Hidden Psychology Tricks Of The World’s Best Advertisers - Rory Sutherland (4K)
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- เผยแพร่เมื่อ 1 มิ.ย. 2024
- Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.
Expect to learn what dating apps can learn about advertising from property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitter changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more...
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00:00 Comparison is the Enemy of Happiness
03:27 Choice Architecture in Online Dating
23:18 The Philosophy of Comedy
30:57 The Biggest Problem With the Purity Spiral
43:45 What Happened to the Welsh Identity?
47:36 Why We Buy Engagement Rings
51:38 How to Think Like Darwin
59:45 The Convenience of Tribal Thinking
1:08:27 Is David Ogilvy a Genius?
1:21:49 Should HS2 Be Abandoned?
1:30:20 Rory’s Advice to Cultivate Creativity
1:35:11 Why Rory Didn’t Move to America
1:41:58 Rebranding Twitter to X
1:53:25 Being an Air-Fryer Pioneer
1:56:03 Rory’s Opinion of Jordan Peterson
1:58:50 Rory’s Current Obsessions
2:09:30 What’s Next for Rory
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Hello you legends. Get a Free Sample Pack of all LMNT Flavours with your first box at www.drinklmnt.com/modernwisdom
Here’s the timestamps:
00:00 Comparison is the Enemy of Happiness
03:27 Choice Architecture in Online Dating
23:18 The Philosophy of Comedy
30:57 The Biggest Problem With the Purity Spiral
43:45 What Happened to the Welsh Identity?
47:36 Why We Buy Engagement Rings
51:38 How to Think Like Darwin
59:45 The Convenience of Tribal Thinking
1:08:27 Is David Ogilvy a Genius?
1:21:49 Should HS2 Be Abandoned?
1:30:20 Rory’s Advice to Cultivate Creativity
1:35:11 Why Rory Didn’t Move to America
1:41:58 Rebranding Twitter to X
1:53:25 Being an Air-Fryer Pioneer
1:56:03 Rory’s Opinion of Jordan Peterson
1:58:50 Rory’s Current Obsessions
2:09:30 What’s Next for Rory
This is the most engaging episode of your show that I have yet listened to. Thank you both, I really enjoyed this, and it's that rare thing: a podcast that I'm going to listen to more than once.
He even interrupts himself 😅
Rory seems to be the most well-intentioned habitual interrupter I’ve witnessed.
He just can't help himself, the interesting tidbits NEED to come out immediately....
He's clearly very intelligent and well-versed but he needs to realize a conversation is between 2 people
His own thoughts are continually interrupting his own speech. So it's not personal or something to be done only to other people.
Rory is clearly a very intelligent guy but I’ve actually had to turn the podcast off with 45 minutes left to go. He won’t even let Chris finish a question that he’s posing and completely cuts him off each time. I’m sure it’s not intentional and purely down to enthusiasm but have some self awareness in a 2 way conversation. Shame it kinda ruined this podcast episode
@@garydragoWho you could just accept him for who he is. If you don't like it, don't listen to him again. I think he's brilliant despite this flaw.
I love/hate when Rory goes off topic, and I love/hate when Chris makes him comeback kto topic. These two balance each other beautifully
That tangentialism is his brain doing creative rubiks cube, generating lots of threads and ideas which can become chaos if someone doesn't keep track and rewind a couple of steps and finish off the loop.
Chris is dying in this conversation,he cant get a word in😂
As someone with ADHD, it's an absolute pleasure to listen to Rory - my mind works the same way (but certainly not as brilliantly!!)
Agreed. He is captivating for the tangential mind, while still getting to the point in the very end at last.
adhd is not real.
I could literally listen to Rory talk all day.
I don't think you'll have a choice
You’d have to.
There’s plenty of Rory on TH-cam so you can!
I think he'd be fine with that 😂
So could Rory😂
If Hormozi is the angel sitting on one of my shoulders, then Rory is the devil sitting on the other. What a wonderfully, lovably, distractible man. No matter where the story goes it will be interesting, insightful, and hilarious. Absolute legend.
Rory is one of my favorite guests ever. He’s a fantastic communicator and extremely intelligent. Pure Valuetament.
