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Jim Farley Lays Out Ford's Future
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- เผยแพร่เมื่อ 9 มิ.ย. 2023
- Jim Farley talks about how cars are changing, how the industry is changing, why he created Ford Model-E to make EVs, and even gets into a bit of his personal life.
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Let Jim know that my wife and I already experience his digital car now, actually for the last 4 years, in our Teslas. Let’s go Ford!
Great interview! Very much respect Mr Farley. He will take Ford to new heights. His agreement with Tesla has made me decide that my next truck will be a Gen2 Ford Lightening. 🇨🇦
Are you an illegal immigrant? Your English leaves a hell of a lot more to be desired. TESLA OWNS THE BEV segment. Its cars are the most efficient by far. The Model 3 is cheaper than a lousy Camry! AND it is the ONLY automaker that can make a BEV AT A PROFIT. FORD lost 3 BILLION from its BEVs. If not for its fat ICE Profits, it would have gone BANKRUPT like that other loser, GM. Apparently you have no clue in hell about any of this.
Yeah I'm becoming optimistic about Ford's direction as well, I hope in a generation or two they will have a true smart car.
I'm a Tesla fan but it's always good to have a healthy market with many real options.
❤
Great interview! John these weekend videos are the best. Thank you
Media Loonacy is out of reality
Funny that he gets the leadership award for being the only one to admit Tesla is the real leader.
I’ve had a smartphone in my pocket for a freaking decade. How is this industry JUST now realizing the potential for having a full iOS or Android in a $50+k product?!?! 🤬🤬🤬
This industry has been led by complete ineptitude. Kudos to Jim for speaking out.
They were talking about media and telecom integration 10 years ago.
Bullshit!
All these OEMs' executives need to have pictures of the executives of Xerox circa 1980 and Kodak circa 1990 hung on their wall right next to a big mirror. Farley has had some revelations. And he really gets a lot of it. It's hard to say now whether this will be enough to get the company through the transition. But having a clue what's happening, and caring about the outcome will hopefully give them a chance.
@@davidmenasco5743 or pictures of Sears execs saying amazon would never get off the ground? 😀
Crackberry lovers claiming the iphone was a mere gimmick?
Steam train manufacturer's who all but 1 went bankrupt when we switched over to diesel electric hybrids. Only ge survived that transition.
Same size tracks, same goals of moving people&cargo around the nation. Yet only 1 existing trainmaker survived. 🤔
This stuff doesn't happen overnight
Jim Farley is a respectable leader
Jim in so many words says SW will enable so many new options for the future roadtrip experience. Even today I find having basic Tesla Autopilot on trips allow me to drive longer & enjoy the scenery more. Autonomy is practically here on the interstates. Soon we will be able to work, watch a movie, email or....on the way to the office or see grandma. Now, the legacies even they admit to be 7 years behind Tesla on sw.
Jim actually calls them "legacies." I like the term LEGAs.
Well more like AI, but yes, the amount of data Tesla is gathering with autopilot to teach their AI is impressive.
Thanks John, Always a great interviewer...Have a beautiful weekend everyone ✌️
He nailed that part.. consumers are making their decisions based on tech.. not brands. I couldn’t agree more. It’s why i went to a Tesla 6 years ago, and have yet even found a reasonable other option to consider. But with GM and Ford going to NACS.. they will be back on my radar once that’s implemented. Now they just need to show they can design and execute a top notch digital interior experience. With the performance and efficiency to compete. But adding NACS is a major step forward. I would not consider any EV without it. Jim has been consistently showing he’s the second best CEO in the industry lately. And that is no slight to him. It’s quite commendable really
Ford has so many hurdles to overcome. If anyone can lead Ford through the EV transition, it's Farley. Respect.
Realistically, 2026 is when Ford will have a NACS-friendly vehicle. If NOTHING goes wrong, Ford's first EV factory will start to assemble cars in 2026, so maybe we won't see any till '27.
Very good interview. I have high hopes for Ford under Jim's leadership.
I wasn't a huge fan of Ford but Jim Farley changed my perspective. Great move with the NACS
The more I learn about Jim, the more I like him.
Jim Farley's analogy of analog to digital is brilliant. It's not just changing the vehicle's energy source it's transitioning the vehicle to a software based platform.
