Thank you very much, Dr. Travis. I started selling on Amazon just 6 months ago, and I was very stressed out about handling my advertisement since I spent almost 200% of my sales during the first 2-3 months. Then I found your videos and they helped me understand the very basics of Amazon PPC. I must admit that after watching your videos 4 months ago, I was able to control my Account-wise ACoS & I now have pretty much everything under control. Though I am not an expert, I do know how to explore the bigger things with Amazon PPC. As I watch & learn from your videos, I am still gaining a lot of knowledge. Thank you very much
@@ProfitablePineapplethanks for sharing Dr. Tavis. I watched it last week and am currently integrating it into my business strategy. Once again, it's a highly practical, actionable, and easy-to-understand guide, which is very helpful.🙂
Thanks Dr. Such a great video. Ironically, the most critical of all this parts, the part 5, is pretty lame !! Probably you should cover that topic again in another video, please..
Enjoyed the course. Very helpful a lot of useful tips. I'm currently running my PPC trying to get a product settled in to a profitable spot. The conversion rate for the product overall in terms of the PPC data is about 15% which seems to be good enough to get into a profitable position. Particularly when you consider that the conversion rate is based on a price that is relatively high compared to the competitors. I start off with placement percentages set pretty high and bids at about the suggested bid. TACOS starts off about 35-40% above the break even point but the campaign is spending a lot of money overall. The sales are solid though about 25 units a day. So I start to dial things back slowly. Start dialing the placement percentages back a bit. Not by a lot I do this slowly. After a certain point, it's like the sales just drop off a cliff. Almost like the visibility just plummeted. All of a sudden I'm hoping to get 5-6 sales a day. Perhaps I should just let it run at the 75% TACOS settings for a week or two and incrementally adjust based on CPA from there?
This tells me you're in a competitive category that costs a lot and you don't have any organic rank. You need to push advertising to increase your organic rank which will then decrease your tacos and make you more profitable. Also start pushing Google ad traffic as well th-cam.com/users/live5tfl6K2KhfY?si=QY-tQYfSidtq0ySU
@@ProfitablePineapple Ok great thanks for the advice. Love your videos. I was dialing it back slowly and everything was going fine. Solid sales rate about 25-30 units a day at a relatively high price. Then once I lowered it past a certain point the sales just effectively disappeared. Before lowering past this threshold the TACOS was like 56%. My breakeven is around 44%. Conversion rate has averaged about 15% overall for all campaigns. Once the sales fell off the cliff, I quickly turned the bids and placement percentages back up to where they were and now it's back to a high sales rate (since 12 PM today have already sold 8 units for example). Based on the advice in your videos and what you just mentioned, I think what I'll do is obviously don't drop the bids and placements to where the sales go off the cliff. In that case. This will be the 3rd day in a row selling at the 25-30 units a day rate, so I think the organic rate is still climbing I'm guessing it will take a week or a bit longer selling consistently at this rate for the Amazon system to really put my organic positions at higher spots. I'm also not going to touch the PPC settings at least for the next week. After a week or so, I'll have a better sense what is costing me money while also not driving sales and decreasing TACOS. Those keywords/campaigns I can dial back without being so concerned about the "falling off the cliff". For keywords/campaigns that according to the book or according to your principles I should technically try and dial back a bit, I'll be much more careful to make sure these don't fall off the cliff because I may want to keep them for driving TACOS down. I can't do anything right now because I feel like I don't have enough reliable data. But with enough reliable data I'm thinking I should be able to get the TACOS to a profitable position by eliminating what is costing money and not making sales and by also towing that "off the cliff" line as much as I can for keyword that are helping with profit. Once it's in a profitable position, I'll start building up the review numbers which should increase the conversion rate and perhaps bring some of the old keywords back into play that initially I had to eliminate. And I'll check out the Google Ads video you sent. Thanks for that. I've taken a lot of courses on Google Ads so starting to get more comfortable with it. I'm assuming the conversion rates on Google Ads will be lower than Amazon PPC but I guess the CPCs will also be a bit lower which kind of evens things out. Is that an accurate statement?
That is accurate. Gaining organic rank can also takes months to years in some categories. Keep pushing as long as you can as long as your organic sales continue to increase and your tacos continues to decrease.
