Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing: 1) A great sentence is a good sentence made shorter. 2) Writing great copy begins with having something to say in the first place. 3) Copy is like food. How it looks matters. 4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time). 5) Kaplan's Law of Words: Any word that isn't working for you is working against you. 6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something. 7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise. 8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable. 9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete - and much more vibrant. 10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards. 11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat. 12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object. 13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep. 14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof. 15) If your competitor could've written the sentence, cut it. 16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche." 17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same. 18) Great copy reads like your customer wrote it. Talk to them.
Not aure you'll see this, but what do you think about adding more images. S I am not sure I know some things Harry spoke about. Like books and names of people. A picture will work. By the way, great session. 😊
What do you think about the times when MJ announced 'I quit' and 'I'm back'? I think that makes MJ the best copywriter ever. He wrote those lines himself.
@@TheRenaissance_humanYes please, Dancing cat videos are such a rabbit hole! That little cuteness is going to devour all my time, but I would make an exception for you-even if you post dancing duck documentry.
Here's a framework based on the info. Great interview, sign up for the newsletter. 1. Visualization Ask: Can I visualize it? Purpose: Make your audience see the imagery in their minds. If they can see it, they can remember it. Application: Use concrete, tangible words that create vivid mental images. Abstract ideas often get lost, so zoom in on specific details to make your message memorable. 2. Falsifiability Ask: Can I falsify it? Purpose: Make statements that can be proven true or false. This builds credibility and engages your audience by making them think critically. Application: Avoid vague, subjective claims. Instead, use specifics that can be validated. For example, instead of saying “good values,” describe the actions or behaviors that demonstrate those values. 3. Uniqueness Ask: Can nobody else say this? Purpose: Differentiate your message by saying something that only you or your brand can claim. Application: Focus on what makes your product or service unique. Avoid generic statements that competitors can easily copy. Instead, emphasize your distinctive features, benefits, or approach. 4. Conflict Purpose: Introduce tension or opposition in your messaging to make it more engaging and memorable. Application: Frame your message around contrasts (e.g., before vs. after, problem vs. solution). This helps your audience understand the value of your offer by highlighting what’s at stake. 5. Simplicity Purpose: Keep your language clear, concise, and to the point. Simplicity aids understanding and retention. Application: Write short, straightforward sentences. Remove unnecessary words or jargon. Each sentence should be easy to read and contribute directly to your message. 6. Pacing and Structure Purpose: Control the flow of your copy to guide the reader’s experience. Application: Use punctuation and sentence length strategically to create rhythm and emphasis. Vary the pace to keep the reader engaged and to highlight important points. 7. Engagement Through Storytelling Purpose: Use narratives to connect with your audience emotionally and intellectually. Application: Start with a relatable scenario or problem, build up with conflict or tension, and resolve it with your product or service as the hero. Make your copy feel like a personal letter rather than a generic advertisement. 8. Use of Facts Purpose: Ground your copy in reality with precise, verifiable information. Application: Start with a fact or statistic to anchor your message. Use these facts to build credibility and context before introducing your solution. 9. Iteration and Refinement Purpose: Achieve excellence through continuous improvement. Application: Write, review, and rewrite. Don’t settle for the first draft. Keep refining until every word serves a purpose, and the message is as clear and compelling as possible. 10. Audience-Centric Approach Purpose: Always consider who you’re speaking to. Application: Tailor your message to resonate with your specific audience. Consider their current mindset and the desired outcome, then bridge the gap with your copy.
@@lilbrusselsprout8261 You've seen "just do it" your entire life. And most of the time with cinematic (visual) ads. That's why you remember it. And most important : Slogan is not sale message.
Everyone -- from the business owner trying to sell products, to the bloke in the corner of the office who wants to ask for a raise, to the mum selling her kids' old toys on Facebook -- can benefit from this episode. Top work, chaps.
What I really respect about this interview is that both Harry and David are coming from integrity. Their intent is to CRAFT LANGUAGE THAT CONNECTS - which makes this honorable and humane vs. huckstering hype. Kudos to both of you for genuinely caring about the impact of language and for showing how to use words in win-win ways. You are a breath of fresh air in this community and Industry. - Sam Horn, author of POP!
