Why Italian football has no money
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- เผยแพร่เมื่อ 21 ก.ย. 2024
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Clubs in Serie A are struggling to spend money. In January 2023 transfer window when the Premier League spent a combined total of 800m Euros, Serie A spent just 33m.
But why? What is holding Italian clubs back from competing with their European counterparts? What are the main revenue streams, and why aren’t they fruitful?
James Horncastle writes, Henry Cooke illustrates.
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#SerieA
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Been living in Italy the past two months. Maybe not for some fans, but it's been so refreshing to follow this league without outrageous price tags being thrown around like in the Premier League and still having amazing atmospheres at games.
Why does lower transfer fees increase your enjoyment?
Serie A attendance this season is 75% of capacity. That's not hugely impressive. Systematic atmosphere, not anecdotes.
Then you are gonna love the Azerbadjani league!
@@danielwebb8402 It's just reflective that games can still gather big crowds without big names getting signed. I'd take lower quality football but with better atmospheres than most Prem games, but maybe that's just me!
@@NostalgiNorden Neftçi till i die mate
@George T Ware
Lower attendance
Is reflective of big crowds?
I can't cope with that level of maths ability.
The Serie A was the best league in Europe in 1993-95. As someone living in Africa, I will say the Serie A did not build on its popularity to push its marketing into the African market in those years. In Nigeria, the transfer of Kanu Nwankwo from Inter to Arsenal and the circumstances around it really caused local animosity against Italian football and sparked off interest in the EPL. The EPL saw this opportunity and began to make huge inroads into the African market via aggressive marketing. When Didier Drogba and other African players arrived in England, it was game, set and match. Italian football's appeal in Africa has not recovered since despite a renaissance in the Serie A. Why Nigerians are even starting to watch the Serie A with some renewed interest is because of Victor Osimhen. In his current form, it is only a matter of time before some bid-spending EPL club comes calling.
Really interesting insight!
Didn't Inter at least diagnose his heart condition that led to his life saving heart surgery and basically saved his career, when medicals at Ajax did not even detect it? THAT is why his Inter career never really took off, because he was out for so long recovering.
@@Mad_Intellect Medical history is confidential. Inter went public with it and as a gold medal winner in the Atlanta Olympics, the way the publicity was handled by Inter nearly destroyed Kanu's career. The Nigerian government paid for the surgery, not Inter. There is a regulation in Italian football that makes it impossible to continue a career once diagnosed. That's why Christian Eriksen left to Brentford and now Man Utd as the door was closed to a continuance of his career in Italy.
@@enod9746 Clubs always release info about the reasons for player unavailability especially because of injury/medical reasons, that's normal. Also, that rule is for all Italian sports (athletes in Italy) not just football, and it was in effect before he went to play in Italy. Absolutely no malice involved, Moratti publicly stood by him as well. Sometimes in life people are just unfortunate.
The fact that Ajax didn't diagnose it could have ended his life, he's lucky he went to Inter after the Olympics.
osimhen na sabi boy
Serie A has truly fallen on hard times. There was a time where AC Milan had a great Dutch trio, Inter had a great German trio, Napoli had Maradona, Juventus had Platini, even clubs like Udinese had Zico and Roma had Rudi Voller. Now, I can see their clubs signing players from Nepal or North Korea based on their budgets.
In my opinion it's on its way to becoming a feeder league like the Dutch and Portuguese leagues, which is a shame, but they've been plagued by too many financial difficulties
the thing is, I feel like the league is in better health than when juve went to two CL finals. Like the video said, Napoli will be the 4th team in 4 years to win it this year. Next season I see Napoli, Inter, Milan and juve (unless they get relegated) fighting it out
I find it shocking that a league that once had foreign talent such as Careca, Maradona, Platini, Enzo Scifo, Zico, David Platt, Paulo Fonseca, Faustino Aspirilla, the Dutch trio (Gullit, van Basten and Rijkaard), Marcelo Salas, Claudio Lopez, Fernando Cuoto, Luis Figo and Hernan Crespo, is now recruiting players from lower-level leagues. It is shocking.
@@enod9746 Don't forget Seedorf
@@lhb873 How could I have forgotten Clarence Seedorf, the midfield maestro himself? Thanks for reminding me. I did not even remember Rui Costa.
Ever since Juventus domination ended Serie A has been very entertaining and competitive......Napoli winning this yr will make 4 different champion's in 4yrs and in UCL 3 Italian teams in quarter finals
A gap of 18 points is entertaining and competitive?
@@manucr9183 theres 3 other seasons when the title race was incredibly close, evern the "best" leagues will have seasons when theres a large gap in the title race
@@manucr9183 the gap is entertaining because it's never happened with Napoli before. It's a "once in a lifetime" event for the team, let them be happy
@@manucr9183 It generally is competitive. This is a one off.
@@manucr9183 race for top 4 is entertaining
The authentic voice of Tifo. Both calming to the ear and educational.
Such buttery commentary, can't get enough
this, and Kurzgesagt also have calming voice too.
Joe Devine baby
My favourite internet voiceover 😂
And utterly insane
The soothing voice is back 😅😅
Last one was bad
Yea the other guy, no offense, just isn’t as good
Yeah.. even if it’s a very controversial topic.. he says it in such a smooth voice.. 😭
It's a Devine voice
@@tredaviousbowser7931 thank god I’m glad other people agree that guy was awful
Many Serie A clubs are managed poorly, and there is corruption and other issues in Italy.
But I would argue the premier league is a bigger problem for the sport. When entire middle east countries back clubs with seemingly endless money in a muddy intransparent fashion I think it hurts the sport.
Issue is that you cannot blame prem clubs for being bought. The middle eastern businessmen just see premier league teams as a much better investment than buying a serie A club, as the prem currently is the most entertaining and popular league in the world. The Serie A and la liga should have promoted its leagues when they were in their golden era's alot more
Italy is a financial mess, the EU will probably have to fix it again like always!
