The real key ingredient to all successful clothing lines: celebrities Doesn't matter how good or bad your stuff is, if someone who's considered a celebrity wears it, you've won.
@Boqoreh Precision how do you get connections? BY WORKING HARD! (Hustle) Stop projecting your failures and discrediting his success by saying it's his "connections ".
we are sorry you didn't like that. we are not trying to push our logo in your face, we are just watching for people who might want to steal our video in the future. but thank you for the support. more great content coming soon.
He’s not any different than supreme and bape he’s following there exact principles; create limited quantities, get famous people to wear it, knowing there will be a resell market for it his company will grow...pretty basic
People pay big bucks for artwork..whether it be clothing or paintings people that don't understand will always badmouth the efforts. while the ones who understand its inspiration simply appreciate its beauty or "swagger" for clothing
I wouldn’t compare off-white to raf, kawakubo, or yohji, as those brands/designers are much more attuned to the tailoring of the clothing and less concerned with the overt branding design ethos that off white is. Although Virgil has worked incredibly hard and off-white looks to be more than just a blip in fashion.
Seymour Kitty not even real crack pipe! Crystal meth oil burner! Damn shame mixing the two up like that. I ain’t been high like that in a minute... oh shit! Damn
All you need to do to become a "fashion designer" now is slap a logo onto some clothes. Its crazy to me because Ive been sewing for over 10 years and have a degree in fashion design, so I know a lot about the industry. Designers dont do anything but put their name on a label. Most of the clothes we wear today are designed by someone else & sewn in another country, but nobody gets the credit except for the big names. Its so disheartening to see but that is what the industry has become🤷🏾♀️.
i understand where you're coming from, you've put in a lot of work to get to where you are but do you think that in order to be a "fashion designer" you need to be accredited by an institution and sew for 10 years at least? I think its awesome how people like virgil are breaking these traditional barriers i think we will always be jealous of someone else success. off white and virgil have brought a lot of new and young people into this conversation and they are challenging the old ways. maybe its just an illusion but isn't that the point?
I knew Pyrex and Off-white were connected, and I forgot Virgil was apart of RSVP and Been Trill. Makes a lot of my high school fashion + art research much more clear now
As an Architect and designer I can see the influence that that the school of Architecture and disciple left in Virgil. We are taught to use a presedence and study it to adopt its principles Not it’s design physically but it’s design principles to build our own design. He is using a lot of the thought process that goes on when designing a building and incorporating it to fashion design. He can apply it in infinite ways. He has potential to do soooo many more designs and not only deconstruction. In Architecture school we learn about Aaaalllll the art movements and sooo much more even engineeeing. That’s why we only sleep 3 hours a day for 6 years only sleeping 8 hrs on Fridays. Only we know the struggle it takes. Does he have potential to create other movements if fashion??? Yes Is he staying for long? Yes
Virgil had famous friends...He put his clothing on them and the masses wanted what they could not have... Virgil is playing chess while his audience/customer base is playing go fish.
Watch the documentary “everything is a remix” to understand that everything comes from everything that preceded it, there is no such thing as originality.
Man this channel needs more love which is so well deserved with its high quality content. I hope you do this full time and release videos on a regular basis. There is alot of stuff to talk about streetwear and i like your take on it.
Thank you, but we are not just trying to focus on streetwear but instead on people who we think are creative enough to inspire other creators. more great content coming soon.
Key components to establishing a brand : Value , Legitimacy & Evolution ... props to whoever directed this clip , intellectual but make it fashion. I believe this is only the beginning for Virgil.
I absolutely hate Virgil Ablo’s aesthetic. But, I can’t help but respect his genius at being able to manipulate an impressionable fashion, not style, fashion market.
There are a lot of people who are better than him. It just so happen he got the right exposure and right connections. Nothing against him his work are dope. But there are a lot of designer who can make a better one. I just wish they will have the same chance as Virgil.
Great video. Very clean, not trying to over compensate, while being very informative and laying out a good timeline without being mono toned. Keep it up.
