I know some people are used to videos were we slam brands. But in this case we wanted to highlight what ROG motherboards have and then you can determine if the "tax" is worth it. We don't need to be overly negative to answer questions, we can do it in a thoughtful laid out manner and just let you the consumer decide.
There was a tax because ROG literally started it which made the market what it is today. I got top of the line mobo back in 2012 or so for 150 bucks and that was expensive!! Now 13 yrs later 1k for that.. so all Other manufactures are just following them as they see what the consumers are willing to pay. Those board don't cost nearly that much to make. And nobody really needs the extra cost that "easy latches or tool less designs come with. It's probably cheaper to just remove a screw then to just have one.. All of them are getting 300% uplift for this boards.. insane..
All we can do is compare the cost of boards across all manufacturers and see if the features and values are the same. That's up to folks to determine. I mean a lot of stuff was cheaper back in the day, but tariff's etc have bloated a lot of costs as well.
Stressing that it is "not a paid video" and it is "not sponsored" is kinda pointless when they have given you thousands of dollars worth of motherboards for free. If you trash talk them you stop receiving their free stuff.
Anyone thats smart with their $$$ has written off the upper tier ROG stuff a long long time ago. Then you factor in how Asus handles warranty and yeah, screw those guys.
Asus has the problem of reputation. With their horrible customer service and warranty practices, its reallyyy hard to even consider one of their products.
And that's the point of showing and you determining if the q- features are worth it. I do know some editors who change NVMe drives quite frequently for scratch drives and people who do yearly GPU upgrades. So there is a market there, up to you if it's worth it.
@@robeytech agreed. some enthusiasts chase the latest and greatest and you also have people who utilize test benches to benchmark different components. One does not fill all in this senerio.
Imagine one day you can “build your own board”. You go to their website, select the features you want and order it custom to your needs. You only pay for the features you order.
@ right now, yeah. But imagine modular board haha. Dont need 3 PCIe slots? You can just choose 1. Dont need sata ports? You can remove. Dont need wireless on your board? Just remove. Wanna upgrade the Intel ethernet NIC from 2.5g to 10g? Top up $70… something like that haha
@@LithiumGI That would basically have to be a DIY thing in terms of putting it together. The load on warehouse space and workload would be massively higher than the current system as well. On the other hand, a lot of that could probably be automated with modern technologies
@@Aura.ad.Infinitum yea true… furthermore a motherboard PCB is like 8 layers of circuitry. Quite hard to make something like that modular… but hey.. a man can dream right! Haha
@ Well, at the very least, the base PCB is mostly a done deal before any components go on it. So you shouldn't have to mess with the layers unless you want to re-route things. And yea, that would be some seriously high level stuff, not something I'd expect most people wanting to touch, lol What could be done with modular is the MOBO coming with sockets that you just click the components into. A bit like hot-swappable keyboards work. Would require standardizing the PCIe lane paths and sockets so 1-16x slots could use the same exact connection and position on the PCB as an M.2 slot for instance. I think it would be doable, but also messy to achieve. Especially when expansion PCIe slot cards already exist that can do most of that in a much simpler way. Albeit not super efficiently. Both in space/airflow management and transfer speeds Maybe some AI will design it for you in a couple years tho ^^
I enjoy reviewing the various types of ASUS boards and usually compare them to the ASRock boards. I look at features and what I want from a build. The stylish boards typically come with a small premium over the base model. It seems when I start looking at build options in the past couple years, ASRock baseline boards test and score very well when compared to high end ASUS boards. ASUS has greater UEFI customization for their boards though when compared to the ASRock boards I have used.
It's always made me smirk when people reference motherboard aesthetics because after it's mounted and the rig is running. You can't even see its aesthetics!
I scored 3 Asus ROG Formula boards for less than 1/2 price when they dropped it for the extreme board paired with Ryzen 9 5950x and Ek water block that lined up perfectly with the EK/Asus designed dual VRM cooler that works with just airflow and or both air and water. The system with AI overclocks and a couple tweaks 30K+ on Cinebench @5GHZ+ @ 280 watts average
Always buy the cheapest MOBO from reputable brands. Using a 3900x on the cheapest B450 motherboard for years now. Only if you need more USB, PCIE lanes etc. $100-200+ for fancy heatsinks and marketing extras are better diverted to a better CPU / GPU.
