COMPLETE Copywriting For Beginners | Examples and Frameworks (2022)

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  • เผยแพร่เมื่อ 28 ก.ค. 2024
  • In this video, I will take you through the important aspects of copywriting. We'll analyse the finer points of direct response copywriting and how it can increase your sales. I will show you how to write copy for various website segments, welcome emails, abandoned cart emails, and Facebook ad copy.
    I will also show you where we are in the process of our product. Share the conversations I've had with the suppliers.
    The Daily Mentor - Scale Your Brand To 8-Figures & Beyond, From Real E-Commerce Experts Who’ve Built $100M+ Brands: www.dailymentor.co/
    Join my Discord: / discord
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    🌍 My website: www.daviefogarty.com/
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    WATCH NEXT:
    1️⃣ How I Went from $500 to Half a Billion in 5 Years: • How I Went from $500 t...
    2️⃣ COMPLETE Shopify Tutorial for Beginners 2023 - Build A Profitable Shopify Store From Scratch: • Shopify Tutorial For B...
    WHO AM I?
    Hey, if we haven’t met before, I’m the owner and founder of 'The Oodie', one of Australia's fastest growing ecommerce brands.
    00:00- Intro
    01:51- Lemon Scrub label design
    03:15- Chat with the supplier
    11:35- Copywriting Intro
    16:28- Product Page Copy
    28:26- A note about SEO
    30:30- Home page copy
    36:00- A note about brand stories
    38:10- Facebook ad copy
    43:15- Email copy
    46:20- A note about A/B Testing (Split Testing)
    DISCLAIMER: The content provided in this TH-cam video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.

ความคิดเห็น • 274

  • @scottc2892
    @scottc2892 2 ปีที่แล้ว +303

    I've been running ecommerce businesses for over 20 years, having done over 8 figures in sales along the way. Even I find this information very helpful. Particularly the psychology behind selling to a customer. I'm also halfway through the book Davie recommended called; "The Power of Persuasion" by Robert Cialdini which ties into the psychology of selling. Thanks Davie! Keep up the oustanding content.

    • @DavieFogarty
      @DavieFogarty  2 ปีที่แล้ว +15

      Thanks for sharing!

    • @baapkatheatre4267
      @baapkatheatre4267 2 ปีที่แล้ว +14

      I think you are mistaken
      1. Power of persuasion = Robert Levin
      2. Influence - The psychology of persuasion = Robert cialdini
      Which one buddy ?

    • @baapkatheatre4267
      @baapkatheatre4267 2 ปีที่แล้ว

      And also do tell the version of that book ( if that's influence 2nd) revised or new addition thanks in advance Buddy 💪

    • @papichoi1433
      @papichoi1433 2 ปีที่แล้ว +1

      @@baapkatheatre4267 #2is the one davie recommended

    • @papichoi1433
      @papichoi1433 2 ปีที่แล้ว

      @@DavieFogarty I'm like 2 chapters in, this book is borderline so dry. Do you practice speed reading Davie?

  • @ejancis
    @ejancis 2 ปีที่แล้ว +33

    How is this content free? There's quite literally no creator that I know of in this space that gives away this much value. Much appreciated.

  • @sarahbitesss
    @sarahbitesss 2 ปีที่แล้ว +173

    as a marketing student, I've learned so much in a single video than a course in one semester, lol. Really really grateful for all of this Davie. God speed!

    • @arturlourenco4497
      @arturlourenco4497 2 ปีที่แล้ว +9

      So true! why am I paying so much for a stupid degree 😅

    • @etiennedavids
      @etiennedavids 2 ปีที่แล้ว

      8 our Area@

    • @ashton6478
      @ashton6478 2 ปีที่แล้ว +5

      You don’t need school to learn how to market, you’d be better off taking psychology

    • @sun--li
      @sun--li ปีที่แล้ว

      Marketing degree = you rack up a huge loan for the privilege of wasting years of your life. I did a marketing degree at a solid university in Australia and it was impractical and fluffy. And was extremely expensive. In not a single assessment do they get you to use real-life marketing apps or platforms, except maybe Photoshop/Canva. No ad platforms, no Google Analytics, no website creators, no video production, etc. 💩

    • @sarahbitesss
      @sarahbitesss ปีที่แล้ว +2

      @@sun--li lol. But thank God state colleges are free in our country, we don't pay any tuition.