I've seen off white everywhere on social media and never really knew the story behind it. Thank you for breaking it down. I think it's a trend, like a lot of things in fashion. It'll pass, go away for a while and then come back and "reworked" by someone who does it a lil differently with their own twist/wrinkle on it. Good stuff no doubt. Thank you for sharing
Heron, palm angels and Samuel Ross are all apart of that same circle. Samuel Ross is the actual reason off white looks the way it does. Virgil hires him before Ross decided to make his own brand
I WAS REALLY IMPRESSED WITH THE INFORMATION YOU SHARED ABOUT OFF WHITE. I HAVE A NEW APPRECIATION FOR THE BRAND. AND I''M INTRIGUED TO FIND OUT WHAT'S NEXT FOR THIS TALENTED BLACK MAN. THANK YOU FOR SHARING YOUR KNOWLEDGE.
Some of these facts aren't even true. Virgil said his reason for "pyrex" was the measuring cups that were typically pyrex used in the hood to make drugs and the hustle of it. The 23 was Jordan who he looked up to. Putting these together was to juxtapose the similarities but differences of each hustle; making money in the hood, and making it big in the industry.
He is also bringing back the deconstructivism art movement started by El Lyzitsky who was also an Architect and Graphic designer. Who is also the father of modernism with a focus of studying the pure forms or abstraction and geometry and the Golden mean theory. I can see El Lyzitskys famous painting reflected in all of The sneakers specially on the Muslims Air Max 90s. Smart move by Virgil. Long live modernism. Study of pure form.
Virgil is not a creative, he's a wannabe kanye. This is graphic design majors' worst nightmare; someone got it SO EASY as to simply plaster word processor graphics on garments almost exclusively inspired by raf, rick owens, and helmut lang. Margiela pioneered the reconstructed aesthetic in the early 90's, along with Rei and Yohji in the mid 80's (but in different ways.) This man rides the coattails of his idols, which is normal, but where it crosses the line is when his naive consumer base credits him with pioneering the vision - and he selfishly takes credit for it.
I’m so sick of people idolizing Virgil for for like, nothing. He’s a god to lots of people for what making objectively ugly clothing? It’s honestly just a fad that has stuck for too long
I'm not gonna subscribe because I was just curious about this video but since you guys are starting off this channel and you put some nice efforts to make a nice video, I'll let my like and this comment :) keep up with the good content
Why does Pusha T get credit for Pyrex Vision when he only said "Pyrex stirs" but Juelz Santana actually said the phrase "Pyrex Vision" on Dipset Anthem that came out years before Pusha's song? Also, Raekwon had a song called Pyrex Vision that came out shortly before the brand came out. I think Virgil got the name from Santana or Raekwon but since he had access to Pusha T, he told him that his line inspired it.
Awesome video! Btw, i didnt get one part, does that mean, Virgil had Jordans and Champions support when starting PYREX? I mean, was it a collaboration or simply rebranding cuz that is a bit confusing in terms of copyright and comission share.
I believe he didn't ask permission. He just bought a bunch of champion and polo stuff removed their tags and screen-printed "pyrex" onto them. there's no copyright infringement I believe (I might be wrong) when he removed their tags, he was not taking advantage of their brand. but don't quote me on that. I am not a copyright lawyer.
yeezy has always been easily accessible lol. Off white has always been easily accessible. You literally just need the $$$ to purchase it. Just because YOU don’t have the money doesn’t mean it’s impossible for everyone to obtain
Kyle Stallins stfu bro I wear avant- grade high end clothes your bum ass can’t even afford a good attitude. I meant that every fucking man and his dog weather he’s into ‘fashion’ or not will have these products it’ll be disgusting mainstream exactly like yeezy
gucci smoothie na he wont fall of soon maybe in 1-3 years its not hyped anymore but he will still sell stuff and brands like this never sell their stuff for cheap he will rather end the fashion line
Imagine being able to sell a 10$ shirt for 300 just because it has some stripes on it. Not even going to mention the fucking ratchet strap belt that probably costs 3$ to make
Wild lyfe by Ziggy is a dey streetwear it was mainly wore by Bankroll Fresh Street Money Worldwide & otha Atlanta artist I wanna team up with Ziggy on a project
The real key ingredient to all successful clothing lines: celebrities
Doesn't matter how good or bad your stuff is, if someone who's considered a celebrity wears it, you've won.