Well.. my ROG B650E-F was and still is somewhat more expensive than it's counterparts, but I don't mind since I custom picked it for it's features and longevity prospects.. that's the one I wanted, it's the one I got.. I regret nothing!
here in my country Asus mobo is around 50 to 100$ more pricey than competing model for example in x870 line up carbon is 490$, master is around 530$ then strix e is 570$. Gpu segment is another story here, strix version is 100 to 200$ way more expensive most of the time. i remember my 4090 Neptune was around 1920$, Suprim is 1950 while Strix is around 2250 during release of Oct 2022
I picked up the ROG X870E-E board for my new 9800x3d build, and a B650 board for a 7600x3d build I did. About the only thing I've had a gripe about is that the $500 mobo doesn't support the AMD "Runs best" 8000mt/s RAM speed, but then I learned that AMD, in fact, does not run best at those speeds. It barely supports it. After pulling a 6400mt 1:1 tune for RAM and being completely stable, I can't complain. Are the Q-slot features make or break? No. But they're "nice to haves" when I do use them. The Asus BIOS is also pretty great, imo. So far so good, in my book. I also can't complain about the Asus 160hz 1440p monitor I got either. Between those boards, one monitor currently, and the Ally X, Asus is good in my book, and I'm looking to get the Astral 5090 and one of their 1440p OLEDs as well. With all that said, I still hedged my bets against warranty by getting Micro Center coverage on all of it.
I know there's definitely a ProArt tax but at least each ProArt product gets 3 months Adobe Creative Suite thrown in as a nice kicker if you use that software. I only know because I was hunting an all black or mostly black Nvidia card that matched my build aesthetic and wasn't a chunky boy
I have the ASUS Crosshair Hero Viii, But had to go with the MSI Carbon for my new build (9800X3D) do to the $200 difference and the tooless M.2 on the Carbon.
The added features sound nice, but we know very well there's a lot of marketing BS when it comes to motherboards, and a lot of this fancy stuff is not very useful in practice. I think you should have included your opinions and experience with some of these, like the AI overclocking stuff and AI auto fan curves.
After some bad experiences with Gigabyte and nothing but good experiences with Asus, I've been using nothing but Asus-boards in the past. They were *relatively* affordable (as all motherboards were compared to today), had decent to good feature-sets and ran very reliably. In my recollection, Asus was always a little more expensive than most other brands, but not by that much. But as of late, they've overdone it a bit in the pricing-department. When I built my still current PC in 2022, it was either the Z690 TUF or the Z690 Tomahawk from MSI - and a quick comparison between the two revealed that the MSI was the better deal (though still not a good deal, per se) WRT features/bang-per-buck. And seeing how a 270 EUR upper mid-tier motherboard is considered the better deal vs the Asus product, it's pretty obvious that they've gone a bit too far with the Asus "tax". Just to put things into perspective: Way back in the day I went a bit crazy (or so I thought at the time) with my brand loyalty and bought the Commando (one of the first ROG products that I was aware of). I think I paid a little over 200 EUR for it, which was considered quite expensive for a mainboard back then - but even adjusted for inflation would just be an average price for a motherboard today, I suppose. Mid tier GPUs back then cost about the same as that board, which - I thought - was unheard of.. :)
I don't understand how these enthists boards exist with extra cost for premium overclocking, then they almost all have 4 dimm slots for ddr5. That is killing your ram overclock potential and it is costing them more to make it
I have tried other mobo's years back and failed, (Gigabyte, MSI, ).. So Asus has been my go to for years now in personal builds or building for others.. My new Mobo is the Asus Crosshair X870E Hero, it was less cash than the X670E Hero in the UK...
I run a Asrock Z690 TaChi that i picked up new for 200 bucks. Their highest tier board of that generation. It literally has all the features of the highest tier Z890 from Asus, but Wifi7. It also has some additional features that the Maximus does not have (like 2 Ethernet connectors 10GB and 2.5 GB that can be used with double shot for much higher interneed speed, than what your ISP provides.). I paid 800 bucks less for a board with more features.
The ROG tax may or may not exist. What makes me hesitant about buying an Asus board, are reported issues with support and RMAs. They make some enticing products, but I find it hard to pull the trigger.
you did a nice 1053 video. when someone ask, since i do that question time to time, i give the rude clean and clear response. Most of those post are part of the (lines remove cause i get tired to say the same thing always). asus does make good products, but market have brand to choose and options same as tiers and targert price, with some or other features. I am hard on my reply to anyone that ask. and also hard on the brands also. as you say at the end users have the last call. But if this still land that users want asus board or monitors or peripherals, they are there with their categories prices and looks ready. In the end regardless on why users complain on this, and this alone since I will not go further since is NOT THE CASE, is like loving a car but i can only by this one. if users make lines means they like it even that there is other on model and brands on the market. In here even that all brands are present each time asus arrive one way or the other, are the first to run out stock. I wish we have more but prices ranges are present here to all, for everyone and everyone to select the best we , me included, can have. and yes is not my native language. as always that people that knows me always welcome. not all are youtubers, but some do our part on the background.
My first gaming 24" monitor was from ASUS ages ago but that was my last product I ever bought from them. I do not trust their warranty process and how expensive their products because of the ROG brand and their cringe marketing.
well am fcked then, just get a brand new rog strix b550, the only boards that can handle 5800x in the store...i wont ditch my old cpu and build one, see this post hope it will last T.T
I was a fanboy of "Asus" and never wanted to use any mobo besides "Asus" brand, until I bought one frm Gigabyte " Aorus Master" lineup mobo. Well, My next build will be with "Master" or "Xtreme" lineup mobo frm Gigabyte!!!!
