ฝัง
- เผยแพร่เมื่อ 29 ก.ย. 2024
- What ideological messages are transmitted and reinforced by the media? Objects in popular culture are often taken out of context, and then given different meanings. Watch Macat’s short video for a great introduction to Roland Barthes’s Mythologies, one of the most important literature books ever written.
Subscribe for weekly videos that are your guide to the world's greatest ideas.
Macat's Analyses are definitive studies of the most important books and papers in 14 humanities and social sciences subjects. A powerful resource for students, teachers and lifelong learners everywhere, our analyses do much more than just summarize seminal texts. Using Macat’s videos, audiobooks, and mind maps you can explore and apply the world’s greatest ideas everyday. Proven by the University of Cambridge to improve critical thinking skills, Macat is a resource that anyone can use to grasp complex ideas and develop smarter ways of thinking - whether that's to improve grades, engage a classroom, or to fuel an inquisitive mind.
Get started for free: www.macat.com
Learn more on our blog:www.macat.com/blog
Like us on Facebook: / macatedu
Follow-Us on Twitter: / macat_edu
Watch all our Analysis videos on our playlist: • Macat Analysis Videos-...
Macat’s videos give you an overview of the ideas you should know, explained in a way that helps you think smarter. Through exploration of the humanities, we learn how to think critically and creatively, to reason, and to ask the right questions.
Critical thinking is about to become one of the most in-demand set of skills in the global jobs market.* Are you ready?
Learn to plan more efficiently, tackle risks or problems more effectively, and make quicker, more informed and more creative decisions with Macat’s suite of resources designed to develop this essential set of skills.
Our experts have already compiled the 180 books you feel you should know-but will never have time to read-and explained them in a way that helps you think smarter. Dip in and learn in 3 minutes or 10 minutes a day, or dive in for 3 hours, wherever you are on whatever device you have.
Get your journey started into the great books for free: www.macat.com
Get a report on your critical thinking skills at no cost: www.macat.com/ct-study
Find out more about critical thinking: www.macat.com/blog/what-is-critical-thinking
*Source: WEF report Jan 2016 - “The Future of Jobs report”
damn, didn't expect a red scare in the middle of the video. you can really tell this is american
hahaha sooo truuue
Speaking of 'signs'. It is very important that about 80% of non-fiction youtube videos (including this one) be listened to, WHILE NOT WATCHING THE VIDEO. The construction of the text or the essay of youtube video is the important part, that initiated the making of the video. In almost all videos, there is a need to 'sell' the video with attractive images.
These actually *detract* from the message and distract you from important distinctions by making you consciously or unconsciously evaluate the video with questions of design elements. "Why that picture and not that diagram?" "Why are all those blue while the rest are green ?"
If you care about the topic in this video, you owe it to yourself to watch it with a blank browser tab open, while you look around the room you are in.
But I love images. I agree with your advice though.
So well said
How are we to deal with interpretations like this . . .
We are already dealing with it, by interpreting works ourselves.
er.....you do have a brain...?
Or is that assuming too much ?
oo oo I know this one.... Che G
thats why you steal the shirt
shocked. Disgusting example.
Why because the truth hurts?
I mean damn just say Che Guevara is pretty obvious
concept: me, analyzing the symbolic choices in this video
hahahaha so true
This video mythologizes Barthes' "Mythologies." If you're a student, you're better off just reading wikipedia.
HA! Right.
wow....
Wow. This is really problematic! It speaks from the right offering a bourgeois analysis of Mythologies!! Watch out students!!
yeah. Honestly I found it funny.
The bourgeois offering an analysis on what "bourgeois" is.
Agreed, this is a very subjective analysis of Roland Barthes theory!! Don't use this video for reference for sure...
If it's ' problematic ' then why not
refute it ? Rather than adopting
the Liberal - Left standard response ; " a nasty woman disagrees with my opinions : somebody cancel her !! "
How is this in any way rightwing or burgeois and the fact that you think students shouldn’t be exposed to different ideas really shows how academia has lost its soul
@@naughtiusmaximus789 yeah because this is so burgeois lol and only Jewish Santa Claus are allowed to talk about the bourgeois aperantly go to sleep man
This video somehow manages to be a simulacrum of the concept of mythology. Disappointing.
wooof! i thought i was missing something. but nope, i smell propaganda.
Aren't you incorrectly conflating a Black Panther-like man with Che Guevara? This is an extremely irresponsible mixing of signifiers... Everything you say could be applied to Che, but that is not his prevailing mythology. Don't radical black people get enough bad press without attributing to them things they did not do?
yeah i thought the same
I did as well. It almost accomplishes the very thing that the video is trying to describe. However, I don't know if this is so plainly obvious to all those who will see this video and make the correlation and reject the image of blackness as it is presented here.
How's that relevant? It's just an example made to give body to an abstract meme, the revolutionary hero.
In addition to problem you point out here, this video also mangles one of Barthes' central points. Barthes uses as an important early example in *Mythologies* an image, from a French magazine cover, of a young black French soldier saluting, but his point isn't that the soldier is dangerous; it is, rather, that the image reads as "even the subjects of French colonialism love and serve the country of France." The dangerous mythology Barthes wants to illustrate centers on the violence done TO the soldier and his image.
It's just an example. Why should anyone think it is a bad example, It could have been any individual. The ones thinking that is a bad example, are the wrong ones. If we want to live in a equaly society, we must be willing to use any gender and race as an example. And must not be afraid of using it.