@@bram1nabuurs471 3rd largest economy in the EU, 7th in the world but ok champ
@@andreabianchi6156 being large in terms of economy doesn’t mean it not a mess, EU constantly has to cover for the Italians. We Dutch people have been paying a lot of money to the southern European EU members. Italy is just a large economy because the amount of inhabitants. Compare the economy of Italy and the Netherlands, and your nothing 😂 60 milion vs 18 milion people, we would have been up there with Germany. Compare Italy to the UK and France and your absolutely underperforming.
But ok champ 😂
@@ladlad3179the prem is not more entertaining. The prem benefits from the fact that the British almost colonized all corners in the world
I love Serie A. Even aside from watching my team (Inter) I still love the passion and history of Italian calcio. All things go in phases, Serie A just needs some udates and more investments.
forza INTER
@@GNMbg Forza Novara 🔥🔥🔥
I follow an urbanism forum where there´s discussion about new/renovated stadiums and the threads on Italian stadiums updates are a pain to follow. Everything takes forever and in the end very rarely it goes ahead.
I was basically about to post this same comment, Inter fandom included! I look forward to the day that these headwinds smooth over and Serie A gets closer to the heights it was once at. I'd say some of these italian clubs are doing quite well for the circumstances they find themselves in!
Forza Inter ⚫️🔵 sad to see what’s happened to the league. I’m optimistic that moves are going to be made soon to try to gain traction again. Even with the financial problems it’s still a great league to watch
In my country Indonesia the people who like watching series a is mostly old people, they who grew up in the era of inzaghi, del piero, totti, etc
Agree. Honestly Serie A era have ended in 2010. Globally Serie A is not that attractive anymore.
but on UCL now inter, Napoli, Milan dude
And that's why there saying "liga bapak bapak"
@The LIM Report that's old. Nobody around 15-25 in here watch serie A
thats not old. the new generation is addicted to this streaming culture. more goals=less entertainment
Italian League was a huge deal in the 90's. I remember watching R9 in his prime.
Serie A was the best league from the 80s to mid 2000s bro. From Maradona to Platini, Matheus, Tardelli, Passarella, Van Basten, Baggio, Gullit, Falcao, Zico, Baresi, Nesta, Maldini, Pirlo, Seedorf, Kaka, Nedved, Buffon, Batistuta, Zidane, R9, Cafu. All the best in the world were playing in Italy
@@sembiotic3468 but back then broadcasting deals and packages did not exist.
This goes with Bundesliga and LaLiga too. The Bundesliga only has Bayern who can spend, just like Juventus before this year apocalypse. Juventus last year had the 3rd most expansive transfer ever in the winter window, Vlahovic.
LaLiga has Real, Barcelona and Atletico, but the rest cant spend much while in Italy you still have Inter and Roma that are spending fair amount of money. Napoli paid Oshimen 80M and probably Milan will start spending again in the next seasons. So basically its just the premier league that is on a different level moneywise
If you look at the clubs who spent the most in the last 10 years, Juventus is the 5th under Chelsea, city, utd and Barcelona.
In the first 20 positions there are 8 english teams, 3 spanish teams, 2 french teams, 2 german teams and 4 italian teams.
So its a bit of a cherry picking to just take a lame transfer window and compare It to the craziest transfer window a team in football ever had (Chelsea)
Also, while teams like Inter and Milan are trying to spend the right amount of money while trying to lower their debts, we saw some weird stuff about expenses with the top spending teams.
We know City is under investigation, United is drowning in debt, Chelsea went totally mad, Barcelona has serious financial issues. So maybe someone is spending a bit too much compared to its income
Thing is .. bayern doesnt spend that much..
Its not only about this year. Inter could have a much better team , but they had to sell hakimi Lukaku and now even skriniar. Milan only buys young players and old or mediocre players, in fact their world class players were all discovered by them ( Just like the other serie A teams) , its rare to see a big serie A club that spends minimum 70m for an already proven top player from another League. Serie A is sadly becoming the premier League market. Osimhen and kvara for example wont be here for a long time.
The only club that spends for world class players is Juventus.
Bayern is way more powerful than any italian club though Dortmund is on par with Milan and Inter tbh
@@norbert0036 as i said, you can say the same thing about the bundes or ligue one, while laLiga has 3 rich teams. Its not the serie a, its just the comparison with the premier league. The Championship playoff final has a higher money prize than the Champions League final...
I’m 47 I was hardcore serie A fan mid 90s and early 2000. The days of the 10 Peppe Signori he was a handsome and a ruthless forward . Parma was a real team with Crespo, Veron, Dino Baggio, Buffon and Sensini etc etc. Bierhoff the German in udinese was the best header in Serie A back that time, he scored some insane goals with his head. Serie A ruled the world once but now it lost its charm unfortunately:(
fiorentina with batistuta
AC with a dream team etc
First its about the stadions of the Clubs, they have poorly standards. They can built new ones with an Italian Flair, but they should start
I absolutely love seeing Serie A clubs finally having to develop and promote their young players, it's something I have been wishing for for ages! I'm sure it will pay off in the long run and spectators are still enthusiastic and filling the stadiums. This is healthy football!
@@topg9480 Juventus is the most corrupt in Italy. Trust me though the EPL is far more corrupt just better at hiding it
@José Mourinho's Left Bum Cheek definitely doesn't happen in other leagues, like Man City and Barcelona
@@topg9480lol what about barca, psg and man city?
Hi there! Football Fan? Check out our Channel!!!
as long as these young players are italians, yes.
What serie a was in the 80s and 90s, is what the premier league is right now.
With a difference. They were actually winning European trophies. And now we have Liverpool out spending real Madrid and still get smacked
@@michaelramone9262 As if Juventus weren't just there for getting smacked in finals. Only AC Milan were winning continuously in Europe.