I've never seen this channel before. I got a recommendation from TH-cam. I like the vibe I'm getting from it. Straight to the point. No stories that don't help the narrative. Just pure insights.
I'm 10 minutes in and absolutely loving this so far. The passion Harry has for copywriting is palpable and he's just shooting out one gem after the other! I wish all podcasts were this insightful!
no matter how much you learn, you need the "feel factor" to execute it... and that's why this whole setup is amazing. On the left, you have the teacher who is constantly trying to make things tangible and on the right, we have the amplifier who is continually giving emotional feedback on how the "first instinct" feels. Amazing content 👍
Thank you for the call up, David. Never seen so many lights, cameras, varnished wood. One of the funnest days of my year :) Edit: This is nearly at 100k now. Wow! I'm flattered. Appreciate you all watching, if you find it useful would love a “thumbs up” 🙏
I am not even a copywriter but I would love to see more examples of Harry's copywriting process. This was just gold for ANYONE who wants to improve their short-form writing in any medium.
literally one of the best video I have seen in you tube! I loved this!! I tool notes, shared it with friends, and will watch it again and again! Thanks for this!
This was so eye-opening and valuable, like my mind is blown by how easily I understood all of this but also I took notes on everything because nothing felt like a word wasted! Well done~ Thank you
Harry is the best example of 'show, don't tell'. Thanks David. I recently discovered copywriting and Ogilvy and I'm loving it. Harry is probably, Ogilvy Reborn.😄
Thanks. Harry is the much needed copywriter teacher for beginners like me. Could you please request him to write a book teaching copywriting? I discovered his website after watching this episode and I absolutely loved it! The book could be just his website, condensed.
Harry's newsletter intro speaks to all writers both new and old. It tells those new to writing that this guy who is at the top of his game has the same daily struggles with writing as they do. He's not only humanising the writing process, but making it accessible to anyone.
When Steve Jobs introduced the I Pod on stage, he claimed to have 1000 songs in his pocket. He then pulled the I Pod out of his pocket to the applause of the audience. The fact that it could fit in your pocket (as compared to existing media players) was the I Pod's unique selling proposition. It was a literal fact and a great visual.
What a coincidence. Today I was thinking ''I need to watch a video about the process of copywriting itself as a craft and skill, but all these copywriter talk about their business, their successes, whole life story since birth, abstract marketing philosophizing. As an aspiring copywriter, that does nothing for me.'' And then this is the first video that I clicked on!!! Super great concept. Indeed you saw a gap in the podcast field and dove right in. Well done. And not just copywriting by the way. Everyone is copying Joe Rogan trying to have a conversation with the guest as a buddy being entertaining, without making sure to give viewers something USEFUL. Thanks!
Immediately I noticed, This guy makes so much sense, I need to write this down! 😊 Most people online or on TH-cam know stuff but don't know how to explain it or teach it to others or even make it interesting but this guy immediately from first few minutes he already explained the simplicity behind his copywriting method and it makes so much sense. Awesome 👍
I absolutely love you David & everything you’re doing for the industry. Small tip: When you’re reiterating what guests are saying - don’t say word for word what they just said but try to summarize it in your own words. Or just let it breath & get onto the next point. Not trying to rip you apart, just know you have a bright future & I’m excited for the future of this show.
When I saw Harry's name in today's newsletter my face instantly went 😮On top of that, I got to see an unexpected Harry Dry face reveal, which is a pleasant bonus! Thank you David for this super insightful collab from two of the best writing newsletters out there.
Not one, but two new channels to subscribe to! Forever grateful for the TH-cam algorithm. I'm a writer. You've given me so many ideas for my website and advertising. Thank you!
This is the best 'free' copywriting masterclass. Harry Dry shares his process succinctly and leads by the power of examples. He's made me believe in having a swipe file with good communication that serves as inspiration. And the best was rewriting which is a form of practise. Thank You David, for sharing this wonderful knowledge bank.
This is the best interview I’ve ever seen. I love how this was so valuable AND entertaining! I’ve never heard of neither of you as I’m just dabbling into copywriting - and this was truly the best. Two buddies having a very interesting convo. The host was very well prepared as well. I’m super impressed! Subbed!
