10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas)

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  • เผยแพร่เมื่อ 6 ก.ค. 2024
  • These Are 10 Things ALL High-Paid Copywriters Do FIRST
    NEXT STEP: Write A Killer Sales Page In 5 Days ►► go.alexcattoni.com/ignite
    Ever wonder how much of copywriting is actually writing? The answer might surprise you…There are the 10 things that EVERY highly-skilled, highly-paid copywriter does for every single piece of copy they write - before a single word is written.
    So - copywriters - if you want to know the high-level skills you need in order to charge more for your work and get clients literally knocking on your door every single week...
    And business owners - if you want to know what to look for when hiring copywriters so you can find the RIGHT person for your business and get sales copy that actually converts…
    You’ll want to pay attention because this video is for you. This is my complete 10-step copywriting tutorial and (surprise, surprise) it’s not ALL about writing…
    And because I know you guys LOVE examples and actionable advice, in each and every step on this list I’ll share an example, pro tip, or formula that you can use to help you really understand each concept.
    WHY SUBSCRIBE?
    Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
    CONNECT WITH ME!
    / copyposse
    / alexcattoni
    / alexcattoni
    / copyposse
    Read this instead: www.alexcattoni.com/10-step-c...
    #copywriting #copywriter #copywritingtutorial

ความคิดเห็น • 474

  • @dhritichoudhary3160
    @dhritichoudhary3160 3 ปีที่แล้ว +85

    Her each video is worth every minute 😍

    • @dripsa
      @dripsa 2 ปีที่แล้ว +1

      Bruh! Only discovered her now but yes. So much yes

    • @kamakazifate
      @kamakazifate ปีที่แล้ว

      @@dripsa then we shall see

  • @cxa011500
    @cxa011500 ปีที่แล้ว +5

    1️⃣ Get the know your customer avatar
    2️⃣ Uncover Your USP
    3️⃣ Empathize with their pain
    4️⃣ Offer a solution
    5️⃣ Identify benefits
    6️⃣ Craft a killer hook
    7️⃣ Use user-generated content
    8️⃣ Give them a reason to act now
    9️⃣ Have a clear and concise call-to-action
    🔟 Keep it simple

  • @NaseemaPerveen
    @NaseemaPerveen 3 ปีที่แล้ว +2

    Alex your energy is contagious

  • @ipsitasengupta7020
    @ipsitasengupta7020 3 ปีที่แล้ว +8

    Your Feature-to-Benny converter helped me write bios for my company's webpage.❤️

  • @missydembinski7586
    @missydembinski7586 3 ปีที่แล้ว +7

    I love watching her videos, she is so concise and to the point but makes it so easy to pick up on! I'm trying my hardest to watch everyone of her videos! And definitely want to look into her courses.

  • @jeremyjohnson3895
    @jeremyjohnson3895 2 ปีที่แล้ว +2

    Thanks for always inspiring me to grow as a copywriter, Alex.

  • @WindozeFree
    @WindozeFree ปีที่แล้ว +18

    Alex, I am absolutely floored by the amount of practical and actionable information that you present to us. I can’t be more appreciative of this and as soon as I can afford it, I plan to join the “Write and Ignite” challenge. Thank you so much for this fantasticity. (I know that’s not a real word; I just made it up) 👍🏾😀

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Aww that's amazing. Thank you so much!

  • @elenaadler4633
    @elenaadler4633 3 ปีที่แล้ว +1

    This is pure gold, Alex. THANK YOU!!!

  • @excellentvicky1120
    @excellentvicky1120 2 ปีที่แล้ว +1

    All your videos are gold. Thank you for all the helpful information you share! Thank you 💗

  • @neilm3974
    @neilm3974 ปีที่แล้ว +2

    Fire content Alex!! Every sentence you speak is packed with value. Thank You!

  • @divyakulkarni6112
    @divyakulkarni6112 3 ปีที่แล้ว +5

    Loved the last tip. Easy and effective✔️💯

  • @yassinebelkhiati8759
    @yassinebelkhiati8759 2 ปีที่แล้ว +2

    What a great video!
    Thanks for these amazing tips and advice. ❤️

  • @vocalpro
    @vocalpro 2 ปีที่แล้ว +18

    wow, amazing content and was really cool to see how you evolved since 2019 (the last video I just watched). So much more presentable, experienced and friendly now than hype. Really loved this. Thank you.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +2

      Thank you so much!

