I'd be really surprised if they didn't care. Samsung is a powerful company and the quality of their products is so good that even apple uses them to build their own products.
Are you dumb...apple ad had nothing to do with crushing creativity...it just fucking showed that look we can pack everything you will ever need in such a thin sleek product See I am NOT a apple fan..but the way people interpreted this is laughablily idiotic
Yes your right but I think what Apple wants to convey in their commercial is how many creative things you can do with the very thin iPad. It’s like they packed and crash all those features in to make the device powerful and show how creative you can be with their ipad. I think that's what Apple meant.
Yeah, Galaxy AI is just a tool. It's not gonna be creating things for you. They just advertised it cause at the time it was just being rolled out. I use Circle Search on my S23 Ultra all the time, so it does have really useful tools.
they should have just completely left out the tablet entirely and made the whole thing analog until the very end, where they show that it's a video on a tablet or something. still, this seems like a smashing... i mean, a big success for samsung
This ad is meant to present Samsung products as being in service of people, in contrast of Apple destroying (crushing) what people look to Apple for in the first place, so something from Samsung has to be there.
Some continuity error. The "original" ad showed all the tools were crushed with just tiny fragments flying blown out. I did not see a damaged but somehow playable guitar and other sizable debris in the final shot like what this ad suggests.
Apple is suprised that artists on the internet are mad at their advertisement, right after they crushed multiple instruments and tools that artists and other people use..
"Dont worry guys, we wont crush your creativity like that other evil company, our evil company instead replaces it with a mindless machine!" Creativity cannot be crushed, just replaced, well played Samsung
Except it doesn't replace anything at all here. It exists ALONGSIDE those that create. Mind you stuff like AI still requires input from humans as well.
AI is such a sensitive word for the last couple of years any company mentioning it is gonna deemed controversial. AI has exist for a long time, and AI can be used as a tool to assist artist and breeds creativity when done right. An example being Dr Mario lore. The meme gives many great fanart along with a good boost of following for those artist. This is not me tryna be a tech bro, I don't like AI art not only due to it's soullessness but also it's suffocation on certain art sites. such as deviantart. I just think that AI isn't bad, and on certain circumstances can be used well
Samsung: "Let's make an ad that responds to Apple's commercial people misrepresented and try to claim that Android is better for creativity. Also Samsung: "Uses AI to fabricate moon photographs on Galaxy phones. The hypocrisy, LMAO.
Funny how Apple turned off comments. I used to own a 3rd gen iPod touch. The thing was built like a tank and ran for over a decade before the battery croaked, but I hated the whole idea of being tied to one company's products. I love that Android exists and made their own commercial to push back against Apple's creepy nonsense.
@@SuperGamingBrosSGB if that’s what your using it for then your doing it wrong it’s meant to help not take over like large strokes of paint fast and never the product but it makes it look better
I think what Apple wants to convey in their commercial is how many creative things you can do with there very thin iPad. It’s like they packed and crash all those instruments and creative materials in. to make the device powerful and show how creative you can be with their ipad. I think that's what Apple meant.
i thought it was alright myselfm that was the message i had got from the ad just the musician in me feels bad for all the instruments. apple knew what they were doing with trumpet being crushed first edit: it probably wouldn't work or create as much buzz as Crush did but maybe the perception might've been better if they made an ad more like the one they used in the Apple IIc, where they show how all of the creativity and power can fit in a small 'package'
They should have made the ad show a conveyor belt load all those things into a machine and show the iPad come out of it. Make it look neat and safe (no crushing going on here) and the message gets across in a nicer way
I'm not in your head, obviously, but I teared up as well, and suspect it's the same as the feeling when you find something precious that you thought was lost, or when a loved one whom you feared for the safety of returns home unscathed. To go a little bit pretentious and overanalyze the ad, the guitar is badly damaged, but it still makes a pretty sound, and it can be repaired. the pressing platform is also shrunk in scale, intentionally or unintentionally implying that the woman, and by extension, the viewer is larger, stronger than a cheap marketing gimmick, and can overcome it with ease. she is dressed rather casually to imply a humbleness of stature, yet nearly silent to convey restraint, walking fearlessly among the wreckage of human endeavor smashed to bits for no apparent reason, finding something of value unscathed by the brutal carnage. In short, it's hope. In all honesty, I feel that the build up should have been stretched out just a bit longer, showing that which was destroyed in greater detail, and giving the viewer a bit more time to appreciate the implied carnage before revealing the discovery of the salvageable guitar, but the message is certainly conveyed. What was destroyed can be rebuilt, what was taken away can be reclaimed.