David, thank you so much for putting out this incredible content and bringing such awesome writers to share there experiences. You are making the word a much better place by empowering writers from all over the world. 🇪🇬 💛
This video's title is another great example of a great copy! The video appeared in my suggestion almost a month ago; today I am watching it and the reason I still remember the video is the title! The '76 Minutes' got stuck with me.
I took notes like it was my first day in an exciting class. Thank you. “What you consume as a writer is important” I will live this statement going forward.
This is probably the single most jam-packed full of value, and interesting insights that I think I have ever listened to and I mean that not as hyperbole. I was already on Harry's list but this has me going back to read every email I've missed from him now and I'm subbing to your channel and diving into other interviews from you. This is fantastic stuff.
Harry Dry is Dope! Everytime I read marketing examples, I spend a lot of time taking notes. This interview is the same. Metonomy? Had to GPT it. But when I did the flood gates opened on how to use metonomy for my thumbnails, my book's copy, AND my headlines. Bros, this is a great episode.
im into luxury leatherwork, turned intpo copywriting to promote my work. I value craftsman, this guy reminds me of the luxury master craftsman I aspire to be like. IN copywriting there's a lot of salesly weird baiting techniques. for the first time I found someone in copywriting that represents what I was looking for in the copywriting space. He's a master
Not only I went through all of it but I have noted everything in beautiful formatted way. Will be sending you progress. Thank you David. I missed a lot of things because of Accent but it works for me.
Informative, interesting, & humorous-you had me chuckling along Harry. I love how, while educating on the benefits of copywriting techniques, you cleverly and ironically use those very techniques to promote and showcase the product-it’s almost like a meta demonstration.
David hello. I really liked how you asked the questions to Harry, in the way that helps to uderstand the vision and ideas behid it. Also to clarify and to be on the same "page with Harry" Appreciate your work, thank you very much.
Such an insightful lesson/interview/Q&A/lecture. Fantastic mediation and summarising from you throughout, David. Thanks for keeping your quality bar high.
Two hours of Harry and David going through 100s of different printed ads Can I visualize it? "How to Make Unforgettable Ads" Can I falsify it? "How to Make Ads that change Industries?" Can nobody else say it? "How to Create Ads with the World's Best Copywriter" That's a 10 million view video
I read a killer visual description in Malcolm Gladwell’s “The Tipping Point” this week. He describes someone with eclectic tastes by stating where she lives - her house is “midway between Madonna’s old house and Aldous Huxley’s old house.” Immediately thought of two takeaways Harry mentioned: 1) start with facts, then give me a story, and 2) make it visual (like the supermodels in Paris and dads in Ohio). This video is really helping me understand why I enjoy some of the writing I enjoy. Thanks again both of you. :)
00:01 Copywriting is the number one skill in marketing. 02:04 Visualizing is key to effective copywriting 06:03 Writing copy that is falsifiable makes it engaging and impactful 08:05 Copywriting is about pointing to concrete, visual, and falsifiable things instead of just talking. 11:51 Dave Kitson's successful book strategy 13:46 Effective storytelling can outsell superior products. 17:30 Copywriting is about using metaphors and visuals to make messages more impactful 19:01 Marketing to people who inherited brains instead of wealth 22:32 Understanding your audience is crucial for effective copywriting. 24:18 Writing copy that instantly resonates 27:33 Copywriting is about creating memorable and persuasive messaging. 29:27 Copywriting is about having something to say and saying it well. 32:38 Learn to write and increase Landing page conversions 34:18 Simplify landing page message for better conversion 37:31 Enhancing ad effectiveness through design 39:13 Copywriting is the art of simple communication 42:26 Marketers spend 22,000 hours writing in their career 44:23 Comparing new products to familiar ones for clarity and impact. 47:42 Using facts as grounding in storytelling 49:12 Utilize facts for precise communication 52:43 Effective newsletter writing involves 3 unique strategies 54:28 Emphasizing on short paragraphs for effective copywriting 57:46 Words impact your message. Simplify to strengthen impact. 59:37 Refine writing by testing sentences individually 1:02:59 Importance of maintaining high quality standards 1:04:41 Creating natural flow and conflict in writing 1:08:11 Importance of gaining different kinds of experiences for good writing 1:09:58 Surround yourself with excellence for inspiration 1:13:18 Steinbeck's writing comes alive with sensory descriptions and deliberate pacing. 1:15:10 Sequencing adds suspense and intimacy to writing.
