The real key ingredient to all successful clothing lines: celebrities Doesn't matter how good or bad your stuff is, if someone who's considered a celebrity wears it, you've won.
@Boqoreh Precision how do you get connections? BY WORKING HARD! (Hustle) Stop projecting your failures and discrediting his success by saying it's his "connections ".
People pay big bucks for artwork..whether it be clothing or paintings people that don't understand will always badmouth the efforts. while the ones who understand its inspiration simply appreciate its beauty or "swagger" for clothing
I wouldn’t compare off-white to raf, kawakubo, or yohji, as those brands/designers are much more attuned to the tailoring of the clothing and less concerned with the overt branding design ethos that off white is. Although Virgil has worked incredibly hard and off-white looks to be more than just a blip in fashion.
we are sorry you didn't like that. we are not trying to push our logo in your face, we are just watching for people who might want to steal our video in the future. but thank you for the support. more great content coming soon.
He’s not any different than supreme and bape he’s following there exact principles; create limited quantities, get famous people to wear it, knowing there will be a resell market for it his company will grow...pretty basic
Seymour Kitty not even real crack pipe! Crystal meth oil burner! Damn shame mixing the two up like that. I ain’t been high like that in a minute... oh shit! Damn
All you need to do to become a "fashion designer" now is slap a logo onto some clothes. Its crazy to me because Ive been sewing for over 10 years and have a degree in fashion design, so I know a lot about the industry. Designers dont do anything but put their name on a label. Most of the clothes we wear today are designed by someone else & sewn in another country, but nobody gets the credit except for the big names. Its so disheartening to see but that is what the industry has become🤷🏾♀️.
i understand where you're coming from, you've put in a lot of work to get to where you are but do you think that in order to be a "fashion designer" you need to be accredited by an institution and sew for 10 years at least? I think its awesome how people like virgil are breaking these traditional barriers i think we will always be jealous of someone else success. off white and virgil have brought a lot of new and young people into this conversation and they are challenging the old ways. maybe its just an illusion but isn't that the point?
I knew Pyrex and Off-white were connected, and I forgot Virgil was apart of RSVP and Been Trill. Makes a lot of my high school fashion + art research much more clear now
As an Architect and designer I can see the influence that that the school of Architecture and disciple left in Virgil. We are taught to use a presedence and study it to adopt its principles Not it’s design physically but it’s design principles to build our own design. He is using a lot of the thought process that goes on when designing a building and incorporating it to fashion design. He can apply it in infinite ways. He has potential to do soooo many more designs and not only deconstruction. In Architecture school we learn about Aaaalllll the art movements and sooo much more even engineeeing. That’s why we only sleep 3 hours a day for 6 years only sleeping 8 hrs on Fridays. Only we know the struggle it takes. Does he have potential to create other movements if fashion??? Yes Is he staying for long? Yes
Watch the documentary “everything is a remix” to understand that everything comes from everything that preceded it, there is no such thing as originality.
Virgil had famous friends...He put his clothing on them and the masses wanted what they could not have... Virgil is playing chess while his audience/customer base is playing go fish.
Man this channel needs more love which is so well deserved with its high quality content. I hope you do this full time and release videos on a regular basis. There is alot of stuff to talk about streetwear and i like your take on it.
Thank you, but we are not just trying to focus on streetwear but instead on people who we think are creative enough to inspire other creators. more great content coming soon.
There are a lot of people who are better than him. It just so happen he got the right exposure and right connections. Nothing against him his work are dope. But there are a lot of designer who can make a better one. I just wish they will have the same chance as Virgil.
Key components to establishing a brand : Value , Legitimacy & Evolution ... props to whoever directed this clip , intellectual but make it fashion. I believe this is only the beginning for Virgil.
I absolutely hate Virgil Ablo’s aesthetic. But, I can’t help but respect his genius at being able to manipulate an impressionable fashion, not style, fashion market.
Great video. Very clean, not trying to over compensate, while being very informative and laying out a good timeline without being mono toned. Keep it up.
