Account Engagement (Pardot) Consultant Exam Prep - Topic 4: Email Marketing

This session will cover the Email Marketing section of the Account Engagement (Pardot) Consultant exam. Exam questions from this section have a weighted value of 10% It is presented by Lara Black, a Salesforce MVP and Director of Marketing Operations at ExtensisHR.
From the Exam Guide. Questions will relate to the following:
Apply email marketing standards and best practices to customer business needs.