  • @jinellesherry6057
    @jinellesherry6057 3 ปีที่แล้ว +12

    Yet ANOTHER fantastic video! I’d love the have the worksheet- thanks!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +4

      Here it is! www.alexcattoni.com/avatar-download

  • @kathieneal6121
    @kathieneal6121 ปีที่แล้ว +3

    I love your clarity and conciseness. Your presentation is delightful. The content is extremely useful.

  • @johnadegboye6761
    @johnadegboye6761 2 ปีที่แล้ว +3

    The tutorial is quite pragmatic and beautifully presented.

  • @buscandam
    @buscandam 3 ปีที่แล้ว +1

    Love it! It is essential to review the basics constantly :D

  • @abiolaaminah3458
    @abiolaaminah3458 3 ปีที่แล้ว +6

    As always
    Thanks for the valuable information Alex 😍

  • @cpep7766
    @cpep7766 3 ปีที่แล้ว +1

    Thanks, Alex, another great video!

  • @QuizmasterLaw
    @QuizmasterLaw ปีที่แล้ว +1

    Alex this is one of your best videos! Thank you very much!!

  • @jeremyhula931
    @jeremyhula931 2 ปีที่แล้ว +1

    When I was doing email marketing I found it very beneficial to get someone else to read my email to check for errors and such before I actually finished and sent it.

  • @sandrilamaj3245
    @sandrilamaj3245 ปีที่แล้ว +1

    thank you for all you are teaching to us

  • @theluciddreamer7023
    @theluciddreamer7023 2 ปีที่แล้ว +7

    I just love this girl 😂 Giving so much value so there's no doubt if everyone gonna enroll to your program Ms. Alex

  • @zunairazaka2390
    @zunairazaka2390 3 ปีที่แล้ว

    Excellent content Alex! So much value in the video

  • @JustMusic75
    @JustMusic75 3 ปีที่แล้ว +3

    You're dropping free game. 💕 Thanks.

  • @temari6640
    @temari6640 3 ปีที่แล้ว +1

    Timely! Thank you for this!

  • @celebritytiktoktour1658
    @celebritytiktoktour1658 3 ปีที่แล้ว +1

    Love your videos so much!

  • @kevywilliams3304
    @kevywilliams3304 2 ปีที่แล้ว

    You’re intelligent, super inviting, friendly , clear and super sweet . Thank you . Keep up the good work !

  • @moisesmiranda8309
    @moisesmiranda8309 3 ปีที่แล้ว +3

    Woah, this video is worth alot!! wrote down all 10 steps. Thank you!!!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Awesome! Glad it was helpful :)

  • @abelotugeme4362
    @abelotugeme4362 3 ปีที่แล้ว +2

    I'm saving this for later!!

  • @adairdrive2268
    @adairdrive2268 3 ปีที่แล้ว +1

    I love all your videos. They packed full of really great information.

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      Glad you like them! thanks :)

  • @edets.isiting5791
    @edets.isiting5791 3 ปีที่แล้ว +2

    Wow, every second of this was Worth it.

  • @WorldHistoryandMythology
    @WorldHistoryandMythology 4 หลายเดือนก่อน +1

    Thanks Alex...This information never goes out of date. I have been binge watching your videos and like everyone else I'm so incredibly grateful that you share your expertise and energy so freely.

    • @AlexCattoni
      @AlexCattoni  4 หลายเดือนก่อน

      Awesome! Thank you!

  • @layzaegg
    @layzaegg 2 ปีที่แล้ว +1

    seriously? this content is simply amazing! Thank you so much for sharing this!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching! :)

  • @Unimemoriesvideos
    @Unimemoriesvideos 2 ปีที่แล้ว +1

    Love all your videos. THANK YOU for all the invaluable advice ⚡

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      You are so welcome! Happy it was helpful :)

  • @rispahkariuki8052
    @rispahkariuki8052 2 ปีที่แล้ว +1

    Thanks for this

  • @ahmedmohyuddin4459
    @ahmedmohyuddin4459 2 ปีที่แล้ว +1

    you are great Alex

  • @marka.clarkii9764
    @marka.clarkii9764 3 ปีที่แล้ว +8

    Wow! Alex you really do know your stuff. Every time I watch one of your videos the more confident I get that I really can do this.