Hey, neat response! Good on reading the room, Samsung! "With Galaxy AI" ....Oh. ---- Just to clarify, I understand there's a great role to served by such algorithms in the world, from restoring old media (see the 2022 remix of The Beatles' Revolver) to cancer research. It's also worth noting that by this point "AI" is a buzzword that has been well removed from its original definition, typically as a means of forcing half-baked features that are invasive to the user and/or utilizing overseas labor to do the actual work, and that particular grift (especialy so soon after the Bitcoin & NFT grifts) is what we're wary of at this point. That and the push by the part of tech that wants to outright replace creative roles w/ systems that are in no state to...well, create.
apple:*crushes stuff* jerryrigeverything:hold my beer imma ruin apple's durability record. *continues to do bend test on the apple ipad causing it to snap into half*
to make the ad better, they could have the items slowly repair themselves to say that it builds up passions, and not talk about ai after, which is trying to replace those
I like Apple products and would always pick them over others but that ad was just terrible. What a soulless ad. Wonder who ok'd that. Then again, it's no surprising, Apple seems to have lost its way. This ad shows just how we should use technology. Not to crush creativity but to enhance it and make it easy do produce creative stuff.
Lifted from an article from Peter C. Baker: It’s an ad for the Samsung Galaxy S9 tablet series, the company’s first to be billed as “A.I.-powered.” How does A.I. enhance sheet music? The ad contains no suggestion. Its only real content is: Whatever Samsung might be, it is in some unspecified way not Apple.” Still a great response by the Samsung media team.
I dislike Samsung as much as Apple but at least their marketing department is always spot on... Wish the engineering department listening to the marketing one and kept the fucking headphone jack.
apple from 1984: free your self from the system apple now: throw away everything you love and replace it with an ipad that will break specifically after the warranty ends
I think apple mean that I Pad made out of everything that was crushed. But yah technology made everything to feel no life and no art which mean no human sense.
honestly wouldn't be surprised if later they deleted the ad and made their own thin tablet (based on their past behavior with headphone jack, charger, etc)
Samsung never missed the opportunity 😂
It’s kinda sad if you think about it… They always bash on Apple and Apple doesn’t really care lol
I'd be really surprised if they didn't care. Samsung is a powerful company and the quality of their products is so good that even apple uses them to build their own products.
@@JoseLinaresTorres So you certainly must know that this is a manufactured beef…
Samsung failed so often, see headphone jack, charging brick, etc....
Cringe company
@@thelogicalman apple do care which is why they've made a lot of ads bashing android and windows, what are you talking about lol?
So they rented out the same warehouse right after Apple's, damn, they didn't even have the time to clean it😅
Junkyard guy calls samsung . Hey buddy, i have an idea, lol.
Well that’s the point
disgraceful apple, that girl was broke after buying an ipad, she returned it and got a samsung for better everything
Apple: you only need an ipad to be creative
Samsung: you need a Galaxy tab as a companion for you creativity
The thing about that is they can applied vice versa as well.
Apple’s message was more: “yo we made a super thin iPad that can do these things” kind of stupid still
@@blue_ig1 super thin tablets seems kinda dumb cause one singular knee to the back of the device and its all over
@@beimanuel942 I agree. If they kept the old thinness, which was already insanely thin, they could’ve put in more battery
Both need eachother
Apple:"Crush!"
Samsung:"UnCrush!"
Evil Minos be like:
Samsung is right, creativity can NOT be crushed!
