Complete Guide to Etsy SEO in 2024 using eRank 🎯
ฝัง
- เผยแพร่เมื่อ 8 มิ.ย. 2024
- In this easy Etsy SEO tutorial for beginners, learn how to optimize your Etsy tags and titles for search using eRank.
↓ OPEN FOR FREE ETSY RESOURCES ↓
📺 MENTIONED IN THIS VIDEO 📺
🔵 Free Etsy SEO'oodles Toolbox: bit.ly/EtsyNoodle
✅ HOW TO GET 30 FREE DAYS OF ERANK PRO:
1️⃣ Register for your free account (or login to an existing free account): erank.com/a/haa
🔵 If you've ever had a paid eRank account in the past, the system will not recognize the membership, and you'll need to utilize a different email address.
2️⃣ Once you're logged in, make sure you have a shop connected to your account. You can do this via the small gear shaped icon in the top right corner of your screen. A shop must be connected for the trial to be applied.
3️⃣ Return to the 30 day trial page (linked above) once you've logged in and connected your shop to select the plan you'd like to try.
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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - Etsy SEO beginner mistakes
01:28 - Get free eRank access
02:05 - How to do Keyword Research with eRank Keyword Tool
04:04 - How Etsy's SEO Algorithm works
05:34 - Writing your Etsy listing titles
08:01 - Avoid this huge Etsy SEO title myth
09:14 - Filling our your Etsy listing tags
11:38 - Giving your Etsy listings time to grow
12:14 - How to know if your Etsy keywords are working
13:21 - The seven factors that contribute to Etsy search
#Etsy #EtsySEO #HandmadeAlphas
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📺 MENTIONED IN THIS VIDEO 📺
🔵 Free Etsy SEO'oodles Toolbox: bit.ly/EtsyNoodle
✅ HOW TO GET 30 FREE DAYS OF ERANK PRO:
1⃣ Register for your free account (or login to an existing free account): erank.com/a/haa
🔵 If you've ever had a paid eRank account in the past, the system will not recognize the membership, and you'll need to utilize a different email address.
2⃣ Once you're logged in, make sure you have a shop connected to your account. You can do this via the small gear shaped icon in the top right corner of your screen. A shop must be connected for the trial to be applied.
3⃣ Return to the 30 day trial page (linked above) once you've logged in and connected your shop to select the plan you'd like to try.
One of the BEST video that I've thoroughly loved watching WITHOUT fast fwd or skipping!! Keep it up xx
i have watched so many of these videos, and began to feel overwhelmed... UNTIL i found this video. this has by far been the most helpful video that i have watched and now i actually feel capable of beginning this process!
That is absolutely awesome and exactly what I aim for! So happy it helped!!!
Haven't even started this video, but I just wanted to say I've been watching your vids for awhile and finally got an eRank account a couple of months ago. I did a rebrand of my vintage business recently, and with that, I put in a bunch of SEO research time because of you. And it is already paying off! I had several months of the lowest shop traffic I've ever had, and that is finally turning around in a huge way. Thank you!
That's absolutely AMAZING!!!! 😍😍😍😍
That's wonderful to hear...congrats! 🙂
Your energy is amazing, I felt like a student in class watching this. I enjoyed it so much. Just subscribed
Thank you Starla for taking the time to record this, so helpful 🧡
You are so welcome! 💛💛💛
Thanks! This is the most helpful SEO video I've seen thus far :)
Thanks a million Starla. Amazing master class about title and tags in just 14 minutes. A big round of applause 👏👏👏
You're very welcome! 😻
Your explanation is awasome. Thanks a lot!
Super helpful and explanatory! I hope this helps me!!!
This step-by-step video helps a lot. Thank you!
You're so welcome! 💛💛💛
very very understandble and helpful tutorial. thank very much
you're the best Starla .. thank you
I have watched probably dozens of seo videos and this video is easily the easiest to understand and follow. Thank you!
That's how I roll! 😎💛
Excellent explanation of SEO. This used to be the thing that I was the most confused about and this simple explanation is one of the simplest ones I've seen. Super helpful!
