Riyaadh Ismail on storytelling through fashion

Design Indaba Emerging Creative, Riyaadh Ismail is the founder and creative director of Riyaadh’s Yaad, a streetwear fashion house that focuses on inclusivity, culture, sustainability, and tailoring. The young designer also works as a freelance stylist, costume designer and creative director, and has worked with the likes of Pearl Thusi, AKA, Costa Titch and Kwesta. He tells Design Indaba how he got started, why he dislikes fast fashion, and who some of his key influences are.
The inspiration for the brand name is derived from every major fashion label being referred to as a house, for instance, the “House of Dior”. Riyaadh uses the term Yaad to refer to a “yard” or house. He is a streetwear house hailing from Johannesburg and inspired by its street culture.
Riyaadh is also a freelance stylist, costume designer and creative director. It is vitally important to him to be involved in every single aspect of his passion for timeless garments and art.

[@antoinesaisset]

Very interesting talk, he's got real potential!

[@karlkiiliphotography]

What an interesting journey!
Thank you for sharing

[@anicma]

Nice

[@sunstarpunk]

SA❤🎉😊