Facts
Well said
💯
agreed, his clothes are overhyped trash by hollywood pedophiles
but what about the north face, Patagonia etc I've never seen those on celebrities and they're super successful
He got connections. That’s why.
Anjo Lazaro right.... being a part of Kanye’s lines and Been Trill def helped
I will say his Woman's collection never disappoints. But he does have a good connection list.
Like any big name artist
@@missericajeanette That's so fucking wrong. Marcelo Burlon who told him "Start OW Project at Milano" and Justin Bieber helped a lot at 2015
connections are just one factor to create a strong lasting brand.
"Deconstructivist Era"? Martin Margiela been doing that shit for decades.
Abloh stated that he always wanted to do something lke Margiella's work.
La Ninfa but it went to Demna
@Marius Neagoe u dumb af fr Martin the genius behind margiela stfu kid
Marius Neagoe L
Its not his design that got him to where he is. It's a hustle that me and everyone in the comments wish we had lol. I applaud his hustle.
Hustle as in connections?
Real💩
@Boqoreh Precision how do you get connections? BY WORKING HARD! (Hustle) Stop projecting your failures and discrediting his success by saying it's his "connections ".
The drug metaphors just don’t stick
I completely agree! I just commented this
*oh! thank you sO M U C H!* Not only are they old but they show a lack of creativity or effort or both.
This is the only reason I came the comments haha. he's really trying too hard. Almost cringe level.
Ethan Erickson oh yeah oh yeah
It should have been funnier then it would have sticked
You gotta stop shoving your logo in our face every 2 seconds.
tryna make his own crack
"Branding"
we are sorry you didn't like that. we are not trying to push our logo in your face, we are just watching for people who might want to steal our video in the future. but thank you for the support. more great content coming soon.
@@push_product A watermark will be better! Loved the video anyway:)
Faxx
He’s not any different than supreme and bape he’s following there exact principles; create limited quantities, get famous people to wear it, knowing there will be a resell market for it his company will grow...pretty basic
daniel scibor I actually like some designs tho unlike them
Bape is way more creative then off white and at least supreme drops cool accessories not only gear
The owner of supreme hates that it’s a hype brand, and he didn’t get famous people to wear it, they wore it because they wanted to.
The difference is the majority of the pieces besides the sneakers are just basic clothing items with print on them
Ibrahim ramirez if he hates that then why does he make it so expensive and limited??
How Virgil took $20 clothes and priced them at $600 with hardly any design
Better than supreme
Virgil trolling all these kids.
can't deny his hustle! he could've just stay an architect.
People pay big bucks for artwork..whether it be clothing or paintings people that don't understand will always badmouth the efforts. while the ones who understand its inspiration simply appreciate its beauty or "swagger" for clothing
Proud Duke yeah these lame dudes are always hating .
I wouldn’t compare off-white to raf, kawakubo, or yohji, as those brands/designers are much more attuned to the tailoring of the clothing and less concerned with the overt branding design ethos that off white is. Although Virgil has worked incredibly hard and off-white looks to be more than just a blip in fashion.
Andy Dirks off white market to 26 and under
Funny...I always thought PYREX was a glass company that made the best jars for cooking crack
Saaamee 😂
Seymour Kitty not even real crack pipe! Crystal meth oil burner! Damn shame mixing the two up like that. I ain’t been high like that in a minute... oh shit! Damn
How do you erase this shit? I got to take a shit
Seymour Kitty : that’s what he was aiming for , his references are to that is the meaning of (street) (wear ) street edge fashion shit
it is
All you need to do to become a "fashion designer" now is slap a logo onto some clothes. Its crazy to me because Ive been sewing for over 10 years and have a degree in fashion design, so I know a lot about the industry. Designers dont do anything but put their name on a label. Most of the clothes we wear today are designed by someone else & sewn in another country, but nobody gets the credit except for the big names. Its so disheartening to see but that is what the industry has become🤷🏾♀️.