You're very welcome! 💛🙂💛
Fantastic Job! This is why I am going to try erank before all the others. Education that is useful and presented in a clear, concise manner...
I really liked seeing how it works and the ease of use. The user interface looks easy to read. The scaled pricing is reasonable and fair.
Thank you for this tutorial!
Plus...who doesnt love some cute kitty graphics!
Great video as always! Awesome explanations.
Thanks so much, Hilary!
SEO isn't new to me but I definitely love videos like this to refresh every once in awhile and I always learn something new. Thanks!
This is so good to hear! Sometimes it takes hearing a concept in different ways in order to really solidify it! 💛
Really clever explanation and no unnecessary verbiage! Respect! + subscription
That's how I roll! 😎💛 Thanks so much for watching!!!
Thanks Starla.
This was super helpful and encouraging. Thanks for sharing!
Thanks so much!!! 💛💛💛💛
Thank you for this information. Your videos are always so helpful, thank you!
You are so welcome! 😍💛
Thank you for incredibly helpful tips...once again! Been working on Etsy SEO, for several weeks, now. With over 500 listings...this is gonna take some TIME.
I need to remind myself to breathe...pause...and be patient. 🧡😉
Thank you for this. I was always "blindlessly" fiddling around on eRank. I plan to try out the free trial! Thank you so much!!
Finally a video that thoroughly explains seo
That's how I roll here! 😎
Best dam etsy seo video I've seen yet! Thanks!
Wow, thank you! 😍💛💛💛
AHHHH-MAZZZZZZZZING! Thank you so much for this!!!
You're so welcome! 😻
Thanks Starla!
Thanks for the brush-up Starla!
You are so welcome!
Wow that was so helpful and well done! Thank you so much!
You're so welcome!
Thank you Starla, so useful! 😁
You are so welcome!
Wow this helped so much 🙌
WOW thank you!
Great breakdown! Thank you!
Very welcome!
The best guide on actually squeezing the utility out of Erank and how SEO works
Thanks so much!!! 😊
Thank you for this video! Trying to get an Etsy PDF store up and I’ve always been super confused by SEO. Super helpful!!
You're so welcome!
This is great because I am always finding it difficult to come up with key words and tags so this has helped me a lot thanks 😊
You are so welcome!
Solid info! I've been selling on Etsy now for about 5 years but have recently started looking deeper into how I can tighten up my listings, keywords, and better drive traffic to my shop. I've sort of felt like I've been lobbing spaghettis at a wall for a while, and just not paying attention to this stuff at all, and not knowing what keywords have been helping / hurting my shop. I completely forgot I had eRank linked to my Etsy shop so I just recently reactivated it so I can do a more thorough deep dive. My problem is though, my niche is really hard to get good results as the keyword search is low. :( Anyway, plodding forward and loving these videos!
Thank you, you are very helpful
You're welcome 😊
Love your alien dolls! ETs are here!
Hello and thanks a lot for your videos, I've been catching up on them and they're soooo useful :)
I wanted to ask, I'm French but I wanna set up my shop in English, should I use both french and English in my keywords or is it gonna confuse Etsy's ranking ?
thank you for this video!
You're so welcome!
you are awesome
Chunky Blanket would have been an amazing tag - good search volume and low competition.
Such great tips and made so easy to understand! Best SEO vid I watched. Thank you! Funny that this totally goes against what "Dylan Jahraus" says about titles... But I trust you more! Her titles are stuffed tighter than a sushi roll.
Glad it was helpful!