Harry Dry is the best copywriter I know.
He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting.
Some of his rules for writing:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Kaplan's Law of Words: Any word that isn't working for you is working against you.
6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something.
7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise.
8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable.
9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete - and much more vibrant.
10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards.
11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat.
12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object.
13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep.
14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof.
15) If your competitor could've written the sentence, cut it.
16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche."
17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same.
18) Great copy reads like your customer wrote it. Talk to them.
Not aure you'll see this, but what do you think about adding more images. S
I am not sure I know some things Harry spoke about. Like books and names of people.
A picture will work.
By the way, great session. 😊
What do you think about the times when MJ announced 'I quit' and 'I'm back'? I think that makes MJ the best copywriter ever. He wrote those lines himself.
@@One_Habit “A great line is a good line made shorter”
11😅😅😅😅😅😅😅😅😅😅😅😅😅😅
11😅😅😅😅😅😅😅😅😅😅😅😅😅😅
TH-cam algorithm please take a note I want this kind of video on my feed.
Ok. Noted. We won't show you dancing cats anymore...
@@TheRenaissance_humanYes please, Dancing cat videos are such a rabbit hole! That little cuteness is going to devour all my time, but I would make an exception for you-even if you post dancing duck documentry.
🙌🙌🙌
Here's a framework based on the info. Great interview, sign up for the newsletter.
1. Visualization
Ask: Can I visualize it?
Purpose: Make your audience see the imagery in their minds. If they can see it, they can remember it.
Application: Use concrete, tangible words that create vivid mental images. Abstract ideas often get lost, so zoom in on specific details to make your message memorable.
2. Falsifiability
Ask: Can I falsify it?
Purpose: Make statements that can be proven true or false. This builds credibility and engages your audience by making them think critically.
Application: Avoid vague, subjective claims. Instead, use specifics that can be validated. For example, instead of saying “good values,” describe the actions or behaviors that demonstrate those values.
3. Uniqueness
Ask: Can nobody else say this?
Purpose: Differentiate your message by saying something that only you or your brand can claim.
Application: Focus on what makes your product or service unique. Avoid generic statements that competitors can easily copy. Instead, emphasize your distinctive features, benefits, or approach.
4. Conflict
Purpose: Introduce tension or opposition in your messaging to make it more engaging and memorable.
Application: Frame your message around contrasts (e.g., before vs. after, problem vs. solution). This helps your audience understand the value of your offer by highlighting what’s at stake.
5. Simplicity
Purpose: Keep your language clear, concise, and to the point. Simplicity aids understanding and retention.
Application: Write short, straightforward sentences. Remove unnecessary words or jargon. Each sentence should be easy to read and contribute directly to your message.
6. Pacing and Structure
Purpose: Control the flow of your copy to guide the reader’s experience.
Application: Use punctuation and sentence length strategically to create rhythm and emphasis. Vary the pace to keep the reader engaged and to highlight important points.
7. Engagement Through Storytelling
Purpose: Use narratives to connect with your audience emotionally and intellectually.
Application: Start with a relatable scenario or problem, build up with conflict or tension, and resolve it with your product or service as the hero. Make your copy feel like a personal letter rather than a generic advertisement.
8. Use of Facts
Purpose: Ground your copy in reality with precise, verifiable information.
Application: Start with a fact or statistic to anchor your message. Use these facts to build credibility and context before introducing your solution.
9. Iteration and Refinement
Purpose: Achieve excellence through continuous improvement.
Application: Write, review, and rewrite. Don’t settle for the first draft. Keep refining until every word serves a purpose, and the message is as clear and compelling as possible.
10. Audience-Centric Approach
Purpose: Always consider who you’re speaking to.
Application: Tailor your message to resonate with your specific audience. Consider their current mindset and the desired outcome, then bridge the gap with your copy.
I am here to appreciate this greate summary.
