Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi
ฝัง
- เผยแพร่เมื่อ 30 ม.ค. 2017
- Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain.
Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016).
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
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Hi!
I am from the future, today both Xiaomi and Facebook run Tav ads.
Watching this in 2018 when Xiaomi & Facebook both are running ads on TV in India :)
Also focus on innovation and product are two different things. Xiaomi has cloned apple phones forever. They are doing well in India bcos their price point is the best.
Hardik Joshi Agree 200% .Plz what's app me at 90390 64164 and stay conected
Hardik Joshi 50% tru!!!
Retro Tech how come that low?? Xiaomi don't have a blueprint for future just launching random stuff. Maybe it's quality is good but in the long run they're making good R&D guys bleed.. Like Samsung
Ashwin George false bro!!
Came in comments section just to write that too. Google Facebook Apple Flipkart everyone is showing ads. Two of them are the biggest ad giants lol 😂
Product is definitely the top most lever, followed closely by Network/Community of fans but the lesser discussed 3rd aspect of these giant companies is Ecosystem, which is how they lock their consumers in and each additional service you purchase with them make your life many times easier.
To be at the exclusive of flipkart you need lots of bucks and Xiaomi had. Indirectly it was somehow advertising. I mean I can’t put my phone company on flipkart’s or amazon’s exclusive.
nice comment
I thought flipkart bought the exclusive rights
He saying Marketing with Advt, he didn't say Marketing without Money.
5
5
Next Ted-Talk - "Why are most of the CEOs bald?"
Stand out of crowd.
Coz of employees like us 😝
Cuz they scratch their head a lot while thinking about anything 😊
Tension bhtt rehta haina...hahaha
To save time of combing hair & avoid fashion thoughts 😁
real truth is today young generation is mostly active on youtube , facebook , etc and xiaomi made a handset available at less cost so youtubers started reviewing as more than 65% of indians are young and young people are on youtube ... this did the magic for mi and people came to know and started buying so , so we can say , mi got free advertising
Sanchit Ravindra This is the real success funda for mi
Mi took an existing product beautified it and made it super cheaper than the forebear and flooded the market with it,the word of mouth angle took care of its sales promotion , a product just exactly like apple but runs on latest Android software and does everything like apple ,will definitely bsell.
Man be talking about marketing without advertising
2018: Putting adds everywhere
2020: Putting add in mobile OS.
Irony!
Hahaha. True. And fill its OS with ads.
Hmm... product is base of every company...but little bit problem about patanjali and dabur bcz whenever I watched news channel I saw only patanjali adds..
Exactly
When i am watching a tv ad and buying a product and not only paying the tv ad which i am watching but also paying for thousands of other people who are watching but not buying.. It was very impressive......
Very thoughtful comment👌😂
Deepak Kumar What are you trying to explain?
Don't buy any product which is advertised
Deepak Kumar Dear customers please don’t use Chinese brands in India, you are benefiting there economy , that will soon make India lose its northeastern states stating which Arunachal Pradesh. Start buying indian brands , interviews are good to watch for knowledge but don’t fall in the trap of being its consumer! Chinese brands are poisonous for indian economy
In a situation of Perfect Market competition, Marketing concept is also relevant. I do not completely agree with this man. He talked about Google, Facebook and Tesla......now please tell me who are the competitors of these brands in product category? There is google and yahoo only who are doing relevant work, Facebook has no other existing competitor in its category since the exit of orkut, and lastly Tesla motors.....even Tesla motors don't have any relevant competitor in the market except BMW i which is not even a complete electric car but a hybrid. He chose the topic PRODUCT but he could have chosen INNOVATION as his topic, because when we innovate a completely new service/product we have less competition in the market and a better chance to grow. There were many brands in India who despite of having superior products failed drastically Eg General Motors, FIAT, SKODA etc. Because more or less every company or brand is making better products now by using advance techniques and technology. The crux of this ted talk should be "Either your product/service should be unique in the market which no other competitor serves or you should know how to do relevant market positioning of your product if there is a high level competition.