I’m seeing a trend of favoring sponsored brands 😒 Even though it’s not paid for , for this video, it’s still kind of noticeable The tax is real and no body in their sane mind would want a %300 price increase cause the WiFi antenna is all the sudden magnetic instead of screw in latches That you will probably screw in once in your life time anyway before taking it apart and selling it
Actually ASUS has only sponsored one video on our channel and that was for Computex. They have literally spent the least among brands that we cover. Just wanted to put that out there.
This whole channel is one big paid infomercial. If you have to tell everybody their sponsor gave them free stuff but it's their opinion ...in every video. ???? Also look into how the Amazon, New-Egg and Best Buy links work ...I think you will be shocked. The only legit Tech-Tuber is GN and Steve.
I have to disagree on that. Some people would LOVE the new mounting system for the wifi antenna's on their boards. Some people will gladly pay for conveniences that may seem small to others but to them...hell yea and they got the means to do it. More power to them. It's not my money. Its theirs. Spend it however you like unless u are sacrificing life necessities to get em (i.e. housing, food, kids education, etc.). Not every user is the same. For me the new release system for pci slots is great. I have been wishing for years that I didn't have to use a tool to get to the latch to remove a gpu. Also im not sure if Asus was the first to do it but when they came out with the q-connector for front panel connections..maaaaaaan listen. Do you understand how happy I was that I didn't freaking need to fiddle with individual connections to the board?! Taking this as a paid sponsorship vid for Asus is on some conspiracy theory level thinking. Stop it. The vid explained some features Asus adds to their boards and theorizes why the prices for their boards are usually higher then the competition. To me its pretty well known Asus products always have a mark up but not for nothing they be dropping some good shit. I don't too many people would disagree with that unless they just want to hate on Asus to be cool. Ok. I'm probably one of the few people on the planet that think Armory Create is actually ok specifically when it come to RGB settings. I've tried Gigabyte, and MSI software...they don't compare imo. However Asus we can do without the bloatware. Come on now. Asrock is ok software wise though. I'd recommend people try different boards from different companies if they could to get an honest opinion on what they believe is good and what is just junk.
@@trembledust6819 the WiFi was an example it’s not that one specific thing I have strix gpu Asus mobo nzxt cooler And even I know Asus marks up heavily for nick nacks They’re warranty policy is abysmal and they made mobos that literally fry up back in the 7800x3d when it was first launched So it’s safe to say they are overpriced , I like their aesthetics though so maybe I’m part of the problem 🤣 but still I try to not buy every little thing they come up with You do you it’s your own money and I’m just stating my opinion
@@robeytech there is also buying influence indirectly just saying Still boggles me the take of their monitor compared to OLED g9 and frankly even if you are paid and biased towards them it’s not like me pointing it out makes that much of a difference , people need to search up multiple multiple channels and even then i learned the hard way that TH-camrs tend to be soft on brands except like one in a 1000 or a million you would find someone who always stats the truth The best review is the one that comes from users and not journalist and TH-camrs to me are journalist , so end user reviews are the most important Not accusing you of nefarious things but I’ve never seen you go hard on brands ever, or valid strong criticism like say gamer nexus TH-cam channel and it’s while understandable cause this channel is way smaller but still you could at least say in the video that 99% of users won’t need those features as a way of criticism Anyway hope you don’t take it hard and have a nice day
Just picked up the Strix x870e board. Still waiting on parts so haven't assembled, but went with the Strix because of that thicc rear... IO panel. USB for days. So muich bandwidth. None of that anorexic USB 2.0 or 3.0 crap, or fake USB 3.1 gen 1 "trust me I'm not a 3.0" nonsense.
tbh I disagree. If there are people willing to shell out that kind of doe for a board...f it. Let em do it. Their money. Long as they aren't using money for mortage, kids education, groceries, etc to support their builds.
@@trembledust6819 a fool and his money being easily parted does not pardon the predictor from taking advantage just like we don't pardon people who take advantage of children and the unknowing
@@Demetd12 we have criticized them in the past and will continue to do so. I think people just want us to trash them instead of giving you information so you can choose yourself. The boards line up in price all the way down to the low end, at the low end there is a higher price but you need to determine if it’s worth it. I have no issue if you do or don’t. I think people just are used to overly sensationalized negative videos.
u could look at it that way or you could look at it that the video is just advising you on some features Asus boards offer that other brands do not to maybe explain their higher prices. Its not justification. Its informative guess work. I didn't see anywhere in the video that said you are an idiot if you don't go with an Asus board. I'm not a fan of some of the stuff they do but I will admit they do come out with some sick shit that I will happy look at others enjoying via TH-cam vids while I stay in my lane and be content.