  • @Discussionacademy
    @Discussionacademy 2 ปีที่แล้ว +132

    Davie is making exactly the content I am looking on skillshare, coursera and udemy.
    Thanks man

    • @DavieFogarty
      @DavieFogarty  2 ปีที่แล้ว +15

      Appreciate the support!

    • @MauriceMischo
      @MauriceMischo 2 ปีที่แล้ว +2

      @@DavieFogarty Best teacher out there at the moment 💪 Describing your thinking pattern behind even smaller decisions helps a lot

    • @nickolausafon5458
      @nickolausafon5458 2 ปีที่แล้ว

      Free ed is not always "good education", but it can be better than some of these colleges. This is a pretty good principle teach.

    • @podcastsyoutube5524
      @podcastsyoutube5524 2 ปีที่แล้ว

      @@DavieFogarty part of the value of buying a course is they give you the documents and resources that are shown in the tutorials.

  • @roller1211
    @roller1211 2 ปีที่แล้ว +6

    So much value and so much knowledge... No BS talk, straight to the point. You actually squished hours of knowledge in his video Davie!!! I am no copywriter, but this video cleares out some thought I had in my mind. Thank you again for sharing yr knowledge through an actual product of yours! 🤘

  • @CharlieAinsworth
    @CharlieAinsworth 2 ปีที่แล้ว +16

    Insanely good and helpful content here Davie, what you're doing for the community is huge. Looking forward to future videos - Charlie

  • @Drews_Cluess
    @Drews_Cluess 2 ปีที่แล้ว +6

    Wow! Just what I was missing for my shopify store! 100 points mate, best channel for ecommerce

  • @Jesse_boudreau
    @Jesse_boudreau 2 ปีที่แล้ว +2

    excited to watch this when I have time tomorrow! Appreciate you making this as it is one of my major weak points!

  • @Wagefreedom
    @Wagefreedom 2 ปีที่แล้ว +5

    This is really excellent Davie. Well-explained and with really helpful examples. This whole series is as detailed and value-laden as paid courses I've seen!

  • @AmsterdamEats
    @AmsterdamEats 2 ปีที่แล้ว +71

    Hi Davie - could you do a video about how to get PR for your product? i.e. how to get journalists/publications/magazines/bloggers talking and writing about your product. Thanks and keep up the long form content!!

    • @djxchazza761
      @djxchazza761 2 ปีที่แล้ว

      Great question

    • @DavieFogarty
      @DavieFogarty  2 ปีที่แล้ว +25

      Sure!

    • @athulyasurendran7639
      @athulyasurendran7639 2 ปีที่แล้ว +1

      Press releases

    • @athulyasurendran7639
      @athulyasurendran7639 2 ปีที่แล้ว +2

      I do this on fiver...most gigantic news websites will post a release if you write it well

    • @gabrielbaracmoralesmorice3789
      @gabrielbaracmoralesmorice3789 2 ปีที่แล้ว +1

      @@DavieFogarty this would be amazing, also thank you for being an example to all of us, I thank God for what you are doing.

  •  2 ปีที่แล้ว +3

    Davie, you are such an inspiration.. thanks so much for all your effort and generosity!

  • @DDtwerty
    @DDtwerty 2 ปีที่แล้ว +1

    This is so informational! Thank you so much for sharing the knowledge with us 🙏❤️

  • @cosminbastea2763
    @cosminbastea2763 2 ปีที่แล้ว +2

    When this guy looks up just to search in his brain the best way to explain, its clear that he s so smart and has a lot o information. Inspiaring!