Something Elon has been saying for years
@@egs2169 exactly lol...Jim learned this from ELON! How is the industry this slow to understand this now?!
As Tesla has been doing for years!
John, do the audience a favor and do an interview with Tony Seba and see what the audience thinks of his future view of the automotive business.
That's an interview I'd love to see.
@@kennyobrien The legacy auto people are not looking at what is potentially coming out of left field which is going to blow their socks off.
Watching Jim speak reminds me so much of his cousin, Chris Farley.
He litterally describes the functions I have in my Tesla 3. 😂
Tesla is not even close!
@@gmv0553huh?
Thanks for being a great resource. I used to listen to Bloomberg, npr, etc. Now, as their bias gets insane, it's amazing to have you as a real auto resource, that gives a real look at the auto world, without the clear mainstream media bias. I love seeing this interview with Jim. It's nice to see him recognize the landscape, and see his vision of the future. We get better discussion with you than we ever would others. Your big financial roundups have been huge for me.
Agreed. Whenever I check out Bloomberg, I wonder why they have subscribers. Content is drivel.
John!! This dude is like your next door neighbor!! The favorite guy on the block!! Very personable dude!! Good on ya brother and greetings from Canada!!
GIDDYUP!!
Farley has internalized a deeply metaphysical lesson from Elon's example. It extends far beyond Tesla's re-imagination of the automobile and manufacturing, to the enormous value of bringing your humanity fully to the surface as a an example of what leadership looks like when it's genuinely inspired. A thing of beauty to behold. A guy with a big title who has the guts to openly be the student when faced with a teacher of necessary lessons. What he has surrendered in bragging rights has been more than made up in credibility.
Jim Farley is an amazingly candid CEO in an industry that isn't exactly known for its honesty nor its transparency.
Great to see Jim be forward thinking in a dinosaur industry. He is the most relatable upper guy I have ever seen of all the big wigs in any industry.
Herbert Diess was right there with him, unfortunately the Germans are much more harsh on folks who try to rock the boat.
right now the AWU are trying to get rid of him. They will not change, they have what they want now and don't want any risk to that. but a business that can't deliver what customers want will die and take the workers, union or otherwise, with them.
John is such a great interviewer, and Jim Farley gives fantastic interviews. Both are highly professional, but either abides the corporate runaround of speaking without actually SAYING anything.
You got it, 100%. Elon Musk runs circles around these clowns, esp Mary Barra the socially promoted clueless GM CEO.
@@anastassiosperakis2869 Elon is a 🤡
I think he tried so hard not to say:" we want to do everything that Tesla is already working on and have realized for ages now"
At last, under Jim’s leadership - Ford gets it! My Tesla Model 3 Performance opened my eyes to what Jim says about vehicles being totally software led. Tesla have shown and proved this for many years now - but finally a legacy maker now gets it.
Everyone knows who that award should go to. The very topic of discussion is what Tesla has been doing for ten years now.
Errr…? Four models and vaporware?
@@taniabanes4707 Yeah think about that for a minute......What that have accomplished with 4 models. 700 billion valuation. Wet dream for most CEOs
@@dclpgh That’s great, but yet I’m confused, you seem to be all for Tesla and obviously them making all this money is a great joy to you… I wonder why, how you benefit, what % of those 700 billion you get ?
Cause for me, who doesn’t get a penny, all I see is four models and not what they make from them
@@taniabanes4707 You HAVE heard of the stock market have you?
@@dclpgh Mhm I have
Great Program, Farley one of todays realistic thinkers.
Thank you for this interview. Ford is fortunate to have a CEO like Jim Farley. He is feeling the rocks on his feet as he navigates that river. :) Ford needs this type of leadership in order to compete with Tesla. His humility makes him endearing as a person and as a leader. Give credit to where credit is due and then crush them. :)
Farley is definitely the best of the rest.
Fantastic people. Fantastic interview.
I'm Tesla fun, but I'm big, bugfan of Jim Farley.
I truly wish Ford flourish under that great CEO.
Farley is on the right track, but, my gosh has he got a challenging job ahead of him. There are so many aspects of Ford's traditional automobile industry that have to change, and so many of those changes will take years to implement.