Motherboard market is total BS. 7 designs on the same chipset and base reference design, 7 different R&D's, 7 packaging, 7 supply chain setup. More you go in the line up end, more you pay overpriced features you will enjoy 2 minutes during the build.
tbh some of those reviews are user errors or just hate. Not saying others aren't legit but I find sometimes people like to exaggerate on reviews both positive and negative. My one criticism of Asus was that I always found that they like to set default voltages WAY to high in general. Always went to the bios and lowered them. Besides that for the most part my experience with Asus boards to date has been pretty decent. No real issues. Plus they do come out with some sexy looking mobos. As a builder its hard not to go...oooooo when you look at some of them but then you see the price and go...ouch! They also tend to have a decent overabundance of rear I/O connections which I utilize the hell out of, and pretty decently laid out onboard fan connections. I had an Asus workstation board years ago. LOVE THAT THING! Thing is...noone is forcing you to go one brand or another. Just pick a board that suits your needs regardless of brand. I've used ASRock, Intel, Gigabyte and MSI boards. Had one Asrock board brick on me. Only one though. The rest no issues. Gigabyte...pretty damn good. Don't like their software though. Same with MSI but its been years since I bought one of their boards. One of my goat boards is the old Intel Skulltrail. That thing was the Tonka of motherboards and yup I just dated myself.
This is some thinly-veiled brown nosing. It may as well be called "Asus, please give me free stuff, I will say anything you want". LOL Calling the pricing premium a "tax" is a strange choice. It makes this sound like the government is charging a fee. The price of their product is simple capitalism. They have the most brand recognition, which allows them to charge more. Generally their products will be of higher quality or have more features as proven by their past products. If their quality declines, their reputation will as well. This would in turn cause their asking prices to fall in order to win customers back.
@@thematlandry there is no brown nosing. We showed the comparison and pointed out that at that low end you see where their minimum feature set causes a higher price. Then we show what that set is and let you the consumer determine if it’s worth it. We have done critiques and called out where ASUS has fallen short in the past and have no fear of doing it here if it made sense. We just aren’t overtly negative about it.
Asus pay more for less. And all the stinkers fall for it lmao. Also enjoy your 100 Asus services from Armoury crate, and your archaic 3 point fan control in bios. Very much worth paying extra for /s.
We just laid out the data for you to decide. We have absolutely brought up concerns on ASUS products, look at our AiO reviews. The point of this video is to tell you what you get with ASUS and show the price is similar to other boards. You have to make the decision on its worth, not me. I think people are so used to trashing brands in tech reviews that they have a visceral reaction when they don’t.
Yes there is indeed an ASUS ROG tax but it's not exactly where you think it is and I can prove it: All the boards presented here exhibit the same flaw, but one, the Pro Art: The year is 2025, consumer boards that are considered premium branding are still to this date shipping with the poor man's 2.5G ethernet at best. If you are a true enthusiast and want 10G ethernet onboard you must then buy the ProArt Z890-Creator Wifi model from ASUS which comes with a hefty price tag of well over 999$. If that isn't price gouging aka a "premium tax" then I don't know what is and the fact you overlooked this doesn't help.
I know some people are used to videos were we slam brands. But in this case we wanted to highlight what ROG motherboards have and then you can determine if the "tax" is worth it. We don't need to be overly negative to answer questions, we can do it in a thoughtful laid out manner and just let you the consumer decide.
There was a tax because ROG literally started it which made the market what it is today. I got top of the line mobo back in 2012 or so for 150 bucks and that was expensive!! Now 13 yrs later 1k for that.. so all
Other manufactures are just following them as they see what the consumers are willing to pay. Those board don't cost nearly that much to make. And nobody really needs the extra cost that "easy latches or tool less designs come with. It's probably cheaper to just remove a screw then to just have one.. All of them are getting 300% uplift for this boards.. insane..
All we can do is compare the cost of boards across all manufacturers and see if the features and values are the same. That's up to folks to determine. I mean a lot of stuff was cheaper back in the day, but tariff's etc have bloated a lot of costs as well.
Stressing that it is "not a paid video" and it is "not sponsored" is kinda pointless when they have given you thousands of dollars worth of motherboards for free. If you trash talk them you stop receiving their free stuff.
I think it's funny that americans bitch and whine about prices when UK pricing exists in the world.
@@Deathwisher85 not true, as we have done thus in the past with criticism and still cover their tech.
Motherboards?? Asus puts a huge brand tax on (especially) monitors, GPUs and mobos at least here in Aus.
Anyone thats smart with their $$$ has written off the upper tier ROG stuff a long long time ago. Then you factor in how Asus handles warranty and yeah, screw those guys.
Asus has the problem of reputation. With their horrible customer service and warranty practices, its reallyyy hard to even consider one of their products.
