The Prince of Darkness didn't help. I understand that Jaguar at one point implemented 100% receiving inspection on Lucas parts which nearly put Lucas into bankruptcy.
Those ads have been subliminally telling Tyler for years if he just buys enough of these cars, the hot girl will magically appear. Apparently it worked for him.
They vaporized their business prospects by failing to understand their core client base - who they are, what they want, what they value. Marketing failure for the ages.
Hoovie, take one of your smaller garages, like the barn, and actually let April make that HER garage and let her design the set. You’ll thank me later.
Finally! You listened! Now we can actually see the things they're talking about a bit longer. I love the edit with their reactions and the video playing behind them. Am I really the only one to notice?
ชั่วโมงที่ผ่านมา
Nope, I noticed it, too. And I agree. Don't just talk about things. Show them. (I know sometimes copyright issues prevent them from doing so.)
6:38 They’re going all electric… Jaguar have almost been bailed out TWICE before, by the British taxpayer! And during talks of the last one in 2020, the CEO got a pay rise of £4.4 million, whilst at the same time they let go of 4000 staff…! Aside from that they had additional taxpayer funding for “green” cars….! They have become an absolute disgrace! Lyons and Walmsley are turning in their graves…!
Its like a Jaguar commercial set in the "Fifth Element" universe. Its French Scifi future compared to the "Art of the Villainy" Jaguar commercial where it felt old time English.
Welcome my son, welcome to the machine What did you dream? It's alright we told you what to dream You dreamed of a big star He played a mean guitar He always ate in the Steak Bar He loved to drive in his Jaguar So, welcome to the machine
Yeah we love hovie but he's living in a bubble if he doesn't understand that there is an agenda by a group of people on the planet to 65 and turn boys girls and girls boys and make everyone f***** up in the brain and dependent On socialism and communism
I can’t believe you guys didn’t do the Saab jet commercial from the superbowl back in the 90’s. That was directed by Ridley Scott.
ชั่วโมงที่ผ่านมา
They could do another whole episode on best car commercials (or worst, although this one pretty much covers that topic.) They touch on "best" here but there are many more.
Tyler, it was political. Right after the commercial Jag's head of marketing released a statement saying they 15 DEI groups and the marketing is going to reflect their beliefs.
That's the feeling I get from those pre-view photos. Probably someone saw the Cybertruck a few years ago, thought that was the future of automobiles, and decided to copy it. All sharp edges and flat surfaces, wildly overpriced, and utterly useless.
Hoovie - it IS activism!!! Jaguar just had a press conference whereby their director of "whatever bullshit" said they had 15 DEI groups in the company for "inclusion" of all groups...... I mean, we all know bout the LGBTQ+/=/- but how many more "groups" are there now in humanity??????
omg the Corsica brought back memories. I had an 89 Corsica in high school. it was the 4 door version of the Beretta but man that car survived hell with me driving it lol.
In the 80's the first Equalizer show, with Edward Woodward drove a super nice Jag. It wasn't an add, but it for sure it carried some weight selling Jag's! Stewart Copeland did the music and it was exciting!
This move is very similar to the parent company TATA. They did the same in India a couple of years ago, when they stopped making any new cars for a while and then focused on full rebranding. And now TATA is make nice cars for India.
The best one ever is the Nissan Maxima commercial (1995-1997 area) with pigeons…you need to find, it’s almost a small movie. It’s made on the Top Gun theme.
Volkswagen has a long history of great advertising. I actually have a hardcover book of comics that Volkswagen gave to buyers in the 60s, where Volkswagen actually solicited cartoonists around the world to do a cartoon on their car. Their print ads were legendary in the 60s and 70s, starting with the “Think Small” ads. TV ads of the same era were also wonderfully self- deprecating or at least humble bragging. One was even hosted by a young Dustin Hoffman. In the 80s and 90s, sexy ads sold, she much so that many were banned in the US. In the 2000s, they had alternative music ads, and sold the music CD in dealerships. Then there was the best- Unpimp Your Auto. VeeDub in da Haus! Merchandising was also big, with “The Fast” Rabbit figure for the GTI. There’s so much more. I’m not sure whether VW is a cult created by ads, or the ads created the cult, but it seems as brilliant!
