Where behavioral insights goes wrong in customer research

Behavioural expert Bri Williams was invited by GreenBook to speak about how behavioural insights professionals can apply those same insights to their work.
In this clip Bri tackles three issues insights professionals encounter:
Justifying why we need behavioural research
How to use behavioural science in your day-to-day and
Why facts aren’t enough
More about Bri: www.briwilliam...