Sadly this seems to be an industry standard nowadays.
seriously how many times you going to change out the NVME drives? GPUS? once maybe 2 times in 5 years tops? I can't see paying those prices.
And that's the point of showing and you determining if the q- features are worth it. I do know some editors who change NVMe drives quite frequently for scratch drives and people who do yearly GPU upgrades. So there is a market there, up to you if it's worth it.
@@robeytech agreed. some enthusiasts chase the latest and greatest and you also have people who utilize test benches to benchmark different components. One does not fill all in this senerio.
Imagine one day you can “build your own board”. You go to their website, select the features you want and order it custom to your needs. You only pay for the features you order.
Going to be more expensive than just buying the most top of the line motherboard.
@ right now, yeah.
But imagine modular board haha. Dont need 3 PCIe slots? You can just choose 1. Dont need sata ports? You can remove. Dont need wireless on your board? Just remove. Wanna upgrade the Intel ethernet NIC from 2.5g to 10g? Top up $70… something like that haha
@@LithiumGI That would basically have to be a DIY thing in terms of putting it together. The load on warehouse space and workload would be massively higher than the current system as well. On the other hand, a lot of that could probably be automated with modern technologies
@@Aura.ad.Infinitum yea true… furthermore a motherboard PCB is like 8 layers of circuitry. Quite hard to make something like that modular… but hey.. a man can dream right! Haha
@ Well, at the very least, the base PCB is mostly a done deal before any components go on it. So you shouldn't have to mess with the layers unless you want to re-route things. And yea, that would be some seriously high level stuff, not something I'd expect most people wanting to touch, lol
What could be done with modular is the MOBO coming with sockets that you just click the components into. A bit like hot-swappable keyboards work. Would require standardizing the PCIe lane paths and sockets so 1-16x slots could use the same exact connection and position on the PCB as an M.2 slot for instance.
I think it would be doable, but also messy to achieve. Especially when expansion PCIe slot cards already exist that can do most of that in a much simpler way. Albeit not super efficiently. Both in space/airflow management and transfer speeds
Maybe some AI will design it for you in a couple years tho ^^
I would love to see motherboards with led screens for somewhere to display temps or other useful info
I enjoy reviewing the various types of ASUS boards and usually compare them to the ASRock boards. I look at features and what I want from a build. The stylish boards typically come with a small premium over the base model. It seems when I start looking at build options in the past couple years, ASRock baseline boards test and score very well when compared to high end ASUS boards. ASUS has greater UEFI customization for their boards though when compared to the ASRock boards I have used.
It's always made me smirk when people reference motherboard aesthetics because after it's mounted and the rig is running. You can't even see its aesthetics!
I scored 3 Asus ROG Formula boards for less than 1/2 price when they dropped it for the extreme board paired with Ryzen 9 5950x and Ek water block that lined up perfectly with the EK/Asus designed dual VRM cooler that works with just airflow and or both air and water. The system with AI overclocks and a couple tweaks 30K+ on Cinebench @5GHZ+ @ 280 watts average
Always buy the cheapest MOBO from reputable brands. Using a 3900x on the cheapest B450 motherboard for years now. Only if you need more USB, PCIE lanes etc. $100-200+ for fancy heatsinks and marketing extras are better diverted to a better CPU / GPU.
Well.. my ROG B650E-F was and still is somewhat more expensive than it's counterparts, but I don't mind since I custom picked it for it's features and longevity prospects.. that's the one I wanted, it's the one I got.. I regret nothing!
here in my country Asus mobo is around 50 to 100$ more pricey than competing model for example in x870 line up carbon is 490$, master is around 530$ then strix e is 570$. Gpu segment is another story here, strix version is 100 to 200$ way more expensive most of the time. i remember my 4090 Neptune was around 1920$, Suprim is 1950 while Strix is around 2250 during release of Oct 2022
I picked up the ROG X870E-E board for my new 9800x3d build, and a B650 board for a 7600x3d build I did.
About the only thing I've had a gripe about is that the $500 mobo doesn't support the AMD "Runs best" 8000mt/s RAM speed, but then I learned that AMD, in fact, does not run best at those speeds. It barely supports it.
After pulling a 6400mt 1:1 tune for RAM and being completely stable, I can't complain.
Are the Q-slot features make or break? No. But they're "nice to haves" when I do use them.
The Asus BIOS is also pretty great, imo.
So far so good, in my book.
I also can't complain about the Asus 160hz 1440p monitor I got either.
Between those boards, one monitor currently, and the Ally X, Asus is good in my book, and I'm looking to get the Astral 5090 and one of their 1440p OLEDs as well.
With all that said, I still hedged my bets against warranty by getting Micro Center coverage on all of it.
I know there's definitely a ProArt tax but at least each ProArt product gets 3 months Adobe Creative Suite thrown in as a nice kicker if you use that software.