Thank you for sharing these. I wrote everything from first to last and had to organize it. You made it easier for me.
Thank you my friend
Nice work - where's the pdf!
❤❤
i just love that real masters of their craft don't gatekeep
My takeaway. You don't remember what you don't visualise. Make them see it, they will remember it. Use concrete words, they will remember.
Facts
“Just do it” isn’t concrete at all but it’s better than anything this guy will ever do lmao
@@lilbrusselsprout8261 You've seen "just do it" your entire life. And most of the time with cinematic (visual) ads. That's why you remember it. And most important : Slogan is not sale message.
@@lilbrusselsprout8261 great point but you can hardly bring anybody can do better than ‘just do it’ anyway
@@GreatNon-pd5ig i agree but my point is there is no formula or hard rules.
Everyone -- from the business owner trying to sell products, to the bloke in the corner of the office who wants to ask for a raise, to the mum selling her kids' old toys on Facebook -- can benefit from this episode. Top work, chaps.
Agree! Thanks for tuning in
Appreciate this Gareth!
Incredible stuff, need to take Harry’s course 🎉
Link to Harry's course?
@@suvendroseal1724 Coming soon. Will share with the newsletter once done so perhaps sign up there if you like :)
You guys gotta meet!
Did he have them?
@@suvendroseal1724yes was looking for the same
What I really respect about this interview is that both Harry and David are coming from integrity. Their intent is to CRAFT LANGUAGE THAT CONNECTS - which makes this honorable and humane vs. huckstering hype. Kudos to both of you for genuinely caring about the impact of language and for showing how to use words in win-win ways. You are a breath of fresh air in this community and Industry. - Sam Horn, author of POP!
3 years of college doesn't even match the practicality of what Harry shared. IT'S BLOODY VALUABLE! 🤯
This is the BEST copywriting video I've watched. It's not pedantic, or dry, or self-serving. Just great strategies all the way through.
thank you!
Came here from Harry's newsletter. One of the best 76minutes I spent learning this year!
I've never seen this channel before.
I got a recommendation from TH-cam.
I like the vibe I'm getting from it.
Straight to the point.
No stories that don't help the narrative.
Just pure insights.
Welcome aboard!
I'm 10 minutes in and absolutely loving this so far. The passion Harry has for copywriting is palpable and he's just shooting out one gem after the other! I wish all podcasts were this insightful!
thank you for watching :)
Gets even better... dude was cooking
no matter how much you learn, you need the "feel factor" to execute it... and that's why this whole setup is amazing. On the left, you have the teacher who is constantly trying to make things tangible and on the right, we have the amplifier who is continually giving emotional feedback on how the "first instinct" feels. Amazing content 👍
Thank you for the call up, David. Never seen so many lights, cameras, varnished wood. One of the funnest days of my year :)
Edit: This is nearly at 100k now. Wow! I'm flattered. Appreciate you all watching, if you find it useful would love a “thumbs up” 🙏
This was such a good episode. Listening to it again.
@@Aryan.Biswas thanks!
Thanks for coming on, my man. Was a long time coming
wow even this comment is a good example lol.
listening for the third time now lol
Harry talks way more and with clarity and sharpness of mind for a person who is brief on paper. Love it!
I am not even a copywriter but I would love to see more examples of Harry's copywriting process. This was just gold for ANYONE who wants to improve their short-form writing in any medium.
literally one of the best video I have seen in you tube! I loved this!! I tool notes, shared it with friends, and will watch it again and again! Thanks for this!
This guys enthusiasm makes me want to write - it’s infectious.
Love your LinkedIn posts
Didn't know you had a YT Channel too. Just subscribed! Why do you send us to Loom in your newsletter and not YT?
"Copywriting is an art of simple communication." Wonderful 😍
I can not believe the amount of valuable information I got here. Wow
This was so eye-opening and valuable, like my mind is blown by how easily I understood all of this but also I took notes on everything because nothing felt like a word wasted! Well done~ Thank you
This content is free? Just Wow. Thank you so much!
think i found one of the best podcast ever
Harry is the best example of 'show, don't tell'.