Perfectly put!
😀👌✌️
You made it very clear to me ! 🙏
Crystal clear
Lovely Explained the things correctly..👍👌
Lovely start ........ People should watch this as marketing is not just advertising
No doubt what is sayin is right... but ☝🏻i had seen posters near station bandra west, mumbai, when note 4 was launched.. 🤭🤔
Gautam N He never mentioned that he doesn't use the traditional methods of advertising at all. They are still used by his company in some ways. But mostly the focus is shifting to other forms of marketing. Changes do happen, but it can't happen suddenly in a span of few years.
what he meant was, do not solely rely on ATL medium, specifically TV. Advertising encompasses a lot other medium, other than the Box.
Munu sar redmi note
7 S . ma Miui 12 ka update kab tak aaega .
The most runned tv ad in 2017-18 is pathanjali... I think you should study the current market.
Also facebook and your company xiomi does tv ads today..
Doing business without advertising is winking at a girl in dark
He's telling about SRK and Salman Khan being taken as brand ambassador for no reason.
But Xiaomi has Ranveer Singh with them as brand ambassador. Lol😁
Just xiaomi things
"...winking at a girl in dark" - if you haven't taken a copyright I strongly suggest you do!
Thank you so much sir👏👏👏
Traditional marketing will never going to be end in India. As Advertising is important to recall the particular Brand (TOMA). Product quality also plays a imp. role. So what I think a good quality product with good marketing tools whether traditional or digital is the backbone of product success.
Hi Manu, you are riding the novelty wave. Don't take it for granted. You will need traditional media to sustain in India.
You were absolutely right sir. Respect.
I would really like to pick your brain about some business related concepts, I have completed my MBA from XIMB and would love to have an opportunity to learn from you. If possible please let me know how to get in touch.
may god prove you wrong...
i m tired of tradional media... i m for "great product" which sells itself.... not used MI in life, but true believer in concept Mr. Jain laid out..
*FMCG Company Patanjali's way of Negligable Advertising and Marketing Sucess Method anybody elaborate pls?*
wow..great analysis of advertising and branding
sir you made it very easy ...to understand .... Thank you
Great concept. Underlying principle is... be real.... Be worthy.
Thanks Manu Kumar Jain for the wonderful sharing. Love it
@TEDx Talks can I get this presentation (PPT)? I really wanted it
great video I agree with you that product is more important than the advertisement but Patanjali is also giving more advertisements.
Mi home , kya xiaomi ise khud chlata hai ya ye agency's(authorized showroom)deta hai?
Absolutely correct . I agree with you one should always focus on product. Thanks
South Delhi Cosmetic Clinc
Agree, No need to advertise if your product is good. Concentrate only on the quality and standard of the product. No advertisement.
But Vivo and Oppo are purely relying on Advertising, and still they are covering most of the offline market
Jay Rodge That's because they are probably the only offline sellers. Moreover in offline you can opt for Bajaj Finserv which majority prefers. Also nowadays a very small group of people prefer offline purchase and they are totally brainwashed by the shopkeepers because they are also paid to do so. This system is like that you can't really do anything.
but how good is their product???
Vivo & Oppo's market share is around 6% each where as Mi is no 1 in market share.
Jay Rodge but they won't be able to do that for long.
bcoz they give huge commision to offline sellers who heavily promote offline buyers to buy these products. you will know if you have visited any offline store to buy a phone.
4:30 then why does your ads are everywhere on TV and internet
I already used lava Irish and fascinating about foreign brands that's why I m asking l m already swadeshi apki baari kab aayegi
The great explanation about advertising and if your product is great you can build ur brand in your society thank you sir
I am a shopify developer and I dont know how to market my services, how can I consider your "product" thing in my busioness? What am I doing wrong? Shopify?
