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- เผยแพร่เมื่อ 27 มิ.ย. 2024
- Ford CEO Jim Farley joins CNBC's Julia Boorstin for a discussion on EVs, rapidly evolving vehicle technology, and how drivers' shifting priorities are reshaping what we expect in cars and trucks. NBCUniversal News Group is the media partner of Aspen Ideas Festival.
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#AspenIdeas #ElectricVehicles #Ford
The candor and honesty by Farley here is impressive.
It has been for about 2 years now. Ford stock price is a joke. Ford is doing way better than GM but Mary Barra is lying to everyone constantly.
I much prefer CEO's of other car companies than the ego maniac Elon. Elon's in his own little narcissistic world of BS.
it is good to see someone from the legacy companies start to accept what Elon Musk has been saying for a decade.
Jim has been saying this for 2 years now.
@@davidbeppler3032yep
@@davidbeppler3032 Jim has been on board for a while now but under the surface. He constantly gets shanked in the back by people he works with. But now that China is in the pole position for world dominance its safe to come out and speak the truth.
Musk barely accepts climate change ('some truth in it') and supports extreme Republicans.
YES fantastic
Rare to see a CEO of publicly traded company speak with such condor. Respect.
Elon does it every day.
@@davidbeppler3032 Yah, Elon showed everyone how to do it. Problem, Elon isn't cancel-able, everyone else is. So everyone else needs to tread carefully.
Julia is the best interviewer on CNBC. She doesn't constantly interrupt her guests unlike Andrew and Joe.
Totally agree with you, it’s noticeable
Agree. She was great
No doubt, the best.
I like him. He sounds like the perfect combination of a tech CEO and a car guy.
Jim Farley is a terrific spokesman for electrification. A good guy too.
My Cybertruck can power my home for 4 days with fridge, washer, AC running. Also powers an expresso machine when I’m camping. It charges my electric dirt bike. Bidirectional charging is indeed the future that every American will likely want.
When I take my Atto3 camping, not only is it a wonderful drive, at remote campgrounds, its V2L feature powers the electric chainsaw, the cooker, the lights and even air conditions the tent!! Neat.
Proactive power outages are now part of Xcel Energy's "wildfire mitigation plan" in Colorado. They can shut off power if they think a bad storm is coming. In their first trial, we lost power for 27 hours. When the electrity was out, we also lost our gas heating. So, yes, that's a good feature.
Elon said something about utilizing the massive compute power on Teslas for other uses. It looks like cars are going to take on a whole new function in society in the coming decades, powerstation, supercomputer, and self driving taxi. We can only imagine what innovative uses will arise. Legit concerns with privacy, ownership, and security tho. Remote control of vehicles, cameras all around, who owns the software, ai, and hardware, the need to always be connected to the Internet and the right to disconnect, and emps and natural interference with electric systems are all big concerns.
@@JohnPMiller People think gas heating will work without electricity. Nope. No fans, no heat.
@@olli-lfe Security concerns with Legacy Auto? Yes. Tesla? Not so much. Dealerships are dying right now because of hackers. Tesla is not effected because they don't use 30 year old software.
Its great to see a CEO speak like a normal person and without the usual "corporate speak" waffle.
He has been doing that for the last 2 years. Haven't you been listening?
his been getting more really everytime i hear him. first time being munrolive. big difference then and now.
@@davidbeppler3032Who cares? Someone who may have just heard him now can’t remark on it because you heard him two years ago? You want a cookie?
Yeah I am surprised too.
No it was political speak. Doesn’t address any real issues or except they want to make money in ev’s. U must be a trump supporter!! 😂😂😂😂😂Just fyi Biden is trash too!
Farley, Well said and I could not agree more with your opinion. As a F150 Lightning owner I am often asked how I like the vehicle and EV experience and without any reservations, and I say “I absolutely love it!” The quietness, performance and ride quality must be experienced to understand. I tell my friends, “If you drive this truck you will want one”.
Wow. I’m a big Tesla shareholder but I’m now a big fan of Jim Farley. I hope Ford crushes it!
Same here, really glad he did this, never really knew who this guy was, this is a start.
ya so are here. Great job Jim
Hats off to Jim , it's time to speak the truth about EVs and ELON. Much respect.