I find he's a terrible communicator, he interrupts constantly, doesn't listen and speaks down to Chris. He also consistently turns it around and makes it about himself.
@@mariolongtin8271weirdly though, I don’t mind when he interrupts, because it doesn’t feel malicious it just seems like he’s so excited to share something he’s going to burst, plus he has ADD or ADHD so it makes sense his mannerisms
@joethomas9926 Yeah, that also makes a lot of sense! I get the "I'm better than you, I'm the master, now listen to me vibes." I could be off. Nonetheless, he is definitely intelligent.
I love Rory too! I’d never heard of him before this podcast, but he’s one of the most charismatic people I think I’ve ever seen.
Instead of usually his talents for psychology and the human good, he used it to make money for corporations that’s what I don’t like. Marketing and advertising is probably the most disgusting career in the world.
Mr. Sutherland bears a strong resemblance to Miriam Margolyes. A total delight to listen to. His relationship to comedy and comedians is fascinating.
Any chance of Chris getting a word in edge ways? 😂
With Rory? No, not really. I quite love him though, even if he won’t shut up sometimes!
Watching Chris try to keep up with ADHD pinballing is almost as much fun as the pinballing itself 😆 By the end he really nails it, though. It's quite a skill to be able to catherd the bees in the head into a coherent interview 🤩
I’ll stop talking about dating cause my wife will be watching this 😂
Talk about money instead when a woman you're married to is around. When she's gone, go back to talking about women :)
Is that what you do with your Waifu? @@devilsoffspring5519
Never stopped him before ……
Never let your wife stop you from finding your true love 🥹🤧🥲
47:40 I found my engagement ring. Fell in love with it. It was at Costco. It may be gone the next time we were there. I called my fiance and bought it on the spot. It was 1/4 of his monthly income. I love the ring still today, 16 years later.
Rory Sutherland is one of my favorite people since his amazing TED talks years ago when TED was still good. He has unconventional and fascinating ideas
First time I’m hearing of this Rory chap, complete gem. What a great and interesting conversation. Well done letting him run, the way you threaded this conversation was great.
See his 10+ year old ted talk about diamond shreddies. Hilarious as hell.
Great guy. Many of his interviews and podcasts are on BBC sounds app.
His opinions on Peterson is 100% correct. Absolutely spot on.
This interview was so effin good. Rory is an incredible mind and one of, if not the most, insightful + humourous conversationalists in the Anglo world right now. Kudos Mr. Williamson 👏👏
Rory cracks me up. 😂 He knows stuff about everything! Can’t wait for you to have him back.
I want him on my trivia team 😂
This dude is fractal! Every single answer contains an anecdote that contains another answer which has anecdote in it …. Self similar for 3 hours and brilliant.
What a character, Red suspenders +50 points. Rory should be in museum glass labeled “British Stereotype.”
Going off on a tangent, brilliantly, for more than two hours. So much for short-form content being king.
If this man was my teacher or professor in school. I'd never fail a class his passion will become my passion 😤🔥🔥🔥🔥
Agreed
Bumped into Rory at Heathrow and was listening to his last appearance on MW at that exact moment. Great interaction with him in the departures lounge
Greetings again!
And you still made the flight? 😂 Just kidding
I've listened to all interruptions on spotify, so now i'm here to check them in video
Love seeing a rory episode pop up because you know it will be a solid 2h+ if not solely for the reason that he can't shut up
This guy is out of control and I love it.
So so SO GOOD to hear *Thomas sowell* mentioned here
As a Welsh PhD student studying Identity, phenomenology and minoritized language, I’m ecstatic at that Welsh reference :)
Tidy!
This guy is the reason I started vaping instead of smoking.
Had been smoking for 20 years, and saw this guy on the show.
Chris started talking to him about vaping. Rory said it is a much better way to get nicotine on a variety of levels.
I tried it out because of his glowing review.
Coincidentally, I breathe much better now. I can run for the first time in my life.
Chris, your show is making my life better.
Thanks, you are a real hero.
Same, I’m now using nicotine pouches to quit vaping. Tried patches and gum but didn’t do it for me. Now I’m steadily lowering the amount of pouches by spacing out the time between use. Used to be 1 hour now it’s 4. I can feel the improvement in my lungs already and it’s only been 2 weeks
Wow, dude! That is really rad!