I already have my phone and computer "customized" for my needs (and they work in my cars just fine). I want a car company (and phone/computer/media/etc. Companies) that DONT try to spy on, own, and monitize MY DATA and PRIVATE INFO. Save the money to make a car better at transporting me to where I want to go. And absolutely no data flow in/out without full control and disclosure on use (along with strong end to end encryption).
Why I stopped buying new cars...
Why I use Linux... Why I abandoned Microsoft... Why I don't use apple cloud... Why the next phone mfg/ cell service provider/ computer mfg/ who can prove they fully honor MY CONTROL, OWNERSHIP, and PRIVACY of MY DATA and INFO will earn my business.
Umm, what do you do in your car?
@@DarylOster I surprised to see that less than 3% of people are using linux. I guess that still makes us less of a target for virus etc.
Credit to Jim! I admire his honesty and the no-nonsense talk! You can clearly tell that he truly understands how monumental his task is. I like in particular that he doesn’t talk down Tesla and seems to (not so secretly) admire what Tesla has accomplished. As a Tesla fan I root for Ford!
At Farley you can see again that a CEO should have an understanding of what the market is doing and what the customers want.
His degree in economics and computer science is definitely not the wrong basis here.
Ford really needs to get a grip on their very poor quality. I can not understand why it is okay to build bad quality products year after year.
I recall one example where Ford designed a good part and then the dealership group called them up complaining that it's hurting their service margins.
Planned obsolescence is an art, but Ford has sometimes been going too Picasso on the canvas. I don't miss my old Ford Bronco that literally disassembled itself on the highway in the 90s, so I know what you mean.
Hopefully the move to EVs means they'll either have a change in mindset due to competitive pressure, or a harder time finding ways to pull it off due to the inherently higher reliability of EV platforms.
Whenever Farley goes on his Level 3 Prius HOV and getting time back rant I can't help but think the problem is solved with a bus or train. Autonomous cars is a very car-brain approach to solving mobility problems.
I can't help but think when I hear the mass transit rag that people are free to build trains & busses, sell tickets. Just don't ask the rest of us to pay for them. They don't work for us.
As a 100% all-in Tesla fan boy, I just want to say I have so much respect for Jim Farley. His honesty is rare (looking at you Mary Barra). So happy he and Elon are partnering now.
John, that was an impressive job you did as interviewer! I always like to hear what Jim Farley has to say too.
What I want to know is how Hyundai/Kia moved so quickly to get smart EV cars to market. It seems like they moved so much faster than any other OEM.
Yes but they build little to no cars in the big picture...
Yes, HK, build compelling EV’s. However they are not able to scale properly. They only build a few.
I'm a Lightning EV owner and a Ford Stockholder.
I'm not onboard with the obsession with software customization and autonomous driving. I'm not saying Farley is wrong. But he needs to be thinking about how to make it through the next inning - because it's not guaranteed.
I want Farley to be obsessed with EV propulsion systems and EV production. Ford has a long way to go: they need a competitive EV chassis, next-gen battery technology, a functioning EV supply chain, working production facilities, and to get serious about both cost and quality in a way that Ford hasn't been in decades.
Yes, Jim will crack autonomy just as soon as he has his future Spaces session with Elon announcing Ford’s FSD partnership. Just like he solved charging!!
I do very much like him!
Excellent interview!! Thanks!!
AMAZING LEADER. EXCELLENT INTERVIEW, AND INTERVIEWER.
Always insightful information!
Mr. Farley is speaking my language: I’m in the queue right now for a new Bronco Outer Banks two door, and after that I’ll be ready to make the EV plunge. How about a Maverick style truck with your Led Zeppelin on the stereo and 0-60 in three seconds!
Kudos to Mr. Farley for learning in public this way. It’s almost as if he’s realizing the vast challenges ahead as he’s talking about it. I’m glad Ford seems to have turned a corner, but the learning curve is steep. These guys in Detroit are only now just beginning to see a glimmer of what’s in store for them. They can’t yet articulate it, but they sense something is afoot. 🤔
Farley is telling people what the problems are and that Ford will not backdown from this challenge.
This guy is preaching to the choir of a bunch of people over 60 who have been retired and have no idea what’s actually happening. This is a concern of mine, because it explains why Ford and GM have not been able to figure out their transmissions because transmissions have been software for a long time now.