Heron, palm angels and Samuel Ross are all apart of that same circle. Samuel Ross is the actual reason off white looks the way it does. Virgil hires him before Ross decided to make his own brand
I've seen off white everywhere on social media and never really knew the story behind it. Thank you for breaking it down. I think it's a trend, like a lot of things in fashion. It'll pass, go away for a while and then come back and "reworked" by someone who does it a lil differently with their own twist/wrinkle on it. Good stuff no doubt. Thank you for sharing
I WAS REALLY IMPRESSED WITH THE INFORMATION YOU SHARED ABOUT OFF WHITE. I HAVE A NEW APPRECIATION FOR THE BRAND. AND I''M INTRIGUED TO FIND OUT WHAT'S NEXT FOR THIS TALENTED BLACK MAN. THANK YOU FOR SHARING YOUR KNOWLEDGE.
He is also bringing back the deconstructivism art movement started by El Lyzitsky who was also an Architect and Graphic designer. Who is also the father of modernism with a focus of studying the pure forms or abstraction and geometry and the Golden mean theory. I can see El Lyzitskys famous painting reflected in all of The sneakers specially on the Muslims Air Max 90s. Smart move by Virgil. Long live modernism. Study of pure form.
Virgil is not a creative, he's a wannabe kanye. This is graphic design majors' worst nightmare; someone got it SO EASY as to simply plaster word processor graphics on garments almost exclusively inspired by raf, rick owens, and helmut lang. Margiela pioneered the reconstructed aesthetic in the early 90's, along with Rei and Yohji in the mid 80's (but in different ways.) This man rides the coattails of his idols, which is normal, but where it crosses the line is when his naive consumer base credits him with pioneering the vision - and he selfishly takes credit for it.
I’m so sick of people idolizing Virgil for for like, nothing. He’s a god to lots of people for what making objectively ugly clothing? It’s honestly just a fad that has stuck for too long
Awesome video! Btw, i didnt get one part, does that mean, Virgil had Jordans and Champions support when starting PYREX? I mean, was it a collaboration or simply rebranding cuz that is a bit confusing in terms of copyright and comission share.
I believe he didn't ask permission. He just bought a bunch of champion and polo stuff removed their tags and screen-printed "pyrex" onto them. there's no copyright infringement I believe (I might be wrong) when he removed their tags, he was not taking advantage of their brand. but don't quote me on that. I am not a copyright lawyer.
I'm not gonna subscribe because I was just curious about this video but since you guys are starting off this channel and you put some nice efforts to make a nice video, I'll let my like and this comment :) keep up with the good content
Some of these facts aren't even true. Virgil said his reason for "pyrex" was the measuring cups that were typically pyrex used in the hood to make drugs and the hustle of it. The 23 was Jordan who he looked up to. Putting these together was to juxtapose the similarities but differences of each hustle; making money in the hood, and making it big in the industry.
Y’all forgot to mention how he’s stolen dozens of designs from other young local artist and made millions off other artist..... if you don’t believe me go do your research... Virgil even blocked me himself on Instagram for letting the people know what was going on..
yeezy has always been easily accessible lol. Off white has always been easily accessible. You literally just need the $$$ to purchase it. Just because YOU don’t have the money doesn’t mean it’s impossible for everyone to obtain
Kyle Stallins stfu bro I wear avant- grade high end clothes your bum ass can’t even afford a good attitude. I meant that every fucking man and his dog weather he’s into ‘fashion’ or not will have these products it’ll be disgusting mainstream exactly like yeezy
gucci smoothie na he wont fall of soon maybe in 1-3 years its not hyped anymore but he will still sell stuff and brands like this never sell their stuff for cheap he will rather end the fashion line
Im relatively new with all of these, and with all due respect i never imagined Virgil being black... i always thought he was like some russian. good ass video!!!
The real key ingredient to all successful clothing lines: celebrities
Doesn't matter how good or bad your stuff is, if someone who's considered a celebrity wears it, you've won.
Facts
Well said
💯
agreed, his clothes are overhyped trash by hollywood pedophiles
but what about the north face, Patagonia etc I've never seen those on celebrities and they're super successful
He got connections. That’s why.
