AVOID the Learning Phase with this Simple Trick! (New Update!)
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- เผยแพร่เมื่อ 11 ธ.ค. 2023
- Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start/?e...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
The Facebook Ads Learning Phase has been feared by advertisers for years.
Fortunately Meta has just released a new feature that makes avoiding it a lot easier.
In this video I show you what this new Facebook ads learning phase feature is...
What it tells us about how Facebook ad campaigns are delivered and optimized...
And what we need to do about it as Facebook advertisers.
#facebookads #metaads
WATCH NEXT:
I Found An EASIER Way To Scale Facebook Ads
• I Found An EASIER Way ...
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Threads: www.threads.net/@benheathmark... - แนวปฏิบัติและการใช้ชีวิต
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start/?el=YTlong-avoidlearningphase1223-ment
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-avoidlearningphase1223-fbdfy
I had closed captions on and instead of the words learning phase up came the text "entering the earning phase". That's the one I want!!!
This will be very useful, as it’s always been such a mystery. I have regularly had campaigns where any increase or decrease in budget (even sub-5%) causes entering re-learning and terrible performance for at least a couple of days
The learning phase is something essential for some industries. Also it completely dependent on the number of conversion data you have in your account. There is a dedicated article on meta how to avoid learning phase.
Lol I love the b-roll in your videos 😂
Thanks :)
Hello Ben,
Hope you are doing well,
There are 2 different type of campaigns in facebook ads
1- Sales > Landing Page View
2- Traffic > Landing Page View
What are the difference between them
Also,
What is the best goal to get leads and sales for affiliate marketing as there is a landing page first and them you collect emails and then will transfer a person to a video presentation and then show the product so its actually a long process.
Sometimes i wonder what I’m doing wrong. All the sales campaigns I make get great results for a few days then completely stop working, taking away all the profit away.
You gotta scale by adding more and different creatives on the ad set level, or at least that's what I heard
Love your videos Ben! I'd like to ask you, what's the typical campaign structure you're going for? How many AD Sets per Campaign and how many ADs per AD Set?
Thank you very much :)
I actually have a video in that on my channel that talks through the various options.
*What do we do on learning limited?*
If you have a free optin and then paid OTO/Order Bumps would you set the campaign for conversions or leads?
Usually leads, unless you are operating with a large volume of eventual sales. Good question.
How will fb give sales results?? And how many sales can be expected from 10k impression in fb ads.....
Well information
If an account is in the learning phase, what should be done about the account? Because spending too many dollars.
Thanks!
Thanks for this video. I have a question unrelated to it, it's something you mentioned in another video, but I cna't recall which one it was. My understanding is that if you duplicate an ad set, you might potentially have the ads in it competing against each other. Does this also apply if the only thing you change in your ad sets is "optimise for maximum number of leads" to "optimise for maximum number of conversion leads"? I have a well performing lead ad, but it was set up with "optimising for maximum number of leads" and I would like to know if the leads will convert better if instead it will be optimised for conversion leads. Can I dubplicate the ad without changing anything, or would that potentially work against the original ad? Thank You.
I'm not overly worried about elements competing with each other. So I think it's fine to make that duplication and run that test.
Thank you. Trying it right now. :) @@BenHeath
Great information! QUESTION: What if I add a new image or video to an existing Ad Set. Do the new Ads (the new image and video) go into the learning phase as well?
I was wondering this too
Thanks and yes they do. New elements and changes trigger the learning phase :)
My meta fb ads doesn’t allow whatsapp option why please advise
im sorry - but can anyone pls let me know where his shirt is from???
I never exiting the learning phase ...Our price is high and the purchase is very small
what should we do if we can't get enough conversions to exit the learning phase?
should we do a leads objective instead of conversion in that case?
No I wouldn't change things just to exit. I think it's best to stay in learning limited with the best set up.
@@BenHeath thank you so much, been learning alot from you
On my ad account it does not show on the desktop version but if I look at the ads manager app it shows this feature.
Interesting
Hi, how can a $5-$10 daily ad budget compete with a larger brand?
Well you won't generate anywhere near as many impressions, conversions, etc. but you can still generate profitable results.
My campaign is performing well and it is in active mode. My daily budget is $2300 if I decrease budget to $2250 will move to learning phase?
No it shouldn’t, not with that sort of budget change
Hi Ben, does your agency take companies based in India?
We do indeed :)
How you go about it if you already run a campaign that is in the learning phase?
Then just give it more time and you should exit :)
@@BenHeath what you would do if you have no time? It is a live event?
I want to make an advertisement for my first time. How much money do I need?
You can start with as little as $5 a day
@@BenHeaththanks for the reply but I want to make a sale for a stand mixer how do I go about this can you suggest a link for one of. Your video thanks 😊
Hi bro, My facebook account was disabled and my business pages and ads manager account is active. I unable to access my business manager account because of my personal account was disabled. I appealed against their decision. 30 days crossed. still no response from facebook support team. Can you help me on this?
Ah that really sucks. There's nothing we can do help I'm afraid. You'll have to wait to hear back from Meta or create a new ad account.
Hello, I face the same in 2021 I was permanently restricted, several reviews, they said no
But I got a letter from fb in 2022 to add anyone in the house as an Advertiser. So all my current ads go thru my wife Ad Manager. That's been working good so far. It's a pain when permanently restricted .
This happened to me too and it took me like 2 years to get it resolved. The lesson learnt was never to run any ads from your personal ad account always use a business manager. And also try to have a duplicate Facebook account when all admin access to all pages in case something as such happens, and finally add trusted contacts to your Facebook account and pages
How do I know when machine learning is in progress and when machine learning is finished?
The ads manager gives you an indication clearly once the learning phase has started and finished
Your ad set status will switch to active once out of the learning phase. With that said, the machine learning process never stops
@@BenHeathin my case I have never seen the learning phase and what I see is active status right away. I don't have a website and I only run conversion and messaging campaigns. is that normal?
Same I'm trying to figure out why @@caitrionacassidyteng8122
Hi Ben - I had this feature and now it's gone, do you know if they have taken it away?
Hmmm that's odd. Not as far as I'm aware.
Okay, thanks for letting me know. Wonder why I've lost it.@@BenHeath
7 days till a new budget change? really? i have seen dropshipping guys creating CBO's, changing budgets like crazy
Do traffic ads not enter learning phase? I've never seen any ads in it.
No they still learn :)
First comment ;)
Nice :)