Threats to Publishers: Malvertising & Bad Ads

Malvertising is a key tool in a threat actor’s arsenal. In 2021, Digital Citizens Alliance found that ad-supported exploits generated $1.3 billion in annual revenue for fraudsters. Three years later, and we can imagine what happened to that number - especially with the weaponization of AI. How can publishers and the larger programmatic ecosystem protect themselves against bad ads?
Join our guest speaker, Forrester’s Mo Allibhai, and HUMAN’s Geoff Stupay for a conversation about threats to publishers. Our guests will dive into:
Different tactics fraudsters are using to implement bad ads
How AI can accelerate a fraudster’s ad fraud schemes
The future of malvertising and ad fraud
Moderator: Rosemary Cipriano, HUMAN