    • @marka.clarkii9764
      @marka.clarkii9764 3 ปีที่แล้ว +1

      @Alex Cattoni Thanks a million for the advice Alex, I surely appreciate it, and by the way, I could of swore I subscribed to your channel a long time ago but apparently I didn't. Sorry about that, I'm smashing the sub button right now.

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      Haha thank you so much! And you're very welcome :)

  • @BlackQueenA1825
    @BlackQueenA1825 2 ปีที่แล้ว +1

    This video has been so helpful. Thanks so much for making the effort to help us learn

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks so much for watching!

  • @iretiolaabebi3025
    @iretiolaabebi3025 ปีที่แล้ว

    Thank you for this Alex, I will love to have the worksheet

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Of course!
      go.copyposse.com/avatar-ytc

  • @lynnebalzer6689
    @lynnebalzer6689 2 ปีที่แล้ว +1

    Excellent. Thanks very much.

  • @martysch4072
    @martysch4072 2 ปีที่แล้ว

    Awesome video Alex. And yes... I'd love to get copies of your worksheets!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Awesome! Here it is: www.alexcattoni.com/avatar

  • @brendanel9673
    @brendanel9673 3 ปีที่แล้ว +1

    Thank you so much and I agree she is very good!

  • @littlepretzel5114
    @littlepretzel5114 3 ปีที่แล้ว +1

    This was SUPER helpful thank you Alex! ✌️

  • @aileen9871
    @aileen9871 2 ปีที่แล้ว +1

    New to your channel, I’m hooked. I’d love the worksheet. Thanks.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Welcome! :) here's the worksheet: copyposse.com/avatar/

  • @vamsik8551
    @vamsik8551 2 ปีที่แล้ว +1

    Fantabulous video ! Every time I watch your video,I am getting educated bit by bit, thank you alex.i would love to have the worksheet- thank you!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Thanks so much for watching! Here's the worksheet: copyposse.com/avatar/

  • @michaelimoleme3071
    @michaelimoleme3071 2 ปีที่แล้ว +1

    Nice lesson on Copywriting... I really enjoyed it..

  • @manishakumari9305
    @manishakumari9305 3 ปีที่แล้ว +2

    Lots of love from India ❤️❤️❤️

  • @rosa5741
    @rosa5741 ปีที่แล้ว +1

    this video is so awesome! so many tipss thank you :) just subscribed...

  • @octane2344
    @octane2344 9 หลายเดือนก่อน +1

    Good one. Very to the point. Her copywriter skills translated to good video pacing

    • @AlexCattoni
      @AlexCattoni  9 หลายเดือนก่อน

      Thank you 🙂

  • @Pooja_Shetty
    @Pooja_Shetty 3 ปีที่แล้ว

    Hi Alex, love your content. Happy I found your channel

  • @user-zn7ci9bw4u
    @user-zn7ci9bw4u 10 หลายเดือนก่อน

    Your videos are so helpful and educational. i really enjoy watching them. You provide a lot of useful information and knowledge. May i have access to the document would love to try it out.

  • @rashichanchal5908
    @rashichanchal5908 3 ปีที่แล้ว

    I always note each and every word that comes out of your mouth. Your videos are worth watching! ❤️❤️❤️❤️

  • @abdulsalams577
    @abdulsalams577 3 ปีที่แล้ว

    Thanks for your breakdown on features and functionalities.

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Glad it was helpful!

  • @ravisankarp1770
    @ravisankarp1770 3 ปีที่แล้ว +1

    Thank You Akex 😀

  • @clairemdavis
    @clairemdavis 3 ปีที่แล้ว +1

    Yes! Send me that worksheet, please. Love your strategies, Alex!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Here it is: www.alexcattoni.com/avatar-download :)

  • @roxanneagudo6129
    @roxanneagudo6129 3 ปีที่แล้ว +1

    What a Fantastic Day Alex, it is because you've share us helpful Copywriting ideas and tips! I learned a lot ! Thankiie ❤️💪

