How podcasts became so popular

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  • เผยแพร่เมื่อ 18 ก.ค. 2019
  • Podcasts are a growing business. One study estimates that podcasting revenue is expected to reach $1 billion by 2020, yet, it seems like everybody already has a podcast. In this episode of The Big Picture, reporter Ashley Carman explains why podcasting has grown so quickly and why everyone has a podcast now.
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ความคิดเห็น • 358

  • @TheVerge
    @TheVerge  5 ปีที่แล้ว +157

    What’s your all-time favorite podcast?

    • @ChintamaniHelekar
      @ChintamaniHelekar 5 ปีที่แล้ว +33

      replyall

    • @patricksproll6750
      @patricksproll6750 5 ปีที่แล้ว +20

      That one about boats and armadas... I think it’s called Vergecast

    • @LoneWolf6063
      @LoneWolf6063 5 ปีที่แล้ว

      @UCi-6CHVziy0QXKRX77x2SPg then u r mad

    • @anthonyt425
      @anthonyt425 5 ปีที่แล้ว +4

      Gary Vee is my personal favorite.

    • @matthewbarrowes8937
      @matthewbarrowes8937 5 ปีที่แล้ว +22

      99% Invisible

  • @vikasdp3188
    @vikasdp3188 5 ปีที่แล้ว +581

    Surprised to see the word “Podcast” wasn’t patented by Apple.

    • @MickyAvStickyHands
      @MickyAvStickyHands 5 ปีที่แล้ว +5

      Is that a fact? Are we sure Apple isn't being paid royalties from streaming providers?

    • @MahlenMorris
      @MahlenMorris 5 ปีที่แล้ว +30

      The term and the technology predate Apple's explicit support for them. People bicker a bit about who did it first, but no one credits Apple with the invention or name..

    • @EriqT
      @EriqT 5 ปีที่แล้ว +12

      Well despite what Jobs implied there, Apple apparently weren't the ones who originally came up with the term, at least according to Wikipedia.

    • @alinayossimouse
      @alinayossimouse 5 ปีที่แล้ว +13

      I was there in the beginning days of podcasts and other people coined the name before Apple started embracing it. We used to have a host of programs we used to download episodes before iTunes started supporting it.

    • @muddi900
      @muddi900 5 ปีที่แล้ว

      There was a rumour that Apple would trademark it around 15 years ago

  • @Lanz1964
    @Lanz1964 5 ปีที่แล้ว +543

    Wooow that fact about Apple introducing Podcast was completely new to me! :O

    • @nDVw
      @nDVw 5 ปีที่แล้ว +75

      The the fact the Podcast is iPod + broadcasting is even more fascinating!

    • @Comedy4cast
      @Comedy4cast 5 ปีที่แล้ว +55

      They didn't. They already existed as their own thing, created outside of anything to do with Apple.. Apple simply added them to iTunes in June of 2005. In fact, the idea of calling them "podcasts" was hotly debated by content creators at the time, as they felt it made it sound like something people could only listen to on an iPod (loaded as separate files prior to iTunes), even though people were listening on all sorts of devices. But the name stuck.

    • @rokch1ck
      @rokch1ck 5 ปีที่แล้ว +3

      I listened to my first podcast cause of Apple. It's how I got alllll of my house music before soundcloud.

    • @smersh007
      @smersh007 5 ปีที่แล้ว +7

      @@Comedy4cast Leo Laporte kept trying to use the term Netcast I remember.

    • @Comedy4cast
      @Comedy4cast 5 ปีที่แล้ว +4

      @@smersh007 Correct. In fact, you can still here the phrase "Netcasts you love, from people you trust." at the beginning of each of the shows on his TWIT network.

  • @daikucoffee5316
    @daikucoffee5316 5 ปีที่แล้ว +110

    Jamie pull up that verge video about podcasts.

    • @thisisajaym
      @thisisajaym 5 ปีที่แล้ว +2

      i was looking at the comments for a JRE reference

  • @CuriosityCulture
    @CuriosityCulture 5 ปีที่แล้ว +181

    I want Podcasts to have a comment section... that would be cool.