May you never grow old Y !
@@danharold3087 what can I say. I follow this channel
great video. Jim is correct. gotta re think how we do things.
Where was Gary “wet blanket” Vasilash?
Jim Farley is a car guy and so smart.
Sounds very Genuine. I respect this Jim Farley
Great interview.
The separation of Old and new Ford is the best hope for a good outcome. The entire creative process will have to change.
Jim is in “If you can’t beat ‘em, join ‘em” mode right now. Next he’ll be talking about using giga-castings for efficiency and cost reduction.
Jim Farley is definitely a man I respect and admire! But I would never be caught dead in a Ford! And still to this day, nobody is talking about efficiency like Aptera is! The old mentality will never change! And Jim Farley needs to be notified that Ford is not number 2 in ev sales in the US!
Great interview. This dude is very easy to like. On one hand he made me excited about the future, on the other hand he made me think that our cars will make a product out of us like our mobile phones did. Our cars will be as disposable as our mobile phones due to dominance of software on it’s behavior. Our cars will exhibit multiple personality disorder with every update and we won’t be able to count on what we bought to be what we own. With so many additional sensors, we will have to make a lot more visits to the dealer not because the vehicle is broken but because the sensor is. After we pay $50K plus for our cars, we have to click on I agree that I won’t have any privacy to use them. I want the option for an EV powertrain without any unnecessary tech to go from A to B. I am perfectly fine with listening to a podcast instead of watching Netflix while I am getting to B. Lightning is an amazing truck but the idea that Ford software team will have a bigger role in how the vehicle behaves scares me a bit. Additional complexity is only worth it to me when it is executed perfectly.
I want somebody to build a hot hatchback without all the junk. I could even live with roll up windows.
I don't agree with trying to hang on to ice vehicles. I can understand the attraction, but we keep getting blindsided by another major storm, more floods, more disastrous droughts, more disruption in our food supply. We keep getting slammed in the head with the stark reality that putting co2 into the atmosphere is bringing us to the brink of catastrophe.
Kids love their tech!
I think the actual car itself is almost becoming a secondary priority when a young person puts their money down.
Give em the tech.
It would be nice if he talked about his time at Toyota and what he applied from that to Ford.
App store in the car?
Every time I see a comment about how awesome Jim Farley is I laugh out loud….and the stock price agrees with me….
Another video! Let's see what John's for for us!!!
I need so much more about Ford,cant get enough!Ford is Love!
It's called a phone, but it is a computer that can make phone calls too. However, even when you load up these new vehicles with gizmos and software, the destination is still the main goal. The experience may(will) change but the primary goal remains the same.
Yeah, sure, but it's still a car. Even if you aren't driving it, NVH will still matter. Reliability still matters. And for those of us who actually like to drive, performance and handling will still matter. I don't see that many people getting as excited over pods as they once did about cars.
@@incognitotorpedo42 Performance and handling matter for an autonomous car. Maybe in a different way because you want a steady platform while you working on the novel or spreadsheet.
Jim Farley talking about Tesla.
A delusional Tesla fanboy opinion from within the bubble, he's talking about his company dope.
@@heathwirt8919 No, he is talking about a digital fully over the air upgradable car. Or in one word Tesla.
Yup he put a tesla&apple former top guru over team model e= Doug Fields.
They are listening to Sandy munro now like tesla and using the nacs/tesla plug. And using most of the same cell suppliers as tesla does to. 😀
Good range and reliability. I don't care about anything else you guys were talking about.
Yes, I kind of would have figured Farley as a Led Zeppelin kind of guy.
I can see the next step being an upgradeable computer where you can just slot in a newer more powerful computer able to do more and more at once and more easily and quickly. Then you can sell a new module every few years on top of new peripherals and optional extras that work with them.
I wish Jim would do some Chris Farley bits.
