Watch Me Design A Fashion Collection 2: Customers and Collages
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- เผยแพร่เมื่อ 15 มิ.ย. 2017
- Follow my Design Process pinterest board for more cool inspo:
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In this installment, I discuss who my customer is, why we need to define one, and then I go through my favorite book to get me in the collaging mindset: Anna Piaggi's Fashion Algebra.
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Welcome to my newest series: Watch Me Design A Fashion Collection. It's a little self-explanatory. I'll be designing a collection, sometimes I'll narrate a lot, talk you through my process, sometimes I'll just let y'all watch me work.
I follow the Fashion Design Process I teach in schools and here on TH-cam, but this series won't be a 1 video = 1 step in the design process format. I'mma go as slow as I want!
If you want to learn the Fashion Design Process, check out this playlist here: • Fashion Design Process
Watch the entire Watch Me Design A Fashion Collection series here: • Watch Me Design A Fash...
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Come find me at zoehong.com/
Need help? I sell fashion figure templates, flats templates, tech pack templates and a lot more in my shop here: shop.zoehong.com/
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Come join our group, make friends, network with likeminded creatives!
CONTACT: teaching@zoehong.com - แนวปฏิบัติและการใช้ชีวิต
Not very on topic but I love your laugh. It's like a cross between a school girl giggle and a Bond villain laugh.
Hahahahaha thank you, I get a lot of (good) comments on my laugh but I don't think anyone's ever tried to describe it before. I think it works! I'm often a combo of "excited to design" and "gleeful over my evil master plan coming together" when I'm working on a new design project.
i can't sew for the life of me, but fashion design has been something i've genuinely enjoyed since i was a child and watching this series has really inspired me to at least create a collection on paper!
Do it! And have fun!
These videos are really helping as in September I am going into my Final year at university and have been constantly told that my thought process and thinking is not good enough and These videos are helping me understand what I am missing and how to look for inspiration and ideas
Happy to help! Good luck!
I like your design style concepts 'sexy without skin' and 'more modest'.
And I'm so excited to watch you design this whole collection in excruciating detail! Lol.
The customer part is totally what I'm imagining myself like 15 years from now. Hopefully, I'll have 400$ to spend on a coat and not feel guilty about it by then. :D
this feels like the kind of process I had for my portfolio back in high school, simple but very effective for keeping things on track
Most people can't remember every fleeting idea they have about their projects. I'm a big fan of writing it ALL down and then edit and finetune later and sometimes a 'bad idea' can become a good idea later.
I love the commentary. It is very insightful and helpful to hear your thoughts as your work.
I'm making my graduate collection and this series is helping me clear my head so much! Thank you! ✨
Hie Zoe, thank you so much for sharing your creative process here. I'm a 3rd year fashion student in South Africa and i'm really looking forward to putting what I pickup here into good use at uni. Your students were blessed
I've been watching your channel for years, but I just started in fashion school a few months ago and now that i'm a bit more familiarized with the process I can see all the content with another eye. I'm enjoying so much watching your design process this last few days.
in composition when two elements touch edges is a "tangent" and it always bumps up my blood pressure... totally with you on that!
I like how you filter and phrase your perception of the stimuli ... super dope, clear, well put, very informative/inspiring. Thanks for sharing
Another great video 😍 you got me thinking about soooo much!
Amazing series!! I am designing together with you Zoe as I was super afraid of the process for some reason but you help me a loooooot. Enormous THANK YOU!!
So excited you decided to do this series! Thank you! I look forward to the rest
You're welcome!
already have my inspiration and collage finish as well target customer profile down this video was informational and groovy
I love this video series sooooo much!
Thank you for sharing this video. I love everything you explained 🧡🧡🧡🧡
I´m loving! Waiting for the next video!
Love this! So simple. Looking forward to the next video
Love, love, love your designing videos! Please do not stop making them! ;)
I was planning to design at the same time with you) your inspiration sources also inspired me in first video and started to seek my own photos for inspiration
Yay! Have fun!