Thanks David. I recently discovered copywriting and Ogilvy and I'm loving it. Harry is probably, Ogilvy Reborn.😄
"Ogilvy reborn" is quite the compliment
Thanks. Harry is the much needed copywriter teacher for beginners like me. Could you please request him to write a book teaching copywriting? I discovered his website after watching this episode and I absolutely loved it! The book could be just his website, condensed.
Harry's newsletter intro speaks to all writers both new and old. It tells those new to writing that this guy who is at the top of his game has the same daily struggles with writing as they do. He's not only humanising the writing process, but making it accessible to anyone.
When Steve Jobs introduced the I Pod on stage, he claimed to have 1000 songs in his pocket. He then pulled the I Pod out of his pocket to the applause of the audience. The fact that it could fit in your pocket (as compared to existing media players) was the I Pod's unique selling proposition. It was a literal fact and a great visual.
What a coincidence. Today I was thinking ''I need to watch a video about the process of copywriting itself as a craft and skill, but all these copywriter talk about their business, their successes, whole life story since birth, abstract marketing philosophizing. As an aspiring copywriter, that does nothing for me.'' And then this is the first video that I clicked on!!! Super great concept. Indeed you saw a gap in the podcast field and dove right in. Well done. And not just copywriting by the way. Everyone is copying Joe Rogan trying to have a conversation with the guest as a buddy being entertaining, without making sure to give viewers something USEFUL. Thanks!
Appreciate this! thanks for watching :)
This was not just a copywriting class but a complete lesson for life
Immediately I noticed, This guy makes so much sense, I need to write this down! 😊 Most people online or on TH-cam know stuff but don't know how to explain it or teach it to others or even make it interesting but this guy immediately from first few minutes he already explained the simplicity behind his copywriting method and it makes so much sense. Awesome 👍
Appreciate it, thank you 💌
I absolutely love you David & everything you’re doing for the industry.
Small tip: When you’re reiterating what guests are saying - don’t say word for word what they just said but try to summarize it in your own words. Or just let it breath & get onto the next point.
Not trying to rip you apart, just know you have a bright future & I’m excited for the future of this show.
That’s good feedback! Thank you
@@DavidPerellChannel happy to help! 🙏
10min into the video and I'm hooked💯
Honestly Dave and Harry - very, very grateful for this. Fantastic content.
When I saw Harry's name in today's newsletter my face instantly went 😮On top of that, I got to see an unexpected Harry Dry face reveal, which is a pleasant bonus!
Thank you David for this super insightful collab from two of the best writing newsletters out there.
The mask is off for Harry Dry!
The best podcast i have ever seen. Great.
Not one, but two new channels to subscribe to!
Forever grateful for the TH-cam algorithm.
I'm a writer. You've given me so many ideas for my website and advertising. Thank you!
This is the best 'free' copywriting masterclass. Harry Dry shares his process succinctly and leads by the power of examples. He's made me believe in having a swipe file with good communication that serves as inspiration. And the best was rewriting which is a form of practise. Thank You David, for sharing this wonderful knowledge bank.
This is the best interview I’ve ever seen. I love how this was so valuable AND entertaining! I’ve never heard of neither of you as I’m just dabbling into copywriting - and this was truly the best. Two buddies having a very interesting convo. The host was very well prepared as well. I’m super impressed! Subbed!
thanks vicky!
David, thank you so much for putting out this incredible content and bringing such awesome writers to share there experiences. You are making the word a much better place by empowering writers from all over the world. 🇪🇬 💛
This is absolute gold. Glad I came across this video...
This video's title is another great example of a great copy! The video appeared in my suggestion almost a month ago; today I am watching it and the reason I still remember the video is the title! The '76 Minutes' got stuck with me.
haha, thanks, we wrote it this way!
Valuable knowledge from a person who keeps repeating "falsifiable" when he means "verifiable".
I think he does it on purpose. 😂
Falsifiable is more memorable
He got you talking about him 😅
This guy is an absolute beast. Subscribed to his newsletter and I'll be referencing his work often moving forward!
appreciate you watching craig!
A beast he is
PURE CLASSIC... FROM THUMBNAIL TO ENDING...
I took notes like it was my first day in an exciting class. Thank you.
“What you consume as a writer is important”
I will live this statement going forward.