Anjo Lazaro right.... being a part of Kanye’s lines and Been Trill def helped
I will say his Woman's collection never disappoints. But he does have a good connection list.
Like any big name artist
@@missericajeanette That's so fucking wrong. Marcelo Burlon who told him "Start OW Project at Milano" and Justin Bieber helped a lot at 2015
connections are just one factor to create a strong lasting brand.
"Deconstructivist Era"? Martin Margiela been doing that shit for decades.
Abloh stated that he always wanted to do something lke Margiella's work.
La Ninfa but it went to Demna
@Marius Neagoe u dumb af fr Martin the genius behind margiela stfu kid
Marius Neagoe L
Its not his design that got him to where he is. It's a hustle that me and everyone in the comments wish we had lol. I applaud his hustle.
Hustle as in connections?
Real💩
@Boqoreh Precision how do you get connections? BY WORKING HARD! (Hustle) Stop projecting your failures and discrediting his success by saying it's his "connections ".
How Virgil took $20 clothes and priced them at $600 with hardly any design
Better than supreme
Virgil trolling all these kids.
can't deny his hustle! he could've just stay an architect.
People pay big bucks for artwork..whether it be clothing or paintings people that don't understand will always badmouth the efforts. while the ones who understand its inspiration simply appreciate its beauty or "swagger" for clothing
Proud Duke yeah these lame dudes are always hating .
I wouldn’t compare off-white to raf, kawakubo, or yohji, as those brands/designers are much more attuned to the tailoring of the clothing and less concerned with the overt branding design ethos that off white is. Although Virgil has worked incredibly hard and off-white looks to be more than just a blip in fashion.
Andy Dirks off white market to 26 and under
The drug metaphors just don’t stick
I completely agree! I just commented this
*oh! thank you sO M U C H!* Not only are they old but they show a lack of creativity or effort or both.
This is the only reason I came the comments haha. he's really trying too hard. Almost cringe level.
Ethan Erickson oh yeah oh yeah
It should have been funnier then it would have sticked
You gotta stop shoving your logo in our face every 2 seconds.
tryna make his own crack
"Branding"
we are sorry you didn't like that. we are not trying to push our logo in your face, we are just watching for people who might want to steal our video in the future. but thank you for the support. more great content coming soon.
@@push_product A watermark will be better! Loved the video anyway:)
Faxx
He’s not any different than supreme and bape he’s following there exact principles; create limited quantities, get famous people to wear it, knowing there will be a resell market for it his company will grow...pretty basic
daniel scibor I actually like some designs tho unlike them
Bape is way more creative then off white and at least supreme drops cool accessories not only gear
The owner of supreme hates that it’s a hype brand, and he didn’t get famous people to wear it, they wore it because they wanted to.
The difference is the majority of the pieces besides the sneakers are just basic clothing items with print on them
Ibrahim ramirez if he hates that then why does he make it so expensive and limited??
Funny...I always thought PYREX was a glass company that made the best jars for cooking crack
Saaamee 😂
Seymour Kitty not even real crack pipe! Crystal meth oil burner! Damn shame mixing the two up like that. I ain’t been high like that in a minute... oh shit! Damn
How do you erase this shit? I got to take a shit
Seymour Kitty : that’s what he was aiming for , his references are to that is the meaning of (street) (wear ) street edge fashion shit
it is
All you need to do to become a "fashion designer" now is slap a logo onto some clothes. Its crazy to me because Ive been sewing for over 10 years and have a degree in fashion design, so I know a lot about the industry. Designers dont do anything but put their name on a label. Most of the clothes we wear today are designed by someone else & sewn in another country, but nobody gets the credit except for the big names. Its so disheartening to see but that is what the industry has become🤷🏾♀️.
Kim any good product needs some kind of good marketing
i understand where you're coming from, you've put in a lot of work to get to where you are but do you think that in order to be a "fashion designer" you need to be accredited by an institution and sew for 10 years at least? I think its awesome how people like virgil are breaking these traditional barriers i think we will always be jealous of someone else success. off white and virgil have brought a lot of new and young people into this conversation and they are challenging the old ways. maybe its just an illusion but isn't that the point?