This is making a connection. I had in mind what could be made into a collection. The initial inspiration was really my own practical need, and conversations I heard for thirty years among women in the children's section. I could go through pretty books to find other influences. Do you ever start with "I wish I could find x in the stores, but no one sells them?" I wondered how art nouveau artists would pick aspects of nature to imitate. The initial plan was to learn to make simple crafts and sewing projects for Etsy while learning to sew. Mass production isn't in the plan. It would be great to make enough to fund eventual aspirational fabrics to make long lasting clothes just for me, and maybe for others. Fashion is totally not something I would have even considered before now, but it's more interesting than it seemed from afar.
Love your videos 💕
I’m learning a lot
Keep it up 👍🏽
I found you few days ago and i am absolutely M.E.Z.M.E.R.I.S.E.D. how great video content you make .
Lead next generation of great fashion people with fashion sense and customer focus.
I am plus size person with Slavic origin when we are curvy in every possible way and nobody cannot make clothes for us...for this reason most of us sew hahahahha.
I love watch your videos it make me relax my brain - yes my brain relax when founding problem to resolve and are overclouded with nice sound of voice hahaha.
Love this series! Keep it up. ❤️
I’m 12, I’ve wanted to be a fashion designer since I was 9, and I’ve been designing my first collection for 2 months ✊
Hi I'm 13 and I'm trying to create a collection as well. Nice to see someone from my own age trying to do this xx
Davida Ray yes I hope it goes well, I’ve been thinking about mine for 4 years so I got a head start 😂
@@livfenn9493 How's it going, have you got any designs yet.
Davida Ray yes.
Davida Ray have you?
your candour is hilarious!
thank you for the video!
You're welcome!
"I miss you" You sounded so sweet there Miss Zoe! I love watching your videos, especially concepts as I'm going into make-up in July and will need to have clear ideas before fruition! Also I enjoy dressing people and by extension, imagining designs for people. This definitely makes me want to get all my ideas out to help during future "blocks.". Thank you again! ♢
I write everything down for future reference. EVERYTHING. It exhausts the brain unnecessarily to try to remember things you don't need to remember right away. So I write it all down and when I'm working, I'll flip through an old book and reread my notes. Helps a lot.
Please please please continue I'm working along side of you still pulling images my self and haven't yet organized them. So far very informative for me.
Thank you!
Posted the 3rd. Go watch!
Hahaha. I have a cousin named Missy! I always think of her when I hear someone say it. Also, when I see the sections in the department stores. (Hi Zoe! You are hilariously centered. The channel is AmAzING! Thanks for sharing your creative processes with us!! ;-)
I think of cute girls in pigtails and I think of Missy Elliott. *snort
Thanks and you're welcome!
THAT book💞💞
hey zoee very important video cant wait to see the rest
I’m applying to university in November. Your videos have basically become my bible by now.
waiting fr nxt video
"Pretty young things" 😂 I'm cackling.
god your handwriting is beautiful woah! I've just found your channel but I'm really enjoying going through all of your videos! they're really informative too :) I'd love to become a fashion designer or illustrator one day
Thanks!
This was really cool. I learned neat stuff! Thank you for posting!
Hello, Zoe! I worked as a design assistant for 3 years, and I'm looking for a fashion designer‘s job. Your videos are very helpful for me!! I was not exactly clear that how to think and do like a fashion designer, but you show us !! Those company I used to work, their designers didn't work like that! They knocked off some works from the other brand and changed the colour, fabric or details, and then made them became a collection. Well, it's an effective way but I would rather spend more time to gather inspirations like you.
There are lots of different ways of working. I'm showing the most meticulous, elaborate method here. Many designers also work somewhere between this process I'm showing/teaching here and what you described.
I can't wait to buy from this line...hurry up, Zoe! : - )
hahahahahaha~
More more more ❤
That will sell good in Amarillo tx!
