How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue
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- เผยแพร่เมื่อ 28 ก.ย. 2024
- Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► po.st/Subscribe...
Series 2 Episodes:
Episode 1: bit.ly/AlexaSer...
Episode 2: bit.ly/AlexaSer...
Episode 3: bit.ly/AlexaSer...
Click Here For Series 1: po.st/TheFuture...
Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.
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ABOUT BRITISH VOGUE
British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.
How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue
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I love how 'back in the day' you could work for a retail company and you could move up and get recruited into corporate which leads to other job opportunities. Now, all I hear people say is "it's about who you know". SOME companies don't seem to value their long time employees like that anymore.
Just speaking from experience.
yeah...it sucks :/
Way too many people EVERYWHERE... :/
i just really really love Alexa Chung
There could have been no better host for this programme. Her sense of humour lightens the mood. She is a mood.
This is such an enriching series. High school should focus heavily on introducing industries to students just like this so young people know how to start careers that they love.
+A S T Y L E R E E L by Shannon Kylí totally agree
+A S T Y L E R E E L by Shannon Kylí I totally agree! It would be great if schools opened up different career paths to young students and get them ready for what they want to do.
+A S T Y L E R E E L by Shannon Kylí
Yes and high school kids can be found at F.I.T. in NYC, just Google it or see link www.fitnyc.edu/precollege/high-school-programs/
+A S T Y L E R E E L by Shannon Kylí Exactly!!!
I couldn’t agree with you more. However, speaking about here in the UK there are many obstacles to doing so, a major one being funding for state schools.
I totally get the kid clothes creep thing. Whenever I see normal shoes in baby form I feel like crying at how adorable they are
I didn't even know I cared about any of this stuff before I saw Alexa Chung in the first series and got hooked. How is she so amazing as a human being?
I find myself trying to figure out ways to incorporate what shes learning into my future career.
exactly! just found it to day and it's, y'know, exactly the thing I need right now and there's Alexa and it just couldn't be more amazing!!
I'm so happy I discovered this, it's exactly what I've been looking for. I'd love to see this series delve even more into the nuances of running a fashion business, so each video peels back more layers. That would be really special and provide even greater value
SO HAPPY THIS IS BACK OMG
I love how this series shows that fashion is not pretentious - I think people are intimidated by the industry but this successfully conveys how it is accessible if you work hard and are honest in whatever role you pursue, just like all businesses really...?!
When is the next part going to be posted??
I wanna be a fashion ceo. inspired
Alexa is such an awesome host!! So many hosts are shit and annoying and fake, but alexa seems so genuine and nice to everyone she talks to.
this documentaries gave me an idea to start my own brand, no matter how bad it's going to be, i will learn and work hard from my mistakes !
OMG I loved how she was trying the american accent
I enjoy watching Alexa Chung so incredibly much! Everything is shot gorgeous, and the editing is preciously. I love this so much
I can't thank you enough for filming this series and making the fashion industry seem that much more accessible. I have a degree in Translation and I'm studying an MA in Marketing and e-Commerce with the intention of getting into this industry. Now I feel I can actually make it. The series is truly inspiring and motivating, even if some videos don't necessarily deal with what I want to do in the future, I always learn something from them. Again, a huge thank you to the Vogue team and Alexa!
in the business world, having connections is one of THE most important things you should acquire. Sometimes, even your skills or attitude wont matter as long as you've got a good background, its sad, but true.... But i really admire those who didnt come from a well-off background yet they still succeed in the business world.
