MASSIVE Change To Facebook Ads Tracking!

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  • เผยแพร่เมื่อ 5 ก.พ. 2025
  • We are in the middle of a huge change to Facebook ads tracking.
    Since iOS 14.5 tracking the actions people take on our website, after they click on a Facebook ad or Instagram has been difficult.
    As advertisers, we were required to complete a series of extra steps.
    Fortunately the AEM is being retired and we no longer have use Aggregated Event Measurement for a whole bunch of technical things that were necessary until very recently.
    In this video I discuss what this means for Facebook advertisers.
    #facebookads #facebookadstracking
    WATCH NEXT:
    Facebook Ads Targeting Is Changing Forever!
    • Facebook Ads Targeting...
    How To SET UP & INSTALL The FACEBOOK PIXEL (After iOS 14)
    • How To SET UP & INSTAL...
    **************************
    Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
    If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
    You can find out more about our services and book a free 30-minute strategy session with us here: heathmedia.co....
    **************************
    CONSULTING SESSIONS with our Facebook & Instagram ads experts:
    Interested in having one of our Facebook ad account managers look at your ad campaigns and make real time recommendations to help you get better results?
    Or answer any questions you have about Facebook & Instagram advertising?
    You can book a session here: heathmedia.co....
    **************************
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    You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarj...
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ความคิดเห็น •

  • @mikemadebandz
    @mikemadebandz ปีที่แล้ว

    Is API conversions still needed? And if so how does one do that on toneden pls?🙏🏽

  • @123PublishInc
    @123PublishInc ปีที่แล้ว +23

    The other thing I have been noticing is that Meta has been overestimating conversions more often than ever.

    • @TravelShorts7
      @TravelShorts7 ปีที่แล้ว +1

      Fb been worst for me from last two weeks 😢

    • @rosswestby2573
      @rosswestby2573 ปีที่แล้ว +3

      ​@TravelShorts7
      Me too, it has been absolutely shocking. Results are all over the place

    • @YusufKingOBY
      @YusufKingOBY ปีที่แล้ว +1

      It has been inconsistent for months. When you do any sort of edit in your campaign, you might have low or no conversion the first day of your ad ad it will do marvellous the following day.
      So the best thing is to measure your Facebook Ad result with at least 14 days timeframe instead of just a day or a week results to get an idea of what your result like

    • @kekacash
      @kekacash ปีที่แล้ว +1

      Yes, it is duplicating orders.. and once I was looking at it he was switching from 65 to 64 5 times in 30 seconds. This FB ads bullshit is irritating...

    • @ahmedaminemerchdi9952
      @ahmedaminemerchdi9952 ปีที่แล้ว

      True

  • @MustafaCelik-lx2di
    @MustafaCelik-lx2di ปีที่แล้ว +1

    I like your videos very much and I always follow you thank you

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Thank you very much :)

  • @todor_panchev
    @todor_panchev ปีที่แล้ว +1

    Ben, the video is excellent. Can you say how we are tracking the events in amazon?

  • @chrismarehonor2593
    @chrismarehonor2593 ปีที่แล้ว +2

    Hi Ben, I need you to know that your videos saved my life🙂 I've been subscribed to your channel since 2013. Quick question - I understand that Aggregated Events Measurement is gone, but you said we still have to have pixel installed on our website. What about events? Do we still need to set up events on our website using Event Set Up Tool? I know you are really busy, but I'd really appreciate an answer, thanks so much.

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Happy to help :)
      Yes you still need to get conversion events set up as well.

    • @chrismarehonor2593
      @chrismarehonor2593 ปีที่แล้ว

      @@BenHeath Thank you so much for taking time out of your busy schedule to reply.

    • @chrismarehonor2593
      @chrismarehonor2593 ปีที่แล้ว

      @@BenHeath Thank you so much for taking time out of your busy schedule to reply.