Yes, absolutely right!
How are the companies any different tho? It's not like apple was gonna break into your home and destroy your guitar...
Are you dumb...apple ad had nothing to do with crushing creativity...it just fucking showed that look we can pack everything you will ever need in such a thin sleek product
See I am NOT a apple fan..but the way people interpreted this is laughablily idiotic
Yes your right but I think what Apple wants to convey in their commercial is how many creative things you can do with the very thin iPad. It’s like they packed and crash all those features in to make the device powerful and show how creative you can be with their ipad. I think that's what Apple meant.
@@MADEinchina-e7o I couldn't agree more.. people nowadays just want drama
They will hate anything and everything
TH-cam really just gave me a Samsung ad before this 💀
If You Don’t Get Premium Then Don’t. I Mind My Words
He is not complaining. He is just saying that he got a samsung ad on a video advertising a samsung product
Bro, Revanced is better: free and no ads@@KCF99
Damn that was fast. And genius
Samsung ideated, had meetings, got permissions, produced, got the people, got the place, and publish a video in 10 days and that's CRAZY
not really genius it was pretty lazy
why not take the easy win ig
Apple fumbled so fucking bad that they made it easy for Samsung 😂
@@Sharky_0456 how is it lazy?
In 10days...that not lazy lor@@Sharky_0456
Now THAT'S marketing!
"Creativity cannot be crushed".... "with Galaxy AI"
Well isn't that ironic?
But you will be using your creativity to use the Galaxy AI. I'm sorry if I wrote something wrong, I'm from Brazil 😊.
Samsung's AI is not an AI that touches creativity like Apple, right?
What is the different between our creativity and AI creativity?
Bro fo you even know what galaxy ai is?
do you think AI crush creativity?
Apple has their comments off 😂
Before or after the ad?
@@nxmx6ix before i think some artists got pissed so much that apple had to turn their comments off.
They had to...their ad was really disrespectful
They’ve always had their comments off (for many years that is)
Apple always has their comments off. They can't stand free thought.
"Creativity can't be crushed"
immediately mentions Galaxy AI
Use AI as a part, not a full-fledged tool.
@@HolyWeaponOfGod This is the way to go. After WWDC today I'm disappointed in Apple.
Yeah, Galaxy AI is just a tool. It's not gonna be creating things for you. They just advertised it cause at the time it was just being rolled out. I use Circle Search on my S23 Ultra all the time, so it does have really useful tools.
Take THAT, Apple!
Apple laughs at you
@@VaHe2KGyou're not the ceo of apple right
@@VaHe2KGbro think he a ceo of apple
Apple laughs into there billions of dollars
@@TheRealPig8well i dont wanna be that guy but samsung is literaly like 90% of the entire buypower of korea
This is a big ouch for apple
And, for the LG. 2008
Apple is stronger then ever
@@lapatabelluda2240 yeah its so strong that the i-pad it breaks into half when applied little pressure.
Uh, no?
@@lapatabelluda2240 bendable "space exploration grade" titanium is stronger than ever
...not strong enough to compare to the indomitable nokia
This was actually beautifully shot and generally a nice creative response.
As someone who uses Samsung, I agree the creativity can't be crushed.
You don't even have to use smasung to agree on that
Even apple agreed
I am also a Samsung user, I can confirm
As an apple user, i agree with this comment.
This is one of the most creative comebacks and it's amazing
They didn't crush creativity, they crushed Iphone
iPhone*
they should have just completely left out the tablet entirely and made the whole thing analog until the very end, where they show that it's a video on a tablet or something. still, this seems like a smashing... i mean, a big success for samsung
She isnt even playing whats on the tablet anyhow.
@@DamienPaulLabontethat is what we called “Creativity”
This ad is meant to present Samsung products as being in service of people, in contrast of Apple destroying (crushing) what people look to Apple for in the first place, so something from Samsung has to be there.
Nah it's good as it is.
that completely smashes the point of the ad genius
Yes creativity cannot be crush
LG 2008
No one crushed it bru
@@ningurp281 are you blind?