Thank you so much for continuing this awesome series!! love from Indonesia♡
+MyTeenLifeLoLTV animals have no rights in Indonesia whatsoever
+Aneeta TV I'm guessing you're one of those PETA obsessed freaks who has nothing to do but to spread hate -_- I don't know if you're too ignorant about Indonesia or just plain dumb. Have you seen Leonardo DiCaprio's instagram?! He recently visited Indonesia, more specifically Sumatera in which he took several photos at our renowned orang utans and elephant sanctuary reserve. And no, the animals are not in the zoo, they are in the wild. You're just fooled with all these propaganda that your western media have shown you. WE HAVE PLENTY OF ANIMAL PROTECTION ORGANIZATION AND I'M SO SICK OF YOU "ANIMAL LOVERS" THINK YOU'RE BETTER THAN ANYONE ELSE JUST BECAUSE YOU LOVE THAT CULT ORGANIZATION WHO PREFERS TAKING CARE OF ANTS THAN HELPING STARVING HUMANS. I'm a fashion lover, but I love animals too, however I do not fucking spreading all these stupid hate comments, forcing people to go with your lifestyle and all that. This is why you people have a bad rep in the society, so please before you critizise anyone, take a look at yourself first. Now if you please get the fuck out of this comment section because you're just making a fool of yourself.
I just love Alexa's sense of humor :D Amazing series! Thanks, British Vogue!
Brilliant!
Thank you Alexa and British Vogue for these awesome series! It's one of the best series I've ever watched. Period.
Love it. It would be great to know about social media and how it influences fashion industry.
+Alina Kolomiichenko Been waiting on one about social media!
+Alina Kolomiichenko agreed!!!
also I wanna work for Opening Ceremony based on the type of questions they ask in the interviews. haha
i learn so much from this series even if i'm not in a fashion industry!!!!! AND ALEXA IS JUZZZ THE PERFECT ONE TO DO THIS
I am so elated you guys have expand on Business in Fashion!!!! I actually want to go to NYC and study International Fashion merchandising and marketing. I am deciding whether to be a fashion forcaster or a fashion merchandiser for a brand you guys.You have help me narrow down my options.
It’s incredible how I can listen Alexa for hours and hours
This makes me so so happy! I don't talk to many people about my serious views on Fashion and when I do they laugh! BUT THIS! This makes me realizes why I love fashion so much and need to be apart of it! THANK U VOUGE THANK YOU ALEXA!!💗💗💗
His designs are amazing - casual but stylish and chic..
Really appreciate the comment that you were actively trying to find female CEOs to speak to :)
Loved this and love Alexas energy and bubbliness! Could you do a video that digs deeper into the different creative jobs in fashion business?
omg she sounds like an entirely different person with her american and british accents
i feel so inspired every time i watch any of the episodes of this series!!! please never stop!!!!
Thank you so much for helping! It’s everything for me now, and it’s so amazing to understand who you want to be in your entire life
These series make me feel so happy and inspired. I would like to see a photoshoot in action or maybe Alexa interviewing some fashion photographers to see what inspires them in shoot, how they work etc
Loving this content. There needs to be more job awareness among the youth of what is available in this industry, and many others.
Hello from Perú!
Wonderful series and just amazing content from British Vogue. I would love to add my 2 cents and ask if this lovely series, could also cover how international brands enter US & European markets. Perhaps a focus on Trade Shows, getting in touch with buyers for wholesale, online international sale, etc.
It is very difficult to take your products into other markets, but from personal experience (having a brand in South America), taking it to another market is not only a good idea but a MUST to be able to live off of this.
Final note, Alexa is such a wonderful girl to guide people through this industry; the people behind the videos (director, camera people, editors, post production, and lots more) are just brilliant and UK Vogue + the online team of UK Vogue who manage to read all these comments and create amazing content are the sh*it. Nailed it UK VOGUE.
I'm already in love with this
Truly amazing series. Alexa Chung has a superb vibe
I wish someone introduce me to these types of series when I was a teen.
Give me that white fluffy coat! Ugh I need.So glad that this series is back! It's great :)
hey Alexa, could you do a video about marketing in the business of fashion? I really need a guide to mostly show my dad that fashion marketing is not just being really good at sewing and that the business behind it is sooo much bigger than what it seems. thank you xx
Alexa, I think you are so good in presenting and I love your episodes. My interests in the fashion industry are increasing. Thank you, you inspire me. Keep continuing making the video's!