  • @Clodh87
    @Clodh87 11 หลายเดือนก่อน +1

    Subscribed

  • @temiyousef5872
    @temiyousef5872 ปีที่แล้ว +1

    Your content has played a crucial role in helping me get started with my own Facebook campaign, and I am truly thankful for the knowledge and expertise you have shared. Quick question please. Due to my limited resources, I am pondering whether it would be more beneficial to run a single ad at $1 per day or to divide my budget and run two ads at $0.50 each. please advice

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Thanks for the kind words and I’m happy to hear that.
      With that budget I would reduce the number of variables and just go with one

  • @naturalhairbliss
    @naturalhairbliss ปีที่แล้ว

    Great info as always! The previous format was a pain. Hoping for even better tracking. Thanks!

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Fingers crossed!

    • @Gabriela-sp3op
      @Gabriela-sp3op ปีที่แล้ว +1

      @@BenHeath hello, I just saw on my account I cannot add any aggregated events, after doing my pixel, do I need to do anything, or should I leave things at the pixel level and get my conversion ads underway? Please help this is really urgent! I would appreciate the smallest of inputs on this matter. Thank you!

  • @HannahMelodyVan
    @HannahMelodyVan ปีที่แล้ว

    Thanks for posting this! I was curious what happened to it!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      No problem :)

  • @punyaanand
    @punyaanand ปีที่แล้ว

    I have a question? so the events manager shows all is up to date but when i check my website the meta pixel helper says no pixel is found on my website. However, if i check my source code the pxel shows. I checked because while i was creaing a campaign i was shown this error "We can't include some of this catalogue's items in your ads because the data being received from one or more event sources is invalid or missing. You can learn how to fix the issue in Commerce Manager." i cant seem to figure out the issue.
    Also have learnt everything about running ads from you as a small business owner your videos are extremely helpful and insightful.

  • @valentinesposito2261
    @valentinesposito2261 ปีที่แล้ว

    So is attribution working great now? I mean, will I be able to see ALL purchases in the ads manager as it was before?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      It's certainly better than when iOS 14 was first introduced. But it isn't perfect and never will be.

  • @123PublishInc
    @123PublishInc ปีที่แล้ว +2

    Question - Is Conversions API going away too? Are we basically going back to the old pixel?

    • @leroywilliams5237
      @leroywilliams5237 ปีที่แล้ว

      Good question!

    • @BenHeath
      @BenHeath  ปีที่แล้ว +2

      Not as far as I'm aware. I'd still recommend getting CAPI installed

    • @123PublishInc
      @123PublishInc ปีที่แล้ว

      @@BenHeath The other thing I have been noticing is that Meta has been overestimating conversions more often than ever. Is this a common problem?

    • @mattmurdoch4345
      @mattmurdoch4345 ปีที่แล้ว

      I reckon meta are more likely to get rid of the pixel than CAPI

  • @wrldwndr106
    @wrldwndr106 11 หลายเดือนก่อน

    So, sorry I have hard time understanding ---- What if i want to prioritise purchases, what do i have to do??

  • @timotejkozacek2857
    @timotejkozacek2857 ปีที่แล้ว

    Thanks for the latest updates! Very helpful

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Happy to help!

  • @gsfitnessnyc
    @gsfitnessnyc ปีที่แล้ว +2

    Curious to know what impact if any do you foresee or have experienced with Server Side Conversion API tracking and these updates?

  • @Moto_Love
    @Moto_Love 8 หลายเดือนก่อน

    just want to know if the changes in the website affect the Facebook ad performance?

    • @BenHeath
      @BenHeath  8 หลายเดือนก่อน

      Yes it certainly can do if you are sending traffic to your website

  • @victarchi181
    @victarchi181 ปีที่แล้ว +1

    Great video, Ben. I had the business manager account for almost a month, FB recently asked me to upload my personal information for the verification , I was able to use the it for couple hours after I uploaded. Then it got permanently banned, I don't understand why there is no way for appeal as well. Do you have any similar experience? Since you have been in this industry for such a long time. Do you use your personal account to establish the business manager account? I am wondering is it possible that I got banned because of I used the business email for the registration.