He is totally right about range and battery size. I drive an EV with ~70kWh since more than 3 years and I'd be totally fine with a smaller battery.
Studies show 200 mile range is the sweet spot. 70kWh should be about 235?
@@davidbeppler3032
The standard model Tesla Y has a 60 kWh battery and a 244 mile range. 50 kWh is probably a bit more than needed, facton in the weight savings which means less batteries required.
@bobwallace9753 it all dépends if the customer has a winter seasonality. If no winter, yes 200 miles is enough for most. For customers dealing with 5 months of cold weather, 200 miles could be short in some situations as it would be really 100 to 140 miles in the winter.
@@karinemelo2549
Depends on which brand you buy. Teslas lose about 15% of their range in cold weather. 200 down to 170.
@@karinemelo2549 After three winters with an EV, I have to disagree.
The thing with winter performance is:
On long trips, the range doesn't go down that significantly, because you are only heating up the cabin and battery once.
What kills the total range in winter are repeated short trips. And if you're doing short trips, you obviously don't need 200miles of range from a single charge.
The concerns don't really add up 😄
You can easily have winter like consumption in the summer if the weather doesn't like you. It simply doesn't matter. 4min extra at the charger doesn't make your car unusable or a worthless piece of garbage. It's fine.
Let's be serious... I've wasted more time with ice scraping in a single winter month with my previous ICE car, than I'm wasting today with charging in a whole year 😅
Farley hit square on several points. I’m in the professional maintenance and repair market and have been providing services on Hybrids for nearly 2 decades now we’re seeing more and more BEVs. I started driving a new Volt in 2012 and after 100k mi I was able to drive 98% EV. I now have two Teslas, solar, and powerwalls and most of the fuel we use we produce ourselves. If you do the math on your use case, it will most likely make sense to move to a BEV. Additionally the vehicle’s are more simplified as compared to their ICE counterparts. ICE vehicles have sophisticated fuel and emission controls that can fail and the vehicle in general requires more maintenance. BEVs however still need maintenance (but much less) and owners need to make sure that they are having their vehicles inspected regularly, tire rotations and wheel alignments. We’ve seen many new vehicles coming off the assy line with the alignment angles non-optimal. The vehicle manufacturers focused on SDV (Software Defined Vehicles) will be the winners IMHO. Static infotainment systems are so revealing because the UX is big! Legislators need to listen to those that know this business rather than pulling levers based upon the “optics” and their “sponsors” (completely broken system) and making mandates. Driving a vehicle that gets 30mpg for 100,000 miles will cost you over $16k in CALIFORNIA (at $5/gal), that number moves well below $4k if you charge at home the same way you charge your phone at night. In conclusion, the command in torque, low NVH, great UX, low maintenance and making my own fuel are all big hits for me!
Oh and FSD on both my 6 yr old model 3 and new model Y work equally well and tremendously reduce driver workload which is another big boost for my overall UX! The automobile is a fascinating device and I’m so happy to be in my 41st year professionally servicing these machines!
And what about owning a vehicle that gets updated for free, even when it's years old?
@@bobwallace9753 Good point, for many of the other vehicles we service we have to purchase and jump through many hoops to update the vehicle software. Connecting physically to the vehicle to upload software is so backwards when my Teslas get updates OTA. If you need to replace a component on a tesla the software for that device is likely already residing on the vehicle. All you need to to is a "reinstall software" command and the device will be updated. Now there are exceptions of course especially when it comes to carcomputer replacement.
What an honest to goodness candid guy Jim Farley is. I hope that Elon and Jim work together. Also terrific interviewer... a great listener. 👍👍
They are buds
Gotta love Farley calling out all EV makers for bi directional charging. Kudos.
But its only on the Lightening. Not on e-vans or the eMustang.
@@waynerussell6401 Do you have a point? Does you ICE KIA have bi directional charging? Why not?!
Fun fact, Land Rovers with 50kw battery and 1 Model 3 motor driving both axels can get about 150 miles...
Model S motor and 100kw battery will also it giving up to 650bhp... there is a 200kw Land Rover in Europe....