Personally, I like what nicotine does to me, so I don't want to quit.
But not inhaling burning plants and industrial chemicals every day made a HUGE difference in my health.
I recommend it to every smoker I know.
Great episode, but the chap relentlessly goes off on tangents and interrupts you at every chance. He is well intentioned but conducting that interview must have been like herding cats. 😂
He cracks me up 😂but Chris can’t word in … 🙈😂!!
Rory Sutherland gives wisdom. I wonder if it sinks in.
Always enjoy listening to Rory, esp when he goes off on a tangent. Great communicator & observer of things oft ignored
agree, but also a terrible listener😂
Chris, congrats on your patience and respectfulness, admirable.
I love Rory, could listen to him all day but God I wish he’d just let Chris finish a single sentence but butting in.
Chris has incredible patience lol
Going to read (rather listen) to all of his books on audible! Used to be in advertising wish I had had a boss like him! He has such a wealth of knowledge!
I got married in 2011. I am telling you. I absolutely feel like I caught the last helicopter out of Saigon.
That is such an apt way to put that.
I have been looking for the words forever.
ROFL.
100%. NFI where i'd even start with the mess that is the dating scene these days. I wrote my wife a letter ffs. The way it's done now seems so freaking toxic.
Yeah. Dating is in insane nightmare now.
This guy is awesome. Thanks for bringing him to us Chris.
I’ve recently watched The Lord Of The Rings. Thanks for having him on
What a pleasing accent Rory Sutherland has - will be no problem to listen to him whatever he has to say! 🙂
He was made for advertising. His charisma is off the charts and his approach appears genuine.
As usual fantastic conversation, but for fuck sake don't give this man caffeine!! 😂
it's like hammy from over the hedge in human form.
This guy is a bloody legend
I am so exited to watch Rory and Chris ! You guys are legends! Watching from South Africa ! 🇿🇦
Chris asked like 2 and 3 half questions the whole time. xD I could listen to Rory Sutherland all day.
This man should be at every party.
You have one of the best shows on the internet, Chris! Thanks for my first exposure to Rory Sutherland. He's very smart and nice but exhausting to listen to!
This is the first time that I've noticed Chris seeming bored multiple times during the interview.
Think he was frustrated from getting cut off every time he tried to speak lol.
I could listen to Rory all day. Entertaining and informative. There aren't many people pull that off as well as he does. That was great!
This conversation was unexpectedly hilarious. Fab guest.
This has to be one of the most engaging conversation.. Esp. use of language, storytelling, complimentary skills of both Chris & Rory and sheer energy that's put in here. Worth the time. Almost at par with James Sexton Podcast with Lex.
Notwithstanding the fact that there are 0 takeaways and totally misleading thumbnail.
Holy mackerel in a sackerel of quackerel, what an incredible two hours of rich conversation. I'm honestly floored, my normal ability to leave an incisive remark is just clapped-out! It would maybe take me an hour to re-skim through the episode and compile all the great moments I have something to say about, and that's a treasured feeling. Who is this Rory Sutherland and how have I not encountered him before?
Rory is a gem. Could listen to him all day. Brilliant
This guy is a genius and too funny. 👏 😂 Could listen to him ramble on all day
1:35:37 🎉I LOVE that you pointed out that old tv interview of folks here in the U.S. griping about not being allowed to drink and drive! There’s similar one where people are griping about wearing seatbelts in the front seat!😅
Also, I laughed so hard at “NOTHING in America is beyond being drive through-able.” 😂
SO TRUE! And even here in Ohio we have drive thru weed dispensaries.
I love this interview.
New Orleans goes one better. You can buy cocktails at a drive-thru!
Properly enjoyed this chat that seemingly went all over the place but in the best possible way. Rory constantly had me asking questions and made me feel optimistic about attempting to answer anything. Chris did a brilliant job shepherding the conversation to ensure we rounded off some great topics. Cheers!
This was both wise & hilarious! Your podcasts always brighten my day
Never a dull episode with Rory 🤟
I want to un-like and re-like this episode again. This is how good this episode is! We need a super LIKE button here.
