4 Storytelling Formulas To Create CONTENT That SELLS 💸
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- เผยแพร่เมื่อ 9 มิ.ย. 2024
- The 4 Storytelling Formulas For Creating Content That SELLS!
►► Want To Get Paid To Write? Join my Copy Posse VIP List: alexcattoni.com/posse
Storytelling is insanely powerful… and I’m definitely not the first to tell you that this form of communication is absolutely critical for engaging your audience! Epecially in a saturated, highly-competitive market.
Every good marketer and writer knows this to be true, and uses storytelling structures in their sales letters, landing pages, social campaigns, and website copy.
It creates relatability, authority, and trust with your prospect.
But how exactly do you weave storytelling into your copy, and what are some of the best formulas that have worked time and time again?
Well I’m here to share my top 4 storytelling techniques which I have used again and again in my work.
WHY SUBSCRIBE?
Every single week I share proven lessons and ideas on how to write sales copy that connects and converts. Subscribe here: bit.ly/therightphrasepays
RESOURCES:
Hero's Journey:
www.amazon.com/Thousand-Faces...
epicpresence.com/marketing-he...
www.storyblock.media/blog/her...
Future Pacing:
magneticspeaking.com/future-p...
Trouble Maker:
www.slideshare.net/perrybelch...
B-A-B:
www.campaignmonitor.com/blog/...
BOOKS (Affiliate Links):
Save The Cat: amzn.to/2T1h4XB
Wired for story: amzn.to/2N0v0zF
A Hero With A Thousand Faces: amzn.to/2JAaNhQ
Follow me on social:
/ copyposse
/ alexcattoni
/ alexcattoni
#copywriting #storytelling #contentcreation
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Hey Posse! Just wanted to pop in and say I hope you're having a beautiful day wherever you are in the world!!
What you are saying is relatable. I am a Filipino indiefilmworker. I did content research for Film and TV before the pandemic and I am seriously working on crossing over Copywriting milieu that I had always been curious of and set to live and love at 63 and on.
I can do this, learning skills and acquiring attitude workable from your videos. Thanks, you are generous.
I love watching your videos Alex!!!!
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video starts at 3:00
Love these storytelling formulas - straight and to the point!
Alex you rock. Your value packed content is easily some of the best I've come across here on TH-cam. Cheers to your success! Keep up the fabulous work!
XffTheGrid411 thank you!!!!
So glad I stumbled on to Alex Cattoni prior to trying to become a Copy Writer. Thank you! I have learned so much.
Loving these! Full of wisdom..thank you Alex..you are awesome!
I open my eyes at the sound of music. I wake up to my alarm playing the local radio station every morning. This is the first time i don't shut it off right away; its playing my song. what a pleasant surprise. My music is filled with good vibes. I hope other people are waking up to my song and smile as well. after all, that's the reason why i made music in the first place; to spread happiness.
Just found this channel today and I've been binge-watching all day. So much fantastic content to help me launch my new business, and I love your energy! And yes, I've subscribed to everything 😃
Woohoo! Thanks for watching!
We Hindus have Ramayana, much earlier to all of the other stores somewhere close to 7100 years ago. For us He is "Lord Ram" or the Protagonist. So this form of storytelling, "The Hero's Journey" is quite old for us, Indians.
Packed with value. Love it!!
Love these ideas so much! Excited start spicing things up :D
This was great! Thank you! Love your energy!
Hey Alex. This is by far the best channel on copy writing. I have learned so much. I have to take notes with every video. Thank you and please keep these amazing videos coming!
Aw thank you!! This made my day.
I also am writing notes -- into a document. Good idea!
I'll second that. I take copious notes. There are little gems Alex throws in there. She (you) do not expand on them. They are in the course I imagine. I'll write some in the comments. Great channel. Well produced. I"m learning so much of this fundamental skill eh!
Agree drawing
True!✨👍
Always helpful! Thanks again!
I’ve actually used some of these before! They work AMAZING!
What a great video to start the day- love your work! Thank you for your information and inspiration 😊
Such great techniques - love this video thank you!
You've got a beautiful smile. Awesome stuff. I'm implementing asap😊
With the Powerful and insanely informative content that you have the 100,000 subscribers is not very far away.
Hi Alex, very interesting video. Thank you for sharing it!
I'm loving these videos!
Glad you like them!