  • @AristocrateOlly
    @AristocrateOlly 2 ปีที่แล้ว +3

    So amazing you give out all this amazing info even before you publish product!

  • @nickvansteenis9441
    @nickvansteenis9441 2 ปีที่แล้ว +1

    this is the best content on youtube for starting a brand thanks davie you are a GOAT 🔥

  • @derekt7206
    @derekt7206 2 ปีที่แล้ว +2

    I'm a Media Communication student at Full Sail Univerisity and I'm interested in copywriting and I maybe touched on the topic of copywriting and I found this video more informative than the courses I learned that touched on the topic of copywriting. Thank you!

  • @mermonday
    @mermonday ปีที่แล้ว

    This is honestly so helpful! I just started watching your videos and definitely subscribed. Thank you.. I learned so much from this.

  • @lovecandy010
    @lovecandy010 ปีที่แล้ว

    I’m starting my new business venture and watching your videos just inspires my inner entrepreneur to come out thankyou Davie this amazing !!!

  • @v.686
    @v.686 2 ปีที่แล้ว +4

    Thank you, David Fogarty.
    I really appreciate those about your share truly, honestly, and great about E-commerce.
    It helps me a lot and realize many things.

  • @Taniarissa
    @Taniarissa 2 ปีที่แล้ว

    You are truly amazing Davie! You are such and inspiration!

  • @lil_bub1896
    @lil_bub1896 2 ปีที่แล้ว +3

    great content! can't believe it is all free... thanks Davie!

  • @OppasWithoutJams
    @OppasWithoutJams ปีที่แล้ว

    I didn't have any solid information about copywriting and honestly you explained it very well! Thank you so much for the content :)

  • @shaitongariro454
    @shaitongariro454 2 ปีที่แล้ว +1

    You are such a gem, really appreciate this series and cant wait for tomorrow's lesson

  • @jonocrawley4217
    @jonocrawley4217 2 ปีที่แล้ว

    Thanks for being such an amazing role model!

  • @LennyYT
    @LennyYT 2 ปีที่แล้ว +1

    fireeee🔥🔥🔥🔥🔥
    Appreciate the fly on the wall demo 🎉🎉🎉

  • @youtubeforresearch
    @youtubeforresearch 2 ปีที่แล้ว +1

    Thanks so much this is the most helpful so far.

  • @Aa88900
    @Aa88900 2 ปีที่แล้ว

    This series has been amazing. Fabulous info, thanks for putting it out there for us.

  • @CaptainFooz
    @CaptainFooz 2 ปีที่แล้ว +1

    This is so good, thank you Davie ♥

  • @dannydiscovers
    @dannydiscovers 2 ปีที่แล้ว +4

    You've helped me a lot man. Samples on the way and first ecom brand is taking shape. Thanks so much

    • @Harry-lb2cs
      @Harry-lb2cs 2 ปีที่แล้ว

      Hey Danny, congrats on your first Ecom brand. So how is it going? 😊

  • @jiro8233
    @jiro8233 2 ปีที่แล้ว +20

    Amazing series Davie. There's so much value in those videos its unreal. Thanks man
    A 19 yo Australian here. I want to meet you in person when I become successful one day

  • @z4buza425
    @z4buza425 ปีที่แล้ว +2

    this guy is so smart that is hard for him to explain everything he knows. Congrats nice video bro :)

  • @opogdans
    @opogdans ปีที่แล้ว

    Thank you for posting this serie of videos it is great learning material!

  • @officialryanelliott
    @officialryanelliott 2 ปีที่แล้ว

    Thank you so much for making this video series, it's truly eye opening and inspiratonal to see professionals like yourself at work!