No league can touch Serie A 80- 90s, it was the closest to a super league during that period.A lot of the best players still dont play in the PL currently, even teams like Parma had stars like Buffon, Thuram, Veron etc back then
Serie A in the 80s 90s and early 2000s was better than what the premier league is right now
The Prem will never be at the highs serie A once was 💀 just a money ridden league nothing more. SNM.
Italy will be fine. While Serie A is struggling in terms of spending, the Italian 2020 Euro win shows there is a lot of homegrown talent being nurtured. This can be linked to the fact Italy has outstanding sports science and sports higher education facilities and investment, similar to France and Portugal. The move to recruit from smaller countries and clubs is smart and I think it will be very successful in the coming years.
well, they also haven't been to the last two world cups...
and the last 2 world cup?
They won because they’re cheating diving scumbags
@@LucasAndradeHD first missed world cup was a sign that things weren't working and that a new direction needed to be considered; not making Qatar after winning the Euros (which might seem like a premature victory following this reconsideration of the identity of calcio, but was nonetheless a deserved championship win) was a fluke caused by a temporary blip of bad form following a record breaking undefeated run, two missed penalties by Jorginho against Switzerland, and an incredibly unlucky result against North Macedonia. Even champions lose upsets. Argentina lost the first game of Qatar 22 against Saudi Arabia.
Doubt it, italy has been on a decline in every aspect and so has its football, Euro 2020 won't be repeated again
There are several reasons why Serie A, the top professional football league in Italy, does not generate as much revenue as the English Premier League:
Lack of Marketing: Serie A has traditionally not been marketed as aggressively as the English Premier League. The Premier League has invested heavily in promoting its brand globally, whereas Serie A has not focused as much on marketing itself as a league.
Stadium Infrastructure: Many Serie A teams play in older stadiums with limited seating and outdated facilities, which can negatively impact the fan experience and limit revenue-generating opportunities. In contrast, many English Premier League teams play in modern, state-of-the-art stadiums that can accommodate larger crowds and offer more amenities for fans.
TV Rights: The English Premier League has negotiated more lucrative TV rights deals than Serie A. The Premier League's global appeal and popularity means that TV broadcasters are willing to pay top dollar for the rights to show their matches. In contrast, Serie A's limited global appeal means that its TV rights deals are not as lucrative.
Competition: The English Premier League is widely regarded as the most competitive football league in the world, with multiple teams capable of winning the title each year. In contrast, Serie A has been dominated by Juventus for much of the past decade, which has reduced the competitiveness of the league and potentially deterred fans from tuning in.
Economic Stability: Italian football has struggled with financial instability in recent years, with many clubs facing significant debt and financial difficulties. This has led to a lack of investment in infrastructure and player development, which has further reduced the league's competitiveness and global appeal.
😄 fool. Epl is nothing in front of laliga.
This is the most comprehensive treatise I have seen. You have captured it perfectly. Serie A missed a huge chance to capitalize on their popularity in the late 80s through to the 90s. Bureaucracy has foiled many stadium development attempts.
Agree. Thats why EPL is far in front of Serie A, Bundesliga and La liga by miles.
Stadium infrastructure is the only reason. The other reasons you mentioned are meaningless.
@@nishant54 bruh he talking about finances
Premier League is basically a super league. What kind of league is it where lower midtable teams compete with powerhouses from other countries and get Neto or Keylor Navas or Aurier or Paqueta? Where the coaches for relegation teams are Lopetegui or De Zerbi. Crazy times.
Thats why EPL is the best.
Serie A in the 80s and 90s (keeping high level until more or less the mid 2000s) was like the PL of today but better. Brescia could buy Hagi (best Romanian player ever), Reggiana could buy Futre (second classified at the 1987 Ballon d'Or), Torino could buy Martin Vasquez (Real Madrid star), Fiorentina could buy Batistuta and Rui Costa, Parma was full of superstars, Lazio in the early 2000s had a team that would win the PL today, Udinese could buy Zico (greatest Brazilian player of the 80s), Napoli could buy Maradona (best in the world and in the top 3 of all times) and Careca (best Brazilian striker), Sampdoria had a great team. No need to mention what were Milan, Juventus and Inter in their best years. The Ballon d'Or top 10 for more than 20 years was basically Serie A players with some exceptions. Those exceptions used to go to Serie A within a couple years. Italian teams in those years should have won more International titles but they managed to lose some finals where they were the favourite ones and even dominated the game.
This season the Premier League is actually pretty weak
And most off the players and managers are foreigners. No team managed by an English manager has ever won the EPL.
And that's why the Premier League is a bad incubator for a coherent English national team and English coaches 😂 60 years of pain, is it?
Serie A in the 90s was the best league not just then but perhaps the history of football. There are many factors for the falling of its financial strength. Italian economy in general has been declining for many years, global TV broadcast falling behind EPL (language and commercialization) and also overspending and scandals in latter years of the glory days really killed off few clubs (Juven, Fiorentina, Lazio, Parma and more). Honestly I don't mind less spending on the market by Serie A clubs today but would like to see more local young talents get more chances. It's more concerning to think Azzuri has failed to qualify for the WC twice in a row than a low spending January mercato.
Well put.
The 90s was a different time and probably the reason why Italian Clubs ended up in so much debt. The Bosman decision changed the sport, back then clubes could just entire players with high salaries even if unsustainable a that would bring them to that club, however in the years after Bosman transfer the sucess depende on multi million dólar transfers, which require not only cash flow but also imense capital availability and financial services, its no Wonder the premier league benefited this was always a Major strength of Great Britain, whereas it is well known the State of Italian Banks is not great, this is truth for the wider economy, I also live in Southern Europe and it is the same story, in The US for example the whole world wants to park cash there, that is why their economy is so dynamics with so much funding for many things.