I only know because I was hunting an all black or mostly black Nvidia card that matched my build aesthetic and wasn't a chunky boy
Budget Asrock is better, Asus Prime is so bad, top end ($700+) it’s pretty much the same as MSI, Gigabye, Asrock and Asus.
I have the ASUS Crosshair Hero Viii, But had to go with the MSI Carbon for my new build (9800X3D) do to the $200 difference and the tooless M.2 on the Carbon.
The added features sound nice, but we know very well there's a lot of marketing BS when it comes to motherboards, and a lot of this fancy stuff is not very useful in practice. I think you should have included your opinions and experience with some of these, like the AI overclocking stuff and AI auto fan curves.
After some bad experiences with Gigabyte and nothing but good experiences with Asus, I've been using nothing but Asus-boards in the past. They were *relatively* affordable (as all motherboards were compared to today), had decent to good feature-sets and ran very reliably. In my recollection, Asus was always a little more expensive than most other brands, but not by that much. But as of late, they've overdone it a bit in the pricing-department. When I built my still current PC in 2022, it was either the Z690 TUF or the Z690 Tomahawk from MSI - and a quick comparison between the two revealed that the MSI was the better deal (though still not a good deal, per se) WRT features/bang-per-buck. And seeing how a 270 EUR upper mid-tier motherboard is considered the better deal vs the Asus product, it's pretty obvious that they've gone a bit too far with the Asus "tax".
Just to put things into perspective: Way back in the day I went a bit crazy (or so I thought at the time) with my brand loyalty and bought the Commando (one of the first ROG products that I was aware of). I think I paid a little over 200 EUR for it, which was considered quite expensive for a mainboard back then - but even adjusted for inflation would just be an average price for a motherboard today, I suppose. Mid tier GPUs back then cost about the same as that board, which - I thought - was unheard of.. :)
I love the ROG series on both Intel and AMD ❤
I don't understand how these enthists boards exist with extra cost for premium overclocking, then they almost all have 4 dimm slots for ddr5. That is killing your ram overclock potential and it is costing them more to make it
I have tried other mobo's years back and failed, (Gigabyte, MSI, )..
So Asus has been my go to for years now in personal builds or building for others..
My new Mobo is the Asus Crosshair X870E Hero, it was less cash than the X670E Hero in the UK...
No mention of the Asus short ram pins?
I run a Asrock Z690 TaChi that i picked up new for 200 bucks. Their highest tier board of that generation. It literally has all the features of the highest tier Z890 from Asus, but Wifi7. It also has some additional features that the Maximus does not have (like 2 Ethernet connectors 10GB and 2.5 GB that can be used with double shot for much higher interneed speed, than what your ISP provides.). I paid 800 bucks less for a board with more features.
ASUS owns ASRock
@@loopba Not for a long time.
@@loopba that makes it worse, not better.
The ROG tax may or may not exist. What makes me hesitant about buying an Asus board, are reported issues with support and RMAs. They make some enticing products, but I find it hard to pull the trigger.
The best made and cool running card that I ever purchased new is a ROG Strix 5600xt. I wish every card was that well made with exceptional cooling.
you did a nice 1053 video. when someone ask, since i do that question time to time, i give the rude clean and clear response. Most of those post are part of the (lines remove cause i get tired to say the same thing always). asus does make good products, but market have brand to choose and options same as tiers and targert price, with some or other features. I am hard on my reply to anyone that ask. and also hard on the brands also. as you say at the end users have the last call. But if this still land that users want asus board or monitors or peripherals, they are there with their categories prices and looks ready. In the end regardless on why users complain on this, and this alone since I will not go further since is NOT THE CASE, is like loving a car but i can only by this one. if users make lines means they like it even that there is other on model and brands on the market. In here even that all brands are present each time asus arrive one way or the other, are the first to run out stock. I wish we have more but prices ranges are present here to all, for everyone and everyone to select the best we , me included, can have. and yes is not my native language. as always that people that knows me always welcome. not all are youtubers, but some do our part on the background.
I have 2 ASUS TUF 1080p monitors and they are great but I think I'm gonna skip their mobos for my next build.
My first gaming 24" monitor was from ASUS ages ago but that was my last product I ever bought from them. I do not trust their warranty process and how expensive their products because of the ROG brand and their cringe marketing.
I RMA'd 8 Asus Z690 and Z790 motherboards. NEVER AGAIN!
well am fcked then, just get a brand new rog strix b550, the only boards that can handle 5800x in the store...i wont ditch my old cpu and build one, see this post hope it will last T.T
Bro i tried hp dell and msi, they all broke except my rog smh i have to get it
Dell? HP? Are you talking about laptops?
Bro, you cannot be that stupid to not read the title.
Wait asus flagship the crosshair is like 700 MSRP, and the taichi is like 440 for a 870E
Their Proart products are sexy though so I understand the tax
I love Gigabyte new motherboard more now !! Their "Master" one is much better than ASUS Hero !!! Even MSI ACE is better than ASUS now !!