I wake up one day from the sound of sparrows chirping right outside of my window. I check my phone and it gives me the notification that you're now the top-rated writer on Upwork. Yay.
I always come back here to see you lovely smile which makes my day bright and shiny. Yes, sure your content is great and helpful too.
Keep Creating Golden Gens.
♡ 💕♡ 💕
O.M.G! This video is the bomb!!!
I'm an email copywriter with undying love for the world of copywriting and so ventured recently into sales copy writing. I wrote a sales letter last week for a campaign set to launch next month (I know, I'm an obsessive planner) and just discovered I used the B.A.B method. Story telling comes so easy for me and till now it's been via intuition for me. But I've recently become concerned about a writing structure I could merge with my intuition. This video was my answer. Thank you for sharing Alexa. New fan🙌🙌😍😍
So happy to hear that! Thanks so much :)
Thanks Alex!
So much value from a video. Besides from my mentor channel your channel is my favorite for Copywriting
Aww yay!! Thank you!
I'm so glad I discovered your channel. Your delivery is very well done and enthusiastic, and your videos are full of content. I hope to learn as much as I can about copywriting from you. Thanks for your video!
Robert Rinier thanks Robert!!
This was so helpful!
I just purchased a salon in Fort Collins, Colorado, and it is HEMORRHAGING money! Covid19 is tearing through the salon, and if we can’t get our staff busy, and if the state shut us down, we will bankrupt.
The salon had been in business for 16 years, and over that time has seen a tremendous number of people. We have all of the email addresses of those clients since the salon went into business 16 years ago. Now it is time to invite them into our story, to help them not only look good, but to feel good! And when you feel good, you do damn good things!
So the fuel to keep me going
wow! i'm so sorry to hear that! hopefully you can reel them back in :)
Fave story formulas:
1. Hero's journey
2. Before after bridge
3. Future pacing
Problem facing is another one type..
Can you explain future pacing?
Hey Alex its really amazing to watch ur vedios..thanks for sharing ur valuable experience in words...
Thanks Alex, your channel has really been a blessing to me.
So happy to hear that!
Interestingly enough, I began to use storytelling not only for ad copy but also to patients that I tend to. They seem to enjoy it.
grateful for your share, Alex
Thank you so much Alex. I just subscribed.
Welcome!
I go to bed everyday satisfied and all-knowing that I am living with purpose. I am impacting lives with my work and others look upto me with respect and admiration. And as I am ready to wind down, I have my husband by my side. I hold his hand and life is good.
very insightful, thanks Alex
So charming personality...😍😍
Awesome tips. Thanks for this video!
Thank you! I'm already following your channel, I like your content, it's clear and useful :)).
Woo hoo! Thanks Teresa!
Thank you so much Alex, your channel is my biggest discovery in 2020
Aw thanks!
Alex, your videos are gold nuggets!
Hey Alex, thanks for your content about copywriting
You’re welcome Danny!!
The best channel on this subject! Kudos.
Wow, thanks so much!
alex you are really awesome.No words to tell how much I get inspired by watching your videos.
Thank you so much 😀
Alex! You make sense always, that's why I'm so glued to your videos 😂
Thanks so much!!
Very useful, thankyou so much!💞
Thank you for your great videos. I'm just beginning to look into copywriting
and had no idea there was so much to it. Your videos are helping a lot. :)
Thanks Doris!! Good luck on your journey!
Veryyyy Helpful!
I open my eyes in the morning, little to no light.
I get up and open the curtain, drink some water and see the cellphone.
Ideas for content come to my mind, i'm working in a project that i love.
Doing what i wanna do and winning good money with it.
A enjoyable step in the way to the big dreams.
I woke up and noticed after all my short form ideas and studying... I see notifications for business owners wanting to bring me on as there personal Copywriter... From there I see my bank account hit 1 million dollars.
Nice!!
Alex Cattoni Thanks for all your advice and tips, I am new copywriter (1 week). I am a little nervous about where to start, I am not sure if I need to pay for a mentor or get a lot of books to read ( you suggested ). How do I put my self out there as a newbie to start?
Hello Tim. I'm here one year later. How has your journey been?.
I'm about to start copywriting. Your experience will motivate me and teach me something new
This was such a valuable video. Future pacing is my favorite although I use the Before and After the most. Thanks Alex!
Glad you enjoyed it!