Kim any good product needs some kind of good marketing
i understand where you're coming from, you've put in a lot of work to get to where you are but do you think that in order to be a "fashion designer" you need to be accredited by an institution and sew for 10 years at least? I think its awesome how people like virgil are breaking these traditional barriers i think we will always be jealous of someone else success. off white and virgil have brought a lot of new and young people into this conversation and they are challenging the old ways. maybe its just an illusion but isn't that the point?
Kim although that is true, let it be said that Virgil has created EVERYTHING that he has sold which can be testified by Kanye West himself.
Kim if the product is good it will succeed this goes for any industry
@Brandon De Oca aye ur back huh
I knew Pyrex and Off-white were connected, and I forgot Virgil was apart of RSVP and Been Trill. Makes a lot of my high school fashion + art research much more clear now
"TH-cam COMMENT"
"REPLY"
+PUSH PRODUCT "Dislike"
"DON'T LET THIS DISTRACT YOU"
@@OU8CARBS2 "DONT LET THIS *DISSTRACK* YOU"
“RESPECT FOR WOMEN”
He was friend with celebrities
As an Architect and designer I can see the influence that that the school of Architecture and disciple left in Virgil. We are taught to use a presedence and study it to adopt its principles Not it’s design physically but it’s design principles to build our own design. He is using a lot of the thought process that goes on when designing a building and incorporating it to fashion design. He can apply it in infinite ways. He has potential to do soooo many more designs and not only deconstruction. In Architecture school we learn about Aaaalllll the art movements and sooo much more even engineeeing. That’s why we only sleep 3 hours a day for 6 years only sleeping 8 hrs on Fridays. Only we know the struggle it takes. Does he have potential to create other movements if fashion??? Yes Is he staying for long? Yes
The world doesn't need more architects
Those are some kind words.
chill out
contact me im a designer @larrywayneny on IG
well said, most comments here are making Virgil's work look so easy ignoring the grit-investment of intellectual rigor.
Virgil had famous friends...He put his clothing on them and the masses wanted what they could not have...
Virgil is playing chess while his audience/customer base is playing go fish.
Any chance you're going to do KITH or Palace? Or maybe even older ones like The Hundreds and Crooks&Castles??
Watch Complex's Blueprint, they do interviews with two of the companies you asked about.
Watch the documentary “everything is a remix” to understand that everything comes from everything that preceded it, there is no such thing as originality.
John Ta Yes, nothing is original, but why do his items which aren’t even original at all sell for that price?
@@Viper-yv8twViper it's because he's the designer behind it lmao
Man this channel needs more love which is so well deserved with its high quality content. I hope you do this full time and release videos on a regular basis. There is alot of stuff to talk about streetwear and i like your take on it.
Well said
Thank you, but we are not just trying to focus on streetwear but instead on people who we think are creative enough to inspire other creators. more great content coming soon.
He did it! Congratulations to Virgil, for using all of his resources and maximizing his potential. Genius!
Key components to establishing a brand : Value , Legitimacy & Evolution ... props to whoever directed this clip , intellectual but make it fashion. I believe this is only the beginning for Virgil.
I absolutely hate Virgil Ablo’s aesthetic. But, I can’t help but respect his genius at being able to manipulate an impressionable fashion, not style, fashion market.
There are a lot of people who are better than him. It just so happen he got the right exposure and right connections. Nothing against him his work are dope. But there are a lot of designer who can make a better one. I just wish they will have the same chance as Virgil.
Off White was basically just a copy of his previous line Pyrex, same design and everything. It just wasn’t printed on champion like Pyrex
Great video. Very clean, not trying to over compensate, while being very informative and laying out a good timeline without being mono toned. Keep it up.
this comment means a lot! thank you for watching and supporting the small guys like us!
6:03 l o u i s v u i t t o n
The genius in Abloh's process is the simplicity behind it all. He started with what he had/could, and never gave up.