But they are current euro champions still
Change the headline
To " How EPL money inflation portrayed La Liga, Bundesliga, Serie A poor? "
I enjoy Italian calcio a lot, Serie A's easily my second favourite league after Prem. The fall of Juve has done wonders for the league and there's many club capable of winning the title. Of course Napoli is clearly the best team this season and they'll win Scudetto (they deserve it 100%) but last few seasons have been incredibly exciting with Milano clubs battling it out for the title.
The league needs more investment, that's true. Serie A definitely needs better marketing as well. Potential is there but they need use it MUCH, MUCH better.
Hopefully Napoli wins the UCL this year. It would be a great boost for Italian football. Napoli's got an incredible squad built with clever signings. The style of their play is magnificent. That club and its fan base has suffered way too much. Scudetto is a big thing but imagine the UCL. Oh man, that would be a big win for football.
In the 90's and early 00's Italian football felt like the jewel in the crown of European football. It felt like most clubs had at least one standout star, with the top clubs having some of the best squads around.
I cant help feel but the calciopoli scandal led to mistrust from fans and sponsors towards the league, and they have never truly recovered. Whilst at the same time the other major Leagues made huge steps forward in their marketing and broadcast sales that has led to their prosperity.
It will be interesting to see if the controversy around Man City's and Barcelona's finances have any kind of impact on the prosperity of those leagues now, or whether they are already too big to fail.
Calciopoli is one of the main reasons serie a fell off the other 2 are messi and ronaldo at real and barca and the incredible power of english media and money into the prem
@@Maul505 stop blaming the money in the prem always everyone excuse.
As someone who lives in the Philippines, I am a big Barca fan, but I enjoy watching Serie A more. Despite the financial problems, it's still one of the most exciting leagues to watch
Only if you have a favourite player playing there.
Many say their Game to slow.
@@MrJoe6667 No, I actually like Napoli as an entire squad, AC Milan and Inter playing good, Juventus having a season renaissance. I don't necessarily have a favorite player in Serie A. I'm just a big fan of the league
@@MrJoe6667 they excel in many departments. my favorite player is cahonoglu
@@peterlee6148 Diminishing attention span of people is clearly a problem in soccer to. Structure and tactics are the soul of football; things that Serie A have a lot of.
Well, they may have less money but there could be 3 italian clubs in the champion's league quarter finals this year. They can not compete financially with english teams today but who can, besides Real Madrid, Bayern, PSG and Barcelona? Italian games are actually very interesting to watch, with teams like Napoli, Inter, Atalanta, AC Milan, Lazio and Sassuolo which have an offensive and attractive style of play
😂❤
You actually can feel how "poor" Serie A is from Football Manager game. While Top EPL can get 1.2 million pounds from tv\game, Top club in Serie A only receive 60.000\game. And that's why the logical way to manage your club, buy low for young player with hope you can sell them for high price. That's the only way you can meet FFP requirement.
When I managed Napoli I mostly relied on selling players I signed for free. Brought great success
And and the EU squad registration rules made it so that I couldn't buy cheap South American wonderkids to develop and sell quite easily in my Cesena save.
Football Manager does a really good job illustrating why the PL is the holy grail for any English clubs & why it's the envy of Europe. You could have non-league quality facilities getting promoted from the Championship, but one year playing PL football & all that gets up to standard. Sets the club up for the rest of the save, it's practically a cheat lol
@@HHHBFResurrected Givee that 100 mil tv money hehe
a true shame for the country. Covid would have really hit them hard
Serie A in the 80s and 90s (keeping high level until more or less the mid 2000s) was the NBA of football. Brescia could buy Hagi (best Romanian player ever), Reggiana could buy Futre (second classified at the 1987 Ballon d'Or), Torino could buy Martin Vasquez (Real Madrid star), Fiorentina could buy Batistuta and Rui Costa, Parma was full of superstars, Lazio in the early 2000s had a team that would win the PL today, Udinese could buy Zico (greatest Brazilian player of the 80s), Napoli could buy Maradona (best in the world and in the top 3 of all times) and Careca (best Brazilian striker), Sampdoria had a great team. No need to mention what were Milan, Juventus and Inter in their best years. The Ballon d'Or top 10 for more than 20 years was basically Serie A players with some exceptions. Those exceptions used to go to Serie A within a couple years. Italian teams in those years should have won more International titles but they managed to lose some finals where they were the favourite ones and even dominated the game.
But this was all funded by billionaire's, many of whom were corrupt and lost their fortunes.
Bought success though with a lot of built-in corruption. not the result of a sustainable work ethos. And we now see what that lead to.
@@jamesmason8436 still more trophies than the english LMAO
@@Maul505 nope.
@@jamesmason8436 you lost the european final at wembley after you all were so confident 😆😆😆😆
You don’t need a 6 minute video to explain this. England isn’t an English league. It’s an oil league run from the Middle East. And no one can keep pace with that. Credit to the Brits for tapping into the Sheik’s wealth before anyone else thought of it.
This situation is almost similar to Ligue 1 back in the day before PSG became rich.
lol... are u saying that one serie a club will be purchased by a state? 👀
@@lukmandianreynhard Maybe, but there is strong opposition to it in Italy as most clubs are still owned by long-standing family businesses or are community owned.
AS Monaco has always been a very rich club aswell
@ModerateMapper By the definition of rich I mean the riches of PSG and similar elite clubs who regularly compete in the Champions League.
@@lukmandianreynhard
If that means more eyes on the league...
What’s the problem?
Hope you guys can make a video about the Negreira Barcelona referee case here or in TIFO IRL soon
Italian football is caught in a really tricky spot. They're financially on a level with France and Portuguese football, where the best way of making money is to focus on the youth development and become a feeder league, but their repuation (even if it's now partially due to the past rather than present quality) has them wanting/needing to match the figures of the PL and Madrid/Barca regarding both spending and trying to have the big names.
a great chess move would be to continue to grow the league organically
@@yaredmekbib6170 Well yes, but that requires people to think long-term.