Are they attacking Che Guevara? Wtf
Imagine unironically defending a mass murderer and dictator
@@luisandrade2254 Ok, slave owner defender
Who is this video made for? It is so simplistic an analysis of Barthes that I wonder what level of signification he would place it at.
He'd probably briefly analyse how the colours, textures, and soft presentation attempt to present the deceptive signification of a kind of 'soft education', before laughing on how much it misunderstands and oversimplifies his (and, to an extent, Saussure's) ideas for such a ridiculous and pathetic agenda. Though he was a socialist, he did not dwell so much on the 'bourgeois being dickheads' angle of semiology's use.
Far more fascinating is his exploration on how semiology is a natural process that affects all of us all the time, especially with the ever-increasing popularity of the moving image. Whilst there is undeniably a political aspect to this, it should never be seen as frustratingly limited as this video may suggest.
Anyway, I'm rambling. Video disliked.
It's for me. Someone who's just heard of him and is deciding whether or not this guy has any merit. Yes it's simplistic, but it's also 3 minutes long. But it at least gives me an idea on whether or not his ideas pique my interest enough to check out a longer video.
Lol that example was disgusting.
Facts don’t care about your feelings
@@luisandrade2254 no but you're pressed about everyone opinions.
From 1:38 onwards
It seems like they are talking about Che Guevara all the time
From a typically American capitalist mind-set
Any Che Guevara fans?
Lol so accurately describing Che Guevara is an American capitalist mindset????? Remember “when you are accustomed to propaganda reality feels like misinformation” and “facts don’t care about your feelings”. Just because you don’t like the truth doesn’t mean you get to ignore it
This directly reminds me Guy Fawkes. A bigoted Catholic sympathizer became the symbol of anarchy and rebel because of Alan Moore's comic and its adaptation movie.
He wasn’t bigoted he simply didn’t like the king not all terrorists are bigots
mmm.... the famous Lenin's balcony wherefrom he gave his speech. good job
Calm the hell down with your intonation lol
Yesterday, Apple's CEO said (with a straight face) that getting rid of the headphone jack was emblematic of Apple's 'courage' that 'would better us all'.
Barthes who wrote about laundry detergent was hit by a laundry truck while walking home and later dying from his injuries.
Is Che Guevara he who shall not be named?
funny how people react to the video... this is how myths work... try to read barthes' work in critical manner.
i mean you could have just said che but okay
Why?
I remember buying a Che short when i was way young. I only wore it once. This video reminded me at the time they taped into my "rebellious" side, and how I found it ironic that Che, who was anti capitalist, became an icon for capitalism. Felt bad I didnt see the obvious before I even bought the shirt. :-/
call me surface structured but two propaganda I've noticed while watching ..1. Guevara image implication 2. An African revolutionary ....stereotypes won't get you anywhere
Not stereotypes just facts. The propaganda is in your denial
I've being binge watching this chanel since this morning, 22 videos straight and i love them all, including this one, yet, i think they are emitting a value judgment and in doing so making a disservice to the audience. The example is clearly the Che, but why asume that people like the Che because of "rebelliousness" is patronizing, not offensive, dont thinks is intended to offend but is is hurtful, right, the man is not perfect, not even good or congruent, but the "mith" for those of us who find "some" of he's actions valuable or respectful is one of justice and selflessness, misguided if you want, but in the end the guy said goodbyes tho his children to go and died famelic in a hot and wet jungle because of what he considered moral, his murders were as as utilitarian in his mind as those of Hamilton or Washington were on theirs. i can see the value or at least respect his ideals and his conviction. for you to reduce him to a sign of rebelliousness is as sad as the cultural appropriation of his visage for mercantilist reasons. pour guy, all he did and all he sacrificed to end up as a meme, even in academia. man, that's the ultimate character assassination.
well, you are over-interpreting what the idea was presented to the public. that's all. All of these are just your own interpretations, and clearly you don't know how to understand things in a bigger perspective. you seriously didn't understand how power structure and representations work in the society.
What you call justice and selfless is what the rest of us call rebellion. It doesn’t matter if something is hurtful or patronizing as long as it’s accurate
Okay so the video is good but it has pretty much nothing to do with the actual book
Why exactly
This is so helpful. Thank you so much.
The image chosen looks quite like Samora Machel from Zimbabwe. But anyway, Barthes told us that every image has a meaning, and one can´t say it´s just an example. What a cheap excuse. It is a decision that has been taken and what lies under this image is not to be detached from the world or meaning. Everything has meaning and myths are made up through connotations which are connected to the socio political structures, worldview, ideologies; that is to say that myth tries to make us believe things have no meaning by de-politicizing, de-historizing - and I would also say - de-contextualizing them. We better think twice about this video and should not forget the connotation level can inhabit MULTIPLE meanings.
Samora Michel is from Mozambique
Samorá machel was from Mozambique
this video show an agenda ...
Just because you don’t like the truth doesn’t mean it’s wrong
@@luisandrade2254 the truth does not exist, it is relative ******
@@jhony401 if the truth is relative then the truth exists because according to me it does ergo it exists
@@luisandrade2254
It is clear that you have no idea what you are talking about, I invite you to read the philosophers and scientists on the matter
@@jhony401 lol I was demonstrating how ridiculous your comment is philosophers and scientists know full well the truth exists and it’s not relative since denying it is impossible
Macat?? More like Macartism!!
best comment
George Floyd...
Jesus seems like a great example of this very idea.
Revolutionary? See Che Guevara.
Very interesting. Thank you.
Cliche Guevara phenomena explained
ثاتو
the beeeest
This explains Che Guavara so well 😂😂.