Kudos to Ford for doing this. Shame on them for locking in to the Ford ecosystem. You need the "Ford Home Integration System" and can't integrate to an already existing solar/battery system, even if it supports the ISO 15118 standard. Ford doesn't make the system, Delta Electronics does, and they've been doing bi-di for many years. Please fix this. ISO support means people can use your EV with your existing investment. You can still sell the whole package to people who don't have anything.
It’s a niche market. That’s why Tesla hasn’t done it. It adds cost. Farley is just trying to sell cars by bringing up a differentiation.
Farley is a breath of fresh air compared to the preprogrammed corporate double -talk that comes from GM and other OEMs.
Tesla are revealing 2-3 new models in August.... so Ford will be at a major disadvantage again....Tesla Model S production 2012 - Ford Lightning production 2021.... that`s a 9 year advantage in technology...
@@kylereese4822 Ford is happy to be No. 2. They don't need to be No. 1 to win.
@@ultrastoat3298 As long as they can focus on surviving the quick transition without more government handouts.
Jim Farley great open honestly interview!
very impressed with Jim Faley and Interviewer. would be nice to get Jim and Elon in a interview together. Well Done
A pleasure to follow a discussion between 2 such competent people.
I love Jim, Farley and I love the F150 lightning and the Mach e our family owns both… This is an excellent video opening your eyes to what’s going on in the EV world.
Great to hear Farley's views.
The trouble with ford is Jim vision is not being agreed by the rest especially the dealers and other that have ICE stakeholders. As he mention correctly, instead of promoting the goodness of EV we are being drawn to EV politics and that is simply BS.
The transition to electrification of transportation is unstoppable for a variety of reasons. I’m pretty sure most if not all dealers realize that. Transitions are hard. But the dealers must know that they won’t have a business at all if the domestic OEMs fail to make the transition, particularly in light of progress by both Europe and China.
@@satay8167 maybe US Corporations should start building EVs that are not obsolete before they leave the assembly line!
@@datamatters8 Starting with easy interchangeable battery packs and systems with common charging plugs would be a good start if consumers were important to Corporate automotive manufacturing! Profit above consumer value is not working for US!
@@louishendricks-tv1sx Almost all US OEMs have standardized on the NACS (i.e. Tesla) charging connector for their 2015 products. They should have done this with their first gen EVs but didn't want to team up with Tesla. They switched to NACS (starting with Ford) after they realized the non-Tesla 3rd party chargers were low performance and unreliable and Musk offered to open up the Tesla charging network. Basically a gift as Farley points out.
Too early in the tech development to standardize on battery packs. Chemistry, form factor, thermal management, charging profiles, structural designs are all changing to achieve different cost, efficiency, range and charging time objectives. Even today in consumer products there are lots of different battery solutions based on product goals like size, weight, run time for ice vehicles, smart phones, lap tops, ear buds and other portable equipment.
@louishendricks-tv1sx Almost all US OEMs have standardized on the NACS (i.e. Tesla) charging connector for their 2015 products. They should have done this with their first gen EVs but didn't want to team up with Tesla. They switched to NACS (starting with Ford) after they realized the non-Tesla 3rd party chargers were low performance and unreliable and Musk offered to open up the Tesla charging network. Basically a gift as Farley points out.
Too early in the tech development to standardize on battery packs. Chemistry, form factor, thermal management, charging profiles, structural designs are all changing to achieve different cost, efficiency, range and charging time objectives. Even today in consumer products there are lots of different battery solutions based on product goals like size, weight, run time for ice vehicles, smart phones, lap tops, ear buds and other portable equipment.
hopefully people see what he is saying and disregard the legacy media and their FUD on evs.
People are learning. EVs made up 18% of global new car sales in 2023 and are expected to reach 25% this year. We're in the early years of a technology transition. Someone buys an EV. A bunch of their friends and families learn about EVs and then many of them will buy EVs the next time they buy a car.
As legacy car companies decide to grow their EV sales they will spend money on EV media ads. Legacy media will cut the FUD because they will want the EV ad money.
It's nice to see a US executive that sees opportunity in change, US companies could reenter the small vehicle market if they invested in engineering again.
Excellent interview.