Kim although that is true, let it be said that Virgil has created EVERYTHING that he has sold which can be testified by Kanye West himself.
Kim if the product is good it will succeed this goes for any industry
@Brandon De Oca aye ur back huh
"TH-cam COMMENT"
"REPLY"
+PUSH PRODUCT "Dislike"
"DON'T LET THIS DISTRACT YOU"
@@OU8CARBS2 "DONT LET THIS *DISSTRACK* YOU"
“RESPECT FOR WOMEN”
He was friend with celebrities
I knew Pyrex and Off-white were connected, and I forgot Virgil was apart of RSVP and Been Trill. Makes a lot of my high school fashion + art research much more clear now
Any chance you're going to do KITH or Palace? Or maybe even older ones like The Hundreds and Crooks&Castles??
Watch Complex's Blueprint, they do interviews with two of the companies you asked about.
As an Architect and designer I can see the influence that that the school of Architecture and disciple left in Virgil. We are taught to use a presedence and study it to adopt its principles Not it’s design physically but it’s design principles to build our own design. He is using a lot of the thought process that goes on when designing a building and incorporating it to fashion design. He can apply it in infinite ways. He has potential to do soooo many more designs and not only deconstruction. In Architecture school we learn about Aaaalllll the art movements and sooo much more even engineeeing. That’s why we only sleep 3 hours a day for 6 years only sleeping 8 hrs on Fridays. Only we know the struggle it takes. Does he have potential to create other movements if fashion??? Yes Is he staying for long? Yes
The world doesn't need more architects
Those are some kind words.
chill out
contact me im a designer @larrywayneny on IG
well said, most comments here are making Virgil's work look so easy ignoring the grit-investment of intellectual rigor.
Watch the documentary “everything is a remix” to understand that everything comes from everything that preceded it, there is no such thing as originality.
John Ta Yes, nothing is original, but why do his items which aren’t even original at all sell for that price?
@@Viper-yv8twViper it's because he's the designer behind it lmao
Virgil had famous friends...He put his clothing on them and the masses wanted what they could not have...
Virgil is playing chess while his audience/customer base is playing go fish.
Man this channel needs more love which is so well deserved with its high quality content. I hope you do this full time and release videos on a regular basis. There is alot of stuff to talk about streetwear and i like your take on it.
Well said
Thank you, but we are not just trying to focus on streetwear but instead on people who we think are creative enough to inspire other creators. more great content coming soon.
There are a lot of people who are better than him. It just so happen he got the right exposure and right connections. Nothing against him his work are dope. But there are a lot of designer who can make a better one. I just wish they will have the same chance as Virgil.
Key components to establishing a brand : Value , Legitimacy & Evolution ... props to whoever directed this clip , intellectual but make it fashion. I believe this is only the beginning for Virgil.
He did it! Congratulations to Virgil, for using all of his resources and maximizing his potential. Genius!
I absolutely hate Virgil Ablo’s aesthetic. But, I can’t help but respect his genius at being able to manipulate an impressionable fashion, not style, fashion market.
Off White was basically just a copy of his previous line Pyrex, same design and everything. It just wasn’t printed on champion like Pyrex
Great video. Very clean, not trying to over compensate, while being very informative and laying out a good timeline without being mono toned. Keep it up.
this comment means a lot! thank you for watching and supporting the small guys like us!
Heron, palm angels and Samuel Ross are all apart of that same circle. Samuel Ross is the actual reason off white looks the way it does. Virgil hires him before Ross decided to make his own brand
Heron and palm angel apart of the same fashion group also
RIP Virgil Abloh, Visionary. 🕊
I've seen off white everywhere on social media and never really knew the story behind it. Thank you for breaking it down. I think it's a trend, like a lot of things in fashion. It'll pass, go away for a while and then come back and "reworked" by someone who does it a lil differently with their own twist/wrinkle on it. Good stuff no doubt. Thank you for sharing
Deconstruction in fashion was Martin margiela. Virgil was inspired by him
This video just let me know how ahead of his time Asap Rocky really was fashion-wise.