    • @spicecaptain7279
      @spicecaptain7279 5 ปีที่แล้ว +3

      Soundcloud has

    • @CuriosityCulture
      @CuriosityCulture 5 ปีที่แล้ว +19

      Spice Captain true, but I feel like most people use iTunes or Spotify to consume podcasts though

    • @_TbT_
      @_TbT_ 5 ปีที่แล้ว +5

      you mean “TH-cam or Twitter cesspool” cool?

    • @bruhmode3041
      @bruhmode3041 5 ปีที่แล้ว +3

      @@CuriosityCulture castbox is your solution

    • @karthikgarimella2131
      @karthikgarimella2131 5 ปีที่แล้ว

      @@bruhmode3041 not many interactions in castbox

  • @TheGreatCooLite
    @TheGreatCooLite 5 ปีที่แล้ว +141

    3 Words:
    Super Easy Content.

  • @Byte_J
    @Byte_J 5 ปีที่แล้ว +20

    Podcasting predated the Jobs announcement referenced in the video. Adding podcasting support to iTunes did a ton to popularize it, but there were several popular podcasting clients before iTunes.

  • @KarlRock
    @KarlRock 5 ปีที่แล้ว +12

    Listened to one podcast in my entire life. Prefer video.

  • @MeisterYodarkus
    @MeisterYodarkus 5 ปีที่แล้ว +11

    I am really missing the time when podcast weren't all about money. No ads, no exclusivity on a platform. Just some people talking about stuff. Many podcasters even had time for their fans because there were relatively few listeners compared to today.

    • @Baxtexx
      @Baxtexx 5 ปีที่แล้ว +3

      There are a lot of those still around, just more difficult to find. It's the same in the game and movie business, indie is great but difficult to find.

    • @MeisterYodarkus
      @MeisterYodarkus 5 ปีที่แล้ว

      @@Baxtexx I know, I am still listening to a couple of them. For the vast majority it's just going downhill unfortunately.

    • @bruhmode3041
      @bruhmode3041 5 ปีที่แล้ว

      @@MeisterYodarkus I fell you, I have this one TH-cam guy who's discord isn't some crushed place, he replies and even talks about his videos later if someone couldn't get it, it's not same as podcast but less content people to talk to who really think of you as some audience instead of money making machine

  • @absalomherreraramirez3105
    @absalomherreraramirez3105 5 ปีที่แล้ว +45

    The beginning of the end of podcasts has begun. RIP.

    • @sayakdas4159
      @sayakdas4159 5 ปีที่แล้ว

      For horror, there's NoSleep Podcast.

  • @saurabh3751
    @saurabh3751 5 ปีที่แล้ว +48

    This video could be a podcast and would make no difference. The video literally shoes nothing helpful. Exactly why podcasts are so popular today!

  • @d11ita
    @d11ita 5 ปีที่แล้ว +7

    I listen to podcasts of my favourite radio stations when I drive, sometimes also when I clean the house. I discovered podcast when I bought my first Mac, thanks to iTunes.

  • @BuggsOp
    @BuggsOp 5 ปีที่แล้ว +23

    I used to see the podcast app on my Ipod touch and thought it was for old people now i binge listen one everyday

    • @maximiIiaan
      @maximiIiaan 5 ปีที่แล้ว +2

      Wouldn't binge listening mean you listen to at least multiple a day 🤔

  • @samproi
    @samproi 5 ปีที่แล้ว +7

    Great episode, very interesting and informative 👍

  • @JoelGetzhasauselessurl
    @JoelGetzhasauselessurl 5 ปีที่แล้ว +7

    I'll grant you that Apple was early to podcasting, but some of us remember listening to Adam Curry's Daily Source Code before you could download them on itunes.

    • @natehaas1346
      @natehaas1346 หลายเดือนก่อน

      Hey man that's cool! I'm writing a research essay on podcasts, can I call you up and chat about that for a minute?

  • @Elonfuckingmusk
    @Elonfuckingmusk 5 ปีที่แล้ว +80

    How can you make a video about podcasts without mentioning JRE?