I had a poster when I was younger that was a hit back at “live vicariously through yourself” it was BMW 6 series and said “live vicariously through no one.” 😂
My favorite car ad is a very recent one. Ford recently relased one about the life and death of the Fiesta. It's similar to the Mercede reincarnation one. Touching and thoughtful send off to a great little car.
It's stupid, you guys know it is stupid, you know that we know it is stupid. We can all agree it is a dumb ad, regardless of where you stand politically.
Frankly, I can't ever remember seeing a Jaguar video-commercial ever until this one. Not a Jag fan anyway, however the commercial in-itself wouldn't stop me from buying if I wanted one, especially if that alone would torque off some wingnuts.
Jake, come up with a short outro for April’s Garage and Hoovie’s Garage so my lazy ass has time to click the 👍 button cause I get watching and forget. Enjoy all of the videos you all create. Keep up the good work.
With one add Jaguar announced that it is going out of business, after halting production on their cars. I have always wanted an a Jaguar XJ6 C, it is beautiful. Especially with a good old fashioned LS engine transmission swap to make it into something you could ACTUALLY USE. Thats it….the only jag for me.
Watched the CEO and the head of marketing speak, and how they've responded to critics (external AND internal). The campaign is serious, and a political/cultural statement is intended.
I remember before Infinity was introduced to the US market, they did this really strange commercial that had nothing to do with the car. People talked about it, but it did not help sales. Later, Lexus came out with a proper ad and did much better. Ps Cirque de soleleil is not French. It's from Baie-Saint-Paul Canada. You may argue they are still French, but I would advise against it.
No need to over react. Enjoy owning/driving your prewoke, pre EV, Jaguar. They made wonderful cars back in the day. One of my coworkers owns a beautiful 1969 XJ6.
April! Hoovie is going to Marry a Hot Women that presents cars !!!! He hasn't changed . The Steve McQueen reintroduction of the Mustang Add is the best
There are other ways to get people talking about JaGUar. For example, they could have had a design contest, and chosen the top 3 people with the best designs to come in and design a limited production roadster with them. Something like 100 cars or something. This commercial has just lead to so many people literally dumping their cars on Facebook Marketplace.
![[LIVE] : ONE ลุมพินี 88 | คู่เอก "ป้อมเพชร vs อัสลามจอน"](http://i.ytimg.com/vi/1ZqTVVbMgbo/mqdefault.jpg)
The thought of Jag doing anything with electric is like having Micheal Myers in charge of kitchen safely in a hotel.
As a Brit, the advert/rebrand is sh*t and gets worse every time it gets even mentioned. The big cat is properly dead now...
April - "I didn't know men were that simple"
April, they wouldn't make commercials like that if we weren't.
E Types, XJs & Ks, F Types, even the legendary XJ220s names have been dragged through the mud. It’s so sad. 😞
The problem was not the image it was build quality. Jags now lost both
The Prince of Darkness didn't help. I understand that Jaguar at one point implemented 100% receiving inspection on Lucas parts which nearly put Lucas into bankruptcy.
Those ads have been subliminally telling Tyler for years if he just buys enough of these cars, the hot girl will magically appear. Apparently it worked for him.
They vaporized their business prospects by failing to understand their core client base - who they are, what they want, what they value. Marketing failure for the ages.
Yeah, that's why Jaguar is thriving because their core client base is buying their cars...
th-cam.com/video/XzyNPoI17rE/w-d-xo.html. Jaguar starts at 1:00.
April’s garage needs a neon sign like Hoovies in the background
Hoovie, take one of your smaller garages, like the barn, and actually let April make that HER garage and let her design the set.
