Build your own Cosmetic Brand Essential Workshop - Free Trial
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- เผยแพร่เมื่อ 29 พ.ค. 2024
- Do you want to create your own cosmetic brand or cosmetic line? Access the full workshop series here: personalcarescience.com.au/Br...
Maybe you have been selling on a small scale at the markets, to family and friends and now want to take the next steps? You may also be trying to take that next step, hitting brick walls and have more questions than answers…?
The Cosmetic Brand Essentials workshops provides an overview of what you need to think of when planning your personal care products and business.
In this 7-workshop series, learn how to:
1. how to identify opportunity
2. what you need for your labels, claims and evidence
3. essential safety, stability and performance testing
4. legal requirements
5. How to set budgets, pricing
6. Marketing sales and distribution
7.Business plan
It also provides you with a FREE Business Plan template, pricing strategy and all the things you need to think of PLUS industry guidance on what is normal and necessary for the personal care industry.
Find out more here: personalcarescience.com.au/Br...
#cosmeticbusiness #startcosmeticbrand #skincareentrepreneur
Contact us for more information and references: info@personalcarescience.com.au or ask us a question, join our Patreon page: www.patreon.com/personalcarescience
I've never thought about creating my own product line since I formulate as a hobby but this video is informative and useful in case I do want to start my own brand. How to stand out is so important especially when the "natural" and organic trend is everywhere especially with indie brand but now seems to be calming down with more consumers being educated on what is real and what is hyped up claims.
Thank you for watching!
I never comment on you tube. But my oh my. This us so informative. In very insecure and never take a leap. But this Is at MINIMUM MOTIVATING.
That's great to hear! Feel free to contact us at: info@personalcarescience.com.au if you have any questions regarding our courses. :)
Great work, loving all your videos. Thanks for your continued effort.
Thank you ! We Appreciate your support
This still helps us today, thank you Belinda! Tons of love! ✨😘
Glad it was helpful! :)
What an amazing human bring you arr Belinda! Thanks fos sharing!
Thank you so much for watching! :)
Very informative. Thank you!
Glad you enjoyed it!
Thank you for this lecture! Very informative
Glad it was helpful!
Awesome content and relevant in 2021!! I really needed this and look forward to taking your courses!
Glad it was helpful! Feel free to email us at: info@personalcarescience.com.au if you have any questions regarding our courses. :)
Awesome packed full of relevant info
Thanks so much for watching.
Very informative.
Glad it was helpful!
Thank you so much for this video. Very reasonable, informative and useful
Glad it was useful. You can learn more on this by studying with us - all online - learn anywhere in the world! Please contact us for course information and which course is going to best suit you: info@personalcarescience.com.au
Thankyouuu so much. I always wait for ur next videos
Thank you ! We Appreciate your support
Hi, Thanks Belinda ..it's so much helpful to understand market techs..
Thank you !
Terima kasih.ilmu yang diberikan sangat bermanfaat
Great lecture 😊
I am pharmacy student
Just want to support my STUDIES for making and selling product
Hi Arfa, our Diploma of Cosmetic Brand Management is ideal for those wanting to build their own brand - it covers all the marketing and brand management subjects as well as marketing compliance, evidence, labels. It also helps you set budgets and schedules that suit our industry in particular. Please email us for course information: info@personalcarescience.com.au or visit this page: personalcarescience.com.au/BrandManagement/DiplomaofCosmeticBrandManagement-471/ You can also start with this workshop series, and if you enjoy this and want to learn more, you get the credit back on further study! Please see more information about the workshop series here: personalcarescience.com.au/BrandManagement/BuildyourownCosmeticBrand-482/
@@theinstituteofpersonalcare6401
Sure 😊
My favorite part is the one about PEGs and parabens and how one "cannot" use those as marketing claims. Looking at you "All-Natural" clean beauty indie brands!
Thanks for watching!
Sorry if this was mentioned..I understand the EU documents regarding “free from” and what cannot be stated about our products, but is there something in writing or a legal document for the USA that states we cannot write “free from parabens, phlalates,”, etc? I see store brands with jargon of that nature which is an appeal to customers so I’m not sure why I would not be able to stare that on my packaging.
Thank you!