And Vision how Manu Sir see all this is most important
I need his script. Anyone has it and willing to share?
Great insightful speech.
Topic is good. Visibility is very important for the product. Certain extent advertisement is necessary to get the result.
My thoughts exactly match with your opinion manu..Keep it up
Great knowledge sharing??
The traditional advertising is not working but what other things mentioned are other ways of advertising. So my opinion is advertising is still important but more innovative way is needed.
Satish KumarA L It's not advertising. The term is called "marketing". Completely different things.
Why to fake sir .. in 2010 your wife said you can browse Internet on smart phone .. common .. we used to browse internet on symbion phone .. Motorola L6i ..in year 2007 .. ..
Bhushan Kiri
His wife teaching him Internet was fake point.
this video is describing direct selling industry proud be a part of direct selling
I Think TEDx Must Bring A Pre-Show Evaluation Of Facts Going To Be Spoken On The Show, And Speakers Need To Pass A Verification Test For Their Contents.
Wow that's a great idea , if Ted continues to publish unverified data it will have a dent on its credibility very soon 😑😏😏
All TEDx talks are usually meticulously curated with a team from the organisation
Absolutely amazing vedio
Amazing speach bro ... Kudos
3:03 your intuition was right.
Jabong is no more !!!
its 2017 video and what about now you aare running ads lots of ads
Very insightful information. Product is the king
Great
did he say - first saw internet in mobile at 2010.?
Medium will change from tv screen to the mobile screen but Marketing and advertisement will continue regardless.
Cash on Delivery was not a product innovation by Flipkart,it was launched/innovated by India Plaza long time back. Respected speaker is not factually correct in stating that COD helps buyer to buy online who doesn't have a debit card or other online payment method . Can one substantiate it with valid research and with noteworthy figures ? Common sense says a person who had the capability to buy online in 2018 will most probably have the capability to pay online.Actually COD also indicates that buyers doesn't trust the retail company in terms of quality of Service so most of them prefer to pay as COD.
This is probably the worst talk by any CEO I've ever seen 😃 . He made many factual mistakes... and REALLY??? Patanjali became what it is now without any advertisement hahahahahaha. Mi is number one brand in India(in terms of sales) because of their products(engineered in home country) and cheap/supremely competitive pricing.... NOT BECAUSE OF MANU the JOKER.
Yes I agree,, well said
Ya bro .. I agree with it... itz zara business model anyway. Omancio ortego (founder of zara) has said it long back😀
For a moment I thought the table fan on the wall was part of the IGNITE logo 😆😆😆 And I am not even high.
What a great speech. He could have actioned it in an elevator and merely said, keep costs low and clone from America. Or vice versa.
Good Speach Sir !!! Im from Srilanka❤❤❤❤
great analysis. tnx
He just made up the story ,,, NOKIA N72 was released in mid of 2006 , and discontinued in 2008 end , he is telling us that his wife gifted him N72 in 2010 .... oh boy,,,, MANU PLZ Don’t fake it
Maybe she gifted a refurbished one. 😁
Look at his attire. Clone, clone, clone.
This guy looks like a desi Jeff Bezos, so chances are that it might be a clone 🤣
Wish the talk was good as the video caption. Don’t think there’s anyone who thinks product isn’t the most important thing of a business
Though this speech was given 4years back, I felt like Manu was speaking about sci-fi unrealistic things from the early 2000's. But looking at current reality within a short span of 4years things have changed over pretty fast & consumers are adapting to the rapid shift which is proven by EV being a part of our daily life commute whilst autonomous vehicles are being run on commercial streets.
The way of marketing is going DIGITAL. Hands Down!
Gone are the days when your customer targeting was general, and hope was the only option. Nowadays, online marketing has changed the overall shape of the market using data and behavioural science.
It is indeed true that Product is essential, however without good marketing, Apple wouldn't have been Apple and many too.
What Marketing does is, it accelerates and creates an emotional sense of the product plus, brand to the customers. It is an essential way to lead now.