Finally a series that answer relevant and really helpful questions
JUST... THANK YOU FOR THIS BRITISH VOGUE!!!!!!
This is spectacular. Thank you so much for these! The insight is great and something most of us need x
Would love to see how the Vintage genius business owners set up shop in NYC. 😍
Love!! So helpful and interesting !!!! Please keep doing these series!!
i love opening ceremony!!!!!
wish there will be more videos about it
This series and definitely this episode has been euphoric for me, as an economics student with art in my heart !! Thanks you British Vogue #FOF
this really inspires me alot, thanks british vogue & alexa chung!
Great series!! I would love to hear stories from backoffices; from the employees themselves ! keep it up Alexa
I mentioned this series in my last favourites video, so much love, so glad it's back! x
Enjoyable and well shot video but the question remains, how can one "bootstrap" their own fashion brand without great personal wealth, family wealth, marital wealth, i.e huge sums of money required to penetrate a luxury industry?
Erik B. Every heard of fundraising lol
Start Small, Grow Big
KICKSTARTER
INDIGO
PLATFORMS
SMALL BUSINESSS ADMINISTRATION
SBA
START WITH A BUSINESS PLAN
jb
Start small. I started my luxury brand from nothing. It took me a decade to start.
@@jenefer3744 hi, can you tell me few things about your brand?
i love opening ceremony, i love kenzo...these two are amazing
I love her eyes and makeup
Thank God you are back
These videos are honestly amazing
Very informational, I'm relieved that majors don't necessarily translate into career paths. I'm an environmental science major with a huge interest in fashion design. I've no idea what this mix will result in, but thanks for the insight!
Dani-Ro Eco wear extravaganza , well hello why not lol!
yass i was so excited to see this video - i adored series 1 and can't wait for the rest of season 2!!
alexa is perfect for these videos!! very good job alexa, vogue, camera...
I would love to see you Alexa talk to the fashion illustrator community I think that would be interesting.
My favorite city NYC.
Thank you so much for this informative series!
This is brilliant! Thank you for sharing!!!
I love this so much, really motivational, inspiring and unique!
i love this I don't know what job I want but this helps me so so much thank you
Loveee Alexa!! ♥ Her style is so cool x
this is perfect. !!! can't wait for the second part !!
Very useful video. Thanks!
Can't wait to watch the Series 2
i just want everything alexa wears!
i like these videos and alexa chung!!!! she is so sweet i wanna hug her😍😍😍😍😍😍😍
I can't believe!!! it's here!!! Stupid geology why won't you let me see this without remorse of not being studying aaahhh best 20 minutes of my day! thanks for the work and effort put in this British Vogue and Alexa Chung
I really loved this as I have a huge interest in fashion but I am not particularly good at arty stuff(aka drawing) but I would love a career in fashion and I was unsure whether this was possible, this has given me an insight into how the fashion industry can work for me. Thank you, love the series (and Alexa)
I love love love your voice Alexa. :)
love this! so much education and knowledge.
i love this type of content , can wait for the next one
I want to live in NYC
Could you create a video following a garment's life cycle from design to consumption?
Specifically focusing on supply chain and wholesale
I love these series!
Love this series❤️
Cant wait til next week!
I love this serie
Omg you inspire me so much
love Opening Ceremony!
This was very great information we need more videos like this when it comes to business and who to collaborate and whose Duty does what in a fashion business
you have such a cool job!
love this!
haha yay you guys know how to please people, thanks for sharing xxxx much love from South Korea. i am gonna work with british vogue one day :) x
I want that fuzzy jacket she is wearing!
I love this series so much:)
this is such a good content, thank you!
Very inspiring
Omg!!! Love it so much!
LOVE LOVE LOVE THIS
HOOORAY ITS BACK!!!
4:57 is when you understand why this particular brand and designer was picked for free advertising
Self five Alexa & crew! Good one.
really passionate
Alexa looks like she is Hary Style older sister!!!
❤︎ ❤︎ ❤︎ ❤︎ New silk V Power dress on the way xo!
Love love love!!!