  • @ahmedcapital3083
    @ahmedcapital3083 ปีที่แล้ว +1

    What about conversion Api dont we need to setup that?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Yes I would

  • @JeryMey
    @JeryMey ปีที่แล้ว

    Please, can you make a video on how to setup offline conversion campaign with facebook ad

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Great suggestion :)

  • @jamiehayes6714
    @jamiehayes6714 ปีที่แล้ว

    Great share! Question: If I have one website for my franchise organisation and each franchisee has their own Ad Account, can I now offer them landing pages now that they don't all need to verify my one domain? We just put their pixels on their landing and thank you pages. Correct? Many thanks!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Yes that should now be fine - save you a lot of time!

  • @ShonaGoodallLifeCoach
    @ShonaGoodallLifeCoach ปีที่แล้ว +1

    Ben please can I ask ; I'm now creating my first ads that aren't test ads, using all the new meta bits and bobs plus I've now installed the pixel. Is it therefore normal that the conversion prediction is at zero? Slightly concerning as I have proven test ads results. Many thanks

  • @ilja2155
    @ilja2155 ปีที่แล้ว

    Thank you very much!!! Very good content. TH-cam bump up this account :))

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Thank you very much :)

  • @merutosan35
    @merutosan35 ปีที่แล้ว

    Where do you track these changes? On what platforms?

  • @WKMSNSHG
    @WKMSNSHG ปีที่แล้ว +3

    Hi Ben, thanks for such valuable content. That change in tracking makes things a lot easier for many advertisers.
    I have been binge watching you for days now - Also your Google Ads Channel ! :)
    I have a question regarding how to reach extremely niche target groups using your campaign structures.
    Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.).
    How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month?
    My idea is to setup a Advantage Budget optimization Campaign with different ad set for
    1) warm audience and
    2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low.
    3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches
    4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches
    Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warm audiences + warm audience based Lookalikes.
    Thanks a lot again for the great work and education!

  • @angeloreyes707
    @angeloreyes707 ปีที่แล้ว

    So is advertising below 18 completely gone? Change a few days ago and now I can't see it AT ALL.

  • @kingskillx
    @kingskillx ปีที่แล้ว

    Hey Ben,
    Im doing small Events for about 200-300 people in a Nightclub with a Special nieche target audience that is definitely there but I have huge Problems hitting them. What would be THE best setup to go with ?

  • @pedropadierna
    @pedropadierna ปีที่แล้ว

    Hi Ben, any idea when this change will be fully deployed? I still have it in my account

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      We can never predict these things. Some people still have the old objective menu that was retired in most ad accounts well over a year ago. I think most people will see this change soon.

  • @ChloeTan-h1j
    @ChloeTan-h1j ปีที่แล้ว

    Thanks Ben !
    please can i ask, this is my first campaign, can i create campaign with conversion goal that consist of my app event and website event, now i am stuck only at my in app event, i am unable to combine those 2 in a same campaign, so i have an app i want people to install it click a button inside my app that redirect to my web and click button at my web counted as 1 conversion and pay the ads if people complete the action
    is it possible to create that campaign ?

  • @leroywilliams5237
    @leroywilliams5237 ปีที่แล้ว

    Will we still need the conversions Api? Or can we just stick with the browser based tracking?

    • @BenHeath
      @BenHeath  ปีที่แล้ว +2

      Yes I would still recommend that you install CAPI

  • @MichaelRoninTV
    @MichaelRoninTV ปีที่แล้ว +1

    Do you think at this point we'd no longer need to use any external attribution tracking like AnyTrack?

    • @MilenaKoncar
      @MilenaKoncar ปีที่แล้ว +1

      I wanna know this too!