It can be crushed into an ipad
@@merteztakarom9652no you are blind and dumb
So what I’m getting from this is that Samsung literally dissed Apple and the craziest way possible, but then mention AI….
Guitarist reading sheet music? Impossible
the samsung tablet is so good that it can get you to read sheets
Ikr
Hope you realise they had to destroy that guitar for this ad
Some continuity error. The "original" ad showed all the tools were crushed with just tiny fragments flying blown out. I did not see a damaged but somehow playable guitar and other sizable debris in the final shot like what this ad suggests.
Apple is suprised that artists on the internet are mad at their advertisement, right after they crushed multiple instruments and tools that artists and other people use..
that AI is sure gonna help my creativity not be crushed
tbh, Galaxy AI is still a bit limited
might be a good way of coming up with ideas or characters to draw. thats my main problem
Correct me if I'm wrong but isn't galaxy ai like, non generative?
@@KennethTylerSon Yes, for most of its features.
@@KennethTylerSon it's mostly QOL stuff
The design of samsung products let's your creativity flow where as apple keeps you trapped in a box💀
Samsung beast mode savage
Then they will remake the crush ad with their s10 series and delete this ad
"Dont worry guys, we wont crush your creativity like that other evil company, our evil company instead replaces it with a mindless machine!"
Creativity cannot be crushed, just replaced, well played Samsung
The company that make weapons talking about destroying if I was Apple I answer with that comercial. It Apple doesn’t need all this Apple is Apple
Except it doesn't replace anything at all here. It exists ALONGSIDE those that create. Mind you stuff like AI still requires input from humans as well.
AI is such a sensitive word for the last couple of years any company mentioning it is gonna deemed controversial. AI has exist for a long time, and AI can be used as a tool to assist artist and breeds creativity when done right.
An example being Dr Mario lore. The meme gives many great fanart along with a good boost of following for those artist.
This is not me tryna be a tech bro, I don't like AI art not only due to it's soullessness but also it's suffocation on certain art sites. such as deviantart. I just think that AI isn't bad, and on certain circumstances can be used well
Using AI tools to help you with art, editing photos, videos, etc. is worse than using artificial tools to help you in real life?
Where is the official one. Can't find it on their channel.
On the Samsung Mobile US X/Twitter account
They've chosen not to upload it to TH-cam for some reason, idk why
So that other will :) more powerful that way
@@Connie_TinuityError It's simple
Samsung: "Let's make an ad that responds to Apple's commercial people misrepresented and try to claim that Android is better for creativity.
Also Samsung: "Uses AI to fabricate moon photographs on Galaxy phones.
The hypocrisy, LMAO.
aww you still believe the false claims 😂
@@TheHowChannelxD what
Can't wait for the ad next year where they crush everything anyway.
...if samsung opened their bootloader to custom firmware I might consider buying their tablet after this...
You can unlock it I think.
Most of the tabs can be unlocked, just not the ones from certain cell carriers.
You can unlock them, unless you have the US carriers version
@@comradewave5170 might look into it, last I heard they said screw it and locked them all down
You can unlock them, but you lose Knox.
''Creativity cannot be crushed'' says the brand who promotes an ai in the same exact sentence
AI is very helpful in the creative field. The problem is it replacing it which is not what Samsung is doing. Like at all
The irony it still touts AI
Funny how Apple turned off comments. I used to own a 3rd gen iPod touch. The thing was built like a tank and ran for over a decade before the battery croaked, but I hated the whole idea of being tied to one company's products. I love that Android exists and made their own commercial to push back against Apple's creepy nonsense.
"Creativity cannot be crushed"... but it can be "enhanced with AI". Yes... and no.
Thanks for rescuing that poor guitar😂🎸💓
Could be better, you missed the opportunity to use an acoustic cover of the iconic samsung theme music.
The guitar was destroyed though…
I would love to see more advertisement "Crush" series.
A typical Samsung vs Apple marketing competition 😂
It's all PR... Samsung is not so different from Apple.
Good PR though, well timed.
