Content Marketing for Photographers: How to Promote Your Photography Business | B&H Event Space

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  • เผยแพร่เมื่อ 21 ก.ค. 2024
  • Content marketing is a vital tool for a photography business in order to get clients. In this talk, Elena S. Blair and Sandra Coan will share their strategies, such as blogging SEO, Instagram hashtags, content writing, instagram engagement and more!
    Resources mentioned:
    - / lady_boss_workshops
    - bit.ly/52blogprompts
    - bit.ly/LBWhashtags
    More from Elena S. Blair
    - www.elenasblairphotography.com/
    - elenasblair.com/
    - / elenasblair_photography
    More from Sandra Coan
    - / @sandracoan
    - www.sandracoaneducation.com/
    - / sandracoan
    Learn more about the B&H Event Space: bhpho.to/BHEventSpace
    0:00 Introduction
    3:14 What is content marketing?
    13:32 Why blog?
    15:56 Blogging tips
    28:16 How to write a blog post
    35:42 Blogging Q&A
    45:15 Why use Instagram?
    48:41 Instagram tips
    1:00:48 How to create an Instagram community
    1:14:39 How to communicate brand values
    1:25:31 How to use hashtags on instagram
    1:27:25 Calls to Action
    1:32:52 Q&A
    Shop @ B&H:
    www.bhphotovideo.com/
    Subscribe to the B&H Photo TH-cam Channel
    - bit.ly/SubscribetoBHPhoto
    Follow us on Social Media
    - / bhphoto
    - / bhphoto
    - / bhphotovideo
    #EventSpace #ContentMarketing #PhotographyBusiness
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ความคิดเห็น • 56

  • @BandH
    @BandH  4 ปีที่แล้ว +4

    What content marketing strategies have you tried? Leave us a comment!

    •  3 ปีที่แล้ว

      Will try this week!

  • @angelikaberber3860
    @angelikaberber3860 3 ปีที่แล้ว +8

    This is great because it’s realistic and not overwhelming. I personally also enjoy the chatty tone, feels like sitting down for a coffee and having a friend explain things to poor clueless you, very patiently. Most infos on SEO and marketing I read this week made my brain smoke and had me act on exactly nothing. Because I didn’t know how to do all this technical stuff. This is very doable and practical, so thank you!

    • @BandH
      @BandH  3 ปีที่แล้ว

      We're glad to hear this!

  • @Mikesht
    @Mikesht 3 หลายเดือนก่อน

    Very energetic reiteration of most commonplace advices that has been given thousand times before. I applaud your enthusiasm though.

  • @TpyoQueen
    @TpyoQueen 3 ปีที่แล้ว +3

    What they're saying is 💯!!!!
    Thank you for posting this. I admit, the video and sound isn't what I expected from b&h, but this ladies are friggin awesome

  • @Jus_Saiyan
    @Jus_Saiyan ปีที่แล้ว

    Seattle based photographer here, it’s encouraging to see fellow togs in my area with tips! Much appreciated

  • @KenyattaDavisPhotography
    @KenyattaDavisPhotography ปีที่แล้ว +1

    Watching this in 2023 and it is amazing how much IG has changed but SEO and how you run your website has stayed consistent. Point is you ALWAYS need a website.

    • @lilazar5424
      @lilazar5424 ปีที่แล้ว

      What for ex changed drastically within IG in your opinion, related to what been said in this talk ?🤔

  • @melissaavitia93
    @melissaavitia93 3 ปีที่แล้ว +1

    I love the tips thank you ladies!

  •  3 ปีที่แล้ว

    Great information. Worth watching.

  • @urkolarranaga5845
    @urkolarranaga5845 ปีที่แล้ว

    Fantastic explanation! Thank you !

  • @lorraine6185
    @lorraine6185 2 ปีที่แล้ว

    Great content! I would have loved to hear the questions.

  • @xAnonymousComedia
    @xAnonymousComedia 4 ปีที่แล้ว +14

    I think if more photographers knew how to market their art, they could be earning way more money

    • @blairm1023
      @blairm1023 3 ปีที่แล้ว +1

      I'm one who needs to learn. I'm a wolf photographer, a unique niche, but don't know how to get my photos to people who love wolf photos. Also whitetail deer fawns are another specialty.

    • @melankaya
      @melankaya 2 ปีที่แล้ว

      @@blairm1023 ads targeted to people who have interests in this via fb targetting?
      Discord, reddit and groups on other platforms dedicated to images of these creatures?

  • @borislavatatchev
    @borislavatatchev 2 หลายเดือนก่อน

    Very valuable. Thanks

  • @tanyaholdsworth2781
    @tanyaholdsworth2781 3 ปีที่แล้ว

    Great, helpful stuff.

  • @rorycookphotography
    @rorycookphotography 2 ปีที่แล้ว

    You are both amazing and both so right.

  • @MonroesArtStudio
    @MonroesArtStudio 3 ปีที่แล้ว +1

    I just realized how bad I suck at this. It's not an issue of my content it's HOW I'm promoting it and yeah...I need to get to work on that

  • @Micah-Woods
    @Micah-Woods 3 ปีที่แล้ว

    Very helpful!