    • @KAIZENTECHNOLOGIES
      @KAIZENTECHNOLOGIES 4 ปีที่แล้ว +2

      The level of disrespect

    • @randomdude9135
      @randomdude9135 4 ปีที่แล้ว +2

      Ikr I was waiting for them to mention Joe

    • @Raao1
      @Raao1 4 ปีที่แล้ว +1

      Or Tom Green

    • @SKSPORTS2002
      @SKSPORTS2002 3 ปีที่แล้ว

      Casuals

    • @j.w456
      @j.w456 หลายเดือนก่อน

      Who is JRE?

  • @zainy2brany
    @zainy2brany 5 ปีที่แล้ว +46

    Joe “DMT” Rogan will always be the GOAT

  • @JSmith73
    @JSmith73 5 ปีที่แล้ว

    Kudos for bringing this in at 5:04, very well scripted and edited with no fluff.

  • @TechWithBrett
    @TechWithBrett 5 ปีที่แล้ว +9

    Google Podcasts moved to a search based version of Podcasting by episode and it really is the best thing since Podcasting was released.

  • @fuadfusm
    @fuadfusm ปีที่แล้ว +1

    This is a very knowledgeable video. Thanks for uploading it on TH-cam. I've leaned a lot about podcast from this video. :)

  • @moltenpants
    @moltenpants 5 ปีที่แล้ว +5

    Shows laptop in video's beginning just to close it

  • @YashBhatt
    @YashBhatt 5 ปีที่แล้ว +4

    My question is why doesn't everyone has a podcast still ? There are so many voices that I would love to listen to (like Zack from JerryRigEverything, Rebecca from WatchMojo, Morgan Freeman) for hours and there are so many content creators that mostly does TH-cam videos they research and gives us the information as shortly as possible. But sometimes I want the longer and deeper version of that information that's when podcast comes to rescue.

  • @OmerMan992
    @OmerMan992 5 ปีที่แล้ว

    Great video 👍 I really was wondering about that.. Thanks!

  • @TheGamingCirclePodcast
    @TheGamingCirclePodcast 5 ปีที่แล้ว +2

    LOL! I love that ending...

  • @mihnealazar7039
    @mihnealazar7039 5 ปีที่แล้ว +1

    why only 1080p?

  • @Frugaltail
    @Frugaltail 5 ปีที่แล้ว +14

    Podcasting is getting destroyed by advertising - once it’s been pillaged there will be a new format that hits the mainstream.

    • @Katzelle3
      @Katzelle3 3 ปีที่แล้ว

      Ah, yes. Another audio format that is somehow even more decentralized and accessible. How would that even work? Also, the ads are skippable so who cares?

  • @mrteaman
    @mrteaman 5 ปีที่แล้ว +3

    The serial music gives me goosebumps. However, stuff you should know is the best podcast.

  • @khalilnaji9605
    @khalilnaji9605 2 ปีที่แล้ว

    This video was very informative. Thank you so much.

  • @ahmadaburahma9756
    @ahmadaburahma9756 5 ปีที่แล้ว +3

    0:41 nostalgia
    Steve 😭

  • @firstperson3278
    @firstperson3278 5 ปีที่แล้ว

    Very true, i was also thinking why now this topic

  • @pnwmeditations
    @pnwmeditations 5 ปีที่แล้ว +2

    Another big variable in this: it's content that can be consumed while doing other tasks, in ways that TV, print, etc. can't.

  • @flutterflowexpert
    @flutterflowexpert 5 ปีที่แล้ว

    I made a podcast in 2007 till 2014, this video inspire me to awake my podcast again. :)

  • @enlasrado1
    @enlasrado1 5 ปีที่แล้ว +1

    I heard about the term podcast a while ago n seen it on the large ipad as well back in the day. But I actually started by listening to Joe Rogan. Came across clips on youtube which convinced me to listen to the whole thing. It's not scripted and the guests are often cool n it's honest like listening to friends. I even sometime chk out some really old episodes