I can see a future where my wife and I have two EVs. One with a 300+ mile range and a compact version with a 150 mile range that costs half the price. PowerShare to charge our home in an outage would be great too.
Scaling to smaller EV’s is the best thing I’ve heard yet. This guy gets it. Efficiency of scale is very important. If not the most important.
Would love to see NBC do a story on WHY utilities don't want to encourage the selling of energy back to the grid at peak demand times.
Things like minimal power consumption contracts with power generator companies, line maintenance, fear of customer base loss as customers become their own surplus power producers, etc.
I own 3 EV's... I'm never going back to gas. ✊😎⚡⚡
Troll
@@cosanostra7377 Two Chevy’s and a Tesla 😛
@@Shane-zl9ry I wouldn’t drive a Tesla even if it was free
Same here. I switched in 2018, now own 2 EVs, and never driving an ICE car again.
@@stephenmcgauley Nice! 👍🏼
Would like to see Jim and RJ from Rivian on a panel together. 😙
So refreshing to hear from a legacy brand leader who talks with honesty facts and reality. So tired of the EV hates and all the BS they spew. Thank you Jim!
Great interview. Recent advances in battery technology will make hybrids redundant in less than 2 years.
Interesting fact that the consumer barely uses their battery... so you pay to carry around a heavy expensive battery just for the 4 days you might need it.
Yep. Unsustainable.
@@jazzfan7491 Just as unsustainable as driving a 'Super Duty' F250 to the grocery store. Next time you go shopping, take a look at the parking lot
Just like hauling a massive V8 with a 30 gallon tank of gas.
Liquid fossil fuels aren't sustainable.
My ice truck is a backup to my Ev. It sits 98% of the time.
We got our EV 4 months ago and it has 10,000 miles on it already. In that same time my ICE truck has gone 500 miles.
Pretty expensive back ups.
I absolutely LOVE my Ford E-Transit (except the software). I will trade it in for a new one when all wheel drive is available.
Good call out. Ford should leverage Rivian's software and ECU stack. They would have been able to do over the air updates to your Ford Teansit to make it better over time. They can't, because the little chips that control your windshield wipers, proximity sensors, lights, etc are not made by Ford, so the overall software interface (navigation, AC sensors, etc) are stuck to what rolled off the factory. Ford was an early investor in Rivian, too bad they didn't leverage the relationship. VW recently committed to a $5B investment in Rivian to do just that.
This guy is so reasonable. He is not a fanatic, which is what is missing lately in both ways, electric or ICE.
I would love to see Elon and Jim in a dual interview
Why would he? They actually have mutual respect for each other and are on the same mission
What an impressive guy. His modest knowledge is so striking. Makes me even more interested in the Escape plug in hybrid.
As a Tesla Model Y owner, the charging issue is a problem in large cities such as NYC where renters won't be able to charge at home. It is not a problem for those who live in the suburbs and who have garages. Hybrid vehicles sell well because legacy automakers can make a profit and currently hybrids are eligible for the IRA tax credit. Chinese EVs will dominate similar to Japanese cars in the 1970s. In addition, companies such as MG and Volvo are owned by Chinese companies. One thing that can make cars affordable is following the Tesla model, where older vehicles get over-the-air updates that improve the car after the purchase. Ford is not the leader in semi-autonomous driving as Tesla FSD is ahead of Ford or GM. I use FSD every time and it can handle 85%-90% of driving situations. Bidirectional charging is good for suburban owners, but not very good for renters in large apartment buildings.
Cars need to park somewhere. The owners of those car parks need to fix this problem if they are to remain relevant, including cities.
In 5 years any apartment that wants renters will have access to charging. Just like AC back in the early 80's. No ac? No tenants. Same thing will happen again. People would not live in a place that does not have what they need.
@@davidbeppler3032agreed 👍
A parking space for every car in a city is a huge expense, whether it is private underground parking or tax payer subsidized street parking. Cities make more sense with public transit, ebikes, and convient ev car sharing. We need to transition from thoughtless carbrains in cities.
They are installing level 2 charging at Street parking.
Great interview.
This is epic. A highly skilled CEO.
After watching this video I take back every derogatory remark I have said about Ford! With Farley as CEO, Ford do have a future.
