How to Position Your Offer: Avoid Customer Mismatches & Win Referrals

Stop losing referrals due to offer mismatches! In this video, we'll break down the “Jobs to Be Done” framework to help you understand what customers are really hiring your product or service for. Discover how to avoid common mistakes like focusing on features instead of the core job your offer fulfills.
We'll show you a simple 2×2 matrix to pinpoint the exact job your offer does best, differentiate yourself from competitors, and clearly communicate what you don't do to potential referral partners. This is the ultimate guide to positioning your offer for maximum impact and referral success.
Keywords:
Jobs to Be Done
Offer positioning
Customer mismatch
Referral partners
Product-market fit
2x2 matrix
Differentiation
Value proposition