Awesome video, full of value stuff.
clear and fun to watch 🥰 thank you for the great info
Thanks so much!
Excellent.
Wow.. this is great. Thank you
definitely going to implement these strategies into my content! Thank you a million!!!
Glad it was helpful!
Alex , muchas felicidades 🎉,you rock ,
Geez..I'm mesnerized..you're too good..
You now have 175 thousand!!👏🙊🙊🙊
This is amazing. I went to film school and just learned something new! Yay! Thanks
Awesome!!
This is so amazing. Super helpful
So glad!
Love your tips on storytelling.
Thanks so much!
Interesting video! The Truman show is one of my favourite Hero's journey
Admittedly, I only clicked on this video, due to the thumbnail. You're unbelievably beautiful -- with movie star looks like Sherilyn Fenn and Ava Gardner in their heyday. Adios...
Wow! All this for free! I am blown away by your tips! Thank you so much Alex! You are the best!
Thanks for watching! ⚡️
Wow I didn't know that you can't tell if a positive feeling was from the past or future. I always learn from watching you
Storytelling evokes all of your senses
really good video
Outstanding video Alex ,Joe Campbell's the power of myth series with Bill Moyers, it's a masterpiece
Fantastic presentation that's highly informative
Glad it was helpful!
Hercule is my favourite plot
Hello Alex Cattoni. Well Done.
coming back here, after alex get her 100k play button :D congrats
Eeeeek!! Thank you :)
I love Star Wars! Fantastic hero's journey :) And I am learning so much from your channel!!
Thanks for being here!!
thanks!
so helpful thank you
Glad it was helpful!
Thank you.
Good morning Alex. Thank you so much for this video. I learned a lot and realized I love story telling. So instead of saying I am at my desk working from home, as a copy writer or course; I will say as I was sitting in my office working from home on a Saturday afternoon, I had soft music playing in the background and a delicious cup of tea. I'm feeling the warm rays of sun coming through the branches of my favorite tree right outside the window. I feel a pair of soft lips on the back of my neck as my husband sneaks in to steal a kiss and it breaks my daydream. Now I'm back to work !!!
I LOVE IT!
Amazing!
i thought "farts" was the answer, but nope... "storytelling" is the answer. i was close though 😂
Time to tell some stories…about farts
Now describe the hero’s journey of the fart
🤣🤣🤣🤣
Happy birthday to your 8th anniversary. 😆 Let's say it with Star Wars: May the farts be with you!
X-Men, particularly The Wolverine and Rocky are my favorite Hero's Journeys.
So powerful 🔥🔥🔥🔥
thanks
I’m in love with your channel and how magnetic, clear and energetic you are! I’m want to transition and start a copywriting freelance business... Definitely gonna check your course!! ❤️💜
Amazing! Thank you so much!
What so wonderful about this it that, as at this time I'm watching this video, you have now have even more than 100K you imagined before
Such a great content, I'm watching over and over again.
Thank you so much!
Awesome
Nice video Alex. It has really given me inspiration! However, I haven't understood the trouble maker technique. I wish you had a practical example like the last one
Check out the book Save The Cat! - really breaks this one down so well
Hi Alex! New sub here. I love your channel, planning to be a content writer someday!☺️ Your tips are easy to understand! Thank you so much!
Thanks so much!
One of the best storytelling story I remember as kid was "Sparky and his magic piano"
Its Helpful mam
I loved Ragnar Lothbrok's journey in Vikings. From being an ordinary farmer to the most famous man in the world, his journey is amazing. The tales of his triumphs which led him to be king of all Vikings show how a hero evolves and becomes the best version of himself.
Love it!
Super useful video, many thanks. I have to ask what the song was in the background, I love it!!
Of my intro? I don't actually know, it's just one of those 'video theme songs' you can choose when editing! haha 😜
Coming here right after you hit 100k is a trip.
thank you about Great video from Việt Nam
Your intro is awesome!
Glad you think so! :)
I'll try for the future pacing technique for a car
ty
I wake up in the cozy Sunday morning. Its so cold that I couldn't let go my blanket. Suddenly the sound of the birds singing magically pull my body out to the window. After I fill my skin with vitamin D from the sun, I pull my scale under the bed and realize I just lost another 2 pounds this week!
wow! you just gave my startup a wonderful secret
Book Recommendation:
Wired to Story
A hero with a thousand faces