@@ProfitablePineapple Dr. Zigler one more quick follow up question on everything discussed above if that's ok. Just trying to get a feel for some nuances that I don't think many courses go into because it's too fine of detail. I started at my new price so kind of started PPC on my product afresh last Friday. Friday, Saturday, and Sunday sales were solid about 15% conversion rate average about 25-30 a day. This product has about 40 campaigns created for it (mixture of single keyword campaigns, auto, 5 keywords per campaign, etc.). Total Friday through Saturday, there were 64 total orders associated with PPC. Two campaigns had ACOS above 115% with 6 orders in one and 4 in the other. So it seemed to be high ACOS campaigns not driving too many sales. I know three days is not the most data but I thought I would dial just those two back a bit. But everything else was left exactly the same. Today, there have only been 3 total sales (organic + PPC) with 28 clicks and 2 orders on the PPC. But gut is telling me that this is just how it goes if I just let it sit the sales should start coming back as normal. Is that how it goes? Random days will just be slow and low converting? Should I bring those two campaigns I adjusted back up to normal aggressiveness and wait to have at least a week of data before making any adjustments?
Sorry about that. We did this live so we relied on the internet. Make sure to check out the Free Amazon PPC Masterclass where we break down each section and it shouldn't be blurry: profitablepineapple.com/
Sorry about that. We did this live so we relied on the internet. Make sure to check out the Free Amazon PPC Masterclass where we break down each section and it shouldn't be blurry: profitablepineapple.com/
Hi Dr T, so grateful to have come across your course. I don't want to sound sceptical as you are very transparent in your videos but why is all this content for free? and do your strategies work for the Australian Market place?
Yes they work anywhere. It is free because run this for others, so eventually you will want to outsource it and we hope you choose us. We also have a mastermind and coaching community that is paid. Apply to join our here profitablepineapple.com
@@ProfitablePineapple Thank you so much. I learned so much today. Now to put Chapters 1 & 2 into action. I have already applied to work with you guys Thank you in advance
Hello Dr. T. Thank you for your videos, I am writing to let you know that the title is not automatically available for people who speak Spanish, do you think you can fix it please? thank you
When I was watching, you said you give a 50% sign up discount when people sign up for subscribe and save. How do you set that up? I’m seeing the highest discount I can give is 10%.
Thank you so much for the detailed course❤. I have one doubt, for the discovery campaigns (Board, Phrase and Auto) how many clicks is that max that we can keep as a limit before we should disable that keyword to stop spending more. Because there can be cases when we are spending money on a keyword that may be not relevant to the customers or we don't have much reviews compared to our competitors, right? consider I'm creating these campaigns using Amazon suggested keywords list.
Maybe I misunderstood but it looks like you added negative keywords to your exact KW campaign. Why would you need to do that if you’ve limited it to exact keywords?
I have used 2 agencies for 16 months for my skin care line on Amazon. Spending $30k a month on PPC with both agencies (who both have VERY successful companies and results with mulitple verticals) - neither could get skin care, again at $30k+ a month PPC spend, over $.6 ROAS. First agency for 12 months was also $5k a month for their "service" and the other was a smaller more specialized group at $2k a month. Searching for my next agency now and its the same ol pitch... quite frustrating.
Thanks for your comment. I would love to do an honest assessment of your business to see if we can grow based on what's going on now. Apply to work with us and we can take a look. profitablepineapple.com/sales-page-603790521693832346498
Agencies tend to have a lot of different account and employees working. With that ROAS you probably need better listing, price and reviews coupled with effective PPC without wasting.
Great video. On the topic of inventory management, I have the ability to send both fbm and fba. You mentioned to never run out of inventory, as you risk losing your placement this way. Do you see a way to manage this by converting fba to fbm while waiting for fba to replenish?
Great video! When mining for top KWs from reports, and then creating single KW campaigns, what do you do with the old campaigns? Keep them running or pause?
Hey Dr. Travis! Thanks for all the knowledge you share! Love learning from you! I am working with a client and I would like to hear your opinion and maybe do some 1:1 sessions. Can I reach out to you? Thanks!
Thank you so much, Dr. Zigler! This is incredibly helpful. I am launching a new brand and product. Is this the best starting point to get to the 50k/month mark to begin working with your agency? I am starting ten exact match campaigns now. I ended up with over 200 negative phrases and negative exact keywords. Is that too many to add to each campaign? When do I transition to using broad campaigns to discover new keywords?