You’ll thank me later.
There is one, in the kitchen.
Finally! You listened! Now we can actually see the things they're talking about a bit longer. I love the edit with their reactions and the video playing behind them. Am I really the only one to notice?
Nope, I noticed it, too. And I agree. Don't just talk about things. Show them. (I know sometimes copyright issues prevent them from doing so.)
April: i didn't know men were that simple.
Lady, you should know.
Remember she is simple
If April is terrified of clowns what is she doing with Hoovie?🤔🤔🤔🤔🤔
I live in the UK so if I express my opinion about that advert on the internet I'll be hunted down and arrested.
Ahhhh, "The United Colors of Benneton"....
I remember those ads. My reaction was "WTF is Benneton".
“Like a Rock” is Bob Seger
RuPauls Jag Race!! 😂😂😂 Xx
It’s going to be an Electric Commuter Car powered by Non-Polluting Electricity!
looks like a Andy Warhol ad
Copy nothing except all the rainbow crowd's AI images.
It does indeed
Andy wokehol
Don’t insult Andy Warhol like that. 😜
@@dereknicol3465I see what you did there!
6:38 They’re going all electric… Jaguar have almost been bailed out TWICE before, by the British taxpayer! And during talks of the last one in 2020, the CEO got a pay rise of £4.4 million, whilst at the same time they let go of 4000 staff…! Aside from that they had additional taxpayer funding for “green” cars….! They have become an absolute disgrace! Lyons and Walmsley are turning in their graves…!
Good riddance
No is the time on Sprockets when we dance.
That would have been GREAT! That or Zoolander.
Its like a Jaguar commercial set in the "Fifth Element" universe. Its French Scifi future compared to the "Art of the Villainy" Jaguar commercial where it felt old time English.
Why does everyone say it looks like 5th Element? 5th Element was cool. This is gaudy and ugly. This is closer to Zoolander.
Bring on 100k subs !!! Hoovie and April Rock !!!! Happy Thanksgiving to you both !!!
Welcome my son, welcome to the machine
What did you dream?
It's alright we told you what to dream
You dreamed of a big star
He played a mean guitar
He always ate in the Steak Bar
He loved to drive in his Jaguar
So, welcome to the machine
Uh. No. You’re wrong. Their CEO made it VERY clear it’s not just about being weird. It’s political, period.
Who cares.
@@curtism-w6bThat's exactly what the marketing exec at Bud Light said.
CORRECT.
Oh? What's political about it?
Yeah we love hovie but he's living in a bubble if he doesn't understand that there is an agenda by a group of people on the planet to 65 and turn boys girls and girls boys and make everyone f***** up in the brain and dependent On socialism and communism
April,
Please remind Hoovie that this is your channel, he talks over you too much.
I do love the channel.
I concur
They don't call them "Influencers" for no reason. :-)
Yea , he is kinda a TWONK
To be fair, E-types for decades have seen rollercoaster value fluctuation. That said, thank you for your objectivity on the ad and Jag brand.
The cat one was sick. I’m sorry.
Sick as in funnier than hell!
@@vandalorianvandalorian4769 It was sick in both senses.
I can’t believe you guys didn’t do the Saab jet commercial from the superbowl back in the 90’s. That was directed by Ridley Scott.
They could do another whole episode on best car commercials (or worst, although this one pretty much covers that topic.) They touch on "best" here but there are many more.
I honestly couldn't believe the commercial was real.
It was either rebrand or go bankrupt. Karen's complaining who never brought a brand new Jaguar in there life
Tyler, it was political. Right after the commercial Jag's head of marketing released a statement saying they 15 DEI groups and the marketing is going to reflect their beliefs.
April on the heard of her rose coloured Lincoln town car is the best ad I’ve seen in a while, bring back more of April on the hordes of cars
Sadly, due to successive loony governments in the UK, we now have loony car manufacturers as well! So sad.
you mean stupid like a cyber truck.
