New subscriber here! I am currently doing sound design and music for an Indie Game and your channel is really really informative and great! Thanks for all this great advice and information dude! \m/
Really hope your channel blows up man, you have very valuable info here. Just my opinion, I know people said to get rid of the intro, but I think it adds a level of professionalism to the channel. The music might have been too loud and it might have been a tad too long, but openers sometimes work. Look at Snowman Gaming's intro, for example. Again, good work, buddy!
Great Approach !! We're waiting for more marketing's videos but i have a question : Should we start with what others with more experience than us do for marekting their games and then think out the box ... or start doing marekting in a diffrent way than all those people out there without sticking to the traditional ways at all ?
I think you should always start with research into where your target market hangs out. A lot of times you may think you are copying successful people, but they are copying someone else...and you can end up with a bunch of people doing a lackluster task. Is there some knowledge in expertise? Sure. But copying what they do without understanding why I think is a mistake.
I'm following other marketing channels because of the idea of starting my own business and they all advise to use well-tried methods FIRST, because the chances are better that they work at all. Despite, I feel that Tim is right and those marketing-tools hyped today are a bit overrated, at least on a small budget an indie developer could afford. We have to find exclusive ways to get awareness.
Great video Tim! "Have you ever known figure out a place where your people hang out?" My answer: maybe yes. I'm doing a different route and trying to make people not just aware of my IP, but gain their attention with pathos. I'm uploading a graphic novel online (with a printed version distributed by a publisher soon) and creating some public before the game demo release this year. I'm a veteran comic book artist, so I'm using my main job as my weapon of marketing XD Is it time consuming? It is for sure. But I'm engaging with other comic book creators and readers, the real public. It's SO cool! And they are SO much patient and kind. Now I have people asking for the game before seeing a single screenshot of it. Because they care about the IP :) I'm creating a place to people hang out XD
Plenty of times, I've seen budding TH-camrs get the first part right, and realize that a good chunk of their target audience are the people already watching another TH-camr's videos. But then they fail miserably on the second part, delivering their message. They leave a hopelessly generic comment, "Please check out my channel". Or even worse, they spam it on all the other TH-camr's videos. Or perhaps worst of all, they post their obvious advertisement as "replies" to completely unrelated comments, just because they're at the top of the comments section. Occasionally, I see a comment that actually works. They say something relevant to the video, and mention they have a video of their own on the same (or closely related) topic. Maybe it's just a genuine insight and not an advertisement at all. Often they don't even link the video, although I do appreciate if they mention its title, because I'm genuinely curious enough to check it out at that point. But awareness of the medium is also crucial to delivery. It's hard to use *comments* to build an audience of people who you expect to be watching *videos*. Ideally, your videos would wind up in their "Up next"/"Related Videos", "Recommended", or search results. But that's something nobody has direct control over, and the algorithms behind it are constantly shifting. For a less arcane and more predictable approach, maybe you can get that other TH-camr to mention you _in_ their video. Maybe you get lucky, and they use some footage, work, or ideas of yours and credit you in-video. Of course, that will never happen if _they_ aren't aware of your work (or worse, they're aware because you've spammed them, and want to have nothing to do with you). If they've talked about a video they're planning to make, maybe you can offer them something specific that will help. If you're already somewhat established, maybe you can even approach them about having a collaboration, allowing you to share your audiences. (Sorry, this was somewhat meandering, and wasn't meant to be advice on growing a TH-cam channel, something I have little to no experience with. This video just made me aware of reasons _why_ some of these approaches fail, and when some are more effective than others.)
BBS - Boruto Blazing Strike If you're talking about how much you earn as an indie dev specifically, then that just depends on how much your game produces. There's no guaranteed consistency in the amount you earn yearly, as there's no guarantee that each game won't flop, even if the last one was a success.
I once saw a homeless man with a sign that said "If you lived here you'd be home by now."
Plot twist!
Give that man a dollar
Good marketing advice!
