Most pointless waste of energy in sales? Prospecting without researching first. Here's the how.

In this video, I step through how I research the prospect company's CEO first when I am embarking on prospecting. If I can get to a first connections with CEO on LInkedIn, then happy days as it makes it easier for me to connect with others in their organisation. I then apply the same process for all the other stakeholders who I want to engage with and book time.
0:08 CEO on LinkedIn
0:40 How long they have worked their and previous employers
0:48 Social selling step 1 'follow'
0:58 Check Google for interviews
01:11 Check TH-cam
01:21 Check for podcast appearances
01:35 If they have a company podcast, follow it
01:40 Check for any charity work/sporting events etc..
01:52 Options for emotional connection by demonstrating empathy
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