Marty Cagan: Minimum Viable Product for Platforms

Marty Cagan is the founder of Silicon Valley Product Group and the original SVP of Product and Design for eBay, where he defined the products and services for the company’s global e-commerce site. He began his career as a software developer at HP Labs, and then moved on to join a young Netscape Communications as their VP Platform and Tools. He wrote INSPIRED: How To Create Products Customers Love, and publishes a popular blog for product teams at svpg.com.

[@alexeyhimself]

Time codes:
(0:00) Intro
(11:01) Know what You can't know
(16:20) Know what your Customers can't know
(20:06) Discovery over Roadmaps
(28:40) Data over Opinions
(33:00) Outcome over Output
(37:55) Designers over Design by Committee
(42:00) Collaboration over Consensus
(47:23) End Users over Developers
(49:22) Pivots over Plans
(51:27) Culture over Process
(54:38) Questions

[@yvonnesvae-grotli3142]

When was this talk recorded? Thanks for sharing!

[@Nurafnieka]

I think it's 2013. You're welcome!