Custom channel group in Google Analytics 4

Learn how to configure a custom channel group in Google Analytics 4 and how to view that data in reports.
=== LINKS ===
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✭ Default channel group in Google Analytics 4
• Default channel groupi...
✭ Not set in Google Analytics 4
www.analyticsmania.com/post/n...
✭ Unassigned traffic in Google Analytics 4
www.analyticsmania.com/post/u...
✭ Documentation: Default channel group in Google Analytics 4
support.google.com/analytics/...
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[@Save_The_Bees_]

Your videos are the best: clear and easy to understand. Thank you Julius!

[@shroqmn2022]

Wow insightful thanks. Excited to test this approach to decrease direct users👌🏻

[@KrishnoRoy360]

Very easy to understand your video, Julius!

[@mohamedhamed4233]

Great as usual Julius

[@GarageFIAT]

Cool video thanks!

[@holgertempel5023]

Obviously one of the bigger probs in GA4 (and there are lots of) is that incoming traffic needs up to 48 hours to be assigned correctly to the appropriate channel - esp. when Reporting Identity is set to "Blended" in conjunction with Google Signals...

[@abhishekraj0404]

Thanks julius

[@dreamsmanners]

Thanks boss❤❤

[@yusufbas035]

Thankss

[@ravibeedham4002]

What is the best source/medium for youtube ads? Would it be source - youtube and medium any of cpc/ppc/paid ? Prefer to avoid TH-cam ads falling under Paid Search channel grouping with google/cpc source and medium paramaters

[@christianelle9768]

How can I get this edit channel group into looker studio?

[@salmanmehmood]

The demand for lookerstudio seems to be rising more quickly than usual. When are you starting a series for that?

[@yaroslavlisniak5678]

Is it possible use custom channel grouping from GA4 as a dimension in Looker Studio Report?

[@richardsondan]

Hi, am pretty sure it isn't as it doesn't get sent via the API (or something like that) - unless someone knows different! (I need this too)

[@nethroxy810]

up

[@funnybhadrakia1]

sir in ga4 i am noticing there is an issue. that items viewed event count is less than items added to cart.

[@munimhossain3957]

what should I do if default channel group unassigned and session source / medium shows not set

[@user-xy7mu1el6r]

Whenever I start paid media activity for my client across Paid Search, Paid Social and Programmatic. The Direct channel somehow seems to get the highest traffic attribution. How can I check if this is correct or not? Almost 70% of the traffic shows Direct which is a bit unusual.

[@lukasrakauskas8595]

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