Apart from the last example of patanjali u have a point since they are influencing and marketing based on different method..
I think it is easier to create a big network in today's world when internet and social media is available everywhere. This helps in spreading the awareness. But 20 years back it would have been extremely difficult to create awareness for your product that too so fast. So he is true today a brand can be built without advertising but after a certain point advertising will be very useful.
Irony is dat Xiaomi use advertising in there User Interface 😹😹
Lol - Meme UI
They take money to advertise in their UI. he is talking about spending money on advertising
gr8 talk ...thanks to manu
Awesome
This is exactly how I imagined a TED Talk stage would look like in India
Wow !! Great learning experience .
Great....like
I found more gyan in comments than talk
Motta thevdiya paiyen omale unn kuthi mokka phone Mi Note 10 otha 80000 ah thirutu kuthi badu paiyA
Where is gyan in this? What's different? He dint say any thing different it's just there in TEXT BOOK
Candid and practical 👍
Tesla , was not founded by musk, flipkart is registered in singapore!
Shreyas Puri Agreed ,what's app me at 90300 64164 and stay connected
Shreyas Puri yes it was founded by you
Shreyas Puri
Registering of Flipkart in Singapore was Strategic.
Elon Musk is the co-founder of Tesla Motors
We are not worthy of taking Musk’s name... Not even Manu
Great product, good networks built a company without tv add.
Amazing!
My question is how to sell huge amount of good and best product ..in low price can it possible??????
Advertisements brings attention and converting that attention into a sale definitely depends upon your product or service.
Bro he is telling what OTHER things are correct than only advertising.
Very informative...
This is awesome! Thank you, Manu!
Perfect..
U great men good men
Great video.
Something i was looking forward to hear :) Good presentation.
How to make your product known initially ?
It's very true focus on the product . But how anyone would come to know that we have developed a good product ?
The truth here is you might be successful with some type of shabby products in a very short run as a result of marketing and advertising, but to continue in business sustainability in the long run its about the product.
I SEE ALOT OF MI ADS NOWADAYS ON TV
In Gujarat, Balaji wafers and Namkeen company based in Rajkot, I never see this company Advertising in any medium like TV, Newspaper, Holding ext... than after this company capture around 90% market in Gujarat, Gujarati loved all products from this company
They now advertising and rhey will be best namkeen company in India before 2022 ... It is proud of Rajkot...😉😄😄
The products does all the marketing! Great insights into brand building.
Brilliant idea sir ji
The topic will have better sound if replaced by 'How the dynamics of Marketing has changed over time with growing digital space'.
A constructive critic,
Great speech
whatever works really ads no ads it's also the timing of a specialized product that can outsell others floating in the scenario...for eg now is the need for something like Redmi Note 4 in around 4,000 bucks. it'll sell like freaking hotcake!
Useful
Best video watched till date.
Everything was right except the last one about Patanjali.Patanjali has a far bigger budget than Dabur on tv advertising.
shebaz khan who funded them
last 2 to 3 year ," baba ji" always appears in tv for ads ... in name of ayurvedic , herbal , low cost , charity , desh bhakti ,gau seva , etc etc ....
yep! in fact babaji is using TV since his morning yoga days. That made him famous, but steadily. Lately, when patanjali was launched, all past images of Babaji teaching Yoga, filled up consumers mind and they trusted him a lot. Eventually, the Patanjali saga! All from the Humble TV!!!!
India m kab aayega
Great though
Instead put ads on Mobile. Ashole Xiaomi
😂😂
😂😂😂
😂lol
You are right but starting business people don't understand your
product so marketing need
I was facing an issue with Xiaomi. No one in customer care solved my issue. I then sent him a DM on LinkedIn, he also did not respond. What a great leader he is and I should not talk about their customer service.
One of the best TED TALKS. I can relate to each and every line.
Fair Review on Just Advertising vs Best Product