Future of Marketing: Human Centricity | Rajesh Srinivasan | TEDxBITSathy

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  • เผยแพร่เมื่อ 26 ม.ค. 2022
  • A leading marketing strategist shares his views on why companies need to be human-centric rather than technology or data-centric. Meet Rajesh Srinivasan a Marketing strategist and business growth consultant.
    Author of two insightful books: 'Marketing Success Formula' and ‘Growth Nuggets’. He is recognized by economic times as one of the most promising and highly paid marketing strategy consultants. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

ความคิดเห็น • 12

  • @65Lightskin
    @65Lightskin 4 หลายเดือนก่อน

    The corrleation between religion and marketing was great. I also love your conclusion. Great talk especially towards the end.

  • @hamzaqws
    @hamzaqws ปีที่แล้ว +7

    Summarize:
    Don’t be product, media, technology, customer centric
    Be human centric it takes care of everything!
    Thank you 🌺

  • @vatsan9876
    @vatsan9876 2 ปีที่แล้ว +1

    Insightful and makes complete sense. I love the poster that says "our next hire should be evolutionary psychologist not a data scientist!" The talk was very well articulated and throws light of the core motivators that every marketer needs to understand before jumping the guns and deciding on promotion/product launch strategy.

    • @rajeshsrinivasan4420
      @rajeshsrinivasan4420 2 ปีที่แล้ว

      Wonderful observation and thank you for the thoughtful comment, Srivatsan.

  • @DJDUBYANG
    @DJDUBYANG ปีที่แล้ว +1

    This was super insightful. Thank you 🙏🏽

  • @loveeshasreepaul8345
    @loveeshasreepaul8345 11 หลายเดือนก่อน

    very insightful, video demonstrating that humans still possess primitive behaviours which is driving the genesis of modern marketing into online networking platforms

  • @awalkingquestionmark1249
    @awalkingquestionmark1249 2 ปีที่แล้ว +2

    It's been 35 minutes since video we uploaded and even though with more 300milliom subs only 32views
    And me being first to comment

  • @MW-sw7so
    @MW-sw7so 2 ปีที่แล้ว +1

    How about ENOUGH WITH ADVERTISING ALREADY, WE KNOW WHERE TO GET STUFF, GET OUT OF OUR MINDS AND CONFINE IT TO THE ACTUAL STORES ONLY! GO AWAY!

    • @rajeshsrinivasan4420
      @rajeshsrinivasan4420 2 ปีที่แล้ว +1

      Absolutely. We live in a privacy driven world and with the 'skip ads' option in all the media, conventional push advertising is slowly loosing its mojo.

    • @MW-sw7so
      @MW-sw7so 2 ปีที่แล้ว +1

      @@rajeshsrinivasan4420 that rant wasnt towards you in any way, i was just fed up with ads everywhere. Can our phones, our personal communication, electronic devices be exempt from all advertising unless you personally look it up? A new cell phone is at or near $2,000 now. We've been paying out enough for decades now, the last thing we need is an advertiser wanting whats left of my paycheck. 'Was the way i felt then, it wasnt as angry in real life as it is wrote here. But i apologize for the written outburst. It was a : "Thats it, ive HAD IT" moment because of the subject matter. 👋😄👍☮

    • @rajeshsrinivasan4420
      @rajeshsrinivasan4420 2 ปีที่แล้ว +1

      ​ @M W No problem and thanks for being open. This has become a universal problem and the future of marketing, I think, will slowly move towards 'ad free'.

    • @MW-sw7so
      @MW-sw7so 2 ปีที่แล้ว +1

      @@rajeshsrinivasan4420 yaaay!!!!