LOVE your videos. One thing that has confused me about changing tags/titles was when you incorporate holidays such as what you did in your video (Mother's Day). If the item sells, rule of thumb is to not touch it - I have done that before and it tanked my item! If you are remarketing that same item for the next season/occasion and you are wanting to change the title and tags to reflect that, say for Father's Day, what will it do to the algorithm? I know not to touch anything during that 90 day period, but what about after that time frame? I assume that if it didn't sell, make some changes. If it did, leave it alone. How do you handle changing out the seasons/holidays/occasions without tanking your product? In Feb I changed a couple of tags on a product that had been selling but had slowed down - it went from being ranked on page 1 to page 3 (per eRank) and now hasn't sold at all since then. I assume I need to wait the 90 days to work on the SEO a little more. Things are slow right now, so wanted to spend some time working on making sure everything is where it needs to be which includes my tags and titles. Your video helps A LOT!
Thanks for this great updated info! But what will you do with a very saturated niche like wall art? All the relevant keywords I've found are super competitive! And words that are less competitive doesn't fit the tags limitation of character number... would love to get your advice on that 🙏
If a category or product is too saturated, you may need to narrow your way down. For example, if you create hand painted pet portrait art, you'd want to be more narrow than simply searching "Wall art". In which case, you could search "dog Wall art" or even "pet art". 🙂
@@StarlaMoore thanks for the tip!
Yes! I needed this. Thank you. Question: should my superstar keyword be in the begging of the title and how many super star keywords do you recommend? I am using all 140 characters to maximize my keywords and have broken my title up into three sections
A superstar keyword should be the term that describes EXACTLY what your item is. The order of your title doesn't matter for search, however, you should attempt to make sure you lead with your superstar keyword since this term should ideally be visible right away to shoppers on a search page.
Superstar keywords have no specific ideal quantity BUT since your superstar keyword should define what your "item is", it's unlikely that you'll have more one or two. Not every keyword needs to be a superstar keyword. 🙂
Thank you! I thought of another question... Do all your keywords in your tags need to be in your title. Not necessarily word for word.
Thank you for your video! How often should we add new listings?
There's no right or wrong. Many Etsy youtubers say that frequency of listing uploads matters. This is not true. Quality, demand, and fantastic photos is the most important thing.
@@StarlaMoore Thank you 🙏
Thanks Starla! Will you be available to answer my questions anytime i need ur assistance??
The best way to ask questions is by joining our lives streams. I stream every Thursday on the eRank channel at 3pm EST: www.youtube.com/@eRank
And every Friday at noon EST on my own channel.
You can also email me at starla@handmadealphaacademy.com but with an audience of over 80,000 people, it can take little more time for me to reply. The eRank Q&A will result in the FASTEST responses because we don't have as many viewers on Thursdays.
Hey Starla, Do you have ways to find what shirt niches that are trending right now which are NOT events like valentines, mothers day etc? ❤
I do! Check out this video: th-cam.com/video/ruzmopBx7vw/w-d-xo.html
Best SEO video I've seen in 4 years.
One question though, as a deco mesh wreath seller, what happens if you can't find any even close to low hanging fruits? :-(
Think like a customer. 🙂 If I were looking for a wreath, I'd never know to search for words like "deco mesh wreath"... but I might search for "spring wreath", "colorful wreath", "door decor", "porch decor", etc. 🙂
Great video!! I know you said to try not to mess with your listing in the first 60 to 90 day's, but after I listed my product I noticed some flaws in my product so I fixed them and took new pictures and then just replaced them.... does that mess up getting ranked of found?
Your listing photos have no ties to your SEO or search placement so they are safe to change. 🙂
Question...for tags...as an example I've found a lot keywords for things like, travel shirt, vacation shirt, outdoorsy shirt.... in our tags could/should we just do something like "outdoorsy shirt" then "travel vacation" in another so we can get the broad matching instead of repeating the word "shirt" over and over? Does that make sense??
You absolutely can! This is exactly what I do. Exact match for whichever of those terms has the highest searches and lowest competition if possible. Then group the other two together so you can broad match them. 🙂
Sales? What i would give for just some traffic in my store
Thank you for this info - just so I understand - you are saying it doesn't matter if we have commas or dashes between our long-tail keywords - Etsy will STILL broad match up any word with any other word in the WHOLE title ? This is great, if true !
