How to Use GA4 to Track and Report Social Media Traffic
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- เผยแพร่เมื่อ 16 มิ.ย. 2024
- #ga4
How do I show the traffic from each social media platform in GA4? Not just showing the domains for each social platform, but actually grouping them together?
This reporting feature was available in Universal Analytics, but isn’t in GA4 (yet). In this video, Dana walks you through the steps to create a custom channel group so you can track and report on each social channel (Pinterest, Facebook, Instagram, Twitter, LinkedIn, etc.) in your Google Analytics 4 account.
Channel conditions you can use to define your Custom Channel in GA4 will have different conditions based on the social channel.
- Condition group = source
- Conditions = matches regex (LinkedIn) or partial match (Twitter) or contains (Facebook, Instagram, Pinterest)
So, for the LinkedIn channel group details in the video you will select, partially matches regex, and then type in linkedin|lnkd. That'll capture all the possibilities that we saw for LinkedIn.
*** TIMESTAMPS ***
0:00 - Intro
0:16 - Social Reporting in UA
0:26 - Session Acquisition Report in GA4
0:51 - Viewing Organic Social traffic by Session source/medium
1:37 - Custom Channel Groupings
2:12 - Google’s Default Channel Groups
2:55 - Creating a New Channel Group
4:37 - Reorder Channel Groups
5:15 - Rename Organic Social
5:40 - Create a Custom Report
7:01 - Custom Report Metrics
7:51 - Add Report to Navigation
⭐ FEATURED RESOURCES ⭐
The New Channel Groups in GA4 and How to Use Them- kpplaybook.com/ad2r/
GA4 Channel Groupings (Google Help Article): support.google.com/analytics/...
Analytics for Agencies - Level up your GA4, GTM, and Looker Studio Skills:
kpplaybook.com/ad2e/
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This is really helpful.
You did a great job explaining this! Saved me hours of research...
Glad it helped!
just what i needed, thank you
You're welcome!
super useful! Thanks much.
Glad it was helpful!
Thank you SO much!
Glad it helped!
I have been looking, searching and deep diving for exactly this. Thanks so much! It is exactly what I've been needing. Now what I'd like to know next is how to apply this exact same traffic report to a specific url. I'm guessing it's fairly easy now that we have this report saved.
Awesome, we're glad this was helpful!
If you need to filter it for a specific URL, you can revise the filter on the report to include the Organic Social channel but also that specific landing page. You will need to remove the filter and re-create it since you can't (yet) edit filters on reports. Then you can save that as a new report in your library.
If you get stuck come back and let us know!
Awesome video, very to the point and easy to digest the information, I am currently pursung my Bachelor's in Digital Marketing. This video was extremly helpful and I will be chacking out the rest of your content!
Glad it was helpful!
How long have you been involved in marketing? Love picking others brains on topics about marketing to see odifferent perspectives to help fuel the learning process.@@kp_playbook
Dana has been working in digital marketing since 2000!
@@kp_playbook so tons of experience, what would you say would be the biggest things to focus on as a new digital marketer when it comes to building tested experience?
@@YesterdaysTomorrow Dana says, "Don't be afraid to implement changes and observe the results, even if you aren't 100% sure if those changes will help or not. Many marketers get caught in a trap of worrying about potential negative impacts from their changes and end up not actually putting good ideas into practice."
This was awesome!! Thanks so much!
You're very welcome! Thanks for watching!
What combination of Match and condition lettering would be needed to capture / include TH-cam please?
You could use youtube.com or youtube as the source -- if you're using custom UTM parameters make sure to take those into consideration.
I am now trying to apply this to my G4. I am stuck at 1:50, my screen does not have the Admin tab at this point. I'm not sure where it iss hiding and how I can force it up. Guidance please. You just skimmed a bit fast there because of the screen change regarding thhee channel group. I do not have the settings wheel on the lower left either.
Do you have admin-level access to the property you're working with?
Hey there, i just tried this method and added Pinterest as pr your guidance. However, Pinterest is still not reflecting in session source/medium. I see FB, Insta, Tiktok all visible, but not Pinterest.
Can you suggest what to do?
Can you share exactly how you added Pinterest so we can test it out?
Thanks for the video!! Shouldn't TH-cam traffic have been automatically categorized as Organic Video? Also, wish these custom channels passed to Looker Studio!
That's a great point - we set our TH-cam traffic as social in our UTMs so that's why. If you click any of the links to our site in the description, you'll see our UTM configuration.
And agreed -- hopefully these custom channels will make it to Looker Studio at some point. But in the meantime, you could use the CASE function in Looker Studio to do something similar.
@@kp_playbook Thank you!