  • @khandarwilliam5439
    @khandarwilliam5439 5 ปีที่แล้ว

    Also streaming subscriptions

  • @Farosty
    @Farosty 5 ปีที่แล้ว +7

    This was awesome! Listen to Strange Flavors, a podcast where strangers are invited from all walks of life to talk about the experiences that make them who they are :) it’s fun and hilarious

  • @natekennedy1668
    @natekennedy1668 5 ปีที่แล้ว +10

    Sure everyone has a podcast but theirs only one experience

  • @twn2rbo
    @twn2rbo ปีที่แล้ว +1

    Imagine where Apple would be if Steve was still here

  • @parthchauhan38
    @parthchauhan38 5 ปีที่แล้ว

    wait! so this video had an ad in it ?

  • @ChuitoYT
    @ChuitoYT 5 ปีที่แล้ว +3

    2020| 1 hour Podcast = 30 minutes of Ads

  • @chickenphat730
    @chickenphat730 5 ปีที่แล้ว +7

    The top Podcasts I listen too:
    1. Ear Biscuits
    2. Tailosive Tech Podcast
    3. Mostly Nitpicking
    4. Lew Later
    5. Tailosive Talks Podcast
    6. Bacon and Eggs: A Movie Lovers Podcast
    Idk if the numbers are a ranking or not. I like all of them tho.

  • @TheDarster14
    @TheDarster14 5 หลายเดือนก่อน +1

    Excellent video.

  • @norms_mv
    @norms_mv 5 ปีที่แล้ว

    Hi Ashley, when are u going to post another video...in the Making?? That's the best!!!

  • @angelramos1884
    @angelramos1884 5 ปีที่แล้ว

    I started listening podcasts since I bought my iPhone XR and I like it. when I had Android never see an app like this free .

  • @DmitriyOleynik
    @DmitriyOleynik 5 ปีที่แล้ว

    Hodinkee radio is super awesome, never miss an episode!

  • @Busterblade20
    @Busterblade20 5 ปีที่แล้ว

    I really loved that shameless plug at the end HAHAHAHA

  • @tongobongo5306
    @tongobongo5306 4 ปีที่แล้ว +1

    I was listening to podcasts since the original Ricky Gervais show on iTunes..in 2006

  • @Szellah7
    @Szellah7 5 ปีที่แล้ว

    when you hear "new podcast arrived at 2014 that changed everything" and you start hearing weekly planet pod theme song.

  • @masham3455
    @masham3455 5 ปีที่แล้ว

    Why you changed the title of the video?

  • @seancarstens1211
    @seancarstens1211 5 ปีที่แล้ว

    I actually love your podcast

  • @AbhigyanKhargharia24
    @AbhigyanKhargharia24 5 ปีที่แล้ว +1

    I haven't played the video yet
    I recently started listening to various podcasts after I downloaded the google podcasts app. And I thought, 'Maybe I'll tweet/DM Verge why Podcasts are trending nowadays'
    5 days later, here's this video.

  • @happily_blue
    @happily_blue หลายเดือนก่อน

    0:30 predicted my pet peeve of modern youtube. why are everyone's mics in frame???

  • @billgregory33
    @billgregory33 5 ปีที่แล้ว +7

    I paused the Vergecast to watch this video.

  • @antifaceo
    @antifaceo 5 ปีที่แล้ว

    Shout to the Reply All sample

  • @DominicGo
    @DominicGo 5 ปีที่แล้ว +23

    I didn’t know that podcasting was an apple thing omg

    • @glipk
      @glipk 4 ปีที่แล้ว

      Everything is nowadays

  • @mrdeen9084
    @mrdeen9084 5 ปีที่แล้ว

    this is nice

  • @smersh007
    @smersh007 5 ปีที่แล้ว +6

    Why was Adam Curry the "Podfather" not mentioned

  • @vvp1002
    @vvp1002 5 ปีที่แล้ว

    What podcast is?

    • @vvp1002
      @vvp1002 5 ปีที่แล้ว

      @@ecmhands and where they are to find?

  • @harisriram98
    @harisriram98 5 ปีที่แล้ว +1

    Its basically TH-cam for audio! But here TH-cam could be anything (mostly Spotify ).

