Why Argylle Just Flopped
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- เผยแพร่เมื่อ 20 มิ.ย. 2024
- Why Matthew Vaughn's latest crashed and burned at the box office.
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Another reason is likely the late January release; that's typically a dump period for movies, so one with a 200M price tag shouldn't have been reasonably expected to break bank.
I just wrote the same thing. I love Jan films. It's Liam Neeson's month!
It came out in February.
I saw this movie this weekend, and I liked it. It wasn’t highbrow life changing cinema, but it was quite entertaining! And that’s ok - a movie doesn’t have to be drenched in meaning, it can just be entertaining.
Ikr, it was enjoyable. And that skating scene was entertaining. Yeah the story is twisty and pointless convoluted, but pointless enough to enjoy it. I'm not understanding why such low reviews, to a point that I am wondering if all saw the same movie
I totally agree
That's good for you but theater going is expensive and most people will only go if the movie is great. This movie also cost Apple a ton of money and there aren't enough people like you to help them break even remake a profit.
Usually they're neither.
@@BaithNa They can sell a few Vision Pros and be back to mega-profitable in no time. In fact I'm sure the launch of the device more than made-up for Apple's spending on this film. As for "theatre-going is expensive." That's why most cinemas (at least in Canada) offer a rewards system. I saw Argyle, it was a fun turn your brain off and just watch kind of film but I'm glad I used Scene+ points to see it for free.
What I got from it was that it was a CGI cat. I absolutely do not need to go to the movie theater and spend $50 to see that when I can casually watch it in my living room some months from now.
Also, that many big name actors in one film is always a sign that it’s not gonna be a good movie. Even if the actors on their own are excellent actors.
Where do you go to the movies where it cost $50.00 you must have a large family or something me personally I live in California and I go to the Mattanee it only cost $9.50 for 1 ticket 🎟️ and I uselly Skip the concession stand
@@rustyshackleford6035same dude, guy is talking crazy. I pay 15 quid a month for unlimited movies! Some people don't live in the real world when making stuff up for comments
I loved Bullet Train and this looked like it was the same genre, so I went to see it--and it was! A ridiculously over the top spy/comedy with attractive, interesting characters and interesting, attractive locations. There was more than enough mayhem. Some great twists. Would watch again when it streams on TV.
That's what my sister and I thought when we saw the trailer for the first time! We would have gone to see Argylle because we loved seeing Bullet Train, but we got slammed with a couple of life events that left us pretty broke. Which is, honestly, something that the people at WC need to start considering when it comes to "why something 'bombed.'" Like, it premiered when a lot of people were broke? The holidays just happened?
My apologies that your standards are so low.
@@robovike he is 15 year 👶
I had no idea what this movie was even about. The trailer just showed me the cat in the Among Us guy, and told us nothing about it.
Hmm I remember understanding the story from the trailer. An author finds out that something she wrote turned out to be real, and bad guys go after her. Plus we see characters in her stories, like Caville/Cena. Maybe we saw different trailers.
The "Among Us guy". Mother of Christ.
You’re the type of person that needs someone to explain them the movie’s ending right after watching it.
The marketing campaign, laughably, was to show us Henry Cavill in a bad haircut dancing with Dua Lipa, but netiher character is in the film collectively for 15 minutes. Hannibal Lecter is said to have been on-screen for a total of like 16 minutes, but that was successful because they had 1) a good script and 2) good actors and 3) a fleshed-out concept. This was obviously rushed and trusted to someone who could clearly not pull anything off in the manner that they anticipated.
You can't sell a film based on a movie star that isn't the real star of the film.
You're right, but they tried doing that with Babylon last year. Brad Pitt was prominently displayed in all of the trailers yet was only in the movie for about 10 minutes. It was the very vague trailers that didn't really specify what the movie was about that caused it to tank. (BTW, it was a period piece about the tail end of the silent movie genre in Hollywood and the people making those movies.)
Every time I see Henry Cavill in this movie I keep thinking he’s Jim Carrey from the Cable Guy or Me Myself and Irene.
OMG yessss 🤣 His hair!!!
People waiting the ridiculously short time between a cinema release and a move to a streaming service is the biggest issue in my opinion. Also, I'd like to see the "experts" that are seemingly celebrating this flop make a better movie! I found it fun and I enjoyed it greatly! If people are listening to the 34% critic score on RT then they are missing out!