@@morlath4767 they don’t want to think long term they want short term success. They’re lazy and entitled.
@Morloth - Hold up!!! Did you really say that the *Serie A* should become a *feeder league?* If so, very curious as to which rock(s) you have been living under for the past, oh I don’t know … *100 years* … to make you think that scenario will *ever* come to fruition?
@@why-why-whywhywhy No, I said their financial situation is that of feeder leagues. As of now, the only feasible (and legal) way of Serie A matching the financial muscle of the Premier League, Madrid/Barca, and PSG is to sell-to-buy, or focus on youth and story up money (through earnings or sales) for one or two big purchases. The league itself is not of a feeder league level, and that's their problem. The reputation/size of the league doesn't match their financial situation.
As an Asian football fan, I think it would be nice if Serie A and La Liga also relaxed the non-eu system to some extent.
I believe that recruiting high-quality players from Asia will be more helpful in increasing Asian marketing and profitability
Number 1 issue is 50:1 and English Premier League. Not only for Italian Serie A, all leagues struggling and overall the quality of matchs will more and more decrease. Back in the days there where a bunch of teams having at least 1 or 2 star player. Nowadays star player sitting on the bench in Chelsea playing system soccer without passion. That´s the issue.
Thats a bit salty
There will always be someone out there who will or can become a star player
Cry.
You think that people came to italy for passion in the past??? Football has been corrupt and devoid of passion for decades now serie a isnt immune from the monetisation of the game...
Just like star players sat on the bench, and even in the stands, in Serie A in the '90s and '00s?
I remember when Milan played Barce in the Champions League final in 1994 they had players like Brian Laudrup, Radiciou and Papin who couldn't even get on their bench!
All I read in this was soccer… the word makes my teeth grate
The lack of elite Italian players is shocking. Not 1 player from this Italy Euro squad would make the Italy teams of 2006 2002 1998 or 1994. Why would Serie A be any better? Where is the Italian talent? Where are the elite strikers and defenders like Totti Baggio Del Piero Toni Inzaghi Vieri? Defenders like Maldini Nesta Canavarro Chiellini Gattuso?
You cannot name one player in all of Italy on par with those players and that is shocking.
You've done José Mourinho so dirty in that thumbnail 🤣🤣 Bro's gained 20 kg's
There's a lot of factors why Serie A are financially constraint:
1. Most Serie A clubs bar Juventus and Atalanta plays in stadiums the City Council own examples San Siro and Stadio Olimpico yes both Milan and Rome clubs play their but they don't own the stadium so expansion for them requires permission from the City Council.
2. No league in the world can compete with the Premier League in terms of marketing and advertising. Ac Milan won Serie A last season and got the prize money however Norwich finished rock bottom in the Premier League last season still earns more money than Milan.
3. In the Premier League, anyone can win it Leicester did in 2016 but with Serie A bar the last three seasons Juventus dominated for nine years and tuned most fans out.
4. The effects of the Calciopoli scandal remains till this day. Before the scandal Serie A was regarded the best league in the world but since then fell off to obscurity but it's starting to recover.
5. Serie A clubs since Inter Milan won the Champions League title in 2010 hasn't done well in Europe and hardly reached an European final bar Juventus in 2015 and 2017 in the Champions League and Inter Milan in the 2020 Europa League final.
6. Premier League has a huge broadcast rights all Premier League clubs and all clubs benefits from it while Serie A don't have a huge broadcast rights nor does every club benefits from it.
Unless the Italian FA can overturn the marketing campaign to make Serie A great again and other Serie A clubs build their own stadiums, expect more financial constraint and financial irregularities in Italian football.
Juventus, Atalanta and Udinese own their stadiums because they received public money, and the cooperation of their local councils. Curiously enough, the ongoing 'Prisma' investigation into corruption within the Italian game has discovered that Atalanta and Udinese where the two main teams that had a secret partnership with the Turin club, organising the illicit transfer of players between them. Also, both teams are well known in Italy for never taking points of Juventus, but I'm sure they'll say it's all coincidence!
@@arthurfuxake1946 Atalanta tied w/Juve 3-3 this past January-that's definitely taking 2 points off Juve.
@@VittorioLinoLevi The game was up at this point. The whole Juventus board had resigned and the Prisma investigation was well under way.
utter horse with how competitive EPL is, with A rotation of Manchester United, Arsenal and Manchester city. Blackburn and Leicester city were the anomaly rather than a competitive league.
The Serie A is still the best league. The Premair league can't produce good managers.
I’m a Sampdoria fan, last year our president (that was already hated) was arrested for some dirty economic moves (this did not include Sampdoria), now he wants to sell Sampdoria, but he put it as a garant for his other companies (meaning that if you want to buy Sampdoria you must pay also for the other companies), it sucks and this season is going very badly, we are last, but our supporters still put their hearts in supporting the team.
FORZA SAMP🔵⚪️🔴⚫️⚪️🔵
I've always found Calcio better than Premier, mainly because I was a huge AC Milan fan in the early 2000's. I miss you Kaka. You too, Buffon.
Miss Totti
I feel Serie A and Ligue 1 (minus PSG) are the forces that balances salary caps in Europe. Any highlights that come from the EPL, reference players based on their weekly salary rather than how much their game contributes on the pitch. Outrageous!!
The narrator's voice is probably one of the best male voices I've ever heard. Very smooth!
Everyone saying that Italian football is struggling because they don't have big names, but look at the results on the field. Italian teams are making good progress in Europe's competitions.