I've seen off white everywhere on social media and never really knew the story behind it. Thank you for breaking it down. I think it's a trend, like a lot of things in fashion. It'll pass, go away for a while and then come back and "reworked" by someone who does it a lil differently with their own twist/wrinkle on it. Good stuff no doubt. Thank you for sharing
At 6:40 I realized this whole thing was fake
Deconstruction in fashion was Martin margiela. Virgil was inspired by him
I love how you break down the product literally
Heron, palm angels and Samuel Ross are all apart of that same circle. Samuel Ross is the actual reason off white looks the way it does. Virgil hires him before Ross decided to make his own brand
Heron and palm angel apart of the same fashion group also
This video just let me know how ahead of his time Asap Rocky really was fashion-wise.
One of the reasons I liked Asap he definitely did and he's from Harlem. I loved how the people from Harlem dressed especially back in the 90's
RIP Virgil Abloh, Visionary. 🕊
I WAS REALLY IMPRESSED WITH THE INFORMATION YOU SHARED ABOUT OFF WHITE. I HAVE A NEW APPRECIATION FOR THE BRAND. AND I''M INTRIGUED TO FIND OUT WHAT'S NEXT FOR THIS TALENTED BLACK MAN. THANK YOU FOR SHARING YOUR KNOWLEDGE.
Some of these facts aren't even true. Virgil said his reason for "pyrex" was the measuring cups that were typically pyrex used in the hood to make drugs and the hustle of it. The 23 was Jordan who he looked up to. Putting these together was to juxtapose the similarities but differences of each hustle; making money in the hood, and making it big in the industry.
Who else is watching this in 2019 ?
Fashion has always been taking old styles and turning them into something new
Love this!
I have some ideas and designs for a high end hoodie, does anyone know who I can talk to to help me make it?
@larryWayneNy
which programs are used in this video ???? excellent work
Cool video man, really intrigued to see where OFF-WHITE goes as a brand.
Super in depth, love this one.
fake it till you make it
He is also bringing back the deconstructivism art movement started by El Lyzitsky who was also an Architect and Graphic designer. Who is also the father of modernism with a focus of studying the pure forms or abstraction and geometry and the Golden mean theory. I can see El Lyzitskys famous painting reflected in all of The sneakers specially on the Muslims Air Max 90s. Smart move by Virgil. Long live modernism. Study of pure form.
The higher the price tag the better it gets. Only few will be able to afford it. Which makes the brand alive.
I loved this video. Love the aesthetic too. I know some people don't like the logo you added but it worked for me. Super cool.
This channel is helpful. Im starting a business and im getting good tips keep it up
Very high quality! You deserve more subscribers!
Thank you!
This is my first time coming across this channel and I like it already. Keep going definitely subscribing 👍🏻
thank you for the support!
Esta bueno, muchas gracias.
Need off white website, when I type it in, too many different websites pop up and I don’t know which one is the real one
The drug references had me dead😂
It’s gonna die like most aesthetics do like vapor wave. But limited off white items will always be hot
Why he calling off white crack😂 needa put down the pipe my friend
Well thats what Virgil based his brands from when he was creating them.. All from Crack referencing.. PYREX... OFF WHITE
Virgil is not a creative, he's a wannabe kanye. This is graphic design majors' worst nightmare; someone got it SO EASY as to simply plaster word processor
graphics on garments almost exclusively inspired by raf, rick owens, and helmut lang. Margiela pioneered the reconstructed aesthetic in the early 90's, along with Rei and Yohji in the mid 80's (but in different ways.) This man rides the coattails of his idols, which is normal, but where it crosses the line is when his naive consumer base credits him with pioneering the vision - and he selfishly takes credit for it.
As Miuccia Prada would say - it's about the conversation. Virgil does this well..
Do u even own off white
Blueface Babbb he doesn’t have to own Off-white stuff to criticize it. You’re so dumb it’s funny 😂
I’m so sick of people idolizing Virgil for for like, nothing. He’s a god to lots of people for what making objectively ugly clothing? It’s honestly just a fad that has stuck for too long
Yo you do know Virgil was the sole factor in of yeezy season 1. Kanye was not tryna let Virgil go out on his own.
Off white is my favourite brand I have many clothes from abloh and still trying to get they off white air max 90’s
This channel is insanely good
thank you! we got more videos coming soon
I'm not gonna subscribe because I was just curious about this video but since you guys are starting off this channel and you put some nice efforts to make a nice video, I'll let my like and this comment :) keep up with the good content
we hope you subscribe in the future! thanks for the like and the comment though!