  • @gladysdepaz4153
    @gladysdepaz4153 หลายเดือนก่อน

    Love this❤

  • @Dimalory
    @Dimalory ปีที่แล้ว

    Thanks for this tutorial. I really appreciate

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Thanks for watching! ⚡️

  • @himaninautiyal9761
    @himaninautiyal9761 3 ปีที่แล้ว +1

    Thanks Alex for this informative video

  • @xoxoizzie365
    @xoxoizzie365 3 ปีที่แล้ว +1

    Commenting for the algorithm queen 👑

  • @xyzzzzzzdkdk
    @xyzzzzzzdkdk 3 ปีที่แล้ว

    Thank you so much.... Its really helpful

  • @anwarnoury5641
    @anwarnoury5641 3 ปีที่แล้ว +1

    Thanks for good information that you gave us 😍❤

  • @nasibuthevibe
    @nasibuthevibe 2 ปีที่แล้ว +3

    Shout to Mast Chocolate, Love from Tanzania.

  • @ashleyclarke559
    @ashleyclarke559 2 ปีที่แล้ว +1

    Very helpful!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks so much for watching!

  • @lionelely-marius4027
    @lionelely-marius4027 2 ปีที่แล้ว

    Thank you for sharing ☺️

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!

  • @paolapinzon9404
    @paolapinzon9404 3 ปีที่แล้ว

    I really appreciate your effort! It’s such an incredible content and amazing energy...

  • @alanrai6921
    @alanrai6921 3 ปีที่แล้ว +1

    thank you.

  • @MdImran-wo2cb
    @MdImran-wo2cb 3 ปีที่แล้ว +1

    Mind blowing 👍👍👍

  • @michaeljarmstrongjr5569
    @michaeljarmstrongjr5569 7 หลายเดือนก่อน

    Gratitude my friend!
    Gratitude 🙏

  • @celvinmendonca
    @celvinmendonca 3 ปีที่แล้ว +3

    Love from India ❤️ the video makes one learn alot hopefully I cn share with u what ive wrote.

  • @GrowWithWill
    @GrowWithWill 3 ปีที่แล้ว +3

    Empathy is the key!

  • @mariacopylass
    @mariacopylass 4 หลายเดือนก่อน

    Thank you so much Alex! 😊
    10-Step Complete Copywriting Tutorial
    Step #1 Get To Know Your Customer Avatar
    Step #2 Uncover Your USP
    Step #3 Empathize With Their Pain
    Step #4 Offer A Solution
    Step #5 Identify Benefits (Not Only Features)
    Step #6 Craft A Killer Hook
    Step #7 Use User-Generated Content
    Step #8 Give Them A Reason To Act NOW
    Step #9 Have A Clear & Concise Call-To-Action
    Step #10 Keep It Simple

  • @avishekdutta6269
    @avishekdutta6269 3 ปีที่แล้ว +1

    Thanks a ton for the TOP 10 killer hooks. These will definitely HELP!!

  • @yuvrajsinh6357
    @yuvrajsinh6357 3 ปีที่แล้ว +2

    Like before watching ❤️❤️

  • @meghnachaturvedi607
    @meghnachaturvedi607 3 ปีที่แล้ว +1

    Great content!

  • @musicallifestyle8199
    @musicallifestyle8199 2 ปีที่แล้ว +1

    Very good training .... all the best

  • @zz-gc6sb
    @zz-gc6sb 5 วันที่ผ่านมา

    Love this and yes to the worksheet please 😊

    • @AlexCattoni
      @AlexCattoni  4 วันที่ผ่านมา

      You can grab your Customer Avatar worksheet here! 👇🏻
      go.copyposse.com/avatar-ytc

  • @dandefoe
    @dandefoe 3 ปีที่แล้ว +1

    Great tips. Thanks much.

  • @coursemateryacademy
    @coursemateryacademy 2 ปีที่แล้ว

    This is really helpful, I'd love to have the worksheet. Thank you

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Sure! Here it is: copyposse.com/avatar/

  •  5 หลายเดือนก่อน +1

    so much value in just 15 minutes!! thank you!
    also I'd love your help to get to know my avatar better, im struggulinf a bit with this topic
    thank you! keep that great work!