Really sad to hear that. I remember Serie A was the most watched foreign league in my country Indonesia. It reached it's peak during 90s and also early 2000s. Juventus, Ac Milan, AS Roma, & Inter Milan posters is everywhere during that time. Almost every boys at that time at least have one Serie A Player poster in their room, it's really that big. But sadly the popularity didn't last that long and suddenly everyone hyping up Premier League because at that time most new talent play in the EPL. Right now Serie A popularity is so underwhelming, that people always mocked Serie A is "Grandpa League".
liga aki 😂
Guys were complaining about the Super League but the truth is that there is already a super league in the process of being formed. The premier league clubs were quick to pull out of the super league because they knew that they don't need it. They knew that they are going to have the super league one way or another, with all the money flooding into the EPL. Meanwhile, the clubs from the other leagues knew that in the absence of the Super League, their financial muscle will be significantly overshadowed by EPL clubs.
Remove Barcelona and Madrid, La liga is as poor as Italy.
Serie A was the best league from the 80s to mid 2000s bro. From Maradona to Platini, Matheus, Tardelli, Passarella, Van Basten, Baggio, Gullit, Falcao, Zico, Baresi, Nesta, Maldini, Pirlo, Seedorf, Kaka, Nedved, Buffon, Batistuta, Zidane, R9, Cafu. All the best in the world were playing in Italy
In my opinion, Italy is probably the 3rd most honorable place to play in Europe, behind Spain and England, it’s sad to see it in trouble 😔
I would put it over Spain as of now, ik it’s been 10 months, but Serie a has Atalanta, milan, inter, juve, Napoli, Bologna, fiorentina, Lazio, and Roma, while La liga has Barca, real, girona, and atletico
3 teams in last 8 CL
2 teams in last 8 Europa
They are coming back. Napoli maybe the best team in the world right now.
Italy has always had a huge problem with corruption, it’s a normal part of everyday life but it impacts how you do business there. Investment will always go to places where opportunity looks better in terms of returns, Italy hasn’t maximised its assets it’s degraded them. Whether that’s from poor facilities, not owning stadiums or the corruption scandals … Juventus dominating the league did so much damage
Corruption is not a problem, football today is simply a dirty money laundering machine.
@@MatheusFernandes-xf4zm Italian football has a long history going back very far for high level corruption. Doing business in Italian football has always been like that.
How often in other leagues do you see so many transfers between rival clubs with split player registrations? How many leagues give out fake passports on bogus nationality claims? Other leagues have issues definitely, but it’s been a part of the culture in Italian football forever.
But for all of that, what does Italian football have to show for it? In terms of infrastructure and global reach? Nothing! They have 3 clubs that are heritage clubs and historical European powerhouses but the infrastructure isn’t there. Instead of promoting Serie A they spent years undermining it with dodgy accounting and match fixing. Low crowds, abusive ultras, racism and dour football also made the league look like a poor choice.
I actually think though Serie A has an opportunity to use this as a positive - they can start again. The league is more exciting to watch currently. They just need to take a measured approach to how they market the league and it’s teams. Push for investment in infrastructure and emphasise the positives of being in Italy. Encourage more innovation - in Italy it’s so hard for non explayers or people without contacts to become a coach. It’s a closed shop. Italy has to open itself up for business and use its rich heritage to promote the positives and lose the negatives
@@jameshall9654 for all the reasons you named Italian football is simply too chaotic to serve as a money laundering hub for Arab sheikhs and Russian oligarchs
@@MatheusFernandes-xf4zm you think Arab Sheikhs need football to launder money? lol - Italians already launder their own money in football with dodgy accounting
@@jameshall9654 yeah, but it seems they don't have much money to launder, Italy has been in economic depression since 2008.
PL doesn't have the money either - it's just more debt. One day our house of cards will collasped too.
Teams in semifinals of European competitions in 2023:
Serie A teams: 6
Premier league teams: 2
Cased close
those 2 premier league teams, 1 mid table, 1 champion, went on to win those european competitions in 2023. serie a teams got to the final and won nothing
"case closed"
Who won?
It's absurd that teams like Inter and Roma have to adhere to strict finical fair play rule while City and PSG spend crazy amounts of cash and get slaps on the wrist if anything. If you are rich, Fifa doesn't care.
Same goes for other leagues. Milan cannot spend as much they would like because of mismanagement that devalued the brand when the club was at the top (with the new ownership things are changing and in the next 10 years the club will have a much stronger financial position and be a top10 team money wise) while Juve went broke chasing the UCL dreams. In the 80s/90s football wasn't nearly as popular as it is today so the only markets for TV deals were the domestic ones. When Asia and NA's markets grew they obviously went for the UCL first and then for the only english speaking league.
Bundesliga is arguably the best-managed league in Europe but yet it cannot sell its product as well as the Premier League does, it's just a fact. Serie A, with better management, can only hope to reach BL level, not more.
what does someone in india or US care which lang they speak in italy or spain? just do meetings and stuff in english for the broader audience
This did not say anything on why Serie A has no money, only explained it's effects and how nobody has solved it yet
One thing people have pointed to is how English language access and cultural export helps the Premier League reach more eyes globally which makes more money, makes the league better, etc.
I don’t think English has anything to do with it. Barca and Madrid are by far the biggest global football brands making more money than any English team. The issue is marketing, and T.V rights money not being shared equally. But like football is cyclical it won’t be long until another league overtakes the PL in popularity and money that’s just how it goes. Who would have ever thought Barca would completely collapse when they were ripping everyone to shreds. Everyone falls on hard times.
@@tashansofwa2426 they are the only clubs making money in LaLiga at the expense of the other clubs who they are aiming to abandon with a super league
the culturl export is not to be underesimated. the holre of london is based non the health of the country
@Danny Tallmage epl controls nothing 😂😂overrated oil league
And yet they still have 2 clubs in the CL semifinal😮
SerieA may lack money but there's more passion and local players are involved. It's why I love watching teams like Monza,Spezia etc
My take on this issue, is when Serie A was on top of the world they still didn’t invest to get their own stadium, instead of using national stadium. They simply didn’t improve much with much money they had back then.