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Potentially - you can do that now, the question will be if tracking is good enough to make it non-advantageous.
      The two big factors will be technological improvements and privacy issues

  • @dariograziosi6054
    @dariograziosi6054 ปีที่แล้ว

    So no longer need to verify domain and prioritise events?

  • @ohalpin
    @ohalpin ปีที่แล้ว +1

    That's a biggie alright!! Quick Q - after checking that everything is working the next day after deploying your ads, do you keep monitoring them or do you just review after the standard 10 -14 days. Ex: would you monitor them daily to check if the CPR isn't going too high. If so, how often would you do this and what would you look out for?

    • @SidneyMarieDavis
      @SidneyMarieDavis ปีที่แล้ว

      great question! I'd love to know that as well. How soon to make decisions

    • @BenHeath
      @BenHeath  ปีที่แล้ว +2

      Yes we do monitor regularly. The frequency is determined by conversion volume. If you are generating 1 conversion a day, you need to wait weeks to make a decision most likely. If you are generating 500 conversions a day, you might be able to make decisions in just hours.

    • @ohalpin
      @ohalpin ปีที่แล้ว

      @@BenHeath Great, so you do set the date range to that specific day and then compare it to the average CPR you were getting from the start of the campaign/the acceptable CPR or something?

  • @algeriadz4980
    @algeriadz4980 ปีที่แล้ว

    Hello, can you please create a dataset for me ?

  • @Mcbingus
    @Mcbingus ปีที่แล้ว

    sooo we dont need to use utms?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      I still think having that info is helpful, but it’s not strictly necessary

  • @bmwbodymindwellness
    @bmwbodymindwellness ปีที่แล้ว

    how to track sell on amazon from my affiliate links ?

  • @bpet2237
    @bpet2237 ปีที่แล้ว

    Has anyone noticed lower lead quality since this change? July was horrible.... August is not great either.

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      Could it just be the summer? We always have that happen to some lead gen clients during the summer months. Things pick up around now for those.

    • @bpet2237
      @bpet2237 ปีที่แล้ว

      ​@@BenHeath its possible but it even happened in warmer clients in the Southern US. The ads are for medspa niche with physical locations all over the US. Lead costs actually went down...but show rates went from 30% to 10% in July... and the reason im thinking its so low is its showing ads to lower income people to get cheaper leads costs. And they just never show up.
      Seems like a big drop right?

  • @weiting-m4l
    @weiting-m4l ปีที่แล้ว

    Does that mean that multiple conversions in a funnel would be recorded for each event rather than being attributed to just one prioritised/final event? i.e View Content, Add to Carts

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      I don't think so at this point. Although we don't have full clarity on that yet. That of course only applies to iOS users

  • @phant0m165
    @phant0m165 ปีที่แล้ว

    How many ads per adset you recommend?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Less than 4 :)

    • @manasjo6998
      @manasjo6998 ปีที่แล้ว

      I would say use the dynamic creative option and test 3 creative, 2 Primary text options, and 2 Headline options. Test them.
      Move the winning creatives to a winning Ad set, and use the existing Ad set for testing new creatives and text options. Remember to set the minimum spend option in your new creative testing ad set. Or only the winning Ad Set will do all the spending.

  • @Dbeep
    @Dbeep ปีที่แล้ว

    can i ask u something about Facebook login?

  • @nuktral
    @nuktral ปีที่แล้ว

    Hi Ben.
    If my Facebook business manager and ad account what should I do? Is there a way to get back my page? They denied the review and wouldn’t give a reason.

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      If they've denied the review then you'll have to create a new one I'm afraid.

    • @dominik.szewior
      @dominik.szewior ปีที่แล้ว

      @@BenHeath I managed to reclaim some lost accounts and lift BM bans but was very persistent and even rude in the process. But it was successful. Every ban was due to a system error, not a clear violation of their terms. Shame you have to spend so much time to get back what was wrongfully taken from you.

