This was an excellent and clear introduction. It's interesting that the connotation of the Patagonia ad can be taken a step further to indicate "children are growing things, let them be." Perhaps on a pop emotional level "While you"re hugging trees, remember to hug your kids" Was that all packed in with intent or intuition? A very complex and effective example. Thank you.
Yeah I really like both of your readings here. On a philosophical level, I think it's impossible to say whether these exact readings were intended, or even intuited, though certainly something very close to these meanings seems to have been understood by those who made the ad. The question of verifying the intentions of artists (or advertisers) is its own major field of aesthetic philosophy, and I talk about it a bit in my video on Barthes' "Death of the Author" essay. Many 20th century thinkers seem to agree, for various reasons and to various degrees, that an interpretation of an artwork can be valid even if it wasn't premeditated by the artist (and some version of this position has become fairly conventional, for better or worse, in college humanities classrooms in my experience).
If semiotics stands in for an idea, what then do you call the signs and symbols used in marketing's "subtle art of persuasion"? what would you call the weaponization of signs and symbols for use in mind control/mass hypnosis?
so semiotics is the study of signs, which are things that stand in for ideas. if you were to study the way the signs used in marketing are used to control the masses, it'd make plenty of sense to also call that semiotics (especially if you drew on Saussure in how you discussed how those signs convey meaning). a lot of the work that is officially called semiotics - like the writings of Roland Barthes for instance - involves analyzing the codes carried by advertisements.
great video professor film & media studies "Film ... must, first, disrupt every literarily logical assumption that Picture is only a container for the variably nameable ... Film must eschew any easily recognizable reference, for reference is always and only achieved along-a-line of Symbolized Signs" - Stan Brakhage
Hi! Completely out of topic but... Can you make a video about Susan Sontag's "Notes on Camp"? It will be interesting if you analyze her work by using movies such as "All About Eve" "Showgirls" "Mommy Dearest" or"Valley of the Dolls"!
hi！❤：），I am a college student from china, i learnt a lot from your video ,like it so much. lf you don't mind, l would like to ask your permission to share this video to the chinese website bilibili（ for the embarrassing reason that TH-cam is blocked in China）.i will make the Chinese caption.of course, l will give sources of the original website. and it will be in transshipment tags,i can not get benefits from it,just for learning and sharing.Thank you very much！whatever the answer is，wish you have a goodday！🎈🎈🎈
Apologies! Didn't realize you had done it already! But perhaps, a video on Suspensions of Perception would be another one that I'd be super interested in. Thank you!@@filmandmediastudieschannel
This is why I consider Semiotic as a fundamental block in the Theory of Knowledge and the Study of Metaphysics.
This is good stuff, can't wait for the other parts of the series!!
Absolutely loving your channel! Stumbled upon it and wow, what a gem!
That's great, thank you. I needed to refresh my knowledge about semiotics
really great lecture
Thanks for this wonderful video, looking forward to more .
Welcome back, Sir 🎉
Welcome back!!🙌🏻
Thank you so much for clarifying this
such great videos, please keep doing them!
Thank you for your insightful explanation. I was able to understand it well.
You explain so well these complicated concepts. Congrats!
return of the king
This was an excellent and clear introduction.
It's interesting that the connotation of the Patagonia ad can be taken a step further to indicate "children are growing things, let them be." Perhaps on a pop emotional level
"While you"re hugging trees, remember to hug your kids"
Was that all packed in with intent or intuition?
A very complex and effective example. Thank you.
Yeah I really like both of your readings here. On a philosophical level, I think it's impossible to say whether these exact readings were intended, or even intuited, though certainly something very close to these meanings seems to have been understood by those who made the ad. The question of verifying the intentions of artists (or advertisers) is its own major field of aesthetic philosophy, and I talk about it a bit in my video on Barthes' "Death of the Author" essay. Many 20th century thinkers seem to agree, for various reasons and to various degrees, that an interpretation of an artwork can be valid even if it wasn't premeditated by the artist (and some version of this position has become fairly conventional, for better or worse, in college humanities classrooms in my experience).
Long time brother. ❤
Please do a video on intersemiotic translation.
Barthes' life span 1915-1980 in 02:11
Very interesting :) thank you
If semiotics stands in for an idea, what then do you call the signs and symbols used in marketing's "subtle art of persuasion"? what would you call the weaponization of signs and symbols for use in mind control/mass hypnosis?
so semiotics is the study of signs, which are things that stand in for ideas. if you were to study the way the signs used in marketing are used to control the masses, it'd make plenty of sense to also call that semiotics (especially if you drew on Saussure in how you discussed how those signs convey meaning). a lot of the work that is officially called semiotics - like the writings of Roland Barthes for instance - involves analyzing the codes carried by advertisements.
great video professor film & media studies
"Film ... must, first, disrupt every literarily logical assumption that Picture is only a container for the variably nameable ... Film must eschew any easily recognizable reference, for reference is always and only achieved along-a-line of Symbolized Signs" - Stan Brakhage
thanks Marc! wow this quote from Brakhage is way more interesting and relevant to Saussure etc. than I remember...
Nice introduction to the subject.
1: 45 The Late Mr. Roland Gerard Barthes 12 Nov.1915 - 25 Mar. 1980. (not 1915 - 1918)
i
Am
Indian filmstudies
স্টুডেন্ট।
Thanks
Sir।
আপনি
Hi! Completely out of topic but... Can you make a video about Susan Sontag's "Notes on Camp"? It will be interesting if you analyze her work by using movies such as "All About Eve" "Showgirls" "Mommy Dearest" or"Valley of the Dolls"!
Barthes was not born in 1915 and died in 1918. Or else he would have died at the age of 3....
The dude was a child prodigy, bro 🤣
Looks good
hi！❤：），I am a college student from china, i learnt a lot from your video ,like it so much. lf you don't mind, l would like to ask your permission to share this video to the chinese website bilibili（ for the embarrassing reason that TH-cam is blocked in China）.i will make the Chinese caption.of course, l will give sources of the original website. and it will be in transshipment tags,i can not get benefits from it,just for learning and sharing.Thank you very much！whatever the answer is，wish you have a goodday！🎈🎈🎈
yes of course and thanks for asking! i'm familiar with bilibili and apparently other videos of mine are on there too
thanks!
Here first☝
Please do Stanley Cavell, The World Viewed! :)
like...more than the video I already did?
Apologies! Didn't realize you had done it already! But perhaps, a video on Suspensions of Perception would be another one that I'd be super interested in. Thank you!@@filmandmediastudieschannel
I think therefor I am.......Disagree......We ARE .....Therefor we think.
Saussure, wasn't he a swiss guy?
lol yes! I was sure my only factual error was attributing Let It Be to John Lennon…
@@filmandmediastudieschannel in that case, your connotation is clear. Because a lot of time Lennon connotes Beatles.
❤
I thought Ferdinand was Swiss, but now I'm not Saussure...
Also, fortunately, Barthes did not die in 1918! If he had, then he would have been a high-achieving toddler, for sure.
This is good lol
@@filmandmediastudieschannel I loved your explanation, by the way. Sorry that my only comment was to josh with you! ;)
@@frmcf a great pun is always appreciated!
Saussure was Swiss, not French.
lol
Signified >>>>> Signifier......Woof...Its all friction.