The Business of Photography, Part 3: Pricing & Estimating | B&H Event Space
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- เผยแพร่เมื่อ 5 ส.ค. 2024
- Professional photographer Tony Gale teaches you how to price photography services, from how to figure out your business costs to how to work with clients.
Watch The Business of Photography, Parts 1 & 2
- How to Start a Photography Business: bhpho.to/32z93i3
- Photography Marketing Strategy: bhpho.to/3xvwyaf
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More from Tony Gale
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Learn more about the B&H Event Space: bhpho.to/BHEventSpace
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0:00 Introduction
4:10 Overview
6:15 Cost of Doing Business
12:55 Fees + Expenses
14:46 Should Your Photography Pricing Be Listed on Your Website?
22:14 Getting the Call
28:46 Getting Help
33:33 Offer Them Options
36:50 Usage
39:09 Don’t Lower Your Price for No Reason
41:03 Estimating
44:41 Treatments
45:54 Rights & Copyrights
48:42 Resources
49:27 Q&A
58:10 Outro
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Thank you so much! Great information.
Glad you enjoyed it, thanks for watching!
Thank you so much for posting these!
This has been such a wonderful series thank you.
i really enjoy the series as well thank you
Glad you enjoy it, thanks for watching!
Do you use a independent editor to edit the RAW shots
I'm a Headshot and portrait photographer, should I ask that those shot are being used for?
I love these videos. Thanks. One video I'd really like to see is "the business of photojournalism" from stills to video. Thank you so much!!!
Hadir broo👍
If it isn't in writing, it doesn't exist
A couple of other points I'll add to Mr. Gale's presentation.
24:30 Asking questions - What is your budget? When it comes to business and costs, the rule of thumb is *"The first one who gives price loses!"* Remember that! For example, say Mr. Gale is going to give me a quote or estimate and he asks me that question. It is none of his business and you are not doing me any favors, trust me! I know what each piece of gear costs down to the penny as well as my overall overhead is. If Mr. Gale knows his numbers, then it should be easy to give me a quote and within a few hours!
33:33 Likewise, unlike him, I don't play used car salesman and say we can use this lens or that one. *When you give someone too many choices, they have a hard time deciding and that is where you will lose a sale! Trust me. I'm in fashion retail This is why you often see standard colors and that is it.* When it comes to photogs, Tony is right that a lot will not tell you their exact budget as when they do, most photogs will go for all they can get. If you listen closely to Mr. Gale through this presentation, he admits this. He is greedy and cares little about his client's needs. Just show me the money! Me, here is my detailed line-item costs plus my profit and that is it. I don't have time for games or used car salesmanship tactics.
Let me touch on models. OMG! *Every time and I do mean every time a photog has offered to assist in model selection, they are nowhere close to what I want or need!* Plus it always ends up a problem of compensation for the model. *Or it is obvious you photogs are trying to make a buck. You get models on a TFP, give her 5 -25 images for her time and want to charge your commercial client like $200 an hour for a model. Don't do that! You get caught which every time it has happened, we end the shoot and the photog is done... Period!^
36:52 Usage - Be careful and know who you are dealing with. If they know little about photography, copyrights, etc. you guys rail them with this and Mr. Gale is a prime example! *Me, no photog is going to come in at any cost-push a shutter button and ride my coattails telling me when, when and how I can use the images.* You will sign an agreement clearing stating you have no rights or at best there will be joint rights and usage. Let me explain this. Let's say Mr. Gale comes and does a fashion shot for me that is 8 hours and we get 3 shots of the front, side, and back of each outfit. Plus any embellishments. and we shoot 25 outfits. We'll call it 12 images per outfit or a total of 300 images. *The reason for this is I will pick the best shot of the 3 images, not Mr. Gale!* At the end of the shoot, he would give me the SD card. Say we agree to that and 20% of you photogs do that and we have no problem! *I'm not going to be limited by when, where, or how I use the images to sell those outfits. Mr. Gale on the other hand can take his 300 images sells to stock photo companies, exhibit at the county fair or art exhibits, sell them individually, put them in a book and sell the book, I DO NOT CARE!* This is another reason why we turn down so many photogs... greed! The ones who do shoot for us, are awesome! They get full rights to do whatever with and they can have all of the images and we are happy to work with them over and over. Many never shot fashion and want to try it. Or when things get slow, they can come shot for me. This is where I will stress photogs like Mr. Glale are always trying to get more and why he says don't lower your price for any reason. Go with that and I'll steal work from you.
43:04 Be specific about everything. I will agree with Mr. Gale here! Go to his estimate at 43:10 I'llll confirm what Mr. Gale states about doing business with a commercial client who knows their stuff like me. We know what needs to be in a contract or estimate and if I don't see it, most of the time I will give you a chance to sharpen your pencil and get it right! You fail the second time Mr. Gale is correct that it will piss us off and you will be done! Don't come back! Pause the video to look at Mr. Gale's estimate. I quickly see a few things I would nail him on! He has a Photographer Fee of $4550.00. Break that down and be specific! Does that include cameras, lenses, or what? Is that for the job or by the hour? With Crew, again are those fees per hour or by the job? What do they include? Go down a bit further to he has Lighting @ $360.00. What does this consist of? Is it strobes? Speedlights? Softboxes, or continuous lighting? Who is supplying this? If a rental shop who is it?
The last thing is this. In your estimate or quote, I want to see *"Scope of Work"* which is where you are going to write out just what you are going to do. "John Doe Photo will conduct a fashion shoot on XZY day that will be 4 hours. We will shoot 25 garments on models to be supplied by the client, XZY Apparel. We will supply all camera gears which consists of (spell it out) and rent 2 24" x 24" softboxes and 2 strobes from Lense Rental. The Client will get all SD cards at the completion of the shoot or project with no usage or licensing restrictions and allow John Doe Photo to also use them in any way we feel fit. The cost of the shoot will be XYZ dollars broken down in the following manner." *I also better see a contingency and change order clause in your contracts!* From what I see in the video Mr. Gale would get one opportunity to sharpen his pencil and clarify, further break down his costs or he would be advised *"This will conclude all business with Tony Gale Photo."* I'm hard on photogs more than anyone else for the sole fact of I know the tricks, schemes, and crap most of you pulls be it a commercial or consumer client. So Mr. Gale is completely correct on this!
Again I want to thank Mr. Gale for being one of the first I have seen in years correctly explain registering your photos! Yes, you technically own the image when you push the shutter button. but unless you have the images registered in a timely fashion with the U.S. Copyright Office, if someone uses or steals your image(s) and they are not registered don't even waste your time trying to sue them for infringement! I know Mr. Gale will disagree with what he is pushing for. but thank god for a few cases in federal court in recent years to support this and stop con-artist photogs and from being sue-happy! What he should be promoting with copyrights is changes to the law that if you do Test or TFP shoots then the other party automatically has joint copyrights as they provided a material contribution to the work! But he and most of you don't want that as it would limit you in exploiting models and your clients, right?
Much better job this time Mr. Gale! But you have a long way to go to ever work for a business like mine!
Please touch grass
Too much advertisement