That's the feeling I get from those pre-view photos. Probably someone saw the Cybertruck a few years ago, thought that was the future of automobiles, and decided to copy it. All sharp edges and flat surfaces, wildly overpriced, and utterly useless.
Brand Jaguar is over forever in my mind. Sick
" LIKE A ROCK ' Damn Hoovie seriously. How bout BOB SEGER.
When Tyler started spinning i lost my shit😂😂😂😂😂😂😂😂😂😂
Hey, finish the Italian commercial!!!!’
This is one of the best videos. Your historical knowledge of cars (in this case it's commercials) is outstanding!
Best car ad of all time was Nissan top gun pigeons. It had me and my friends in tears loling. 😂
Cirque du soliel is from quebec. Has nothing to do with france or the olympics 😝
Hoovie - it IS activism!!! Jaguar just had a press conference whereby their director of "whatever bullshit" said they had 15 DEI groups in the company for "inclusion" of all groups...... I mean, we all know bout the LGBTQ+/=/- but how many more "groups" are there now in humanity??????
The new Volvo EX90 advert is one of the best I've seen in a long time.
omg the Corsica brought back memories. I had an 89 Corsica in high school. it was the 4 door version of the Beretta but man that car survived hell with me driving it lol.
Love the two ford KA commercials! 😂😂
I’m about to go buy an Abarth. 🤤
Hoovie, Keep April away from cursed car ads😂!
It was Marvelous, simply Marvelous 💃
In the 80's the first Equalizer show, with Edward Woodward drove a super nice Jag. It wasn't an add, but it for sure it carried some weight selling Jag's! Stewart Copeland did the music and it was exciting!
I'm not american, and i went full patriotic with that Dodge ad. I couldn't buy one... but man, I wanted one!
This move is very similar to the parent company TATA.
They did the same in India a couple of years ago, when they stopped making any new cars for a while and then focused on full rebranding.
And now TATA is make nice cars for India.
JAGUAR: "Why not be your own spirit animal?"
My summary about that commercial. It does as much for their branding as a fashion show does to set actual fashion.
Jaguar is a terminal cancer of the auto world.
The best one ever is the Nissan Maxima commercial (1995-1997 area) with pigeons…you need to find, it’s almost a small movie. It’s made on the Top Gun theme.
The Jaguar commercial feels like it’s 100% straight out of Zoolander
Jaguar is showing the new pastel colors of their future PHEV design
It looks like a Fiat 500 ad. But “Copy Nothing” is a good tagline.
Volkswagen has a long history of great advertising. I actually have a hardcover book of comics that Volkswagen gave to buyers in the 60s, where Volkswagen actually solicited cartoonists around the world to do a cartoon on their car.
Their print ads were legendary in the 60s and 70s, starting with the “Think Small” ads. TV ads of the same era were also wonderfully self- deprecating or at least humble bragging. One was even hosted by a young Dustin Hoffman.
In the 80s and 90s, sexy ads sold, she much so that many were banned in the US. In the 2000s, they had alternative music ads, and sold the music CD in dealerships.
Then there was the best- Unpimp Your Auto. VeeDub in da Haus!
Merchandising was also big, with “The Fast” Rabbit figure for the GTI.
There’s so much more. I’m not sure whether VW is a cult created by ads, or the ads created the cult, but it seems as brilliant!
YES! The Clive Owen BMW commercials were the best automotive advertisements ever! That, and the Volkswagen, “Un-Pimp Your Ride” campaign.
that corsica comercial was amazing
at least Pontiac died before the blue koolaide
Jaguar's commercial reminds me of the weird stuff they do in Zoolander. DERELICHT!
I had a poster when I was younger that was a hit back at “live vicariously through yourself” it was BMW 6 series and said “live vicariously through no one.” 😂
Keep children away from the CEO of Jaguar😲
Why, is he a priest?