Growing up. In the 90s and early 2000s
I loved the league. Top top players
The owners of Italian clubs are IRRATIONAL and SHORTSIGHTED which is one of the reasons why too many clubs go bust and restart. They don't want to think sensibly and think long term. Shall we talk about the embarrassing infrastructure of stadiums which is limiting match-day revenues too??
Actually seria a is 2nd best league(for me ) after pl , so competitive , i know now some la liga fan will come and cry about but la liga team is basically only 2 team domination
of course the media rights are undervalued. The problem is the EPL's aggressive marketing basically hyperinflated their value this allowing Leeds and Bournemouth to out spend entire leagues
Absolutely Nobody:
Tifo Thumbnail: **Jose the Hutt**
Isn't this assessment a bit strange? In my opinion not the Italian league is an outlier but the English one. Just look at other leagues:
Prem: 800m spend
LaLiga: 33m spend
Bundesliga: 66m spend
Serie A: 33m spend
Ligue 1: 130m spend
Of course this is not the point of this video but except the prem no league can invest that much into the transfer market, especially not in the winter, all literally all clubs need to perform shrewd business.
Like I said, I think I understand the point of this video but to take the transfer market as the indicator was a suboptimal choice.
Best regards.
Italian clubs have been doing well in Europe so far. Napoli might have a chance to win CL and Milan have had their best CL showing since 2012. Hopefully Inter can progress too. Infrastructure is quite bad too. A lot of the problems with Serie A will take a while to fix.
This season is a one off (like their Euros win) and is papering over the tracks.
There is potential there, but they still need a long way to go, or it will fall like Rome.
@@alexojideagu im confident that we'll consistently see italian teams going into the final phase of CL more and more in the next years. In the past decade only Juventus reached the final, twice, and usually no one even made it to the quarterfinals
@@alexojideagu and this is exactly the reason you're wrong.
Italy dominated the euros and thoroughly deserved to win it as they kept a great form for almost 3 years, then things starting to fall apart not due to the team having become suddenly mediocre but because somebody trusted some players that weren't as decisive as they thought (and yes i'm referring to those 2 missed penalties by jorginho against Switzerland, if they'd been more astute they would have taken that chance and beat switzerland and would have eventually flown to Qatar, unfortunately some players are just too stubborn to take a step back and trust their teammates.
As for Serie A, their main problems regard the infrastructures and tv rights being absolutely not at the level of a top 5 league in europe, and this is something that they should have sorted it out way before
Italy football is one of the purest footballs in whole Europe
football is about playing, no matter if you have money or not if you are winning biggest prizes you are successful.
you must play if you want to win
You guys are wrong if you think the problem is the thriftiness and austerity of Italian football. The problem is the massively overvalued speculative market that is the PL and British football in general.
Every time I see a Tifo's video, this is the voice I expect to hear!
Nobody spend money this transfer window except prem clubs, bc they're full of foreign cash and a ridiculous media deal. But where are the prem teams in CL? Like Cruyff said i never saw a bunch of money win any match.
It's a good thing that both Milan clubs and Napoli have a chance to make the UCL quarterfinals, that's at least an extra 10m in prize money, not to mention TV money. There hadn't been an Italian club in the QFs in four of five years I believe
10m is nothing in modern football.
@@leonwoodley99 for italian club is a price for a bet on a young player.
One of the biggest problems is italy's beaureaucracy, which makes it really hard to invest into creating new stadiums and infrastructures to make football more popular. It's not the best market to invest at all, whereas England really did the best out of all the leagues when it comes to money and marketing of the game.
THE voice of Tifo 🙌
No matter how interesting the topics have been for the most recent uploads, if it’s missing THIS voice I can’t bring myself to watch it all the way through
Just some of the Reasons why Italian football has no money:
1. Just a bunch of clubs own their stadium, this means that revenues are lower compared to european clubs
2. Italian economy has been stagnant for almost a decade
3. Burocracy is not appealing for foreign investors that want to buy italian clubs
4. 20 clubs are too much, we would need less clubs to increase the average level
5. Too many clubs are missing sport managers with a proper level of market knowledge. Many teams are still managed as family businesses.
6. Poor results in Champions leagues so far did not contribute to a good cashflow
7. No sense FFP policies from UEFA has punished several times the Italian clubs, while clubs like Psg and Mancity were free to avoid that rules
I could go on with other 40 points but I will stop here
And there are 7 Italian clubs in UCL, Europe League and Confederation Cup😀
Six and a half minute video with maybe 12 seconds of actually relevant information
Finally... the calming voice returns
The last truly great Serie A team in my opinion was the Internazionale team that won the Champions League in 2010. Juventus was working towards that level, but they had a team full of aging stars and seem to be prone to financial tampering.
If you want to keep all the Europe leagues, you need to bring in Hard salary caps.
As it stands, there will only be England left at this rate
How would you make the Premier League agree to it?
The Italian governement should give the stadiums to it's clubs.
This should already make it rich in my opinion. It's the only difference i see from other leagues. Not even Milan owns the San Siro, the most or second most famous stadium in the world.
La Liga, Ligue 1, the Bundesliga, and Serie A need to fix their finances. Too much money is not being spread to the smaller clubs.
That's actually a good point
My counterpoint, without this super-concentration of income, how Real Madrid and Bayer Munich will be competitive in the Champions League (which really matters for non-European fans)?
@@MatheusFernandes-xf4zm I understand the concern but the domestic Leagues should be deciding things that would allow their leagues to be more competitive and give us the possibility of lesser known teams being able to win the UCL.
@@phrophetsamgames there's no guarantee this will happen, Spain maybe have a safe market in Spanish-speaking countries, but a Japanese is more comfortable following the Premier League.
I never watched serie a in the 90s and primary watched the premier league over the last decade. However over the last two years, I have been drawn to the league. I dont know what it is but I enjoy watching it week in and week out.