One of the reasons I liked Asap he definitely did and he's from Harlem. I loved how the people from Harlem dressed especially back in the 90's
I WAS REALLY IMPRESSED WITH THE INFORMATION YOU SHARED ABOUT OFF WHITE. I HAVE A NEW APPRECIATION FOR THE BRAND. AND I''M INTRIGUED TO FIND OUT WHAT'S NEXT FOR THIS TALENTED BLACK MAN. THANK YOU FOR SHARING YOUR KNOWLEDGE.
fake it till you make it
The genius in Abloh's process is the simplicity behind it all. He started with what he had/could, and never gave up.
Cool video man, really intrigued to see where OFF-WHITE goes as a brand.
He is also bringing back the deconstructivism art movement started by El Lyzitsky who was also an Architect and Graphic designer. Who is also the father of modernism with a focus of studying the pure forms or abstraction and geometry and the Golden mean theory. I can see El Lyzitskys famous painting reflected in all of The sneakers specially on the Muslims Air Max 90s. Smart move by Virgil. Long live modernism. Study of pure form.
I love how you break down the product literally
This is my first time coming across this channel and I like it already. Keep going definitely subscribing 👍🏻
thank you for the support!
Virgil is not a creative, he's a wannabe kanye. This is graphic design majors' worst nightmare; someone got it SO EASY as to simply plaster word processor
graphics on garments almost exclusively inspired by raf, rick owens, and helmut lang. Margiela pioneered the reconstructed aesthetic in the early 90's, along with Rei and Yohji in the mid 80's (but in different ways.) This man rides the coattails of his idols, which is normal, but where it crosses the line is when his naive consumer base credits him with pioneering the vision - and he selfishly takes credit for it.
As Miuccia Prada would say - it's about the conversation. Virgil does this well..
Do u even own off white
Blueface Babbb he doesn’t have to own Off-white stuff to criticize it. You’re so dumb it’s funny 😂
I’m so sick of people idolizing Virgil for for like, nothing. He’s a god to lots of people for what making objectively ugly clothing? It’s honestly just a fad that has stuck for too long
Yo you do know Virgil was the sole factor in of yeezy season 1. Kanye was not tryna let Virgil go out on his own.
Fashion has always been taking old styles and turning them into something new
The drug references had me dead😂
which programs are used in this video ???? excellent work
I loved this video. Love the aesthetic too. I know some people don't like the logo you added but it worked for me. Super cool.
This channel is helpful. Im starting a business and im getting good tips keep it up
Super in depth, love this one.
At 6:40 I realized this whole thing was fake
Off white is my favourite brand I have many clothes from abloh and still trying to get they off white air max 90’s
This is an absolutely incredible analysis video on the fashion trends defining street-wear today! I look forward to more!
6:03 l o u i s v u i t t o n
Awesome video! Btw, i didnt get one part, does that mean, Virgil had Jordans and Champions support when starting PYREX? I mean, was it a collaboration or simply rebranding cuz that is a bit confusing in terms of copyright and comission share.
I believe he didn't ask permission. He just bought a bunch of champion and polo stuff removed their tags and screen-printed "pyrex" onto them. there's no copyright infringement I believe (I might be wrong) when he removed their tags, he was not taking advantage of their brand. but don't quote me on that. I am not a copyright lawyer.
@@push_product Sounds plausible, thanks for replying. Amazing material, keep up the good work!
Absolutely quality content! and super well researched, I've learnt loads from watching this. Keep it up, this channel is going to be massive.
thank you for the support! more great content coming.
I'm not gonna subscribe because I was just curious about this video but since you guys are starting off this channel and you put some nice efforts to make a nice video, I'll let my like and this comment :) keep up with the good content
we hope you subscribe in the future! thanks for the like and the comment though!
nigga that was fire, need more... hope ur channel blows up fam 😁
The higher the price tag the better it gets. Only few will be able to afford it. Which makes the brand alive.