People are getting sick of these streaming companies casually throwing hundreds of millions of dollars at crappy movies and television shows then raising rates to recoup their losses. One way or another this industry is going to have to change.
Honestly, I think it’s a shame. I saw this movie with my friend and we had a blast! It wasn’t anything groundbreaking, but it was fun I can’t think of a single moment when I was bored.
I agree. I really enjoyed this movie
I saw this, it was a great film, so I saw it twice.
And it seems every critic of the movie completley missed the point of all of the Cavil stuff being part of Ellie's imagination so it was supposed to be not 100% flawless.
AND the cast in my opinion were the reason I wanted to see this film, Henry, Brian, Bryce and Sam had me saying shut up and take my money.
The CGI cat in the trailer. That's what killed any chance of me seeing it. Well, and maybe Henry's haircut. The whole thing just made me go uhhhhhh.... what the F is this??
even after watching this i still plan to watch this later this week, because i like to think for myself and make my own opinions
Do you usually make purchases without looking at reviews or recommendations?
No one will care what your opinion was once you paid your money to "make your own decision."
Also, there are about 11 new theatrical movies released every week. Opinions are expensive.
This is the way. Entertainment is so subjective. It's so difficult to have reviews be meaningful when they're all really about algorithm, clicks, anger farming, and being paid advertising. Even rando social media reviews by nobodies have their own angle. Watch the trailer, look at the cast and crew, make your own determination.
Allow yourself to enjoy movies for the sake of them being entertaining. Not everything has to be a a masterpiece of cinema or high brow top shelf in the genre they're a part of. And...some people just want to criticize because they get a bigger dopamine hit out of that than just...having fun with a silly action spy comedy.
@@F1jones My dad used to watch Siskel and Ebert and then Ebert and Ropert. Both shows ended the same way every time. "We're paid for our opinions but if one of the movies interest you please seek it out" Hell all three famously re-evaluated several two thumbs down reviews they gave and had different opinions. Plus the influx of movies that critics pan and fans love or vice versa. Main comment has it right
@@98nh3609 I'm not suggesting the OP shouldn't see the movie, I couldn't care less. But their logic is flawed. If they truly believed what they said, they'd see every movie released to be sure only their opinion matters. And to that end, why was your dad watching movie reviews instead of actually watching every movie in order to form his own, untainted bias? Clearly he didn't agree with you or the OP. To that end, even the OP doesn't believe it, or they wouldn't be watching a review of the movie... Logic, d'oh!
Every seat was filled at my theater all day
Henry Cavill has a large following... of gamer and fantasy fiction fans because he is one of them. If his role in a show or movie line up with his Fandom passions, people will come out in DROVES. Especially if the story and characters are faithful adaptations and not "updated for modern audiences."
they didn't come out in droves for Justice League
@radrobd123 Justice League, like the Witcher, suffered from bad writing. It can't just be the actor that respects the source material.
I agree. I think The League on Ungentlemanly Warfare is going to do well. I think if Highlander is done well, it's going to be amazing. And as he's helming 40K, we all have high expectations for that.
@@radrobd123JL did 650+ millions long before current inflation despite being a bad movie … not sure how that is supposed to be a bad sign for Henry Cavill.
@@davidgantenbein9362 the movie was not a hit. DC cancelled any sequel plans and didn't order Man of Steel 2 either
Literally had no idea what it was about. Couldn't tell if the cat was the main character or what? It just didn't make sense at face value
The biggest problem with the Streaming companies releasing films in cinemas is, as you said, the speed they come to the streaming platform. In the UK alone Apple TV + has around 2 million subscribers (based on the most recent figures I could find which are a year old) paying £8.99 per month and this doesn't even take into consideration the 1 month free trial. With an average UK cinema ticket price (2023) of £7.69 that's over £30 for a family of 4 to watch the movie and this is before the cost of travel, parking, snacks etc which easily can top £50. Add this to the changes in Cinema Audience Etiquette, why would you pay over 10 times the amount of the subscription for something you could watch a month later and may or may not enjoy.