Sometime it feels like samsung and appel are together and making fool of us
Does nobody here see the hypocrisy of this ad
I do
Samsung ai
The thing trying to kill human creativity
@@SuperGamingBrosSGB if that’s what your using it for then your doing it wrong it’s meant to help not take over like large strokes of paint fast and never the product but it makes it look better
I know right? But Samsung fanboys would rather implode than admit it
Wasn't galaxy AI just like Photoshop ai? (Heard it translates stuff while in calls too, pretty cool)
Y'all taking it too far. Samsung just saw the backlash and seized the opportunity
I loved when it said, "Creativity cannot be crushed" Thats the reason i use a samsung phone...
As a random person, I can confirm that I did not like when they crushed space invaders and angry birds.
i love how the music on the tablet is just a scale
Apple got destroyed with this ad💀
Innovation crushes Tradition vs Innovation supports Tradition
apple: DAMN BOI WE NEED THE IPAD TO REPLACE THIS GARBAGE STUFF FOR MONEY! Samsung: [Proceeds to Uno reverse card that message in a good way
Even as an Apple fan, this is just great marketing work. Way to go Samsung!
wow they made they ad fast
The best short but sweet clap back since sony's 'how to share games on ps4'
I think what Apple wants to convey in their commercial is how many creative things you can do with there very thin iPad. It’s like they packed and crash all those instruments and creative materials in. to make the device powerful and show how creative you can be with their ipad. I think that's what Apple meant.
Yes and it was horrible. Someone put the video in reverse and the message was understood much better
i thought it was alright myselfm that was the message i had got from the ad
just the musician in me feels bad for all the instruments. apple knew what they were doing with trumpet being crushed first
edit: it probably wouldn't work or create as much buzz as Crush did but maybe the perception might've been better if they made an ad more like the one they used in the Apple IIc, where they show how all of the creativity and power can fit in a small 'package'
Oh really? Are you 8 years old or do you just think like those morons?
if that is the case it was poorly executed
They should have made the ad show a conveyor belt load all those things into a machine and show the iPad come out of it. Make it look neat and safe (no crushing going on here) and the message gets across in a nicer way
lg in 2008: i crushed stuff
samsung: i don't care
apple in 2024: i crushed stuff
samsung: creativity cannot be crushed :)
Technology is something that HELPS us, not replace everything!
Art is the universal language of creativity, and shall never be replaced!
this is strangely emotional
i don't know the reason. but i cried in front of this commercial.
I'm not in your head, obviously, but I teared up as well, and suspect it's the same as the feeling when you find something precious that you thought was lost, or when a loved one whom you feared for the safety of returns home unscathed.
To go a little bit pretentious and overanalyze the ad, the guitar is badly damaged, but it still makes a pretty sound, and it can be repaired. the pressing platform is also shrunk in scale, intentionally or unintentionally implying that the woman, and by extension, the viewer is larger, stronger than a cheap marketing gimmick, and can overcome it with ease. she is dressed rather casually to imply a humbleness of stature, yet nearly silent to convey restraint, walking fearlessly among the wreckage of human endeavor smashed to bits for no apparent reason, finding something of value unscathed by the brutal carnage.
In short, it's hope.
In all honesty, I feel that the build up should have been stretched out just a bit longer, showing that which was destroyed in greater detail, and giving the viewer a bit more time to appreciate the implied carnage before revealing the discovery of the salvageable guitar, but the message is certainly conveyed. What was destroyed can be rebuilt, what was taken away can be reclaimed.
That's some gae shi
Hey, neat response! Good on reading the room, Samsung!
"With Galaxy AI"
....Oh.
----
Just to clarify, I understand there's a great role to served by such algorithms in the world, from restoring old media (see the 2022 remix of The Beatles' Revolver) to cancer research. It's also worth noting that by this point "AI" is a buzzword that has been well removed from its original definition, typically as a means of forcing half-baked features that are invasive to the user and/or utilizing overseas labor to do the actual work, and that particular grift (especialy so soon after the Bitcoin & NFT grifts) is what we're wary of at this point. That and the push by the part of tech that wants to outright replace creative roles w/ systems that are in no state to...well, create.