I had this idea for a rag doll character, she studies birds and is a conservationist and makes these incredible bird inspired scarves. Her style is lolita european folk boho and historical archeologist men's wear inspired mish mashed. I want to design a collection for her. I've put it off for over 6 months as I've been busy with other things but might be nice to make a start. Thanks for making these videos. I enjoy watching your process and it's inspiring. To design along this would be the project I'll work on.
Sounds cool! Go for it!
14:58 the way you touch the page and say "I miss you" was so heartfelt I almost cried. I need that kind of love in my life.
I am loving your videos! not particularly a fashion designer myself but I would like to become a children books illustrator one day (doing it all self-taught until I find a way of paying for appropriate courses). I think these videos will help all of us, also with other creative processes than just fashion.
Happy to help! I love having non-fashion folks around here!
Zoe! I'm your End User!!!!😊Thank you!!!!
I have to make a collection for my first college graduation (I have another one in a few years) and they gave me the inspiration (Murales de Santurce, Puerto Rico) and the season (SS 2018) and I'm breaking my head trying to get inspired!! I have nothing and I need to do that ASAP. I'm gonna try to look at the pictures again to see if I get inspired after these videos of yours
Even if someone else gave you the inspiration, you should go look at other pictures that follow the given topics (unless they told you not to do that). There are a lot of aspects to each topic that you can explore. For example, let's say the topic was roses. Some people could look at buds, fully open, or wilting flowers. You could explore decay, pressed flowers. Some people like to hang dry roses and keep them forever. They have a different visual effect than fresh ones. You could think about the language of flowers. Did you know each flower has a meaning? You could explore color theory and how different colors of roses have come to mean different things. You could pay more attention to the leaves or stems or thorns or the visual quality of a bunch of roses together. You could research the history of the iconography of the rose, you could research how roses are used medicinally, you could look at different breeds of roses etc etc etc. I recommend you see how much leniency you have with your given topic and go exploring.
Zoe Hong Thank you! I have to pick a mural from a certain street and I have two in mind already. I can't find a lot of information on the artist but I'll try my best !
Good luck!
thank you
great video👍👍👍👍👍👍👍👍😊😊😊😊😊😊😊
Missy lol it's only cool for Missy Elliott 😂... showing my age
Thanks for the video series. I agree I want to dress an under served market too. I want to dress workplace plus size women.. some tailored suits for the lady boss between the sizes 10 and up.
Modest and straight forward with a little traditional fabric flare and patterns from various countries. Nooo potato sacks, cheaply made or unflattering garments
Or mom jeans...btw you rock!!!
Sounds like a great idea for a line! Good luck!
I think this series is great. Is this a collection that you will be putting into production ?
nope. maybe. no. probably not. nope.
zoe! how long does it take to find inspiration for a collection and do the whole collection (mood boards, colourboards, illustrations, and all that)? that is something that i struggle with, i always think I im taking too long to finish it.
Traditional art should NEVER completely disappear. That would be a terrible shame. And what an injustice and slap in the face it would be to our long ago ancestors who gave birth to art by drawing and painting on cave walls, temple walls, papyrus etc. Digital art is cool. There are some beautiful digital works out there. But there should NEVER be a time when traditional art no longer exists. Let artists and even scribblers and doodlers always remember their roots.
I'm not a designer and I'd love to have that fashion book you were flipping through! The collages and illustrations are amazing! I think the book would be collectible for the art alone.
I don't really do fashion lol. Tshirt and jeans or cargo shorts mostly. Mostly dark colors blues, blacks, greys for the shirts. For the pants and shorts it's camoflage, black, grey, olive drab green. I'm always wearing some skull rings or biker rings, bad ass jewelry. I have one skull bead bracelet whose beads are made out of ox bone. Years ago and still every now and then I wear a link chain for a necklace with a pad lock on it. Yeah it's some pretty bold stuff, but it's also symbolic. For example, wearing a skull ring (Death) is actually lucky and protects you from it. Cotton and steel lol, just how I am.