When I was in uni in the early '90s, it was about a year between when movies left the theatre and when they came out on VHS, and then most new release videos cost in the $80-$100 range, so a lot of people couldn't afford them. There was a movie theatre near my school that's entire business model was showing movies that had left the theatre but hadn't come out on video yet. It was two movies for $5, a different double bill every night. Plus the concessions were cheap. The place was always packed with students. (I lost track of how many classes I skipped to be there.) There's a lot to be said about leaving more time between theatrical and streaming/video release to create multiple waves of anticipation.
I went to go see Dua lmao I got her for 5 minutes
Let me guess, the producers spent all the budget on the casting of big names and forgot that they needed a good script.
Yep, I usually don't watch movies with a packed cast. They usually flop. There are a few movies that are great.
Some people on Facebook(talk about a reference 😒...)were stoked. They were like "OMG,great actors in it, it's gonna be a fantastic movie😱!!!!" I told them that usually, when a movie have a few great names to it,that's often to distract from the poor quality of it.
Yep. Movie was so bad
@@gahan101 they want to see dua lipa 👅🍑 in big screen
@@gahan101 it wasn’t even that bad, a bit random in places in such a bizarre way but didn’t take itself overly seriously. A lot of fun!
Hasn't it only been out for about a second? Nothing makes ridiculous bloated money like the olden days. Studios need to scale back their expectations to realistic levels and theaters need to make it worth it for me to leave the house to sit next to some rando too stupid to pick a seat in the empty row and not right next to me and the 4 seats of my family.
Hollywood accounting claims movies made box office zillions but somehow never turned a profit. Claiming that they couldn't make movies without ripping off everyone that actually makes the movies.
This feels like five different movies stitched together.
I loved it was a lot funnier then i thought it was gonna be
And my 300lb mom called Dallas Bryce Howard "Heavy" for a spy movie😂😂😂
I blame Henry Cavill's hair stylist.
The trailer didn't match the movie's plot. When early reviews were coming in, they stated straight up "what you see in the trailer is a misdirection".
Also, if the main focus of the trailer is "who is argyle?", I can fined that out on wikipedia five minutes after the movie is released in theaters.
Maybe it's because I haven't seen a movie in theaters in a long time, but I never even heard about this movie until like a week ago.
Argylle was a fun, silly at times, action comedy spy flick. It had awesome fight choreography, and bright saturated visual flair. The cast was great and despite the CGI not being "OMG I'm going to die because the effects are so top shelf" - I could accept that because not everything needs to be the best of the best of the best snooty elite level. I'd like to be able to LIKE MOVIES without having to make each out to be masterpieces.
Also. I feel like certain viewers whose whole personalities were developed around "Release the Snyder Cut!" might be feeling emotion damage because their man crush of choice, He-Man Henry, was not in every other scene. This travesty of Henry taking back seat to Sam Rockwell (a GEM) and Bryce Dallas Howard (a GURL) may have twisted some knickers.
Henry Cavill's hairstyle though!!
For real though.
I know!
Yeah that is bad.
@@kurtlindnery'all are literally only calling it bad cuz of his hairline...if you think he has a bad hairline then just say that
@@kurtlindnery'all are literally only calling it bad cuz of his hairline...if you think he has a bad hairline then just say that
First 30 secs on the movie told me everything I needed to know.
I saw Argylle this weekend and I enjoyed it a lot. It was a pretty good action/spy comedy with good action scenes and a few twists. I've told my friends to see it as it's just an enjoyable film.
Have you seen films previously? It seems like you have not.
The worst movie I have seen In my life. Woke, camp, and cheesy!!! Puke!
@@robovikelet bro cook 😂
Not sure you can call a movie with almost no marketing budget a flop after it debuted with a $20 million weekend. Killers of the Flower Mood only debuted with $23 million and no one called that a flop.
Compared to the money it costs Apple, it didn’t make 10%. That’s a flop.
Thank god someone in the media for once said that for a movie to make profit, it has to make 2.5x its production budget 🙏 too many pretend it only needs to make its production to break even
I almost went to see it, then I read that Henry wasn't actually the MC and was barely in it. So I was like why bother?
They tried to recapture everything that made the original Kingsman so great, and it was absolutely terrible. Sam Rockwell was the only positive in the film. Bryce Dallas Howard was not good in the lead nor believable for the character… that knife skating in oil scene was absurd.