Way too many negatives. This is the exact way to get to $10k/month to the join our coaching program. profitablepineapplefarm.com/ If you have budget launch a few broad keywords right away along with an auto. Upload those negatives to the broad and auto campaigns immediately
Hi Travis, these videos have been incredibly helpful and we have begun implementing many of your recommendations. Would you be able to audit our account? Thanks in advance!
Hello Travis, thanks a lot for such an insightful video! I agree that this deep dive is 100% better than any paid course out there! I do have a few questions though: 1. For KW research, when choosing which KW to keep/remove, do you keep KW that are kind of related to your product? For example, let's say I'm selling stuffed animals, a dog and a cat that both have their own listings. When filtering the keywords for the cat, would I remove all keywords related to dog stuffed animals and any other stuffed animal that is not a cat? Or would I keep them since the cat is still a "stuffed animal". 2. When getting the keywords from my top competitors, I always get a list of over 10,000 keywords (I'm using Helium10, so the process might be different). How do you go through that many keywords to filter out the ones that don't relate to your product and then attribute them their category out of the 4 mentioned? It seems wayyyy too long to do this by hand... 3. In chapter 5, when looking at the reports for the keywords to see if we should launch them in their own campaign, I don't quite understand what campaigns these come from prior to that step. Should we do broad and auto campaigns first with a bunch of keywords, let them run for 60 days and then take action based on the reports and the steps mentioned in chapter 5? Basically, I have a hard time understanding how to set up the initial campaigns (even after rechecking chapter 1 multiple times :)) to be able to analyze them afterwards (where chapter 1 starts basically).
2. That is why I don't use Helium 10 anymore and instead use ZonGuru, because the relevance is MUCH better and narrows your keyword list saving you hours of time. Get 20% off for Life: zonguru.link/PA20 (affiliate link)
A Lot of the video around 1 hours to 1.45 hours is blurred. First I thought it was a internet issue but its only happening in your video ,, would be grateful if you could fix it .
Hey I have a question about the review automator. I thought that Amazon already did that automatically and that doing it with another software might lead to some kind of issue with them. Am I wrong?
If you have a lower concerning keyword that is profitable over time and doesn’t hurt your budget, would it be better to just turn those off because it hurts your overall conversion or should I just leave all well alone because it’s not hurting anything? Ie, is having a lower converting KW a net negative to overall organic ranking?
Why I run ads product but my page product is not show word "Sponsored". I tried running another campaign again but it still doesn't work. For more than 2 weeks now I've been running automatic ads but haven't received any clicks. Can you help me with this problem, thank you very much.
Hey Sarah, thank you for your question. Start here in my free PPC Masterclass. This should answer your questions: profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/?preview=true
Thanks for your support. To get access to our SOP head on over to Circle and join our Amazon PPC Masterclass. profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/
@@ProfitablePineapple should I keep running auto campaign with very low bids continuosly to get new keywords?? That way I won't spend much on ads as bid is very low. What are your thoughts on this?
Follow your passion and build a brand around a person and solving a problem instead of focusing on products. When yo solve a problem and serve a person it doesn't matter what the product is.
Dude says never run out of stock, in my first launch i eas out of stock for 3 months straight... Don't know ehicu wall to smash my head in. Btw not running out of stock is very crucial since it really screws up with your visibility and ranking algorithm.
@@ProfitablePineapple thanks for the video man! I'm just concerned about regaining my rankings and improving my ad spent, can't explain how much I'm bleeding and how high my acos is...
@@ProfitablePineapple thanks for the advice man, but I'm still really struggling and I've only left 6 campaigns active now and still my overall acos is 100%+. I'm still running the campaigns to maintain ranking. For first week of July, the auto and broad modifier have improved though
why do you show us a "test dummy" account and not a real account so we can see realistic examples. I would literally let you use my account so its relevant and relatable.
Sorry to hear about your disappointment. We did this LIVE some the streaming was blurry at time. If you want each video broken down in 1080 quality, check it out here: profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/
I'm confused. If your ACOS is high, doesn't that mean that you are losing money on profits and then you won't have money to buy inventory since your ad spend is more than your profit?