Fashion Algebra by Anna Piaggi.
EVERYONE does fashion, whether you know it or not. Your decisions to rely on this set of colors and your jewelry, and everything you just said means you 'do fashion'. You 'do fashion' every time you leave the house deciding to present yourself to the world in a certain way.
Yeah you're right about that. Guess that curve ball just went right around me lol. X-D
Need help with my project, got to prepare an illustration on forest theme. So cn u jst give me some ideas as in wat type of dresses should I illustrate or make..!?
Hi, what's the difference between collage and moodboard?,Thank you.
Hii Zoe! In the video you speak of one sizes, I am interested in making a collection with non sizes, what advice you would give me to do this and how I found the measures that can help me ?
Well, in the video, I talked about how one-size doesn't really work except some accessories, you can do a one-size-fits-a-lot-of-people-but-in-different-ways but I don't know what you mean by non sizes.
where can you buy these kind of magazines or books lol
Would there have a video of playing with images and collaging? It would be nice if we can see how it works!
Yes, there will.
Whoopi Goldberg is a great reference for the customer...
What's the name of the avant-garde designer you mentioned?
great video!!!. .2 questions.
is this collection designed in mind for mass production.?
and if I am doing a limited edition collection how do you suggest i consider sizing .. ie. how many looks per size do you recommend.
1. Yes. It won't go into production, I'm just designing for fun and for the channel, but I'm designing as if it will be mass produced.
2. Looks per size? You're thinking about it backwards. You design the clothes with your customer's size range in mind, let's say you're going to cut sizes 14-28. You design the clothes, you make samples in your sample size, which should be your middle size, in this example, a 20 or 22. Then once you've perfected the fit of the sample, you figure out the measurements for all the larger and smaller sizes.
And then you produce the garments, cutting different quantities per size. I recommend cutting to order, which means collecting advance orders for everything and making what you have orders for, plus a few extra. If you're not cutting to order, you would have to do your market research to see what sizes your customers are buying, but in general, the middle sizes get bought the most, while the smallest and largest sizes and are bought less.
Zoe Hong
ohh ok yea i understand, that makes a lot of sense..... thanks for your advice.
I am currently attempting to come up with a costume design portfolio. Do you believe keeping a customer/audience in mind while creating a portfolio is important? I feel like it's a stupid question, but I wish to know your insights.
Costume design is a bit different. You have a couple of factors. I think the first is the story. Do your costumes reflect the story's progression and character development? How do you show personality traits in physical representation? You should focus on the script. Second, you should think about the interpretation of the script. Are you doing a classic Shakespeare or are you doing a modern interpretation? What did a outspoken, loud, angry woman wear in Shakespearean times vs how would such a woman dress now?
In costume design, I think your 'customer' is the director and producer and what they think really interprets and elevates their overall vision for the entire production.
How big your sketch book
I feel like you're designing for Diane Keaton
Hmm...I don't know how she dresses in her personal life...I saw her once but that was 15 years ago or so...I'll look up some recent pics of her.
Zoe Hong it's the "woman of a certain age dressed in unisex clothes" lol
could you please tell me what "boro" stands for? in my native language it is a chemical component, but I believe it stands for something else in this context XD is it like some kind of patchwork?
Hahaha not boron, boro, which are Japanese textiles that are patched and mended artfully. Here's a wiki page to help you: en.wikipedia.org/wiki/Boro_(textile)
thank you! it's very interesting! my bad XD btw thanks to your videos I've started being inspired again and I'm working on a lot of projects.
Yay!
Are there any other basic questions you should ask when figuring out who your customer is
Ask yourself what you think about when you're making clothing decisions and apply those to your customer. When will I wear this? Where do I wear this? Can I afford it? Am I really going to dry clean this? etc.
Zoe Hong thank you
Please make a video on pattern making and creating the basic sloper
omg... Anna Piaggi book is £108.83? noooooo
not missy, Ms'y?