It's not that Italian football has no money, it got a lot of money. English football is very much overpaid and it create disbalance when compared to other leagues. Yeah there are some great players but no way they are worth 70, 80 or 100m £ and those with price tag over 100m I wouldn't even comment. English clubs are run by American tycoons and Arabian royal families and they throw money around like it's nothing while in Italy they try to keep it as low as they can and maintain competitivness as much as they can.
What a irony, while Juventus is having financially hard times in recent years, Serie A league fans are enjoying new atmospheres e.g. Napoli’s 3rd domestic title and Milano Derby at UCL😊
What role do intangible qualities such as loyalty (thinking of Milinkovic-Savic and Immobile staying at Lazio) and "honor" (or whatever the heck caused the disaster with Zaniolo at Roma) play in limiting expensive transfers in Serie A?
Good point
The video raises two questions:
1. What does this have to do with Mourinho?
2. Without money from sports washing, would the Premier League be where it is today?
As a league, language also plays a part in making the premier league more popular. Also their tv coverage is much much better than other leagues. Just the visuals of Premier League are better than any other league.
Italian clubs don't own their stadiums accept a few how are they supposed to make money?
Why are we seeing the problem with serie A for not spending as much, instead of the Premier League for spending an unsustainable amount?
The problem is not Serie A not being able to spend a lot of money. The problem is that English clubs spend a lot of money for no reason.
The Premier League might be the richest league but to me it's not necessarily the highest quality. Benzema, Lewandowski, Mbappé, Neymar all don't play there.
Can you do a video in eden hazards failings since leaving England
His diet
@@StillAwesome21 and his time in the pl mSKED a ton of issues
Meanwhile football clubs in England's EPL spent $3.5 BILLION on players during the current 2022/23 season. That is insane! Other countries cannot compete with that.
Love hearing my club (Spezia) praised for once after always being overshadowed by bigger clubs like Genoa and Sampdoria or more sexy teams live Venezia. Thank you for touching on football of all stages. Love
in the 90s Serie A had the most money, in the early 2000s it was La Liga and now it's England's turn at the top
Still keep on competing against the world.... More reason to love serie a.
As evidenced by... Italian teams champions league performance the last decade?
@@danielwebb8402 if I remember correctly Juventus reached 2 finals.... Roma brilliant run to the semi, inter won it under Mourinho few years back. With little to no money I think that's impressive but don't worry it's not for everyone. You enjoy epl more like most, go enjoy. Also Milan just dominated Spurs over 2 legs, a team that reached the finals in distant memory.
@Recluse 512
Dominated / 1-0 over 180 minutes
Tomatoe/ tomato
So your push back to not done well past decade in champions league is... 2 finals
At the end of the day, it comes down to economics and I have a feeling the Premier League, PSG, etc. are going to be experiencing this crash soon as well. And the same economics that has created the issues for many teams in the lower divisions.
And a lot of those teams have not had to think about having to optimize their operations in that way. The problems for a lot of Europe--Russia included--is that the demographic profile doesn't help the "within Europe" demand at all as something that is fairly okay for local sport.
I've felt teams needed to spend more of the extra revenue on expanding their scouting bases for a while. But I'm ready for genuinely interesting Champions Leagues, Europa Leagues, etc.
everything goes in cycles... I think it will eventually happen, since everything faces eventual recessions. But the question is how long... And how long will it take for us italians to finally realise we need to get a move on.
Making money is an action. Keeping money is behavior. Growing money is knowledge..
Oh please guys, is there any way I can reach out to Mr Michael Burry , this sounds so helpful and I would love to be guided well
I have the App already installed and will contact him immediately. Thanks for your swift response.
Wow!!! I thought I was the only beneficiary of Mr Burry's trading services. His technique and strategies are the best.
growing is the hardest
Serie A has money, but the clubs are not run like it should. The debts clubs are in are not because they are Italian, but because they are not well managed. Juve had had their points deduction and was spending more than they could, Inter has an owner who apparently didn't have enough money, Milan was having problems from 2012 onwards, Napoli has de Laurentiis who wants money more than a successful club. Roma and Lazio are struggeling to get into champions league etc. If these clubs are run like Brighton or Dortmund, they would compete for European finals more and more.
Wasn't Italian football the best league in the world generally for the 1980s and 1990s? Weren't their clubs also spending the most during the 1990s and even early into the 2000s? So was this is a case of spending too much too soon, then desperately trying to keep up with England, and to a lesser extent Spain? Or did they just fail to market their well enough to keep it progressing? Personally I've always thought that eventually the EPL would be viewed the most etc anyway simply because the English language is more well known around the world making it easier to follow and watch.
When Serie A was the biggest league, the top clubs were greedy...they didn't want to do an equal revenue share with the rest of the league like the Prem did from the start. Same with La Liga and Barca/Real.
No league has ever come close to the peak of Serie A, it is very hard to describe just how dominant the league was in the 80s,90s and early 2000s...definitely the best of all time
@@hamgil 2010s laliga is better
@@Username-mn7pc Not even close. Serie A had nearly all the legends of world football play there for a 20-year period, from the mid 1980s to the mid 2000s. You had SEVEN clubs fighting for the Scudetto every single year. La Liga in the 2010s had great players, but it was still dominated by two clubs, and the league was not as competitive. Plus, it never had Serie A's star power from the 80s and 90s.
No money but mostly of the teams' core are foreign players. 🤔 I am expecting something like in France and Netherlands that they focus on developing local talents since they don't have money like EPL clubs.
There’s one obvious reason why the prem will continue to pull away and that is English. Due to their colonization efforts and the establishment of English as the global language , the premier league will always be the best product or package to watch for most people. I know that other leagues may have English commentary, but it’s not the same as English presentation, interviews and the whole overall package
surely this must change in the coming years?
@@yaredmekbib6170 i hope not, we won't speak english for americans or indians
Guys don’t worry about Italian football we’re doing fine !