I was a fanboy of "Asus" and never wanted to use any mobo besides "Asus" brand, until I bought one frm Gigabyte " Aorus Master" lineup mobo. Well, My next build will be with "Master" or "Xtreme" lineup mobo frm Gigabyte!!!!
waste of my time
I’m seeing a trend of favoring sponsored brands 😒
Even though it’s not paid for , for this video, it’s still kind of noticeable
The tax is real and no body in their sane mind would want a %300 price increase cause the WiFi antenna is all the sudden magnetic instead of screw in latches
That you will probably screw in once in your life time anyway before taking it apart and selling it
Actually ASUS has only sponsored one video on our channel and that was for Computex. They have literally spent the least among brands that we cover. Just wanted to put that out there.
This whole channel is one big paid infomercial. If you have to tell everybody their sponsor gave them free stuff but it's their opinion ...in every video. ????
Also look into how the Amazon, New-Egg and Best Buy links work ...I think you will be shocked. The only legit Tech-Tuber is GN and Steve.
I have to disagree on that. Some people would LOVE the new mounting system for the wifi antenna's on their boards. Some people will gladly pay for conveniences that may seem small to others but to them...hell yea and they got the means to do it. More power to them. It's not my money. Its theirs. Spend it however you like unless u are sacrificing life necessities to get em (i.e. housing, food, kids education, etc.). Not every user is the same.
For me the new release system for pci slots is great. I have been wishing for years that I didn't have to use a tool to get to the latch to remove a gpu. Also im not sure if Asus was the first to do it but when they came out with the q-connector for front panel connections..maaaaaaan listen. Do you understand how happy I was that I didn't freaking need to fiddle with individual connections to the board?!
Taking this as a paid sponsorship vid for Asus is on some conspiracy theory level thinking. Stop it. The vid explained some features Asus adds to their boards and theorizes why the prices for their boards are usually higher then the competition. To me its pretty well known Asus products always have a mark up but not for nothing they be dropping some good shit. I don't too many people would disagree with that unless they just want to hate on Asus to be cool. Ok. I'm probably one of the few people on the planet that think Armory Create is actually ok specifically when it come to RGB settings. I've tried Gigabyte, and MSI software...they don't compare imo. However Asus we can do without the bloatware. Come on now. Asrock is ok software wise though. I'd recommend people try different boards from different companies if they could to get an honest opinion on what they believe is good and what is just junk.
@@trembledust6819 the WiFi was an example it’s not that one specific thing
I have strix gpu Asus mobo nzxt cooler
And even I know Asus marks up heavily for nick nacks
They’re warranty policy is abysmal and they made mobos that literally fry up back in the 7800x3d when it was first launched
So it’s safe to say they are overpriced , I like their aesthetics though so maybe I’m part of the problem 🤣 but still I try to not buy every little thing they come up with
You do you it’s your own money and I’m just stating my opinion
@@robeytech there is also buying influence indirectly just saying
Still boggles me the take of their monitor compared to OLED g9
and frankly even if you are paid and biased towards them it’s not like me pointing it out makes that much of a difference , people need to search up multiple multiple channels and even then i learned the hard way that TH-camrs tend to be soft on brands except like one in a 1000 or a million you would find someone who always stats the truth
The best review is the one that comes from users and not journalist and TH-camrs to me are journalist , so end user reviews are the most important
Not accusing you of nefarious things but I’ve never seen you go hard on brands ever, or valid strong criticism like say gamer nexus TH-cam channel and it’s while understandable cause this channel is way smaller but still you could at least say in the video that 99% of users won’t need those features as a way of criticism
Anyway hope you don’t take it hard and have a nice day
Just picked up the Strix x870e board. Still waiting on parts so haven't assembled, but went with the Strix because of that thicc rear... IO panel. USB for days. So muich bandwidth. None of that anorexic USB 2.0 or 3.0 crap, or fake USB 3.1 gen 1 "trust me I'm not a 3.0" nonsense.
no reason for an atx mobo to cost more then $500
tbh I disagree. If there are people willing to shell out that kind of doe for a board...f it. Let em do it. Their money. Long as they aren't using money for mortage, kids education, groceries, etc to support their builds.
@@trembledust6819 a fool and his money being easily parted does not pardon the predictor from taking advantage just like we don't pardon people who take advantage of children and the unknowing
If you have brains? You know he's just justifying ROG TAX, so that he will have more sponsored product. 😒
@@Demetd12 we have criticized them in the past and will continue to do so. I think people just want us to trash them instead of giving you information so you can choose yourself. The boards line up in price all the way down to the low end, at the low end there is a higher price but you need to determine if it’s worth it. I have no issue if you do or don’t. I think people just are used to overly sensationalized negative videos.
u could look at it that way or you could look at it that the video is just advising you on some features Asus boards offer that other brands do not to maybe explain their higher prices. Its not justification. Its informative guess work. I didn't see anywhere in the video that said you are an idiot if you don't go with an Asus board. I'm not a fan of some of the stuff they do but I will admit they do come out with some sick shit that I will happy look at others enjoying via TH-cam vids while I stay in my lane and be content.