Employees of Ford hate EVs and fight against them. This is also from Jim Farley in a previous interview. Farley is great but all legacy automakers are just a hindrance to moving to the better technology of EVs.
@@juliahello6673 Had me up until the generalization "all legacy" because Hyundai is REALLY doing it. "...the most positive view of Hyundai came from owners of non-legacy vehicles, such as Tesla, Rivian and Polestar. A total of 34% of those new EV brands voted Hyundai as the legacy automaker doing the best job switching to electrification."
This guy is smart. Really encouraging.
@@markmiller6844 Hyundai is not doing it at a profit. Massive losses per unit. "Doing" and "saying" are two separate things. This could easily be a scripted fluff piece.
In 2030 no one in Asia or Europe is going to want a giant American gas vehicle
By 2040, it will be ILLEGAL for a human to drive as autonomous driving will be much safer.
In 2024 no one in Asia or Europe wants a giant American gas vehicle. But when you are poor you buy what you have too. Used gas car $2k. New EV $35k. Which do you buy when you make $15,078/year?
I live in Thailand where half of the vehicles are currently smaller diesel pickups (Toyota Hilux, Ford Ranger, etc). When BYD, Geely, SAIC, Great Wall Motors, etc start making similarly sized EV pickups the diesel pickups will be replaced. Though there will need to be more chargers than 2 per gas station. I doubt that this transition to EVs will be anywhere near complete in SE Asia by 2030.
@@davidbeppler3032 Yeh, it's not that they don't like big American cars, they are affectively banned from owning them. It would be like saying Europeans and Asians prefer to rent squat apartment buildings rather than own their own house and yard.
@@davidbeppler3032Used EV?
Super interview. Respect for Farley. I knew he had more vision than most auto CEOs, but he really shined in this video.
He is saying same things as Elon did 5 years ago
Yes, but people listen to Jim. Elon is a mad genius. What he does and what he says are two very different things.
Everything the Mad Man said is now true.
Elon had it figured out much earlier than 5 years ago. The Model S started selling in 2012 which meant design started two to three years earlier. And the overall thinking happened even sooner.
The Model S came with the sensors needed for full self-driving. It offered over the air updating, which essentially no other car company has yet developed.
At the same time the Model S appeared Tesla started building their SuperCharger system, knowing that there would be a need for public rapid charging.
@@davidbeppler3032
What Elon says he will do sometimes gets updated and he does stuff that's even better. Sometimes Elon delivers later than his original estimate. That can be due to supplier malfunction or because they hit an unknown unknown. Hard to figure out all the details ahead of time when you are doing things that have never been done before.
He's missed very, very few times.
Elon's been saying this now for literally 20 years. He published the first Tesla Secret Master Plan in 2006.
I have a 23 XLT Lightning. I love it; I'll never leave the EV platform. I wish the v2h backup system were as excellent as the truck! How are you going to get your dealers onboard? It's terrible dealing with the dealership regarding EVs.
What a thoughtful and humble CEO, kudos to Ford for getting him in 👍
Lots of respect for Farley speaking out so freely most CEO's tell people what they want to hear. We use the EV transit and it's my most money saving/making vehicle purchase as a company.
Jim Farley gets my respect for being extremely intelligent but also humble and human. What a responsibility to be the steward of such an iconic brand.
Fantastic interview. Jim is consistently affable, candid, and bold with the depth he is willing to deliver
He is very articulate and realistic about what Ford needs to do.
The biggest hinderance for the future of the Legacy OEMs are the Stealerships
Fantastic Farley interview…so much thoughtful information out of this car guy.
Carbon fiber composites, Modular systems including modular battery packs are the key to weight reduction. Lot can be done in stability control and ride dynamics on an EV to makeup for better experience. Bidirectional charging, is another incentive, to drive EV adoption. Glad to hear the perspectives on data privacy and national security concerns from a CEO for the first time. The use of EV as a third space is spot on 👌. Seems to me, Ford has a much better understanding of its strengths as well as weakness, which is critical for longterm growth and survival. Excellent overview of the EV landscape in general ❤👍
Ford & Tesla are the only car companies that have not gone bankrupt.
That's a lie.