  • @baderkhaneoussama
    @baderkhaneoussama 2 ปีที่แล้ว

    i can't find the right word or the way to thank you, man you are doing a great job. May god bless you and your lovely ones

  • @x-nihilo
    @x-nihilo 2 ปีที่แล้ว

    Superb content, mate! What an effort!

  • @isaiahling1911
    @isaiahling1911 2 ปีที่แล้ว +1

    Loved this video Davie !

  • @pratiksakhalkar7031
    @pratiksakhalkar7031 2 ปีที่แล้ว +30

    Davie, I've watched all your videos and this one couldn't resist me from commenting. Killer, amazing, dope content. You've given so much value all for free. Love the way you present the videos, it all comes across as very honest and humble unlike other people out there trying to lure people into buying shitty courses. Love the way you cover so much ground in each video. You've just simply nailed it in all aspects. Respect man!!!!!

    • @DavieFogarty
      @DavieFogarty  2 ปีที่แล้ว +2

      Really appreciate the support!

  • @khadijabellat8049
    @khadijabellat8049 2 ปีที่แล้ว +2

    Too much value, Thank you!

  • @researchmail9947
    @researchmail9947 2 ปีที่แล้ว +1

    Amazing content! Davie is definitely the most generous and honest person in the e-commerce community

  • @soscreativity
    @soscreativity 3 หลายเดือนก่อน

    a comprehensive overview of direct response copywriting techniques, offering valuable insights on writing effective copy for different platforms. Excited to learn more about the product development process and supplier interactions. Thanks for sharing!"

  • @koupergrey5741
    @koupergrey5741 2 ปีที่แล้ว

    Thank U!
    Good luck with this!🙌

  • @mikep6967
    @mikep6967 2 ปีที่แล้ว +2

    We have to get you over 100k subs. WT heck. This stuff is great.

  • @shann0nfrost
    @shann0nfrost 2 ปีที่แล้ว +1

    Sooooo helpful. Thank you!

  • @KlaasVictor
    @KlaasVictor 2 ปีที่แล้ว

    Thank you, this is gold!

  • @michaelburatinsky9899
    @michaelburatinsky9899 2 ปีที่แล้ว +1

    Wow, thanks! Very valuable

  • @carmelesmbm
    @carmelesmbm 2 ปีที่แล้ว +2

    yess bring a seo expert 👏🏻👏🏻 . Amazing content

  • @wyatt1117halo
    @wyatt1117halo 2 ปีที่แล้ว +5

    hey mate, fantastic content i've really learned a lot. One thing that grabbed my attention is that you said you currently dont have social proof, my last store that i built turned out as a bit of a flop due to a couple miss steps but one hurdle i really struggled with was trying to build off something with no reviews/social proof. What im wondering is how do you get past that first phase of developing social proof from nothing but still getting conversions?

  • @WHITELIONNYC
    @WHITELIONNYC 2 ปีที่แล้ว

    I'll be binge-watching your videos this weekend. I have a meeting next week with a fundraising team.

  • @jyotisingla3064
    @jyotisingla3064 2 ปีที่แล้ว

    Thank you so much. Its really helpful.

  • @AV-bt3hi
    @AV-bt3hi 2 ปีที่แล้ว

    Appreciate the valuable stuff!

  • @zakariamaddah9931
    @zakariamaddah9931 2 ปีที่แล้ว +1

    thank you so much David for your video , It was full of knowledge as usual and to the point thank you so much again .

  • @mohdjibly6184
    @mohdjibly6184 2 ปีที่แล้ว +1

    This is awesome...Thanks for sharing Davie :)

  • @zhengjiezhong7159
    @zhengjiezhong7159 2 ปีที่แล้ว +2

    I just subscribed with my three TH-cam accounts. Thanks for keep sharing and this is definitely impressive, good to learn from you, thanks Davie.

  • @gleap9037
    @gleap9037 2 ปีที่แล้ว

    thank you for everything, Davie!