Saw it yesterday. I liked it. It was escapist fun for a couple of hours. Nothing more and nothing less. It was over the top and and silly at times and that was OK.
Dumb, woke, cheezy,camp,fake....horrible movie.
Saw it tonight and walked out. It was so bad
The Critical Drincer must do that Argylle move. I don't know if there be any scraps left.
Call it “The Purely Destructive Impact of Barbie”
It is to the spy movie genre what Jupiter Ascending was to the scifi adventure genre. Beautiful and brainless.
And I loved it for that.
Fair comparison lmao
Sorry to hear it, you need better levels.
I think citing the actors for not being a draw is BS. The overwhelming majority of theater goers won't see a movie for a single actor. This is an example of coincidence equaling causation.
The main actors are not a draw. Sam Rockwell although a great actor has never been a box office draw (he's more of a character actor) and neither has Bryce Dallas Howard or Henry Cavill. Bryce Dallas Howard has been in The Jurassic Park franchise which were box office draws, but the dinosaurs were the draw, not the actors.
@@franklingoodwin At this point, I think Caville is a bit of a draw for general audiences. Not a huge draw, but there's a reason why the trailers mostly focused on him over the others.
put it in this context, Barbie was originally going to star Amy Schumer. Do you think the movie would have been as successful without Margot Robbie in the lead?
Cavil is a draw for many, including thirsty women who don't even watch the movies but collect clips. Same with John Cena and Dua Lipa. Bryan Cranston as the dad is not a coincidence to draw his fanbase. The poster has all of the characters on the foreground, and not BDH in the front.
@@alexp601In America people do not watch movies for actors. Hype for movies is often built on previously established successful brands (like MCU, Star Wars, Super Mario/Detective Pikachu/video game movies, Barbie and other corporate brand movies),
I haven't seen the box office figures, but speaking (admittedly anecdotally) as a worker at a big UK cinema chain in a pretty big UK city, this doesn't ring true. Argylle has been selling out nearly every showing during this opening few days.
Now now don't let the truth get in the way of an agenda
@@HardlyQuinn what "truth" is that? What "agenda"? The truth is that the movie is not doing very well.
The mistake was releasing it in theaters and expecting it to slay when honestly most movies are better off being released streaming. I would have loved this in 4K on AppleTV+. Hollywood needs to figure out how to make movies without ridiculous over the top budgets that don't translate to the screen. WTF did they spend all that money on?
Probably the cast. Lots of big names in this.
@@KIRAMH1023 having a ton of big name actors for a film doesn't draw anymore, it's all about the franchise now.
@@Duma2011 Barbie and Oppenheimer weren't movie franchises and both had large casts and dominated the box office last year. Robbie had said there is not going to be a Barbie 2
@@radrobd123 mission impossible is flop
@@raja-jl9os that was the last one Dead Reckoning in 2023. Cavill was in Fallout is 2018, which did quite well
If you’re relying on dui Lipa, it’s got no chance ffs.
It's not relying on her. She's just in the film. If it was she'd be top billing on all the movie posters, which she's not.
@@franklingoodwinif she’s in the film they’re, relying on her. Otherwise another actress would have been hired.
@@woooooooo9061 That's not how it works. By your incredibly dumb logic the extras in the movie are relied on because they're in the film
@@franklingoodwinyes, they are relied upon, but obviously not to the same extent. She was in every add campaign, and featured very heavily. Her name was on all posters, and she was doing media work. If that’s not relying on someone, I don’t know what is. Are you being purposely dumb?
@@woooooooo9061 Are you being purposefully dumb? Actor in the film does interview and is on the poster shocker lol. It's called promotion. That doesn't mean she was relied on to sell the film to people more so than say Henry Cavill or John Cena. You're talking out of your backside I'm afraid. You still didn't address her not being top billed on the film posters. Featuring in isn't the same as being the main attraction.
Cinema tickets are expensive so I won't take a chance on a movie that looks to have a frumpy cat lady as a lead character
I saw the trailer last week. Had no idea is was coming out so quick.
I didn't go to the movies for this one because it reminded me of that Sandra Bullock and Channing Tatum movie. Don't need to see that twice
Not enough Dua Lipa.
I think it looks too similar to the myriads of secret agent action movies and comedies that have been released on streaming services over the course of the last years, like the grey man, ghosted etc.