This is as good as a podcast gets. High level conversation. I have learned so much from this episode. Bravo 🙌🏿
Love how chris kept his ground ❤️ but also this is a great Rory interview! Saw him 10 years ago, and he's adapted how he shares he's view on current topics
Rory is peak podcasting for this show
The sound guys must have had the most strenuous time editing Rorys audio from all the left-and-right body swinging he does 10 times per second (bless the man), the audio balance is just non existent and threshold is all over the place. My god, i love it. He talks with his body movement with equal vigor and speed if not greater than his mind can form sentences. Give your audio guys a raise, Chris, the sweat from editing this podcast is palpable. Love the pod ❤
I have never seen this show, but I'll say that chris seemed super interested and was a good interviewer, he let his guest speak. In regards to the USA and Canada, i am not sure everyone wants to live in suburbia and spend hours in cars, they just can't all afford to move to NY, SF or Boston, etc or even Vancouver, Toronto etc. Some do, others will never trade a big city with transportation for an isolated car status culture. In NY status is about what you do, not your job nor your car, but what you do as fulltime passion which may or may not be what pays the bills.
Love the content. When you reference America it is most productive to use material in the current decade. Drink driving was a blurb in the 70’s along with Americans complaining about laws for seatbelts.
This episode is worth an entire degree.
Great chat! I quite enjoyed this episode
It's quite unfortunate that I've never heard of Rory. This episode was absolutely amazing. And and so so much fun!!! He is not only knowledgeable, but has an incredible sense of humour. 🧐🧐🧡🧡 I'll be researching more about him for sure!!🧐🧐
Loved this. Adore Rory, fascinating bloke, amazing mind 🤩
Bill Hicks' bit about advertising still as relevant as ever
Rory is next level
Rory is an original thinker - merges persuasion, behavioral econ, open minded to arrive at interesting and original observations - and takes himself not too seriously, so fun to watch and learn.
I have seen Rory a while ago on a podcast. Very entertaining and at the same time highly informed. Loved the energy of this interview. ❤
How nice of Rory to have Chris on his show.
Even Chris has no chance against the ramblings of this man. 🤣The tangents are rife with gold though. Even I could host a fabulous podcast episode with Rory - just give the man a mic and sit back!
He’s probably one of the most well-spoken I’ve come across in a long time.
Rory's the David Attenborough of marketing 😆
At twice the speed 😂
Love Rory, and also think he may have had too much of Chris' energy drink during the course of this interview!
Ah! That would make sense as it got worse 😂
I liked when he would go off topic and just riff- but you seemed to want him to stay very focused but brillliant people often see connections in things and share them. So bright my brain was electrified following him! OMG HIS GEMS...one of them on Austin "I can get great coffee by people with wonderful body art. But in afternoon I can drive to the desert and fire machine guns at oil drums..."
Well done Chris for calling out the bullshit at 1:45, etc ! 👍👍👍
This is said despite liking what Rory has to say. Boundaries matter! 💪👍👍❤️❤️❤️
Fascinating conversation
He is the most lovable handful ever, great interview!
Great as always from Sutherland.
This guy is fantastic!
This bloke is bloody phenomenal !
First time hearing this guest. Already a fan!
Lovely convo❤💪🏼
Dude I'm like 2 mins in, I love this guy's energy
I loved this!!
Amazing interview
I am the number one fan of Rory Sutherland!
Getting this guy to stay on topic is like wrestling an octopus.
Alot of take away here. Great conversation that makes a subject you passionate about interesting.
24:34 in other words “it’s funny because it’s true” I LOVE those jokes 😂
It's Chris laughing like a mischievous schoolboy at Rory talking about boners for me.
Rory was as delightful as ever. At this point I'm convinced he has an obscure story for every conceivable topic. His enthusiasm is absolutely contagious. 🩵
...Would also love to hear him explain to his wife why its a good thing he compares her to a Japanese toilet. 😂
The interruption game of this podcast is pretty amusing :D
Probably H L Menkin. That guy was AMAZING.
02:09:50 TH-cam isn't a singular T.V. station, it's a television ecosystem, every TH-cam account is its own television channel with its own programming.
Loving the comments on this one, may i just add the way Rory stitches in swear words is absolute genius, so much so that any offensiveness is mute and it’s comedy value is off the charts
It was a pleasure having Chris Williamson on the show, Rory lol