Yes, that is correct. The punctuation within the title does not effect broad matching
Can I add tags even if it's not related in my products? For example selling digital products wedding invitations, can I add tag for acrylic wedding invitation or passport invitations?
I wouldn't. You won't be targeting the types of customers who are actually looking for your products. If someone were to click your listing, only to realize it isn't an "acrylic wedding invitation", this could technically cause you to begin ranking lower in search. Instead of trying to target as many "types" of wedding invitations as possible, try focusing on the buyers themselves. If the digital invitations are decorated with flowers, could they appeal to those planning "cottagecore" weddings? What season are they getting married? What are the wedding colors? These are all significantly more relevant terms. Remember. "Relevancy" is key. If the keyword is not "relevant", you shouldn't use it.
Starla, wat I always ask myself... 'exact matching', is it so that the keyword ideas that we see on Erank are indeed exact matching terms? Cause in the end, we don't really know what customers are looking for, do we? Isn't it always a guess? I think I could figure out two words, like 'digital download', but anything that's longer, is always hard to find for my listings, so I think I rely more on broad matching, but not sure if that's bringing me the right amount of traffic of course...
I'm not quite sure what you mean. Those terms ARE what customers are searching for. You have to remember that customers tend to not be super specific in their searches. They search, refine, search again, refine, etc. 🙂 Feel free to let me know if I've missed something. I may just be tired.
Well, that is what I wanted to know: so what we see on Erank are exact matches then?
Sorry to ask this. But I started a digital download shop 4 months ago and got 42 sales. But I want to add pod products of my digital art because I thought it will bring more profits. I added 3 pod products and got 1 sale after 1 week . Now I am confused if I will hurt my seo in the long term if I have a hybrid shop. As most TH-camrs said you shouldn't combine digital and physical. Thank you for answering. ❤
Digital and physical can absolutely be in the same shop. Instead of looking at the "type of item", think more about the "type of customer". If your target audience is the same for your digital and physical items, it would make sense for these items to be together. For example, if your target audience is "guitar players", it would make sense to have clothing for guitar players in a shop along side printable sheet music or even printable art because the target audience is the same.
When it comes to your SEO, think more about the commonalities of your niche and the signals you're sending to Etsy, based on your items "all together". This is why having a defined niche is important, especially now, with Etsy being more saturated than ever. We have data to support that general shops simply do not perform the same as shops with defined niches.
Digital products is not a niche... it's an industry.
Physical products is not a niche... it's an industry.
Shirts, mugs, and stickers are not niches.... they are all industries.
So think about what your NICHE is or how you can move closer to forming one so that Etsy can gather clear clues about what you want your shop to be known for.
You can learn more about this topic, as well as the data that supports several of my statements, in this video from a few months ago: th-cam.com/video/5YkBRCDzkcY/w-d-xo.html
How do you know this is how the SEO algorithm works?
Because it is outlined in Etsy's ultimate guide to search. 🙂
Can i use these strategies to revive a dead etsy shop?? Im trying to rebrand and upload newer listings after leaving the shop idle for 6 months.
Absolutely! Age of a shop does not matter. Even old listings can technically be revived with an SEO refresh.
Question - does changing the listing photos reset the SEO for Etsy so you start from scratch?
Nothing "resets the listing's SEO". This isn't really the correct terminology for what takes place when a listings tags and titles are adjusted. But to answer your question, images have zero impact on the algorithm. 😊 The areas you won't want to touch are your tags and titles of listings that are already selling well. For new listings, you'll just want to make sure you're giving Etsy time to identify what you want to be known for. Editing a listing does not "reset" it. When adding new keywords, you're giving Etsy a list of new terms you want to be known for - and it can take Etsy a bit of time to assess these terms and decide, based on those terms, who they should show your listing to. 60 to 90 days is a good period of time to allow new keywords to settle because this average timeframe ensure that Etsy has time to assess your listing - AND as a seller, you have an appropriate amount of data collected after 60 to 90 days in order to decide if the terms you selected are working for your listing.
I am so glad I found your channel.