Not so. There is a difference between going bankrupt and filing Chapter 11 bankruptcy protection / reorganization.
I like Farley - he definitely understands the macro and is honest about Ford's current position. I just hope they can put it all together in Detroit and produce more reliable and technologically advanced products - especially in the EV space.
Jimmy and ford are on the correct path to a profitable future with EVs
He tells her the logic, and her first question is still range.... Can Americans even listen anymore... Politics... no call it stupidity.
Because it's their favorite deny the viability of evs talking point! I've watched it change since around 2010 to we need 100+miles for an ev, then it was give us 150+miles in 2015 and well switch for daily driving, then it was we need 200+miles around 2019 which already was available.
Then it was give us 250+miles around 2022. Now in 2024 the average ev sold globally has 270+miles of range with some exceeding 450-500+
And still the average daily world wide commute is under 30 miles total. And the U.S. with the longest commute is under 40 miles total each day.
But the none ev driving gashole muppets clamor for 300+miles of range and 10min charging before they'll even consider switching to an ev.
Yet somehow the superior more sustainable technology of evs is also expected to be as cheap or CHEAPER than ICE SMDH. 😀
The first cell phones lasted minutes and cost more than a modern computer. The first desktops in today's dollars cost over 25k. The first flat screens cost well over 15k in today's dollars. Yet you can get a good computer for under 1k, a good LCD or led tv for under $500! 🙂
It takes time for new tech to scale up&costs to come down and humans can never seem to adapt to nor accept how truly insane s curve adoption rates are. Ev cells alone since 2010 are down over 800% globally per kwh of cell capacity at the supplier cost levels.
In 2017 global ev&phev sales we're right at 1,000,000 in total. By 2023? That number was just over 18,000,000 with almost 11,000,000 being pure evs. So that's a 15x of ev&phev sales in just 6 year's. Not to mention other forms of evs displacing oil consumption daily.
This year they'll be between 22-25% of the ENTIRE world auto market! So another 4x from here and the vast majority of the vehicles sold by 2030 or sooner will all be able to run daily on solely electric POWER. 😎
The U.S. alone thanks to tesla rivian lucid Ford and gm should hit 1,200,000+in ev sales. Now per the ira trackers enough U.S. built fully tax credit eligible cells will be online made here by 2030. To support 12,000,000+U.S. made evs. And those fools aren't counting teslas 4680 cells either!
Probably because of the director man speaking in her ear, telling her what to say. They're not independent journalists.
The problem with what Farley is saying about v2g/v2l is that itll topple 100's of other companies and industries. Thats why no other companies want to go onboard with this. Consumer will win BIG time if this goes through and he doesnt get unalived. Go Jim!
Ford really needs to partner more with Tesla to form a more united American front in this. Their adoption of NACS shows they are able to put aside pride for customers' benefit. License FSD.
I am sure they will. Just going to take time. FSD is not "solved" yet. It will be soon. Maybe by 8/8? We will see.
@@davidbeppler3032 Q: Maybe by 8/8? A: the 12th of Never. Blue Cruise for the WIN...!!!
Ford has nothing to contribute to Tesla.
Thanks for the great interview. Jim's crazy smart and an interesting guy to listen to. Learned a lot about Ford and their plans. Currently enjoying my F150 Powerboost Hybrid truck and use the built-in generator to power our RV trailer when we go camping. What a game changer. Really looking forward to the upcoming Ford T3.
Good work Farley. This is an exciting a time in the history of the automobile. As exciting as those historic events Mr. Farley mentioned. This guy is going to build some cool cars.
My Tesla is a place I like to be and spend a lot of time in too. And I'm pretty sure Tesla recovered the #1 spot as the biggest EV maker in Q1. Like all other BEV makers BYD's having trouble making money on BEVs, unlike Tesla, and they're starting to emphasize PHEVs instead. I think that explains their tank in Q1 BEV sales.
I can't get over how much he resembles Chris Farley. In a good way too.
They are related
@@Alexzw92 Yes i know, it just another reason why I support Ford lol 🦅
The did not focus on ev,,,now worried on Chinese ev
Yes, the Chinese by plan were ahead and are ahead of all Legacy Auto and they had most of the world's LFP batteries until the patents expired. The Chinese weren't even the patent-holders.
