launch week.
Can't believe this video is free. Awesome.
♥️
This was an incredibly valuable video! Thank you for going through all this in an easy-to-understand way.
You’re very welcome!
Excellent video, thanks so much for sharing this Mark!
Of course! Glad you're liking it!
Terrific stuff. Many thanks. ... I'm launching a comedy book (and not a tech product) in March 2025. Do you think Kickstarter could be relevant for a laugh-out-loud product made from dead trees?
Lots of non-tech products launch on Kickstarter, so it's worth exploring for your product. I recommend doing some research on campaigns in the publishing categories to get a better idea of the potential!
How long should the kickstarter campaign run for after launching? Is there a best practice for number of days?
I recommend 30 days. The beginning and end of the campaign is when typically the most funding / day comes in, so 30 days is a nice middle ground where a large percentage of the campaign happens within the first and last week.
Insane value!
🙌
Can you limit sales due to production constraints? If I build it myself, I can only produce so many in a given month. Also, is there a delivery date limit as to how late the product should be shipped?
You can limit the sales by making all the rewards “unavailable” on the campaign once you reach your goal. There isn’t a delivery date limit but most ship within 1 year
My product is a digital product. I don't know when will I need to upload the product. Is it before I launch, on launch date, or after I launch?
After the launch!
Looking to team up for one of my new prototypes. Just curious as to what is the total marketing budget as % of the kickstarter raise generally... and other costs.
Usually 10-15% of whatever is raised goes into advertising
Are there any alternatives to meta ads? Have you found any ‘free’ marketing avenues to get pre launch sign ups.
Sure! Probably the one that is most proven would be building an organic social following. Now, I don't think it's that easy to do and typically takes a lot of time, but there's lots of examples of people doing this. For example, a creator we recently worked with spent a lot of time building a social following (www.youtube.com/@Nomads.Nation)
I need all the help I can get
I am working on making a book with some illustrations like a Japanese light novel
Hope this video helps out!
Awesome video, Mark. This will be required viewing for my students.
Thanks Jack! Love to hear that
What kind of jraphics do you use in the jiffs? 😂 #hardG
Anything better shown through motion or interaction!
How can you tell you where your email users are from?
There are a few different ways. For example, if you are using Facebook ads to drive most of your traffic, Facebook will tell you which countries are signing up for your email list.
The Videos was very informative. And made me intersted in working with you I have contacted you threw the form on your website and hope to hear from you soon
That's great! Looking forward to learning about your product