Watched it the other day, absolutely loved it. Not sure why all the reviewers have their claws out for it. Going to watch it again tomorrow!
I have never heard of Argylle. Had to google it.
The movie looked like nothing new, it was all done before. It feels like someone just threw in so much things that are flashy and known, a cluster F of cliches.
I figured as much. The movie was actually very good. Better than I thought.
E: the theater was empty AF.
Expand your menu.
Off topic, but I like the wavy hairstyle. Looks very medieval fantasy / fairytale.
@YungAtz It’s “gay” for a man to find a woman attractive? 🤔 I don’t think that word means what you think it means…
It was always 50/50 if I’d get called a simp by a dudebro or an objectifier by a radfem 🙄
I knew it was going to flop. It had all the earnarks of the "quirky, offbeat comedy" thing. But it was much less like The Grand Budapest Hotel and was more like Mortdecai, just from the previews 😅
I just watched this movie yesterday, and I loved it, it's funny. One of the best movies of the year, I'm sure. Probably the marketing is not good enough but the movie is good.
The kingsman films wasted every talent they employed they should have seen it coming…..
How so? I can genuinely think of six talents between the first two movies as I haven't seen the prequel that were used well
Honestly I didn't know about it a week before release
Went to the cinema and yeah it's not bad
I've never even heard of this movie until now.
I could be wrong but I think the continued demise of big budget mindless entertainment meant in the nicest way because that's needed as escapism now a days. The combination of clear oversaturation, but also that by in large the world if cinema clearly hasn't fully recovered from the effects on movies and movie releases from COVID, or the two strikes of last year. Paired with younger movie goers needing instant gratification and knowing in a lot of cases give a movie a month and it will be on streaming. Granted movie quality still is huge but in ten to fifteen years..... Be interesting to see what the history books say so to speak
This is such a good movie!!
Why was this 200 million dollars?
Its a comedy action spy film that actually wasnt to bad as an experience and the plot actually sort of kind of makes sense through rose tinted glasses
I did not witness the full trailers much at all, but every arm of the marketing was completely different on every medium- some ads only focused on the cat in the bag, some social media ads only feature Henry and Dua, others just had the Bryce Dallas/Rockwell. It told you nothing of the entire picture of the film or the tone of it.
Because Argyle looked like it was going to be bad, and it was.
Once I saw the cat in trailer and the male leads behaving like clowns, I knew this was just a postmodern action movie.
The ads made me eyeroll.. Might check it out one day if it happens to be on tv..
I was not aware that this movie is in cinema at all. Just saw the apple logo in the trailer and assumed it was streaming only.
With that haircut Henry should’ve been in a duke nukem movie.
So, even though the film has a "rotten" 34% score at "Rotten Tomatoes," right beside that score is the AUDIENCE score which was a very respectable 71%. Maybe we should ask the people who watched the film and gave it that decent, not-so-shabby score why they liked it when it was such a "flop."
71% is actually very low for an audience score.
It's a flop because it won't make back what the studio paid for it. If they had paid less for it, say half that then it would have been a hit.
I actually saw it yesterday and i like it. It's different because nowadays everybody see movies in a critical eyes and take things too serious. And movies always sending you political or too many agenda. Just because we know names of actor. Producer and expect something or because it's not a ground breaking storyline. Doesn't mean it can't be fun. Personally, i like it so much. All i know i filled with so much awe and endorphins when i left the theater.. But i found it so much entertaining..
Counterpoint: given that we know the audience score is subject to being ratings-bombed (either to boost or depress a score) we should recognize the audience score for the garbage it is and put MORE weight on the professional reviews.
Ok go ask them. Why are you acting like she’s preventing you from doing that😂
80 million for ads and I haven’t seen one and really have no idea what this movie is about
I didn't even know it existed until today from this video...
Seems like everyone liked it that has seen it. But what culture is clearly trying to make sure it isnt liked.
That's not what the reviews say
@@BaithNaI'm not talking about reviews. I'm talking about people.
Henry Cavill as a spy was a major reason why I was interested in it in the first place, despite knowing he wasn't the main character. When it was revealed in reviews that he is barely in the movie, I lost interest. I also felt like it was a bait and switch considering how prominently he was featured in the marketing campaign.
It was a bit ropey at one point. However, a recent run of form and a solid performance in Swansea has changed it round. Confidence is on the up.
