Experiential marketing is the future of advertising | Layne Braunstein | TEDxFultonStreet
ฝัง
- เผยแพร่เมื่อ 8 ก.ค. 2024
- To hold the attention of a millennial audience driven by social media, experiences need to be unique, live, and interactive. Layne Braunstein, Chief Creative Officer at Fake Love, describes how he holds the attention of fickle audiences for global brands. Layne is an award-winning creative and futurist, known for his focus on experimental design and post-digital storytelling.
As co-founder and CCO at Fake Love, now a New York Times company, Layne leads the conceptual creative practice. He helps to set the vision and tone for clients, defining a platform and overseeing all the cross-media execution.
Layne has led groundbreaking global campaigns for brands such as Google, Levis, Microsoft, Virgin, Amex, M·A·C, Air Force, Marc Jacobs, Bacardi, Lexus, Coke, MTV, Samsung, Heineken, Universal, Acura, VICE, The New York Times, and Nike.
Layne’s company Fake Love is the recent recipient of the Adage Small Agency of the Year NE and has become part of the Inc. 5000. Other awards include the 2016 Gold Clio for Experiential in Music, 7 Cannes Lions, including a Cannes Lion Grand Prix; as well as a Golden Pencil One Show award and some more Clios. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
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great take! on point. you're 3 key points are inspired me for a project I'm working on. some great tips for marketers here.
Cool thoughts, the measurement of the experience is where a lot of value exists for the brands also.
Information good for marketing.
Would love to see how he measures true ROI. That's always the challenge with experiential
Absolutely! "That's super cool" might not cut it in the boardroom ;-)
@@Markedu This! ^
Simple. Apply direct marketing principles to the experiential.
How can you relate it in this New Normal era?
Hi lane
Hate to disagree but nearly all the Experiential ad agencies are going out of business right now. It was the first budget to get cut.
All marketing and advertising is the first to get cut, followed by travel, then followed by company downsizing - it’s just a reality
Very instructive, but next time, try to maintain eye contact with your audience so your presentation is more "Experiential". .
Top, would you consider using my music for free? Love to see more!
I'm so going to be killed for this. But the budgets for these are sky high. As an advertiser in a third world country, I think experiential advertising while cool for a small group of people is certainly not going to be used en masse. The dividends are just not worth it. There are simpler ways to provide an experience without robbing a bank. Sorry. This disappointed me
I would have to disagree. I served in the Peace Corps and worked in rural villages in South Africa. We did experiential marketing for campaigns and do it on an extremely low budget. Our approach to how we did our campaigns allowed us to get around cost. But yes, having a large budget can be great.
@@rafeeqwarfield9690 That is exactly what I am saying. Like V said "Ideas are bulletproof". If it is that good an idea, it does not need high technology (most of the times). It can evoke a sensory experience without a problem. WRT your campaigns, I'm sure they would have been great. This honestly feels like "what do i do with all this money". Sorry.
This is another TED "let's say things and pretend we know what we are talking about" thing.
@@juanbecerril8023 ?
The Pepsi Challenge was experiential advertising. It was one of the most successful ad campaigns of all-time.