Historic images - Timeline : GOLDEN FLEECE (PETROLEUM) Australia
ฝัง
- เผยแพร่เมื่อ 27 มิ.ย. 2024
- The history of Golden Fleece (petroleum) starts with Harold Crofton Sleigh who was born on 19th of May 1867 in Bristol, England.
He left for Australia in 1888 and became involved in barge traffic on the rivers Murray & Darling.
Sleigh owned the steamer Emu in 1891 & Ethel Jackson from Bourke, NSW.
Around 1893 he began working for Harold Brothers, ship brokers & owners of Melbourne, and while with that company he privately tendered for a contract in which his employers were interested.
He won the contract, which was to carry coal from Newcastle, NSW for the Western Australian Government Railways for two years.
Over the next period of time Sleigh was involved in shipping to New Zealand, South Africa and elsewhere.
Sleigh started in the petroleum trade in 1913, when a customer was unable to pay freight on a shipment of Californian motor spirit & the company took possession of the consignment and created the name Golden Fleece to trade on.
In 1917 he registered the trade name “Golden Fleece” for “illuminating, heating and lubricating oils, including petrol, benzine and kerosene.
He got a Californian oil company to supply 4-gallon tins of motor spirit, branded “Golden Fleece”
By 1923 shipments of the motor spirit were arriving monthly.
Golden Fleece was a pioneer of single-branded service stations (as opposed to the more common multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists.
In 1947 Golden Fleece was made public. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling Kangaroo and Phillips 66 brands in 1962 and 1967 respectively. Inevitably Golden Fleece was itself acquired by Caltex in 1981 and no longer trades under that name, though its unique livery can still be seen on some older roadhouses in rural Australia. A particular treasure for collectors are the globes (in the shape of the Golden Fleece ram) that sat atop the company's pumps until the 1970s, when the pumps were standardised.
Golden Fleece was bought by Caltex in 1981, and its service stations re-branded under the latter name.
In May 1995, Ampol and Caltex merged petroleum refining and marketing assets to form Australian Petroleum Pty Ltd which, in 1997, became Caltex Petroleum Australia Ltd, the largest refiner-marketer in Australia. The company now housed three iconic brands: Ampol, Caltex and Golden Fleece. Finally in 2019 due to trademark issues with Caltex, Ampol was re-established and made a return but unfortunately Golden Fleece was not to return to the services of the Australian motoring public via petrol stations.
Credits and References
National Library Australia - www.flickr.com/photos/7590540...
Trove - trove.nla.gov.au/search/categ...
State Library - Victoria - www.slv.vic.gov.au/
Photographers:
Pratt, Charles Daniel, (1892-1968)
Craats, Christopher van der
State Library - New South Wales - www.sl.nsw.gov.au/
Facebook - search/top?q...
John - www.flickr.com/photos/shebals...
State Library - South Australia - collections.slsa.sa.gov.au/re...
Wikipedia - en.wikipedia.org/wiki/Golden_...
_________________________________________________________________________________
We welcome you to comment, click the 'thumbs up' / 'like' button if you enjoyed the content and please click to subscribe; subscribing is TOTALLY free and helps with our channel.
We would like to keep this channel kids and family friendly as much as possible, but also want viewers to express their positive thoughts or criticisms - Any suggestions or ideas for new drone locations, places to visit or requests on something historical for us to research are welcome in the comments; even to promote a business or location !
If you require an aerial video for your business or location, we'll give it a go and we are non-for-profit ... It's a hobby we enjoy doing.
Any anti-social comments, poor language or links to your viewing choices can be left at our email address, so others don't need to experience them and us to delete!
Also political, religious, discriminatory and racial remarks will be subject to the same.
Urban Aerial Explorer can be contacted via email C/O Ludwig or son Alexander : urbanaerialexplorer@yahoo.com
Facebook - / urbanaerialexplorer
Postal Mail : 2-18 Davisons Place Melbourne 3000 Victoria Australia
![[UNCUT] ฝันรักห้วงนิทรา | EP.8 (4/4)](http://i.ytimg.com/vi/RDYJYiDwsj0/mqdefault.jpg)
![LISA - ROCKSTAR (Official Music Video) REACTION [SHE'S BACK!]](http://i.ytimg.com/vi/QBxE30vavMQ/mqdefault.jpg)
XLNT PIECE OF WORK MATE ! & SO IMPORTANT FOR THE NEXT GEN. MY GRANDSON LOVES IT !!!!!!!
Totally agree - some history is never taught in school !
Thanks for the memories I used to pick up the rail tankers for golden fleece at botany.
That's great, I'm glad it gave you some positive memories - I had fun and enjoyed collected all the images and learning more about an industry that we take for granted.
@ 7:17. Had a tear in my eye at the Bunyip Roadhouse. My mum and dad on a Sunday drives for years (Dad died last year) would drive out from Berwick and have lunch or dinner there and loved the place. It was always busy the restaurant. Did great breakfast and burgers and steaks. I remember it as well. Closed down after the freeway bypassed it (not by far but it was a bit hidden) and business dropped off. Took mum to see the site the other day as she reminisces about it: been demolished and it’s a vacant block now. We’ve lost so much character in this country in the rush to homogenise things.
I believe that tractor at the Bunyip Golden Fleece has been parked up in the children's playground / park in the town near the railway crossing ... I too get melancholy when checking out old photos or visit towns once visited with my grandparents back in the day - they always took me on day excursions on the week-end !
The video on "Bunyip" highlights what happen to that VERY popular petrol station / roadhouse and where I believe the tractor (garden furniture) ended up
There was the TV adverts featuring Stanley the friendly driveway attendant.....there were golden fleece restaurants on top bulli pass, a big one in Yass nsw that i remember as a kid in the early 70s
yes 100% correct ... I just wished I was able to use the Stanley ads, but were subject to copyright ... Golden Fleece has been stamped in my childhood memory too !👍
Really great stuff, the useful narration over the photos gives us a semi-documentary in addition to the pictures. 🙂
Glad you enjoyed it!
That was great with great memory's but surprised you didn't include a pic of the one at Bulli Tops that had a beautiful view of the Coastline and Ocean
It was hard to find non-copyright images, but lately, more have popped up on Facebook ... As a kid golden fleece and ampol were a favourite as they were near by and the oldman would fill up there ... The mechanics would give us old bearings for our Billy carts
Emile Mercier referred to them as Blue Ewe.
Hi graham thanks for a great video we always stoped there when i was a kid an had a good meal not like the muck they sell now an i can remember where they where in my area . Cheers mate
Who's 🤔Graham ?
@@urbanaerialexplorer1885 sorry thought that was you
no Grahram here ... my parents gave me ''Ludwig" after (Ludwig van Beethoven), but included Lewis as a middle name - My mother liked classical music !
@@urbanaerialexplorer1885 so do you prefer ludwig or lewis as i know guys that ues middle names as first
@ 2:42. Not sure but that looks awfully like an earlier version of the Lakes Entrance motel on the cliff as you come into town. Only it’s all motel now and not the service station on the right.
you could be right, I'm just going with what info I found with the photos .... which have proven to be incorrect from time to time; that why I like when we get a message with a suggestion or even first hand information about the photo. 👍
Yes it’s very long, split in the middle into 2 wings, facing the road (I think it might have been the old highway before it was slightly rerouted just to the right). Although the right hand side Service station section is not in evidence. But the motel front is very very similar in style (of course slightly modernised now) I stayed in the 1990’s and it didn’t have a servo then.