  • @mamao170
    @mamao170 2 ปีที่แล้ว +2

    Very good video friend, I'm from Brazil and most of the content with better quality is paid, as I don't know English I had to translate word for word but I understood a lot to apply, thank you.

  • @jevonr26
    @jevonr26 2 ปีที่แล้ว +1

    Another great video Davie.

  • @joecarter2367
    @joecarter2367 2 ปีที่แล้ว

    This was great, thank you.

  • @heymistermo
    @heymistermo 2 ปีที่แล้ว +2

    good and very useful content like always ;)

  • @dadciraouf134
    @dadciraouf134 2 ปีที่แล้ว +2

    Thanks dude 🔥❤️

  • @v10Prod
    @v10Prod 2 ปีที่แล้ว +1

    Nice one Davie keep it up 🙏🏾

  • @juangelez7693
    @juangelez7693 2 ปีที่แล้ว +2

    Don’t ever sell out. This feels like the best e-commerce learning experience. Thank you 🙏

  • @MuadhA
    @MuadhA 2 ปีที่แล้ว +2

    you're an absolute boss!

  • @edgewilderness
    @edgewilderness 2 ปีที่แล้ว +1

    Thank you Mate.

  • @leonardoc690
    @leonardoc690 2 ปีที่แล้ว +2

    You´re a legend

  • @mediabuyers3411
    @mediabuyers3411 ปีที่แล้ว

    😀 As always thank you for the great content!

  • @ryanwilson7868
    @ryanwilson7868 2 ปีที่แล้ว +1

    Hi Davie, amazing advice & content. Love your super digestible approach! I'm wondering how much I should be looking to pay for the supplier to customize the design on the actual packaging per unit. Thanks!

  • @niravpatel414
    @niravpatel414 2 ปีที่แล้ว

    So much value.

  • @Jesse_boudreau
    @Jesse_boudreau 2 ปีที่แล้ว

    You the man Davie!

  • @boomstax
    @boomstax 2 ปีที่แล้ว +11

    I'm going to be a "MILLIONARE" thanks to you Davie. This series is the ultimate education! 💲💯👍

  • @umerjunaid8073
    @umerjunaid8073 2 ปีที่แล้ว

    I don't have words to Thank you 🙂 ☺ 🥰❤🌹

  • @eddiexu5588
    @eddiexu5588 2 ปีที่แล้ว

    what a great content!

  • @itsmarkduke
    @itsmarkduke 2 ปีที่แล้ว +1

    Got the 1k like. Keep it up Davie

  • @smlambert9418
    @smlambert9418 2 ปีที่แล้ว

    Thank you so much. I just subscribed and looking forward to more videos

  • @dinosaurizedanarmystore8629
    @dinosaurizedanarmystore8629 2 ปีที่แล้ว

    thank you so much Davie

  • @Happyandaging
    @Happyandaging 2 ปีที่แล้ว

    Awesome information! I’ve got two skin care products for mature skin. Would you mind sharing who you went through with the labels on Upwork? Thank you 😊

  • @chrismcsweeney553
    @chrismcsweeney553 2 ปีที่แล้ว

    Love the content Davie! Any possibility you could do a video or a short on Alibaba pros and cons?

  • @bambimolester5106
    @bambimolester5106 2 ปีที่แล้ว +3

    Hey man, great content, thanks. Can you provide an inital inquiry (questions), mentioned in this video, that you send to suppliers, in word or pdf format?

  • @eduardvarvara1829
    @eduardvarvara1829 ปีที่แล้ว

    Hey 👋 Davie awesome content! The level of details is 5 star ⭐️ 💪. And it comes from someone who made the Amazing Selling Machine course!