@@jaytaylor629he's a groomer
the video production on this episode is very ambitious
Thank you for getting rid, from the UK 😊
Fanta! Fanta! 😂😂😂
Patiently waiting for a video reveal of that beautiful Mach 1 in the background!!
The ad will soon be forgotten, as will Jaguar as a car brand, other than the memory of the classics they used to build.
What a great channel!
My favorite car ad is a very recent one. Ford recently relased one about the life and death of the Fiesta. It's similar to the Mercede reincarnation one. Touching and thoughtful send off to a great little car.
Turns out Ford UK privated the video for some reason. I'm genuinely bummed out.
For this vid's intro, April should've made Tyler march down a hallway in a Unitard to that Draguar music. 🤣👍
Thanks for the laughs!🤣
It's stupid, you guys know it is stupid, you know that we know it is stupid. We can all agree it is a dumb ad, regardless of where you stand politically.
Trunk monkey advertisements is funniest
Remember the ad for the Volkswagen Passat which contained a bomb maker's explosion while parked alongside an outdoor cafe.
The Audi R8 “Godfather” Super Bowl commercial was a classic…
Frankly, I can't ever remember seeing a Jaguar video-commercial ever until this one. Not a Jag fan anyway, however the commercial in-itself wouldn't stop me from buying if I wanted one, especially if that alone would torque off some wingnuts.
They certainly got everyone talking about them, but it's not going to work out for them !
4:30 April, you need to recreate this add. Especially with the way you purr it would be great😎🐈
I guess he didn't liked the MANUFUKTUAR :)
No Jags in my garage anymore.
I thought it was a clothing or makeup advertisement not the car!!
I think the winking woman was Dinah Shore, “See the USA in your Chevrolet” in the Chevy “bit”
im more sad about GEO going out of business than i am about Jaguar...
Jake, come up with a short outro for April’s Garage and Hoovie’s Garage so my lazy ass has time to click the 👍 button cause I get watching and forget. Enjoy all of the videos you all create. Keep up the good work.
I’m pretty sure the older lady winking in the convertible 57 Chevy in the Corsica commercial was Dinah Shore(see the USA in your Chevrolet).
I loved the Peugeot comms from 90's of 405 and 206 .... Top Gear had a episode dedicated on the brand and included those comms.
With one add Jaguar announced that it is going out of business, after halting production on their cars. I have always wanted an a Jaguar XJ6 C, it is beautiful. Especially with a good old fashioned LS engine transmission swap to make it into something you could ACTUALLY USE. Thats it….the only jag for me.
The AD agency took the memo that the place is going up in flames a little too literally
looks like a zoolander ad
Watched the CEO and the head of marketing speak, and how they've responded to critics (external AND internal). The campaign is serious, and a political/cultural statement is intended.
I remember before Infinity was introduced to the US market, they did this really strange commercial that had nothing to do with the car. People talked about it, but it did not help sales. Later, Lexus came out with a proper ad and did much better.
Ps
Cirque de soleleil is not French. It's from Baie-Saint-Paul Canada. You may argue they are still French, but I would advise against it.
No need to over react. Enjoy owning/driving your prewoke, pre EV, Jaguar. They made wonderful cars back in the day. One of my coworkers owns a beautiful 1969 XJ6.
April! Hoovie is going to Marry a Hot Women that presents cars !!!! He hasn't changed . The Steve McQueen reintroduction of the Mustang Add is the best
Well that ran the 1955 Lemans Jaguar win right out of my head. I think there sales are going to go right in the shitter, no pun intended.
I think E T Came out in 81 This car would have been a spaceship back then
There are other ways to get people talking about JaGUar. For example, they could have had a design contest, and chosen the top 3 people with the best designs to come in and design a limited production roadster with them. Something like 100 cars or something. This commercial has just lead to so many people literally dumping their cars on Facebook Marketplace.
I don't remember some of those ads from GM and I was in my 20s in the 80s. Very interesting.
It's a birth control commercial.