  • @lydoudou
    @lydoudou 5 ปีที่แล้ว

    talking about podcast, does anyone have good podcasts to suggest to me ?
    i need something to listen to but i can't find anything interesting

    • @decdeclanlan
      @decdeclanlan 5 ปีที่แล้ว

      Lydoudou Here’s a bunch of shows I like. 13 Minutes to the Moon (this one is IMO the best podcast telling a story ever made). Vergecast. Story Break. Giant Bombcast and Giant Beastcast. Slow Burn. Caliphate. Why’d You Push That Button. 99 Percent Invisible. Casefile. Ear Hustle. White Lies. Hardcore History (specifically Blueprint for Armageddon). Recode Media.

    • @lydoudou
      @lydoudou 5 ปีที่แล้ว

      @@decdeclanlan Thank you very much!

  • @DaleFairless
    @DaleFairless 5 ปีที่แล้ว

    The Ricky Gervais podcast was my first and fav podcast - true crime pods are far too addictive too.

  • @ramchirapuram7852
    @ramchirapuram7852 3 ปีที่แล้ว +1

    Check out Think(A)Loud podcast
    Available on platforms including youtube

  • @JacobAndJamal
    @JacobAndJamal ปีที่แล้ว

    I started listening to tech podcast in early 2000s , Leo Laporte, This week in tech, Macbreak, etc . Then years later talking heads like Joe Rogan and Adam Corella (neither who I still listen to) . But it’s interesting to see podcasting go from people asking “what’s that ?!” “Who would listen to that ?!” To everyone and their grandma starting a podcast .😂

  • @itcamefromabox
    @itcamefromabox 5 ปีที่แล้ว +1

    It's ham radio. And there's something very awesome about that.

  • @glorious_help
    @glorious_help 5 ปีที่แล้ว

    4:43 NOBODY I GUESS

  • @indoorda
    @indoorda 5 ปีที่แล้ว +2

    I love the new zoom out effect for The Big Picture moment

  • @MrHaydnSir
    @MrHaydnSir 5 ปีที่แล้ว

    The Rooster Teeth Podcast - the all time best !
    ..formerly The Drunk Tank

  • @Aemyn
    @Aemyn 5 ปีที่แล้ว +5

    I do love The Verge, but I'm disappointed this didn't scratch past the surface layer, like coverage of other topics has.
    So many overviews of why there are this many podcasts completely subverts the human element that drives all the banter-based shows, or even the more heavily-produced/narrative indie projects. Noone is baffled at the idea of people enjoying making music together, or posting clips online without expecting a reward, people like to create. If the vast majority of podcasts are unsponsored talkshows between friends, it's because of enjoyment, connectivity, and creating a unique space to talk about what you love.
    The real story is how this is enabling diverse voices to create media that represents them and their experiences, and maybe how Spotify and others in the podcast space have the power to make it even more accessible.

  • @djwavepad420
    @djwavepad420 5 ปีที่แล้ว +1

    I think more people know about podcast because of Adam Carolla he had the most successful podcast ever and then Joe Rogan people like him are the reason people are podcasting to the day because I Joe Rogan said. All you need is a way to record audio and send it out to the world I would say if there was no Adam Carolla or Joe Rogan doing podcast podcast wouldn't be big like they are

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 5 ปีที่แล้ว +1

    I already knew podcasts were related to iPods. It is just obvious. I would have been surprised if it was not the case.

  • @kimberlyyusay2550
    @kimberlyyusay2550 5 ปีที่แล้ว

    Hi. You're awesome.