I got a keychain with my x870-a so I guess it’s okay 🤷🏻♂️🤣
they removed the gpu easy release and that really pissed me off so i am skipping asus
Motherboard market is total BS. 7 designs on the same chipset and base reference design, 7 different R&D's, 7 packaging, 7 supply chain setup. More you go in the line up end, more you pay overpriced features you will enjoy 2 minutes during the build.
In my country, Asus motherboards have become unaffordable.
I love ROG brand i don't mind paying the extra tax associated with it.
the asus tax is felt more in countries outside the US
In my country everything for from asus is at least 50€ more expensive than other brands and for some reason ppl buy it 😂
Dont know about ASUS being the norm. They are having bad quality control with all of their items. I even stopped buying anything ASUS.
for me that is msi, had to rma two of their board like 3 times
If anybody gives me any ROG product, I'll just ask for cash. Ain't no way I'm supporting this company's pricing practices.
Seeing how Asus cooked cpu's a bit ago I'm never buying from them.
The rich can afford the "tax". Not me though. 😅
hey. live within your means. Aint shit wrong with that. U come out better at the end.
I always read bad reviews about Asus mobos... I've had my Aorus b660m for 3 years now with zero issues
tbh some of those reviews are user errors or just hate. Not saying others aren't legit but I find sometimes people like to exaggerate on reviews both positive and negative. My one criticism of Asus was that I always found that they like to set default voltages WAY to high in general. Always went to the bios and lowered them. Besides that for the most part my experience with Asus boards to date has been pretty decent. No real issues. Plus they do come out with some sexy looking mobos. As a builder its hard not to go...oooooo when you look at some of them but then you see the price and go...ouch! They also tend to have a decent overabundance of rear I/O connections which I utilize the hell out of, and pretty decently laid out onboard fan connections. I had an Asus workstation board years ago. LOVE THAT THING! Thing is...noone is forcing you to go one brand or another. Just pick a board that suits your needs regardless of brand.
I've used ASRock, Intel, Gigabyte and MSI boards. Had one Asrock board brick on me. Only one though. The rest no issues. Gigabyte...pretty damn good. Don't like their software though. Same with MSI but its been years since I bought one of their boards. One of my goat boards is the old Intel Skulltrail. That thing was the Tonka of motherboards and yup I just dated myself.
This is some thinly-veiled brown nosing. It may as well be called "Asus, please give me free stuff, I will say anything you want". LOL Calling the pricing premium a "tax" is a strange choice. It makes this sound like the government is charging a fee. The price of their product is simple capitalism. They have the most brand recognition, which allows them to charge more. Generally their products will be of higher quality or have more features as proven by their past products. If their quality declines, their reputation will as well. This would in turn cause their asking prices to fall in order to win customers back.
@@thematlandry there is no brown nosing. We showed the comparison and pointed out that at that low end you see where their minimum feature set causes a higher price. Then we show what that set is and let you the consumer determine if it’s worth it. We have done critiques and called out where ASUS has fallen short in the past and have no fear of doing it here if it made sense. We just aren’t overtly negative about it.
Asus pay more for less. And all the stinkers fall for it lmao. Also enjoy your 100 Asus services from Armoury crate, and your archaic 3 point fan control in bios. Very much worth paying extra for /s.
Boycott Asus!
'Not paid advertisement'.........but doesn't want to say anything negative so they keep sending you free stuff.........😏
Don't expect this from this channel lol
We just laid out the data for you to decide. We have absolutely brought up concerns on ASUS products, look at our AiO reviews. The point of this video is to tell you what you get with ASUS and show the price is similar to other boards. You have to make the decision on its worth, not me. I think people are so used to trashing brands in tech reviews that they have a visceral reaction when they don’t.
Republic of Scammers
ROS
I only need back clear CMOS button 🥲
Yes there is indeed an ASUS ROG tax but it's not exactly where you think it is and I can prove it:
All the boards presented here exhibit the same flaw, but one, the Pro Art:
The year is 2025, consumer boards that are considered premium branding are still to this date shipping with the poor man's 2.5G ethernet at best. If you are a true enthusiast and want 10G ethernet onboard you must then buy the ProArt Z890-Creator Wifi model from ASUS which comes with a hefty price tag of well over 999$.
If that isn't price gouging aka a "premium tax" then I don't know what is and the fact you overlooked this doesn't help.
You're paying the ASUS tax to cover the cost of all the TH-cam shills they buy.
Linus doesn't come cheap you know.