EV technology is still in its infancy. Prices are already dropping and performance is improving. Are EVs right for everyone? No, but they are suitable for most Americans that travel shorter distances, to and from work or going to the grocery store. For those who are constantly traveling hundreds of miles a day or towing heavy loads EVs are not ready for prime time, but given time manufacturers will likely address these issues as well.
Only Ford and the OEMs have trouble road-tripping.
Teslas have been doing 1000km in 10 hrs for a long time using the SuperCharger Network.
Tesla Model S prototype revealed in 2009 production started in 2012....
It is just stupid to compare EVs and ICE based on range. Like you said they are in their infancy. By 2030 we will have EV's with a 1000 mile range and charge at a rate of 100 miles a minute. They will be lighter and technically next level in operation. They will also be 25-50% cheaper because they will be less complicated with 50% less parts and most of those parts will be in the batteries and motors where part replication is high allowing automation to do the assembly.
? EVs predate IC cars. Partly because wiring up batteries to an electric motor is technologically far simpler than producing an IC engine. If EVs are in their infancy, ICs are in the embryonic stage.
Prices are dropping because of massive oversupply, not because they are cheaper to manufacture.
The problem with it being OK to drive for people who don't drive much... is trying to find another niche buyer with the same limited lifestyle or with all the extra time, space and money for an extra car just for short trips. Hence the depreciation.
@@user-jb2om7cm8m Don't be pedantic. The resources dedicated within the last decade to developing a modern EV dwarfs the prior 110 years combined.
We need more of the Detroit OEM(s) talking about the benefits of EV(s) while tempering with Hydrids being a bridge as well as dismissing the need to make EV(s) political. Well done, Mr Farley. He may make me a Ford customer again. I have not purchased a Ford vehicle since the early 90(s).
WAY TO GO JIM KEEP UP THE GOOD WORK. I AM A BIG TESLA FAN AND INVESTOR, BUT I LOVE TO DRIVE MY F150 LIGHTNING
I do wish they would add Bi-directional charging on the Mach-E.
Why add $5k to the price? They need to lower the price, not raise it.
@@davidbeppler3032 Would not cost $5K lol.
@@davidbeppler3032 Because the ability to use it as a battery backup for my house (like the F-150 Lightning can) would be totally worth the extra $5k. (for me, at least…I completely understand that it might not be the case for everyone)
@@ultrastoat3298 Oh, it can easily cost that lol. It just depends how many kW.
@@ultrastoat3298 You build cars for a living? You are an electrical engineer? Wow. Thanks for the insight.
How much cheaper would the Ford Mach-E be if it had Bi-Directional charging? How many thousands of dollars would the price fall by?
Extremely impressed by insightful, straight-talking Farley! Also, GREAT interviewer.
Very different and open for a CEO of an OEM! Thank you Jim for the insights and I use to own a 1969 Ford Mustang and now trying to see if I can afford the new electric Mustang :-)
Farley is so transparent and open. Genuine great character and leader. Ford is in good hands.
I've been waiting for this conversation for a long time that really makes sense about Evee's. Thank you so much❤
I learned a lot about Jim Farley in this interview. It’s no wonder Jim and Elon have mutual respect. Jim is an impressive CEO, very unlike Mary of Government Motors. I found his strategy very compelling.
i drove for over 30y my daughter got a ev after full year honestly more comfort in ev and connivence and clean and quiet also cheaper for daily commute. i will never go back to gas for daily driving
Honestly, the best interview about cars in all 2024. Superb, so interesting and insighful.
Thanks for this.
Jim, thanks for the shout out to Musk. You're a good man. 😊👍
Hopefully they are getting the in-house software development owned.
Great interview. But one thing not mentioned is how much Chinese automakers have become in making great electric cars. They still lag behind Tesla in their software but many are far better looking and exciting. In the US given the current duty structure you may never see them but they exist in other parts of the world and will prove difficult for US brands to compete in the rest of the world.
Wow! This dude is passionate! He almost makes me want to sell my Tesla, lol.