  • @clsmcdonalds
    @clsmcdonalds 5 ปีที่แล้ว

    I love her missing acrylic

  • @devnulleee1987
    @devnulleee1987 5 ปีที่แล้ว +1

    Shout out to @jrepodcast

  • @reysustaita
    @reysustaita 5 ปีที่แล้ว

    Tanis

  • @badoorenc6598
    @badoorenc6598 5 ปีที่แล้ว

    Cool

  • @PersiaDVlogs
    @PersiaDVlogs 5 ปีที่แล้ว

    But i dont have podcast

  • @sirdaniel1380
    @sirdaniel1380 5 ปีที่แล้ว

    😊

  • @CoinOpTV
    @CoinOpTV 5 ปีที่แล้ว +1

    iPodcast

  • @rautenbruder1426
    @rautenbruder1426 2 ปีที่แล้ว

    There where a time without corona holy 2019

  • @koraytugay
    @koraytugay 5 ปีที่แล้ว

    4:32

  • @dangelo2728
    @dangelo2728 5 ปีที่แล้ว

    Shaq podcast is underrated.

  • @alekseysoldatenkov5675
    @alekseysoldatenkov5675 5 ปีที่แล้ว

    Lmao, I see the Podcast "subscribe" button is broken for everyone.

  • @JobinFrost
    @JobinFrost 5 ปีที่แล้ว +2

    Best Android app for podcast?

    • @sarthak.shrivastava
      @sarthak.shrivastava 5 ปีที่แล้ว +2

      I like Google podcasts it serves me well.

    • @spaminbox
      @spaminbox 5 ปีที่แล้ว +6

      pocket casts all the way.

  • @kevingebhard23
    @kevingebhard23 4 ปีที่แล้ว

    Wow, missed a lot of info on this video. First apple didn't coined the term Ben Hammersley. Also missed some of the big players to run with it. This is a great opinion piece. People go research more.

  • @JanybekMukashov
    @JanybekMukashov 3 ปีที่แล้ว

    ❤❤❤

  • @fauzanharahap1642
    @fauzanharahap1642 5 ปีที่แล้ว

    "I have a podcast too" - Ashley

  • @arbazsayed
    @arbazsayed 5 ปีที่แล้ว +1

    Ashley just wanted to promote her podcast.....😂

  • @AfnanHussain
    @AfnanHussain 5 ปีที่แล้ว

    I don't have podcast.

  • @thiboroelandt4784
    @thiboroelandt4784 5 ปีที่แล้ว

    Paul? Promocode

  • @AyyeBC
    @AyyeBC 4 ปีที่แล้ว

    Do you need a guest on your podcast ?

  • @pandat07
    @pandat07 ปีที่แล้ว

    podcast is radio with video

  • @isaacpaolino718
    @isaacpaolino718 5 ปีที่แล้ว

    I have a podcast too called tech popo. This is an easy way to make money.

  • @Shackleford_Rusty
    @Shackleford_Rusty 4 ปีที่แล้ว

    Most of the podcasts I used to listen to are gone, since they predate apples announcement.

  • @dohkodjogodwinpositive5333
    @dohkodjogodwinpositive5333 2 ปีที่แล้ว

    I like it

  • @axreyify
    @axreyify 5 ปีที่แล้ว

    They should have nodded to Adam Curry, the Podfather and awesome former MTV VJ

  • @migzcuad
    @migzcuad 5 ปีที่แล้ว +1

    finally someone with correct grammar, "link below" instead of the popular "link down below" thanks Ashley!

  • @zebedeetotty
    @zebedeetotty 4 ปีที่แล้ว

    The YoGPoD was the first podcast i listened to back in mid 2010 when i was 10, idk wtf serial is

  • @f11bot
    @f11bot 2 ปีที่แล้ว

    Welp, this is still happening 😂

  • @DominicGo
    @DominicGo 5 ปีที่แล้ว +5

    You forgot to advertise a grocery delivery service and/or a mattress/pillow

  • @johanneszwilling
    @johanneszwilling 5 ปีที่แล้ว

    Obviously great quality since, you know,...it's The Verge!
    You could get even better if you would provide context to all the numbers you just mentioned! "Half a Billion Dollars in Revenue...." Great! Compares to everything relevant and related here,... how exactly??? We don't know, but if it's spelled in Billions it must be a lot.... :(

  • @jsebastianmunch
    @jsebastianmunch 5 ปีที่แล้ว +7

    Spotify ruins Podcasts. They are commercializing them, making them exclusive and are just buying their competition - I switched to Apple Music because Spotify became what they
    sought to destroy.