  • @reinameza5899
    @reinameza5899 3 ปีที่แล้ว +4

    As a woman im so greatfull I found this. It feels so overwhelming to start my own business but this helps put me at ease thank you 😊 🙏 🙌

    • @LoiselsPhotography
      @LoiselsPhotography 2 ปีที่แล้ว +1

      Majority of photographers are female..

    • @Buttercup697
      @Buttercup697 2 ปีที่แล้ว

      @@LoiselsPhotography you wouldn’t know by looking at newspapers and wire news agencies 😕

  • @JonDeneweth
    @JonDeneweth 9 หลายเดือนก่อน

    This was a great video I really appreciate all the help it's exactly what I needed❤😊

    • @BandH
      @BandH  9 หลายเดือนก่อน

      Glad it was helpful! Thanks for watching!

  • @ssphotopinup
    @ssphotopinup 3 ปีที่แล้ว +4

    What Blog platform are you using?

  • @romiemiller7876
    @romiemiller7876 ปีที่แล้ว

    David Olgavie (spelling?) , a top-rated advertising executive, says that the more you say, the more you sell. Works here too.

  • @sethgivens
    @sethgivens 3 ปีที่แล้ว +1

    This is all very interesting. How does this translate to someone, like myself, who is running a video business? As a videographer my clients are usually businesses as opposed to individual people. Therefore, I don’t think the clients are as interested in me as a person. Are there other content strategies that would apply more to a video business with a different client base?

  • @armandocarreon6794
    @armandocarreon6794 2 ปีที่แล้ว

    👏🏽👏🏽👏🏽

  • @JWW922
    @JWW922 3 ปีที่แล้ว +1

    Can not understand them?

  • @lauraslanesvanlifetravels
    @lauraslanesvanlifetravels 2 ปีที่แล้ว

    No idea what an SEO is...just starting out here...

  • @gillesmatheronpro
    @gillesmatheronpro 4 ปีที่แล้ว +4

    First thing I want to mention, if you please : we need more women in production and direction departements of image-related jobs (photography, videography, cinema, TV, etc.).
    Let's start with this, it can only improve from then on...

    • @PerlitaDuque
      @PerlitaDuque 3 ปีที่แล้ว +1

      Great, where’s the jobs!

    • @kcsariano89
      @kcsariano89 2 ปีที่แล้ว +1

      They are. Live in LA and you’ll see.

  • @GeoffreyThomasGonzales
    @GeoffreyThomasGonzales 4 ปีที่แล้ว +2

    content marketing? as opposed to what? marketing without using content?

    • @MrTheWaterbear
      @MrTheWaterbear 4 ปีที่แล้ว +2

      Ehh, man, there are loads of marketing methods - this one addresses marketing your content, as opposed to marketing your image, availability, professionalism, or courses, I suppose.
      However, they do cover a lot of these points in this seminar. Maybe they just wanted to illustrate how you can implement your content into your marketing, that can encompass or promote the other aspects as well?

  • @romiemiller3093
    @romiemiller3093 3 ปีที่แล้ว +3

    Know your grammar, though. Grammarly makes mistakes some tines.

  • @Call_Me_Mom
    @Call_Me_Mom 4 ปีที่แล้ว

    I would like to have a few followers who buy a lot. :D

  • @leonardgrant6876
    @leonardgrant6876 3 ปีที่แล้ว +1

    Great content but the presenters Elena S. Blair and Sandra Coan should really learn how to speak and not interrupt one another.

    • @phoenixrobles1273
      @phoenixrobles1273 2 ปีที่แล้ว

      Agreed, it was a bit distracting and alluded to them not being fully prepared for this presentation. Great information though.

  • @michaelrueckert8507
    @michaelrueckert8507 3 ปีที่แล้ว

    Hilarious how this video is content marketing. 😁

    • @melankaya
      @melankaya 2 ปีที่แล้ว

      What would you recommend?

    • @michaelrueckert8507
      @michaelrueckert8507 2 ปีที่แล้ว

      @@melankaya What do you mean? I was just laughing at the fact that this video is content marketing for B&H. It's free content that anyone can watch that gets their name out.

    • @melankaya
      @melankaya 2 ปีที่แล้ว

      @@michaelrueckert8507 Hey thought you might have some suggestions to explore :-)
      I'm struggling to find some good content on content creation without watching hour long videos that more or less say the same thing

  • @LeonKotze70
    @LeonKotze70 3 ปีที่แล้ว +2

    Thumbs down just for the woke crap (lies) in the intro...

    • @LoiselsPhotography
      @LoiselsPhotography 2 ปีที่แล้ว

      Yeah seriously and this comment was meant to because my dog's name is also Leon lolol

  • @artlover4120
    @artlover4120 3 ปีที่แล้ว +1

    I am a feminist and I really feel bad to say I have a hard time listening to women talking about business. It all sounds very lazy, unimportant.
    The tune sounds like they talk about cosmetics in girls meetings.
    I am sorry. I wish you good luck.

    • @LoiselsPhotography
      @LoiselsPhotography 2 ปีที่แล้ว +1

      LOLbruh

    • @phoenixrobles1273
      @phoenixrobles1273 2 ปีที่แล้ว +1

      It has nothing to do with them being women, it has everything to do with the fact it was very lazy and chatty and unprofessional. The information was very valuable but interrupting one another and giggling was distracting.