I THINK IS JUST LIKE THE TRAINNING WE GET WHILE WORKING FOR FORD …WE MUST THINK LIKE THE COMPUTER TOO!!! IN THE PAST I LAUGHED BECOUSE I THOUGHT O WHY MY COMPUTER IS NOT RESPONDING OR WHEN INTO A DEEP SLEEP WHILE KEYING INVENTORY , MY COWORKER THOUGH “ SHE WHEN INTO A DEEP COMA”AND THE COMPUTER BEEPING LIKE NO DAY IN THE FACTORY…I JUST THINK IF FORD FACTORY HAS A HUMAN BEHAVIOR LET IT ALL OUT …AND PLEASE I WANT TO BE AT WORK. CLAUDIA
What Farley is describing is a transportation appliance. That is very different from an automobile.
In 10 years there will be no distinguishable difference. Exactly like a phone and a computer, today. The car will be a computer on wheels that just happens to take you places while you are doing other things in it.
You should watch Farley's interview with Robert Llewellyn of Fully Charged. Farley notes Henry Ford's drive to turn the Model T into an appliance by limiting paint color, parts, and anything that added cost. That decision greatly reduced the price, but almost killed the company. I think he understands that 20% of the market wants an appliance car to get from A to B, but you have to make it emotionally appealing with various colors or digital options.
@@martshearer498 lol.. you are completely missing the transformation that is coming to transportation.
Look, i love driving as much or more than most.. i am a f’n pilot. I am quite aware of the thrills of driving and piloting a machine. Fact is, the future is going AWAY.. FAR away.. from humans driving AND piloting. Not because we don’t enjoy it.. because we KILL millions of people every year in our collective stupidity. That is going to, for the most part, come to an end with the advent of computers capable of driving/piloting much safer than humans. End of story. My 2 cents. But mark my words.. 10 years from now, human drivers will be legally relegated to a recreational event in controlled locations.. race tracks and such.. maybe it’ll be 20 years.. maybe more.. but I guarantee you, THAT is the future. Hop on.. or fight it all you want.. promise you, it’s the inevitable outcome of the course of technology today. If you want to fight against it.. you’re gonna get steamrolled. Progress does not stop. And this IS progress. I get the loss of the fun driving.. you’ll go rent something at a track for that trill if you miss it that much.. or hell, by then they will probably have such immersive computer experiences available to let you enjoy it without ever even going anywhere. There may even be new tech we can’t even fathom yet to replicate those thrills. Quantum computing could open up all kinds of unimaginable tech. Either way.. transportation will start becoming more like sci fi movies, like minority report or some shit.. if i remember that one correctly.. than what we know today.
I wonder how many people want a Pod instead of a Car? I'm sure I'm not the only person who wants to be able to drive.
Do you work on cars or sell them? 95-99% of car owners today treat them exactly like an appliance! 😀
I can tell he envisions something he is unable to explain with words. We are definitely going through some transition stage. We are gonna winners and losers
I THINK JIM FARLEY IS DOING A GOOD FORWARD JOB ., BUILT TO SE MORE THAN THE NEAR FUTURE IS MORE TRENGH THAN THE FIRST YEARS IN 2000. FORD DRIVERS ENJOY💚❤🤑🤬⛽
I am liking this guy.
The bit about learning like Elon did, people really do matter or "humans are highly underrated"
Then the humility to see how badly ice legacy minded gasholes often treat us ev fans but within his own company. Good stuff Mr farley. 👍🏻😎
We’re all going to have to pay for every feature we want to use on a monthly or yearly rate.
Ford is just amazing and mindblowing!I need a Ford so badly!
7:36 to 8:31 i wonder where I have heard this scenario a fews years ago. Got Blackberry QNX?
6 months ago it was who is Tesla ? now they accept that Tesla is the future and it will take them a decade to get to where Tesla is now
Excellent!
Are we looking at EMV2? Where the CEO is the head of marketing? I think I am going to start tracking F stock.
40 mins back. Sounds like a good argument for Work From Home. In the future vehicles will be taking you to leisure destinations while you work just as much as to and from work. And HR requirements need to go away in favor of actual learning ability and passion.
The comparison of the Bullet Train Shinkansen to a hand crank is so hilariously true.
I suggested to Mentour Pilot that he do an episode on how autonomous cars will affect airline travel. If you can comfortably work while you travel why fly. The juice for an EV trip can be less than the car rental when you fly.
I agree with the car going more digital; however, I tend to think car companies need to separate the functional side of the car and the digital gadget side. In other words, have an outside vendor supply the smart screen and then focus on building the car's hardware (body, battery, and drive). Ford is a car company and not a tech company. Stick with building things and let others program.