Some of these facts aren't even true. Virgil said his reason for "pyrex" was the measuring cups that were typically pyrex used in the hood to make drugs and the hustle of it. The 23 was Jordan who he looked up to. Putting these together was to juxtapose the similarities but differences of each hustle; making money in the hood, and making it big in the industry.
Who else is watching this in 2019 ?
Y’all forgot to mention how he’s stolen dozens of designs from other young local artist and made millions off other artist..... if you don’t believe me go do your research...
Virgil even blocked me himself on Instagram for letting the people know what was going on..
charge it to the game they say the same thing with berner an cookies
"great artists steal"
Very high quality! You deserve more subscribers!
Thank you!
It’s gonna die like most aesthetics do like vapor wave. But limited off white items will always be hot
I think offwhite will fall off soon as super sick it’ll become so easily accessible and everyone will have it and it’ll dirty the brands high end rep
gucci smoothie just like yeezy
yeezy has always been easily accessible lol. Off white has always been easily accessible. You literally just need the $$$ to purchase it. Just because YOU don’t have the money doesn’t mean it’s impossible for everyone to obtain
Kyle Stallins stfu bro I wear avant- grade high end clothes your bum ass can’t even afford a good attitude. I meant that every fucking man and his dog weather he’s into ‘fashion’ or not will have these products it’ll be disgusting mainstream exactly like yeezy
oh yes because everyone can afford a pair of shoes for £400 - £500 or tshirt for £300
gucci smoothie na he wont fall of soon maybe in 1-3 years its not hyped anymore but he will still sell stuff and brands like this never sell their stuff for cheap he will rather end the fashion line
Every time off white or Pyrex showed up on the side like that, I kept thinking I was getting a call
One video was enough to earn the subscription. Amazing.
Thank you for the support!
Happy I stumbled upon this channel I like these videos on streetwear.
Love the aesthetics of your videos great work
thank you, we have background in design! more videos coming soon!
Thank you Maison Margiela for you impact in this fashion world 🙏
🔥🔥🔥 content bruh. Dig it.
Done subscribe! I need more input and story like this
I can't call a simple striped shirt an"off white"
Can you???
Great summary!
I need more of this! This is so good!
Shirt:I’m cheap
Virgil:imma buy you for $2 and sell it for $200
Content is great! Keep it up the subs will come patience is key.
thank you for the support, we just started.
Im relatively new with all of these, and with all due respect i never imagined Virgil being black... i always thought he was like some russian. good ass video!!!
Esta bueno, muchas gracias.
Friend:ay bro you wearing Louis Vitton?
Me: nah its 6:04
My man made the intro song with google translate
I have some ideas and designs for a high end hoodie, does anyone know who I can talk to to help me make it?
@larryWayneNy
This video was dope & euphoric
I respect this Video. Very informative and inspirational ! Salute #PUSHPRODUCT
i love how creative your being!
Nice to hear an insight on how it became!
it's 2021 and it stayed!
Virgil really knows how to put the maya principle to works
Do a vid about lil jupiterr
If these guys come back I will praise the lord
Wonderful video. Love it
subs climbing! Great content.
Your content screams quality
Really Enjoying These Videos.!
we really enjoy these comments!
I found a non-french person that pronounced "Louis Vuitton" well.😂 thumbs up
someone just commented that we should be saying it the way americans say it :)
So in music lingo, he is a remixer, like Puff Daddy was back in the day.
Great content G
bro i swear he knockin off ross shirts
YOUR A FUCKN GOAT THANK FOR YOU FOR THESE BEAUTIFULLY CURATED PIECES🔥🏆🔥
Keep making videos ⚡️⚡️⚡️
we have a few coming. thanks for the support!
keep making videos.........HAHAHA!!!! Bruh
Agree from beginning to end. Dope 👌🏽
You should do more cool videos like this with other hype brands bro
dope video brah
thanks!
Who is hear after the pasting ?
this is sick! Keep going
"COMMENT"