It is misleading to suggest that products are ‘phthalate free’ when they wouldn’t contain phthalates in the first place + its misleading to suggest that parabens, when used within regulatory limits are not safe or suitable to use. In all honesty, regulators are usually tackling bigger issues of non-compliance, BUT MORE IMPORTANTLY It's not a great way to promote your brand if this is the best you have to say about your products. Ie if you are outside of EU/UK (where it is actually written in their law, so avoid these types of activities) - then you may have it as a point of parity, and in the very background of your brand - but really, you should be putting far more emphasis on what is great about your product, than what it doesn’t contain. This is one of the biggest struggles small brands have when they start out - they think these free from claims/clean beauty will appeal to a consumer base but the problem is a. its not true and b. there are so many other small brands stuck in this thinking too. In other words, it does not give your brand a point of difference that gives it a real chance at success! Please watch this first lecture FREE which really helps explain this: personalcarescience.com.au/BrandManagement/CosmeticBrandBusinessWorkshops-482/ and then please do at least the study only version of our Certificate in Cosmetic Market Research Product Positioning so you can find stronger points of difference for better brand success. You also get loads of REAL case studies and brand stories when you study our Diploma of Cosmetic Brand Management, which will really make the difference for your brand.
Sukin Facial Moistriser states... no synthetic fragrances. No propylene glycol. No triethanolamine. No EDTA. No Parabans. Seems someone may need to re-label.
You can learn this in full detail by studying with us - all online - learn anywhere in the world! Please contact us for course information and which course is going to best suit you: info@personalcarescience.com.au
Great !!!!
Thank you.
Do the regulations on 'free from' apply to making a statement such as 'no preservatives used'?
Yes - there are a few conditions around this - e.g. are preservatives not normally needed like a balm? Then you can't say it. If water is present, how is the formula preserved? If you need assistance with this we can consult for you: personalcarescience.com.au/Advice/cosmeticformulation,brandadvice-797/
This was super super useful, thank you so much! Makes me wonder if most skincare brands I’ve come across may not actually comply with the cosmetic vs therapeutic/physiological claims! 🤔
How about a skincare product that claims to “preserve skin’s protective barrier”? Would you say that meets the definition of a cosmetic?
Also wondering if your Diploma of Personal Care Formulation covers this topic in depth? ( Looking at doing it)
Preserve skins protective barrier as in provides moisture protective agents - yes this would be cosmetic and suitable. Please consider the overall message and words used when determining if a claim is suitable. Please learn how to prepare your labels and claims, including evidence requirements properly, with our Certificate in Cosmetic Labels & Claims: personalcarescience.com.au/BrandManagement/CertificateinCosmeticLabelsClaims-1979/
How about using the word "soothing and calming irritated skin" (instead of saying soothing inflammation or inlfammed skin). The US bill on natural excludes water as a natural ingredient, does this mean using hydrosol instead of just AQUA counts as natural? Otherwise, a O/W emulsion can hardly be called natural, else will be very expensive to be honest... your thoughts Belinda?
You could say soothing and calming for dry skin; to suggest soothing of irritated skin would be to imply an anti-irritant activity, which is beyond the scope of a cosmetic. It depends on what else is in the formula as to whether it meets the requirements of the US Bill on Natural - we can consult with your specific situation to provide you with specific and proper advice, please purchase consulting time here: personalcarescience.com.au/Advice/cosmeticformulation,brandadvice-797/ You could formulate to comply with their needs but it would take individual and specific consulting to achieve this for you.
Thank you so much for this very informative lecture please where can I find accurate free information on EU regulations I see many websites that sell them thank you
You can find the regulations at CosIng: ec.europa.eu/growth/sectors/cosmetics/cosing_en If you want to learn how to conduct searches and interpret the regulations, we have Regulatory training courses, please email us: info@personalcarescience.com.au and we also have workshops on searching CosIng and preparing your EU PIFS: personalcarescience.com.au/Regulatory/EUCosmeticComplianceWorkshops-483/ Hope this helps!
Sometimes preservatives are used in anhydrous balms; does this mean that I still can’t put “No preservatives” on the front of the product on a label?
No - because you don't need preservatives in anhydrous balms, and you can't label a product as free from something if it isn't needed in that product type. This is to comply with the new EU regulations on free from labelling. Hope this helps.
Hello there! How I can get dropbox link t this free workshop. Please
Please enrol in our FREE Cosmetic Formulation Fundamentals Masterclass to learn this and so much more: personalcarescience.com.au/Workshops/CosmeticFormulationFundamentalsMasterclass-7441/
Would "Hydrosols" be considered as a form of aromatic????
What if I'm planning on incorporating hydrosols in my mist could i say "free from perfume?"
Yes they are considered aromatic. No you couldn’t say free from perfume, because you have an aromatic substance in there.
@@theinstituteofpersonalcare6401 WOW! Thank U
My skin is very white and, with age, it is losing its vibrancy. I will test Derma Caps Plus and see if it meets my expectations.
Please email us for full formulation, method and supplier details: info@personalcarescience.com.au we provide this free. Happy formulating!
Lots of Australian companies make many claims about what their products DON'T CONTAIN.
Unfortunately this is allowed in Australia. It is different in the EU
How can I learn
Are your course free or paid please tell me
You can learn by studying with us - all online - learn anywhere in the world! Please contact us for course information and which course is going to best suit you: info@personalcarescience.com.au