Good luck Cecilia!
Dig it!
“So confident in my copywriting I leave my pants at home “
Get spoken about
😂😂😂😂... good one 😂
Giving birth to an idea, literally and very visually.
Love his fashion though 😂
This is probably the single most jam-packed full of value, and interesting insights that I think I have ever listened to and I mean that not as hyperbole. I was already on Harry's list but this has me going back to read every email I've missed from him now and I'm subbing to your channel and diving into other interviews from you. This is fantastic stuff.
Omg the this is golden even 3 minutes in - thank you for sharing
This is the must useful video I've watched in years (not a joke)
thank you!
This was amazing, I couldn’t stop watching!
Great information. Harry is entertaining because he’s so insightful. David helps as such a compelling host.
This is fantastic! I'm going to watch it a second time-so many great takeaways. Thank you, Harry and David!
Harry Dry is Dope! Everytime I read marketing examples, I spend a lot of time taking notes. This interview is the same. Metonomy? Had to GPT it. But when I did the flood gates opened on how to use metonomy for my thumbnails, my book's copy, AND my headlines. Bros, this is a great episode.
I've been enjoying Harry's content since I discovered him thanks to his newsletter. Great to see him here! 🎙
Face reveal... until now, he was basically anonymous
Appreciated!!!
Wow! First three minutes and I've already learned a lot about copywriting! Thank you Harry and David.
The quality of production is incredible!
Thank you!
im into luxury leatherwork, turned intpo copywriting to promote my work. I value craftsman, this guy reminds me of the luxury master craftsman I aspire to be like. IN copywriting there's a lot of salesly weird baiting techniques. for the first time I found someone in copywriting that represents what I was looking for in the copywriting space. He's a master
This is gold! Thank you guys for sharing, best learning piece I've had this year (:
Genuinely the best thing I've watched on youtube so far😍. Thank you both for the amazingly useful episode.
Thank you for watching!
❤Will need to watch this several times!
thanks for watching Avigail!
Glad you're enjoying it Avigail!
Harry dry is so good at writing newsletters that he got me to subscribe just from him reading them out.
Not only I went through all of it but I have noted everything in beautiful formatted way. Will be sending you progress. Thank you David.
I missed a lot of things because of Accent but it works for me.
This was such a deeply mind blowing 🤯 and ENJOYABLE interview 🙌 Thank you so much for bringing this to us!
This is magic. This is just gorgeous to behold.
So glad I found this channel. Someone is making writing FUN to learn. Thanks David! 😊
Yep that’s the goal!
Okay, can we state the obvious... Harry's outfit is on point!!!!
thank you paolo!
Dude’s ready to hang with the lads and march into battle at the same time
Just discovered Harry. Love his POV on copywriting.
There is a lot to learn from this podcast
Informative, interesting, & humorous-you had me chuckling along Harry.
I love how, while educating on the benefits of copywriting techniques, you cleverly and ironically use those very techniques to promote and showcase the product-it’s almost like a meta demonstration.
David hello. I really liked how you asked the questions to Harry, in the way that helps to uderstand the vision and ideas behid it.
Also to clarify and to be on the same "page with Harry" Appreciate your work, thank you very much.
SUCHHH A GOOD EPISODE. dear lord. This is GOLD
thank you! i appreciate it
Thank you so much. I have never heard someone break copywriting and writing more vividly than you and Harry did.
this was so insightful, thanks a ton to both of you
brilliant conversation - thank you. subscribed and followed!
this is insane... packed with value and that too for free.
thanks for watching!
Invaluable information boys. Thank you!
Such an insightful lesson/interview/Q&A/lecture. Fantastic mediation and summarising from you throughout, David. Thanks for keeping your quality bar high.
This is brilliant, I am thinking of taking both of your course after this one! Wow! Incredible value!
This is masterclass in communication. Has me rethinking an entire presentation even though it is converting well.
Stunning video. Wow. And the Red Corvette alludes to Prince's song, "Little Red Corvette"
Missed this! Thanks for the context :) And appreciate it
Two hours of Harry and David going through 100s of different printed ads
Can I visualize it?
"How to Make Unforgettable Ads"
Can I falsify it?