I almost never get ads for movies anymore.
I think it's so sad this movie didn't do well since I just watched it with my friend and it was really fun. It was refreshing to see a movie and just have fun watching it. People seemed to not like the plot twists, I liked them. There were tons of hints that I had pointed out which made them more satisfying when they happened. I was genuinely engaged until the end.
I don't think I saw any trailers with Cavil till recently
I liked the film. It's light and cosy and reminded me of spy films I would watch as a kid. So my inner kid really enjoyed the picture.
Also it didn't need gallons of blood, swear words or sex. Just entertaining
Wait a minute! It's out?!😲
It’s only just come out? I’m seeing it tomorrow, ain’t flopped yet…
Domestic doesn’t matter either. I ain’t American, only worldwide matters.
A flop is determined by how much a movie cost and its marketing against how much it makes in the 1st weekend and its second week drop off.
This movie cost Apple 200 million for its rights alone and it'll struggle to make 100 million worldwide. It needed to make at least 450-600 million to break even because theaters take up to 50% of the earnings. So by all measures, this movie is a massive flop.
@@BaithNa shouldn’t be, it’s just come out and it’s actually not as bad as people are saying. I was having a very bad and it made a bad day good, put a massive smile on my face from beginning to end. Bizarre movie but pretty good.
I suspect this movie will do well in streaming (hence Apple TV's purchase). When I found out they bought it I thought "Oh I will watch it when it goes to streaming!" Wasn't turned off by the campaign but didn't feel the need to go rush to the theatre to watch it.
I had no idea that this was a movie, I thought that the commercials were advertising booze.
Part of the problem is "no steaks", just like Terminator Genisys, No steaks about consequences, the heroes are fine, none of them died, the main villain should have been Matt Smith (but they wanted to use him more in the next movie, which did not happen).Even if they used an other character to be T- 3000, could have raised the steaks. It was very entertaining but a bit predicable
WHY!? HERE'S WHY!! 👏 👤
One of the BEST Action movies EVER MADE. I can't believe it flopped.
This movie should have been a record-breaker. Damned shame.
I'm putting it in my library and can't wait to see it again soon.
This Was Such A Good Movie 🎥
Who paid y’all to give them free advertising
I want to still see this movie. I just no longer want to pay to sit in a dark room full of strangers when it will be available on streaming to watch at home in 2-3 months. Not sure if I'm ever going back to the theater. Well, maybe Dune 2.
I agree there was no real hook to the film. It's a spy thriller with a fish out of water premise that, as said, has been done before far better.
Name any Groundbreaking films this year sooo far none me waiting for Dune 2 and Deadpool 3
Movies just flop.
Honestly, with streaming and home media being what it is, people simply aren’t going to go through the trouble of going to the movies for so-so flicks.
That’s why Oppenheimer and Barbie were the juggernauts they were. They were events. They were spectacles. That’s what gets people to the movies.
In this day and age, if a movie is going to succeed, advertisements essentially need to be “you HAVE to see this movie! Right f’n now!” if the flick really wants to see a box office result.
I actually went and saw it twice. I think the defining term is "fun". I wanted to just sit back and watch a fun film, not necessarily a comedy and I did not need to see lots of blood and gore, I usually do not count blood and gore as an actual draw to a film although it does not repulse me either. The trailer could have been more coherent but over-all it gave highlights without giving away the plot twists.
Ultimately, I will try to buy it when it is released because of the "fun factor". It was never boring.
The release date alone should've been a dead giveaway. NO one drops a big budget flick in February unless they are looking to hide the body.
I enjoyed it very much.
Wait so the Cat wasn’t the secret agent after all? I’d be so disappointed if I had seen it expecting a Cat Secret Agent
the early bit about how her writing was affecting the plot was interesting, as was the last act. The middle is where it suffered, we don't really know how any of this works as a solid movie.
The cast does have box office draws. I think the issue were the storyline.
Geez... I've been busy ok! I haven't had a chance to go see it yet, damn, I do mean to .. gimme a chance! (Why is everything a "flop" now just because it doesn't make $400m in one weekend?!?)
What went wrong? I never heard of this movie before this video.
didn't sandra bullock just do a movie based on the same premise?
I saw it 3 febraury and thought it was really good