The smart screen can be updated and changed out as tech improves. Make the connections USB. Also, make the batteries universally easy to upgrade and exchange like a basic 12v battery. The car body should have extra spots to manually add a few 30 lb. batteries for a long trip. If one only drives 10 miles a day during the week, make it so you can manually take out batteries that are not needed.
Buy the electronics and software from Tesla in other words?
@@danharold3087 . Quite possibly. But also maybe Samsung or Apple.
@@tennislite Maybe. There is Tizen and carplay infotainment systems. Apple purchased DriveX and maybe Innovusion a high resolution lidar company. Neither Apple or Samsung seem to be close enough. I reserve the right to be wrong. Although highly doubtful Apple could release a car tomorrow. There is a large system integration task that a compelling BEV needs to handle. Tesla has accomplished that and is moving on to the new wiring architecture including 48V.
I got an idea... how about coming out with a car that doesn't have to be recalled half a million times... (baby bronco, eco boost anything, lots to make up for)
I love Autoline. I love the car industry. I love cars. I love the Detroit 3. I like Ford. I just really hope Farley's mgmt skills are the inverse of his public speaking skills FFS. This is like watching Hoffman as Rainman. 😳
What Jim describes as Ford's future is (sadly for Ford) a large part of Tesla's past.
Wow! That's a leader
You can have Led Zep on the phone right now. Has nothing to do with the vehicle. You can use various maps for routes right now on your phone. Has nothing to do with the vehicle. Propulsion IS the tech and innovation. Adjustment to the performance sounds like clearest concept for the innovation. That has to do with propulsion.
They missed a step. Electric drive train, analog rest. Transition for the mind.
And it won't be just charging, Ford will Screw up the software like VW and end up with Tesla's OS running in their cars. YOU HEARD IT HERE FIRST!
This is the smart move and Ford seems like theyre “eventually smart”
OK fanboy, stop swinging on Musk's nutz.
@@heathwirt8919 Sorry i was gunna but mary and jim beat me to it!
@@dclpgh oh snap lol
Umm y not offer solar electric.though glass.instead of paying to charge.but there
Cars have souls too!
Sad he didn't prioritize the almost 43,000 people killed on US roads last year.
Jim Farley has great vision. However, I don't know how he can turn the ship around. Too much legacy baggage
Splitting the EV unit from the rest of the company is a good idea, a lifeboat for the Titanic so to speak.
@@AllanSustainabilityFan It's a good start. Not enough.
@@bru512 After the Blue Oval aka ICE has been sucked dry spin off Model E.
I bet this is the start of 'sign in to use your vehicle'
Not for me
AMERICAN WE NEED TO FEEL AMERICANS!!!
Quality and your dealerships Mr Farley, you need to focus on QC and reigning in your dealerships that are STILL adding markups. I was a repeat Ford customer, but the long list of half assed QC issues I had with my 2020 F150 (warped dash panel, buggy infotainment, crappy shift programming, pinging and spark knock with anything other than 93 octane or e85) drove me completely away from your brand. Of my family and friends I also know of 5 other people that have left Ford in the last year for other brands. I downsized from my 2020 F150 to a Honda Ridgeline, the others moved to Kia, Toyota, and Honda.
Side note, my father has a 2020 Expedition with every option, he wanted to get a 2023, but the loaded Expedition now has that hideous screen in portrait mode from the Mach-E.. The majority of people who can afford a $70k+ suv are older and don't want that huge ugly screen. This will be his last Ford as well.
Farley is the opposite of Tavares. I am waiting for Tavares to 'depart' for some reasonable sounding reason.
It seems put in glass solar moon sun light .to charge for battery..not a station to charge but we'll be needed
Fast forward 5 years from now…Tesla and Ford announce a merger. GM gets another bailout.
The Tesla Effect
12:20 to 12:40 Are we sure Chris Farley isn't in a Tommy boy time loop and still alive? Give this man lighter fluid and a model car and let's watch.
Why is the automobile have to be like phone and all that digital crap? Can’t it just be a reliable and analog product? Let the phone do the digital aspect. The problem for these auto giants is that they try to copy Teslas success but not listen to what their customers really want.