🔥🔥🔥 content bruh. Dig it.
Why does Pusha T get credit for Pyrex Vision when he only said "Pyrex stirs" but Juelz Santana actually said the phrase "Pyrex Vision" on Dipset Anthem that came out years before Pusha's song? Also, Raekwon had a song called Pyrex Vision that came out shortly before the brand came out. I think Virgil got the name from Santana or Raekwon but since he had access to Pusha T, he told him that his line inspired it.
Love the aesthetics of your videos great work
thank you, we have background in design! more videos coming soon!
Every time off white or Pyrex showed up on the side like that, I kept thinking I was getting a call
Awesome video! Btw, i didnt get one part, does that mean, Virgil had Jordans and Champions support when starting PYREX? I mean, was it a collaboration or simply rebranding cuz that is a bit confusing in terms of copyright and comission share.
I believe he didn't ask permission. He just bought a bunch of champion and polo stuff removed their tags and screen-printed "pyrex" onto them. there's no copyright infringement I believe (I might be wrong) when he removed their tags, he was not taking advantage of their brand. but don't quote me on that. I am not a copyright lawyer.
@@push_product Sounds plausible, thanks for replying. Amazing material, keep up the good work!
This is a brilliant channel.
Absolutely quality content! and super well researched, I've learnt loads from watching this. Keep it up, this channel is going to be massive.
thank you for the support! more great content coming.
Great summary!
Really Enjoying These Videos.!
we really enjoy these comments!
This is an absolutely incredible analysis video on the fashion trends defining street-wear today! I look forward to more!
I need more of this! This is so good!
Friend:ay bro you wearing Louis Vitton?
Me: nah its 6:04
I think offwhite will fall off soon as super sick it’ll become so easily accessible and everyone will have it and it’ll dirty the brands high end rep
gucci smoothie just like yeezy
yeezy has always been easily accessible lol. Off white has always been easily accessible. You literally just need the $$$ to purchase it. Just because YOU don’t have the money doesn’t mean it’s impossible for everyone to obtain
Kyle Stallins stfu bro I wear avant- grade high end clothes your bum ass can’t even afford a good attitude. I meant that every fucking man and his dog weather he’s into ‘fashion’ or not will have these products it’ll be disgusting mainstream exactly like yeezy
oh yes because everyone can afford a pair of shoes for £400 - £500 or tshirt for £300
gucci smoothie na he wont fall of soon maybe in 1-3 years its not hyped anymore but he will still sell stuff and brands like this never sell their stuff for cheap he will rather end the fashion line
thank you for this
nigga that was fire, need more... hope ur channel blows up fam 😁
Imagine being able to sell a 10$ shirt for 300 just because it has some stripes on it. Not even going to mention the fucking ratchet strap belt that probably costs 3$ to make
Done subscribe! I need more input and story like this
The ten shoes he did w Nike r designed to show u that making shoes or anything is just engineering
this is sick! Keep going
One video was enough to earn the subscription. Amazing.
Thank you for the support!
Do a vid about lil jupiterr
This channel is so good and its kinda on the low ;)
My man made the intro song with google translate
These are helping a lot
Great content G
What do you understand by 'deconstructivism'?
Wild lyfe by Ziggy is a dey streetwear it was mainly wore by Bankroll Fresh Street Money Worldwide & otha Atlanta artist I wanna team up with Ziggy on a project
If these guys come back I will praise the lord
Virgil really knows how to put the maya principle to works
shawties outfit at 7:00 is pretty nice
bro i swear he knockin off ross shirts
Your content screams quality
This video was dope & euphoric
subs climbing! Great content.
i love how creative your being!
Content is great! Keep it up the subs will come patience is key.
thank you for the support, we just started.
So in music lingo, he is a remixer, like Puff Daddy was back in the day.
dope video brah
thanks!
also virgil uses straight quotes or prime marks which look different than standard quotes
sounds cool.. but the X logo is designed from margaret calvert!
for glasgow airport 1960
dude you deserve more subscribers