    • @AlexCattoni
      @AlexCattoni  5 หลายเดือนก่อน +1

      I have a few videos about finding your customer avatar! Take a look at those, hopefully they can help. :)

  • @benjamintu962
    @benjamintu962 ปีที่แล้ว +1

    Enjoyed how you took the Blair Warren sentence and built upon it to make it actionable with practical examples or frameworks

  • @waleedgunner21
    @waleedgunner21 3 ปีที่แล้ว +1

    Just started following You. Hoping to learn a lot. Keep up the good work

  • @ieattunaeveryday
    @ieattunaeveryday 2 ปีที่แล้ว +2

    Me watching this with the captions on, pausing every 10 seconds, writing down literally everything you're saying:
    👁👄👁
    THANK U ALEX

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Hehe - love it! Thanks for watching :)

  • @amberedwards4769
    @amberedwards4769 2 ปีที่แล้ว +2

    Hi thanks so much for this valuable material! Always love learning ways to progress in writing.
    I would love the customer avatar worksheet please!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching! Here's the worksheet: copyposse.com/avatar/

  • @deepaknandan8164
    @deepaknandan8164 ปีที่แล้ว +1

    Hey Alex! I've been watching your content. I usually skip parts of the videos generally but you never let me do that with content and educational your offering..I'm excited to see whats next?.

  • @Brytechgraphy
    @Brytechgraphy 2 ปีที่แล้ว +1

    this is fireee

  • @user-le1ov3su2i
    @user-le1ov3su2i 3 ปีที่แล้ว +1

    Thank you

  • @priyaprasad7264
    @priyaprasad7264 3 ปีที่แล้ว +1

    I had no such interest in copywriting untill i came across this video 😍.. this is seriously amazing

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      I'm glad to have sparked your interest! ⚡️

  • @michaelellis141
    @michaelellis141 3 ปีที่แล้ว +4

    Alex thank you, this is some good stuff. It reminds me of the 4P's Address the most urgent problem, guarantee a promise, provide undeniable proof, and end with a friendly proposition. You Go Girl!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว +1

      Yes! Thank you ☺️

    • @michaelellis141
      @michaelellis141 3 ปีที่แล้ว +1

      @@AlexCattoni it's my pleasure and I'm quite sure you'd do the same thing for me.

  • @liveituplife
    @liveituplife ปีที่แล้ว

    Wow... Alex.... You gave away the secret.... You r a true giver. I can't thank you enough for your videos.... Each video gives immense value. And I rewatch it, make my notes and apply it on my blog post, linkedin post. Love you dear. God bless you❤

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      I am so happy to help! Thanks for being here!

  • @zz-gc6sb
    @zz-gc6sb 5 วันที่ผ่านมา

    I have been on the fence about going into the world of copywriting because of how much unethical tactics people are using but youre changing my mind.

    • @AlexCattoni
      @AlexCattoni  4 วันที่ผ่านมา

      So glad to hear that! Copywriting can and should be ethical!

  • @calleyroter5885
    @calleyroter5885 10 หลายเดือนก่อน

    Hi Alex! I just stumbled across your channel and am so happy to subscribe! Your knowledge and the information you are sharing is so useful. I would absolutely love to have access to that document. Where would I be able to find it?

  • @virendrasinhrana427
    @virendrasinhrana427 3 ปีที่แล้ว +1

    Awesome Very Very helpful.
    Thank you Alex 😀❤️.

  • @base840
    @base840 9 หลายเดือนก่อน

    Amazing tips! I would love some helpt with learning how to understand my customer Avatar

  • @aliciajumps
    @aliciajumps 2 ปีที่แล้ว +1

    I'd love to have that worksheet 😍 thanks

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Here ya go :) www.alexcattoni.com/avatar

  • @blurjsjason
    @blurjsjason 3 ปีที่แล้ว

    Clear and informative 👍

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Glad it was helpful!

  • @jinspiredvlog
    @jinspiredvlog ปีที่แล้ว

    I love the way you teach. You are so effective and surely, a copywriting legend! =)

  • @murvetkahraman1172
    @murvetkahraman1172 2 ปีที่แล้ว +1

    What a great video❤️ I’d like to have a work sheet, thank uu 🙃

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Here ya go 👉🏻 www.alexcattoni.com/avatar

  • @gloryjothamz3490
    @gloryjothamz3490 ปีที่แล้ว +1

    Alex thanks for your advice, i need the sheet for checking my clients avatar

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Here you go!
      go.copyposse.com/avatar-ytc