I have raced gas vehicles and owned many. My GM EV converted me as well. Jim is correct.
he is literally talking about everything that tesla is doing, lighter wiring harness, manufacturing, battery technologies etc
I like Farley. Ford is still ten years behind Tesla. A lot of catching up to do.
Ford has yet to invest in a charging network.
After watching this I really hope Ford and Farley succeed. Props to having such vision and taking ev market on
This is a fantastic interview. Really honest and realistic landscape of the EV area and what Ford are doing.
Agreed! Politics should have no part of this conversation about who drives a EV.
Amen to the begining of this discussion, explains beautifully the crux of an EV! to me as well it is not about saving the planet, its about the power and the feel of the drive. I still to this day love my manual drive WRX and driving through the mountains is amazing! at the same time I love the daily drive of the EV just effortless.
Amazing Interview, great CEO ....respectful, knowledgable, innovative and practical. It's nice to see that there are still , high ranked people driven by the business and the core of it ...not just WS pencil pushers with their excel files filled with fake numbers. Jim Farley was on my shortlist and with this interview he confirmed his Top 3 CEO place with Elon Musk and John Legere from Tmobile ( unfortunately not active anymore). These people are changing the markets and the whole world in a process....too bad it's a minority current days...
Stunning interview. Well done Jim, also for your statements re. EVs.
Without watching the entire video, I believe once Tesla conquers self driving, Ford becomes the first company to license it.
Yep.
I'm in total agreement. Ford is fortunate to have Farley leading this company. He knows what's up. It's thanks to him that the NACS revolution started when it did.
That was great. I love my Ford Lighting!
God job Julia. As started you are the best interviewer NBC has
IMO Jim is stating already what Tesla is already doing. It would be hard for an OEM to change rapidly as Jim stated leaving ICE creators on the line who now need to make EV’s. Bottom line is we need to stop burning stuff for our future. As Jim said you don’t need a 1000mile EV, very rare we would drive that distance anyway. Hopefully his Skunkworks works for him.
Would be cool if Ford acquired Lucid. I think they could learn a lot about design and chassis and premium offerings, and Lucid could learn to make cars more affordable.
lol. You must be a bag holder. Sorry, that money incinerator is Saudi property.
Lucid has a terrible business model with the cost of three EV's. Yes beautiful and fast but at the price point they cost, very view sales/proft
This is a great interview. Jim is a smart man. I fear though that the impending economic collapse is really going to make it difficult for Ford to persevere. Jim is the right guy though, he gets it, so hopefully he stays onboard.
Great interview. I built my own small ev by converting a classic 2 seat sports car and have been driving it for over 4 years. Small LiFePo4 battery, light weight, simple electrics no fancy electronics or electrics, 120 mile range and fun. It is (100%) reliable. The CEO of Ford is a smart, knowledgeable car guy and understands these basics. BEV’s are not a good choice for every application. Trying to make BEV fit all applications or attempt to make customers accommodate EV’s will most likely and ultimately fail. The unregulated data collection on the latest camera laden vehicles is a little frightening!
The North American OEM’s have painted themselves into a corner by sending production of parts and electronics over seas.
Buy, directional charging, absolutely!! Thank you so much :-)
I like his frankness and respect that he did the road trip and has a F150 Lightning. In my experience, I bought a Prius Prime with an 8kwh battery (25 miles of electric). It was the best choice for me at the time as I wanted a Model 3 but couldn’t afford it. I found that after a month I wondered why I couldn’t have a smart car with 300 mile range for the same price. After 120,000 miles, the computer onboard calculated that I drive 65% electric. My next car will be an Aptera with a 400 mile range. My point is that full plug in hybrids are wonderful to help the consumer feel good about their purchase that delivers a lot of the benefits. But just like myself, hybrid buyers have a high probability that they will buy full smart EVs next time around.
He did an electric vehicle road trip down the CA coast. Easy trip! Same trip in the Midwest would have been a nightmare bc there’s no reliable charging network outside of Tesla.
@@JohnNick72 Although we have a lot of charging here in California, HWY 1 (the coast) is not as robust as you might think. I'm ok with my Tesla, but the better route is up HWY 5 for most non-Tesla's. At least now in 2024.
WOW excellent interview. Great job Jim and NBC