Great video. Simple, yet delivering a powerful message. I just came through your channel, Tim. Glad I found it! =)
New subscriber here! I am currently doing sound design and music for an Indie Game and your channel is really really informative and great! Thanks for all this great advice and information dude! \m/
Really hope your channel blows up man, you have very valuable info here. Just my opinion, I know people said to get rid of the intro, but I think it adds a level of professionalism to the channel. The music might have been too loud and it might have been a tad too long, but openers sometimes work. Look at Snowman Gaming's intro, for example. Again, good work, buddy!
Great Approach !! We're waiting for more marketing's videos but i have a question : Should we start with what others with more experience than us do for marekting their games and then think out the box ... or start doing marekting in a diffrent way than all those people out there without sticking to the traditional ways at all ?
I think you should always start with research into where your target market hangs out. A lot of times you may think you are copying successful people, but they are copying someone else...and you can end up with a bunch of people doing a lackluster task. Is there some knowledge in expertise? Sure. But copying what they do without understanding why I think is a mistake.
I'm following other marketing channels because of the idea of starting my own business and they all advise to use well-tried methods FIRST, because the chances are better that they work at all. Despite, I feel that Tim is right and those marketing-tools hyped today are a bit overrated, at least on a small budget an indie developer could afford. We have to find exclusive ways to get awareness.
Great video Tim! "Have you ever known figure out a place where your people hang out?" My answer: maybe yes. I'm doing a different route and trying to make people not just aware of my IP, but gain their attention with pathos. I'm uploading a graphic novel online (with a printed version distributed by a publisher soon) and creating some public before the game demo release this year. I'm a veteran comic book artist, so I'm using my main job as my weapon of marketing XD Is it time consuming? It is for sure. But I'm engaging with other comic book creators and readers, the real public. It's SO cool! And they are SO much patient and kind. Now I have people asking for the game before seeing a single screenshot of it. Because they care about the IP :) I'm creating a place to people hang out XD
Awesome Video. Keep up the great work. Your videos are very helpful to me.
Is it worth placing ads on platforms like google ads ?
Tim, I think you should scrap the 365 day personal TH-cam challenge and go for the 730 day video challenge.
This is really good!
Plenty of times, I've seen budding TH-camrs get the first part right, and realize that a good chunk of their target audience are the people already watching another TH-camr's videos.
But then they fail miserably on the second part, delivering their message.
They leave a hopelessly generic comment, "Please check out my channel". Or even worse, they spam it on all the other TH-camr's videos. Or perhaps worst of all, they post their obvious advertisement as "replies" to completely unrelated comments, just because they're at the top of the comments section.
Occasionally, I see a comment that actually works. They say something relevant to the video, and mention they have a video of their own on the same (or closely related) topic. Maybe it's just a genuine insight and not an advertisement at all. Often they don't even link the video, although I do appreciate if they mention its title, because I'm genuinely curious enough to check it out at that point.
But awareness of the medium is also crucial to delivery. It's hard to use *comments* to build an audience of people who you expect to be watching *videos*.
Ideally, your videos would wind up in their "Up next"/"Related Videos", "Recommended", or search results. But that's something nobody has direct control over, and the algorithms behind it are constantly shifting.
For a less arcane and more predictable approach, maybe you can get that other TH-camr to mention you _in_ their video.
Maybe you get lucky, and they use some footage, work, or ideas of yours and credit you in-video. Of course, that will never happen if _they_ aren't aware of your work (or worse, they're aware because you've spammed them, and want to have nothing to do with you).
If they've talked about a video they're planning to make, maybe you can offer them something specific that will help. If you're already somewhat established, maybe you can even approach them about having a collaboration, allowing you to share your audiences.
(Sorry, this was somewhat meandering, and wasn't meant to be advice on growing a TH-cam channel, something I have little to no experience with. This video just made me aware of reasons _why_ some of these approaches fail, and when some are more effective than others.)
Interesting video, thanks
Fucking love you.
Game dev underground how much do u make as a game dev every year?
BBS - Boruto Blazing Strike If you're talking about how much you earn as an indie dev specifically, then that just depends on how much your game produces. There's no guaranteed consistency in the amount you earn yearly, as there's no guarantee that each game won't flop, even if the last one was a success.
Thats great approach, but where can i find people who like to kill everything that moves :D
First.