The core purpose of advertising for ecommerce businesses is to rapidly drive sales velocity and conversion rate. This velocity and high conversion signals to Amazon that your product is resonating with customers. As a result, Amazon will reward your listings by ranking them higher in organic search. This increased organic visibility leads to exponentially more impressions and sales. So advertising drives the flywheel effect: More Targeted Traffic → More Sales → Higher Conversion Rates → Increased Organic Rank → More Organic Traffic → More Sales This self-reinforcing cycle enables sustainable, scalable growth. If your advertising isn't leading to a spike in sales and conversions, there are two potential issues: 1. You may not be driving enough volume of targeted traffic to outpace competitors. The solution is more scale through aggressive paid advertising. 2. Your conversion rate may be too low. This could be from a subpar listing, bad photos, unclear copy, or unoptimized backend. Optimizing your listing and customer experience is crucial. The key is achieving velocity AND conversion together. Massive volumes of traffic mean nothing without sales. But great conversions without traffic volume will never overtake competitors. Testing and iterating to improve both is how you engineer a profitable flywheel. When traffic volume and conversion rate are optimized, organic rank and profit are the natural result. Does this help explain the relationship between advertising, sales velocity, conversion rate, and organic rank? Let me know if you need any clarification or have additional questions!
Hey, Dr. T. - Thank you for taking the time to produce this for the rest of us, very generous of you. I learned a ton and implementing right now. I also appreciate you openly sharing your setbacks, it helps to be reminded we all have them. BTW, you mentioned a "high" CVR several times. A CVR of 10% or more is considered "good," what do you consider "high"?
Thank you very much for your hard work, Dr. Travis. I have one concern: Chapter 7 is very blurry, and I cannot see anything. Is there a way to fix that?
It doesn't work so nicely when you have a product which is too generic, when it comes to KWs. Your products are very specific, but imagine, you are selling a ceiling led lamp, a simple one. So basically, all you have to work with is: flat led ceiling lamp round. You may have also power like 18W, light temperature, and the diameter, but that's often it. Of course, you will still have more generic words and KWs or additional ones that are not an exact match, so the end list can still be huge. However, imagine that you are not converting well on KWs like "ceiling lamp", "ceiling led lamp", "flat led lamp", "flat ceiling lamp" etc. This becomes a very high problem. Competition has good prices and huge amount of reviews, so basically it's hard to compete. Ideally, you would never choose this product, but companies do have such products and want to sell them everywhere and make profit. There is often no ways to distinguish yourself, your PPC budget is not high and competition is strong - it's a though situation. Sure, it is still possible to sell some, but the ACoS will be high and profits very low. It's also very hard to distinguish between browse and buy KWs. Also, negatives are hard. For example, someone is searching for "wood lamp" and buying your plastic ceiling lamp that has no decorative, wooden elements. It happens a lot. People are browsing various, loosely related terms, but in the end decide to buy something else. Relevant KWs are not converting well for us (only for top competitors), while rest KWs becomes a very blurry group that is not converting well, or when it is, it changes over time, so one time it converts highly, other badly. Sometimes, such generic items may become a hit, because so many people are looking for them, even with high competition, but if you are new, the situation is very unstable, meaning that sometimes it sells well, sometimes not. It's easy to fall off the "visibility bracket" when you are too small. Still, the course is great, but it doesn't solve all problems ;).
If you have A+’content, when you say add keywords on the backend, would you suggest just dumping all keywords in a nonsensical way just dumped out comma delimited into the description field so that all keywords are covered and will never be seen by customer?
if we are spending ppc on a particular keyword and its conversion is high it means we are also organically ranked. is there a manual or thirdparty software way to check organic ranking of asin on amazon. so we can confirm its organically ranked?
There is no set rule. 1. Find high converting keyword 2. Put high converting keyword into a single keyword exact match ad campaign to scale 3. Do over and over again. The more campaigns. The more scale
Lots of good stuff, but as someone just learning Amazon FBA, WITH a strong digital marketing background, there is a lot to digest. Melissa, while clearly very bright, makes this look incredibly complicated and honestly makes me dread getting into the PPC building.