What are the programs used to produce a video with this kind of screen recording content?
The screen recording is through OBS but this does not include "me" on screen in the corner. I manually edit my own recordings with Premier Pro.
Hi,how much time i should give to listing before i delete the listing? If i see is not get any sale..thanks
There is no magic number.
First, I would evaluate why the listing isn't selling. Are you getting views and no sales? Or no views and no sales? If you are getting views and no sales, it may something such as your photos or description. Look at competitors and see how yours compare. If you are getting no views as well, look at your SEO.
Also, it takes time for a listing to gain momentum. Be sure to drive traffic to your shop through social media and not just depend on organic Etsy traffic. And this time of year is slow on Etsy for everyone!
f you haven't already, be sure to grab all of the free Etsy and marketing resources and mini courses that I offer! There are a ton of different toolboxes to help you with various areas of your business. You can find them all here: bit.ly/EtsyAlphaFreebies
Hi Starla! Does the tags order matter? Or I can write them in any order?
Tag order does not matter. 🙂
@@StarlaMoore thank you very much
Is there any way to know your Etsy quality score for your listing after the 99 day period?
Unfortunately there is no way to know your quality score. This is a metric Etsy does not share. But it can be FELT. Have you ever sold and item, then soon afterwards, you make a sale for the exact same item? That's your quality score growing! 🙂
Using , does it affect the search? For example:
1. Planner, Journal, Notebook
2. Planner Journal Notebook
Which one should be best used?
Commas are more for creating more "readable" titles to help human shoppers understand what you're selling. They don't have much impact on the algorithm. The focus should be to make your titles make sense for readers when possible.
@@StarlaMoore Thank you very much 💓
So I began using erank but it says I have no photos on my listing when I have the 10 photos listed? Idk how accurate it is.
This sounds like a bug. Please click the blue button in the bottom right corner of the screen to send a message to our support gals so they can fix it for you. 🙂
I've tried SEO with keywords from both eRank & Everbee in title, description & tags. No go.
Remember- keywords are just ONE small part of Etsys algorithm. There are 7 total contributors to Etsys algorithm (I cover them in the free SEO toolbox mentioned). What erank provides is data. It's not disputable because it's based on actual shopper behavior. But there are more factors than just SEO that contribute to success on Etsy. Not just the algorithm itself but also seasonality, your exact target customers and when they are spending, and even your photos. It's easy to point fingers at SEO because it tends to be the most confusing element of listing an item. But data is data. It's a story of how shoppers behave, not a magic button that creates sales. Sometimes it takes a bit of experimenting before you find the perfect combination of keywords, products, photos, pricing, etc. It takes time.
Hello I’m in the middle of setting up my Etsy..one of the questions they are asking is if I’m a business or individual..I’m not sure what to put here ..I have a dba I have an ein but I don’t have an LLC..I am registered with my county just not an LLC
I'm probably not the best person to ask but I dare say you'd be filing as an individual. Might be worth a call to an accountant.
@@StarlaMoore ok thank you
Hi Starla! I have a question, I sell Laser Engrave Files on Etsy, (shop is 3 months old) I design these files, I focus mostly on wildlife designs and everything is Pacific Northwest Themes. (Bears, Elk, Deer, and other PNW animals and life) I am really struggling with Etsy SEO for these, each file is a PNG engrave file but each file is a different animal or event, I am confused on what my star keyword would be? would it be the subject? or engrave? I think it would be easier if it were a Blanket lol. I feel like if i put Bear PNG it would follow under everything bear art and not so much that it is an engrave file? Please help, im sure it is much easier then I see it. I am a Erank Pro subscriber and I use the tools but im lost. Thank you :)
If you haven't already, be sure to grab all of the free Etsy and marketing resources and mini courses that I offer! There are a ton of different toolboxes to help you with various areas of your business. You can find them all here: bit.ly/EtsyAlphaFreebies
Especially take a look at the SEO'oodles Tool Kit. It's all my best lessons on SEO and using eRank-in the order that I suggest that you watch them.