You can't rush art.
apple diss track when
To be honest I thought she was about to play the hello neighbour guitar song
Apple crushed the creativity utensils for a "powerful" message
Samsung used them for a more powerful message
Yeah, You cannot get crushed by blocks in creative mode.
Samsung is dissing apple and other companies?!?!?
The apple ad tried to replace mediocrity with perfection, nah Neva!
apple:*crushes stuff*
jerryrigeverything:hold my beer imma ruin apple's durability record. *continues to do bend test on the apple ipad causing it to snap into half*
Apple: is that a girl and is she using Samson that it turn on the crusher!!! *then Siri was born*
If we see closely... I guess Samsung crushed everything too .. atleast that guitar.. just to show all that stuff in an ad 😅
Apple not only crushed the creativity and copied LG 2008 renoir ad 🤣 and LG's ad delivered the message even better without causing controversy.
Maybe because the time is different.
The Apple Ipad crush and Samsung's uncrush add has to be at the top of marketing ed. case studies. Apple handed Samsung the marketing ad crown (2024)
This ad shows what’s the best equipment android users can afford
The orginal apple add made me want to sell my phone and go get my old Nokia from 2008
What is the link to samsung channel for this comercial?
They only posted it on X/twitter
samsung still had to break that guitar in order to shoot this video...yikes.
I just realized…
Apple: Technology is creativity
Samsung: Technology is a companion to creativity
I love how this is like a secuel to the apple ad
to make the ad better, they could have the items slowly repair themselves to say that it builds up passions, and not talk about ai after, which is trying to replace those
I thought it said gravity could not be crushed
I like Apple products and would always pick them over others but that ad was just terrible. What a soulless ad. Wonder who ok'd that. Then again, it's no surprising, Apple seems to have lost its way. This ad shows just how we should use technology. Not to crush creativity but to enhance it and make it easy do produce creative stuff.
I ❤ Samsung....
Pathetic
Apple's ad was so bad it's like they were trying to give competitors a prime opportunity to destroy them.
Lifted from an article from Peter C. Baker: It’s an ad for the Samsung Galaxy S9 tablet series, the company’s first to be billed as “A.I.-powered.” How does A.I. enhance sheet music? The ad contains no suggestion. Its only real content is: Whatever Samsung might be, it is in some unspecified way not Apple.” Still a great response by the Samsung media team.
This ad made me cry for personal reasons
“ the best sequel ever! “
I dislike Samsung as much as Apple but at least their marketing department is always spot on...
Wish the engineering department listening to the marketing one and kept the fucking headphone jack.
ชัมชุงอยังไม่ปิดคอมเม้นท์เลย แต่แอบเปิ้ลปิด😂
apple from 1984: free your self from the system
apple now: throw away everything you love and replace it with an ipad that will break specifically after the warranty ends
The same location is CRAZYYYY
The fact that they still destroyed a lot of things for the ad but nobody talks about that is funny :)
I think apple mean that I Pad made out of everything that was crushed. But yah technology made everything to feel no life and no art which mean no human sense.
Creativity cannot be crushed, but AI is mentioned at the end so…
They meant their tablet has a galaxy ai
@@Apixelatedhedset it still says AI
@@DeltaC79 it doesnt even says "make your creativity with ai"
@@Apixelatedhedset BUT STILL
@@DeltaC79 WHYYY
Creativity can not be crushed is right
As a Samsung user, I am proud of using such a great brand.
W advertising from Samsung's side.
honestly wouldn't be surprised if later they deleted the ad and made their own thin tablet (based on their past behavior with headphone jack, charger, etc)
Apple: *crush*
Samsung: *uno reverse*
Samsung took the opportunity to use the crushed items from the new iPad commercial 😂😂😂
Samsung just got slams to apple ad 💀😳
What if apple responded to this ad and instead said "shut the fuck up, its crazy how you need a tablet to play guitar"