"How to Make Ads that change Industries?"
Can nobody else say it?
"How to Create Ads with the World's Best Copywriter"
That's a 10 million view video
Haha. One can hope JD!
@@MarketingExamples where can I find your course pls. Could you please share the link?
subbed after the first like 20 seconds, this is great, energy is also awesome!
this was such a terrific watch - fullscreen on laptop, notebook and Sharpie S-gel, hot coffee. absolutely worth my entire attention. thank you :)
“There's reading and there's reading with a pencil” 🙏
Harry let the ideas rip on this one
I read a killer visual description in Malcolm Gladwell’s “The Tipping Point” this week. He describes someone with eclectic tastes by stating where she lives - her house is “midway between Madonna’s old house and Aldous Huxley’s old house.” Immediately thought of two takeaways Harry mentioned: 1) start with facts, then give me a story, and 2) make it visual (like the supermodels in Paris and dads in Ohio).
This video is really helping me understand why I enjoy some of the writing I enjoy. Thanks again both of you. :)
@@timdemoss love this tim, what page?
@@MarketingExamples if you have the same green copy I have, page 207. otherwise, look in chapter 6, section 3. :)
This might be the best one yet. Second watch. Thanks David and @HarryDry
Second watch 🙏
Thanks! I'm a fan of your Twitter feed... put a smile on my face to see that you like the pod
Wow, what a legend! This was amazing!
This is brilliant! So happy to live in a time where this information is accessible and free ❤ Thank you was so intriguing to watch
I just know this is going to be a banger. Thanks in advance haha!
Enjoy it!
The amazing part is that Harry kept mentioning football terms and that was fun to listen to. Playing Trippier at LB 🤣
This is pure gold, well executed all around and THANK YOU
Appreciate you
Harry, you're amazing! David, you're a great interviewer! 🙌
Fantastic content guys.
Thanks for sharing !
One of the few youtubers who's providing valuable content for free.
Thank you!
This was great. I wish it was longer. 💎
'The Economist' is written in the typeface of the logo of the magazine. The line is the logo.
Golden content and value.
00:01 Copywriting is the number one skill in marketing.
02:04 Visualizing is key to effective copywriting
06:03 Writing copy that is falsifiable makes it engaging and impactful
08:05 Copywriting is about pointing to concrete, visual, and falsifiable things instead of just talking.
11:51 Dave Kitson's successful book strategy
13:46 Effective storytelling can outsell superior products.
17:30 Copywriting is about using metaphors and visuals to make messages more impactful
19:01 Marketing to people who inherited brains instead of wealth
22:32 Understanding your audience is crucial for effective copywriting.
24:18 Writing copy that instantly resonates
27:33 Copywriting is about creating memorable and persuasive messaging.
29:27 Copywriting is about having something to say and saying it well.
32:38 Learn to write and increase Landing page conversions
34:18 Simplify landing page message for better conversion
37:31 Enhancing ad effectiveness through design
39:13 Copywriting is the art of simple communication
42:26 Marketers spend 22,000 hours writing in their career
44:23 Comparing new products to familiar ones for clarity and impact.
47:42 Using facts as grounding in storytelling
49:12 Utilize facts for precise communication
52:43 Effective newsletter writing involves 3 unique strategies
54:28 Emphasizing on short paragraphs for effective copywriting
57:46 Words impact your message. Simplify to strengthen impact.
59:37 Refine writing by testing sentences individually
1:02:59 Importance of maintaining high quality standards
1:04:41 Creating natural flow and conflict in writing
1:08:11 Importance of gaining different kinds of experiences for good writing
1:09:58 Surround yourself with excellence for inspiration
1:13:18 Steinbeck's writing comes alive with sensory descriptions and deliberate pacing.
1:15:10 Sequencing adds suspense and intimacy to writing.
Thanks!
Two of my fav people together!
appreciate the compliment, david's great :)
Thanks!
Liked, subscribed, and now commenting so that YT shows me as much of this as possible in my algorithm. 👏
Haha. Thanks Matthew!
Thanks for that!
THIS IS GOLD!
Top notch episode, Harry is a legend 👏
Yessir. He's the guy I go to whenever I need help with copy