  • @MoMo-gw1xd
    @MoMo-gw1xd 2 ปีที่แล้ว

    Waiting for your video without sleeping 😍

  • @fabiotarocasalino257
    @fabiotarocasalino257 2 ปีที่แล้ว +1

    Best youtuber ever

  • @eduardvarvara1829
    @eduardvarvara1829 ปีที่แล้ว

    This paste was heavily used in Eastern European countries in communist period! I imagine a Babushka in an old village at then end of Europe using this product! Of course you amazingly transformed it to be a modern day product! All the best and can't wait to finish all the lessons! 😍

  • @boomstax
    @boomstax 2 ปีที่แล้ว +10

    Hey Davie, any way we can get a copy of that PDF template you were using as an example? Would be really usefull for structuring out our copy?, thanks.

  • @malachydoyle2730
    @malachydoyle2730 ปีที่แล้ว

    Hey Davie, love your videos. They're great help to novices like me. Could you please make a video on the full process of self fulfilling inventory etc.. and how you printed the labels for the Lemon Scrub? Keep it up mate!

    • @DavieFogarty
      @DavieFogarty  ปีที่แล้ว

      It wouldn't be a very long video as you are simply sending inventory to your own house and buying shiping labels from whatever shipping carrier you decide to use from your own country. Quite simple to start things off if you try not to overcomplicate it.

  • @rudolphcarr5503
    @rudolphcarr5503 2 ปีที่แล้ว

    breathtaking

  • @unaiblasco5078
    @unaiblasco5078 2 หลายเดือนก่อน

    No way, its Haland in the Ecom world. Thank you for your contribution, I listen to you for your results and because you are honest.

  • @javohirxusanov1229
    @javohirxusanov1229 ปีที่แล้ว

    Thank you so much for sharing such valuable information. I wish you showed how you fulfilled those orders after getting shipped to you . I’m struggling with that part

  • @michaelz6408
    @michaelz6408 2 ปีที่แล้ว

    Thank you Davie. Learned so much

  • @JaredHughesYT
    @JaredHughesYT 2 ปีที่แล้ว +1

    amazing video

  • @Thursting
    @Thursting 2 ปีที่แล้ว

    Davie mate, I'm running a cleaning store too since September. £30k Rev so far :) My first store too!
    I might have to launch some lemon scrub of my own haha, love the content brother keep it up.

  • @brendan7258
    @brendan7258 2 ปีที่แล้ว +1

    Video on manufacturers? Finding them, some good ones etc.

  • @nasheeduploader
    @nasheeduploader 2 ปีที่แล้ว +1

    Damn this content is fire 🔥, thank you

  • @flashsl7958
    @flashsl7958 2 ปีที่แล้ว +1

    Came to your channel with a link to" pissu kanna" Your video is great. You win

  • @huynhphuong5984
    @huynhphuong5984 2 ปีที่แล้ว

    You’re my idol now❤️ thank you so much

  • @thermalman7477
    @thermalman7477 2 ปีที่แล้ว +1

    I will watch his course and I'll let you know what I thinks of it

  • @aymanprofi4145
    @aymanprofi4145 2 ปีที่แล้ว

    Thanks broo

  • @itsanhn
    @itsanhn 2 ปีที่แล้ว

    Thank you for a thorough video. I can't believe this is free

    • @DavieFogarty
      @DavieFogarty  2 ปีที่แล้ว

      Glad it was helpful!

    • @podcastsyoutube5524
      @podcastsyoutube5524 2 ปีที่แล้ว

      @@DavieFogarty Would have been great if you had of included the Google doc

  • @margincall5823
    @margincall5823 2 ปีที่แล้ว

    Great content as always! Can please you share the PDF??

  • @jorgeraimundo6258
    @jorgeraimundo6258 2 ปีที่แล้ว

    thanks, Davie 😁

  • @olliewood5499
    @olliewood5499 2 ปีที่แล้ว +2

    Hey Davie, can you give us a clue as to what the new secret product/brand is?

  • @franciscosanchez6675
    @franciscosanchez6675 2 ปีที่แล้ว

    This was solid and immensely valuable
    Where can we hands on the doc template?