I tried to sign up for the free trial on e-rank, but it is not working, it is asking me to upgrade for a fee
Have you previously had a free trial? If so, then you would need to use a different email address. If you continue to have issues, email support@erank.com for help.
Can we duplicate titles and tags on duplicate items?
Are you talking the exact same item duplicated or a different similar item? Either way, the answer is yes. However, if you are duplicating the exact same item, that is usually done for A/B testing, which means that there is something different you are trying with the second listing.
I’m confused. How do we know what our superstar keywords should be?
Your superstar keyword is what you want to be known for. Typically this would be whatever term most accurately describes exactly what your item is.
Hello, is this the only platform in the world that charges you to list a product?
All platforms have some kind of fee-whether it's upfront or part of the overall fee.
@@StarlaMoore Yes, all platforms charge fees on sales, which is normal, however the platforms do not ask you to pay to list our products. ? Etsy is very expensive since it's 20 cents and it's only 10 or 20 free ads?
BUTT 🤣 ily. this was super helpful!
Big giant butt. 🤣🍑
Unfortunately I can only pay with a credit card with eRank, will this change in the future or does it stay this way? I think a lot of people without a creditcard would like to subscribe too.
eRank is a monthly subscription service so credit card and PayPal are unfortunately the only way to create a perpetual billing plan.
@@StarlaMoore Thank you for your quick response. Sadly I don’t have the option for PayPal, is this because I live in The Netherlands? I can only see the credit card option.
Priceless info. Thank you 🩷
You're so welcome!!! 😍💛💛💛
Hey hey I tried signing up for the 30 day trial but it didn’t seem to work, when I clicked on the link after linking my store, it just gave me the option for the paid plans
Be sure to read the instructions also listed along with the link, otherwise, you'll end up encountering issues. Our system isn't really designed for free trials so our "free trial" is a bit haphazardly put together right now. 😅 There are a few issues you could be encountering, which are listed with the directions I posted alongside the link. So make sure you're following those. If you've ever had a paid eRank account in the past, you'll need to sign up for the trial using a different email, as the trial only applies to new users. I hope this helps!
Thank you!
@@StarlaMoore Do you have to sign up with a different card as well as email? I'd also like the free trial, but I've been a paid member in the past. I'd like to join eRank again. Would it detect that I've already been a paid member if I use the same credit card?
Hmmm. I don't think so, as we do not keep any record of your credit card data. We use Stripe for our payments, which is the safest and most secure payment processing system in the world - so we don't even see that information. You should be fine as long as the email is different!
@@StarlaMoore Awesome, thanks Starla!
What i don't understand about eRank is how they come up with this data to help with keywords on Etsy. There is no API for Etsy to understand what is happening within their search engine, or to get views information for every listing on the platform. You can only return 12,000 listings via the API which is nowhere near enough data to power such a tool. So it just leaves me a little skeptic about it all. Unless of course they have access to different API's than what Etsy make available to others.
It's not public. Just like any other data company, we purchase this data from a 3rd party source. Our data provider is truly the best, spanning over MILLIONS of panelists. This allows us to present the most accurate average possible. We also vet our data panelists extensively, ensuring our data is collected by ethical means.
I like to compare it a bit to how TV ratings are collected from Nielson families. 🙂
All of this information can be found on the eRank TOS page.
@@StarlaMoore Right, gotcha. Makes sense. Etsy must offer some sort of service to sell this type of data to these bigger companies I suppose.
Why use words from your title in your tags? Isn't that redundant?
Etsy specifically tells us in their ultimate guide to search that all keywords from your title should be repeated in your tags (but not everything in your tags needs to also be in your title). 🙂 Keyword consistency helps Etsy to identify what you want to be known for.
So is this too much?
Personalized Mama Bear Sweatshirt Custom Names T-shirt for Mom's Gift for Mother's Day Names of Kids Tshirt
It's not too much - but I would consider dividing it out with a bit of punctuation (example: , / | - ) so it doesn't look like word-spaghetti.