  • @ibzwest
    @ibzwest ปีที่แล้ว

    Would you still use utms?

  • @davidavagyan1834
    @davidavagyan1834 ปีที่แล้ว

    so we couldnt advertise amazon products but we can now?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Well you could previously, but you'll be able to track results better going forward

  • @raymondsabee
    @raymondsabee ปีที่แล้ว

    Why is it dated 15th of May?

    • @BenHeath
      @BenHeath  ปีที่แล้ว +1

      That’s when the announcement was made and the first accounts started having AEM removed

    • @raymondsabee
      @raymondsabee ปีที่แล้ว

      @BenHeath thanks. Looks quite interesting. In my account (Netherlands) I don't see it yet but I will let you know when it does.

  • @jman1853
    @jman1853 ปีที่แล้ว +2

    Let me clarify, we no longer need to verify websites like for example Amazon but we still need the pixel to track the purchases, is that right? Not a big change at all.

  • @Yhwach908
    @Yhwach908 ปีที่แล้ว

    Whats CAPI

  • @brijgarg2290
    @brijgarg2290 ปีที่แล้ว

    I am seeing lower attribution after this change. Please let us know what you are seeing.

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      We aren't seeing that.

  • @DjordjeSusa555
    @DjordjeSusa555 ปีที่แล้ว

    What about CAPI?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      That's not being affected as far as we're aware. I would still recommend getting it installed.

  • @HoldersSealingStriping
    @HoldersSealingStriping ปีที่แล้ว

    your 'done for you' services have a $3k minimum monthly budget. My business has a $5k monthly budget split between fb and google. do you provide merged services? ive already spoken with one of your specialists about my fb ads and i am trying to take the next step. but i would like my google ads ran for me as well for the same budget.

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Best thing is to book a call with us here: heathmedia.co.uk/done-for-you/

  • @saltikkenan
    @saltikkenan ปีที่แล้ว

    Mentioned something removed unnecesarily

  • @dreamvr
    @dreamvr ปีที่แล้ว

    Aggravated? 😂
    I just think this is just more smoke and mirrors. Less visibility, less results, less data, less of everything.

    • @RocketLabSocial
      @RocketLabSocial ปีที่แล้ว +1

      Came here looking for an aggravated comment, lol.

  • @MichaelEllisYT
    @MichaelEllisYT ปีที่แล้ว

    Wow. I don't have to do this thing that I was never doing in the first place. Maybe that's why my ads weren't very effective. 🤔

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Hahaha - well it's a good job you don't need to do it anymore

  • @sealandland3959
    @sealandland3959 ปีที่แล้ว

    You predicted TIKtOK was going to get banned ... so what about it?

    • @BenHeath
      @BenHeath  ปีที่แล้ว

      Yes and I still think that will happen. I didn’t say it would happen immediately but I think it will be within the next 3 years.
      Also, India has banned TikTok, Montana has banned TikTok and most western countries have banned government employees from installing it on their devices.

    • @sealandland3959
      @sealandland3959 ปีที่แล้ว

      @@BenHeath Oh thank you for your kind response... I didn't thought you even red the questions even less respond...

  • @dailylifeneeds9438
    @dailylifeneeds9438 ปีที่แล้ว

    Welcome affiliate marketers.

  • @hassanmouhdi5322
    @hassanmouhdi5322 ปีที่แล้ว

    Top❤

  • @Spark_Documentary
    @Spark_Documentary 6 หลายเดือนก่อน

    if you could talk half as much these would be really helpful. I feel like I'm being attacked by wasps listening to this.

  • @mohammadarifulislammithun7690
    @mohammadarifulislammithun7690 ปีที่แล้ว

    We are from Asia, please talk slowly, otherwise we can not understand properly. thanks

  • @ba8e
    @ba8e ปีที่แล้ว

    Did you mean aggregated? LOL

  • @joshallard2955
    @joshallard2955 9 หลายเดือนก่อน

    .