Cannes 2023 Panel - The Advertiser's Rainbow Road: Measurement in the Metaverse (with Anzu)

What are the similarities between Mario Kart and Grand Theft Auto? They’re both video games and they allow users to drive cars. The buck stops there; though we dream of a day Yoshi can steal Bowser’s kart mid-race.
Just like you can't compare these two completely different games, you cannot compare 3D advertising environments (mobile, PC, console, the metaverse) against 2D ones because they operate in completely different ways.
In this panel, we will tackle measurement in 3D environments and how fraud is impacting them. Most importantly, we will discuss how we can create a safe and measurable environment to avoid any potential bananas fraudsters throw on the road.
Panelists:
Liat Barer, VP, Product, ODEEO
Joe Cady, EVP, Advanced Advertising & Partnerships, NBCUNIVERSAL
Ben Fenster, Chief Product Officer, ANZU
Emma Raz, Director of Commercial, NUMBER EIGHT
Tamer Hassan, CEO & Co-Founder, HUMAN