Sorry about that. Were working on a re-release so the screens are not so blurry. In the meantime everything is broken down into individual videos here: th-cam.com/video/4FmbPRoqkDE/w-d-xo.html
We're relaunching this video soon and everything will be clear. In the meantime check out the individual videos Here: th-cam.com/video/4FmbPRoqkDE/w-d-xo.html
![Business Analyst Full Course [2024] | Business Analyst Tutorial For Beginners | Edureka](http://i.ytimg.com/vi/czymrnQV2p4/mqdefault.jpg)
Sign up for the free Amazon PPC Masterclass here: profitablepineapple.com/
Free Trial of Profitable Pineapple Express Inventory Management Software here: profitablepineappleexpress.com/
Can i get your whatsapp? where i can get contact you?
Thank you very much, Dr. Travis. I started selling on Amazon just 6 months ago, and I was very stressed out about handling my advertisement since I spent almost 200% of my sales during the first 2-3 months. Then I found your videos and they helped me understand the very basics of Amazon PPC. I must admit that after watching your videos 4 months ago, I was able to control my Account-wise ACoS & I now have pretty much everything under control. Though I am not an expert, I do know how to explore the bigger things with Amazon PPC. As I watch & learn from your videos, I am still gaining a lot of knowledge. Thank you very much
You're welcome! Thanks for watching. Start exploring our simple Google ads strategy as well
th-cam.com/users/live5tfl6K2KhfY?si=W9BFjgp_2g8P7et7
Google ads for Amazon.
@@ProfitablePineapplethanks for sharing Dr. Tavis. I watched it last week and am currently integrating it into my business strategy. Once again, it's a highly practical, actionable, and easy-to-understand guide, which is very helpful.🙂
@@ProfitablePineapple This video is not available anymore ?
@@heyhippotoys awesome! :)
Thanks Dr. Such a great video. Ironically, the most critical of all this parts, the part 5, is pretty lame !! Probably you should cover that topic again in another video, please..
Lame or blurry?
Haha
It's coming I'm a few weeks
Enjoyed the course. Very helpful a lot of useful tips. I'm currently running my PPC trying to get a product settled in to a profitable spot. The conversion rate for the product overall in terms of the PPC data is about 15% which seems to be good enough to get into a profitable position. Particularly when you consider that the conversion rate is based on a price that is relatively high compared to the competitors. I start off with placement percentages set pretty high and bids at about the suggested bid. TACOS starts off about 35-40% above the break even point but the campaign is spending a lot of money overall. The sales are solid though about 25 units a day. So I start to dial things back slowly. Start dialing the placement percentages back a bit. Not by a lot I do this slowly. After a certain point, it's like the sales just drop off a cliff. Almost like the visibility just plummeted. All of a sudden I'm hoping to get 5-6 sales a day. Perhaps I should just let it run at the 75% TACOS settings for a week or two and incrementally adjust based on CPA from there?
This tells me you're in a competitive category that costs a lot and you don't have any organic rank.
You need to push advertising to increase your organic rank which will then decrease your tacos and make you more profitable.
Also start pushing Google ad traffic as well
th-cam.com/users/live5tfl6K2KhfY?si=QY-tQYfSidtq0ySU
@@ProfitablePineapple Ok great thanks for the advice. Love your videos. I was dialing it back slowly and everything was going fine. Solid sales rate about 25-30 units a day at a relatively high price. Then once I lowered it past a certain point the sales just effectively disappeared. Before lowering past this threshold the TACOS was like 56%. My breakeven is around 44%. Conversion rate has averaged about 15% overall for all campaigns. Once the sales fell off the cliff, I quickly turned the bids and placement percentages back up to where they were and now it's back to a high sales rate (since 12 PM today have already sold 8 units for example).
Based on the advice in your videos and what you just mentioned, I think what I'll do is obviously don't drop the bids and placements to where the sales go off the cliff. In that case. This will be the 3rd day in a row selling at the 25-30 units a day rate, so I think the organic rate is still climbing I'm guessing it will take a week or a bit longer selling consistently at this rate for the Amazon system to really put my organic positions at higher spots. I'm also not going to touch the PPC settings at least for the next week. After a week or so, I'll have a better sense what is costing me money while also not driving sales and decreasing TACOS. Those keywords/campaigns I can dial back without being so concerned about the "falling off the cliff". For keywords/campaigns that according to the book or according to your principles I should technically try and dial back a bit, I'll be much more careful to make sure these don't fall off the cliff because I may want to keep them for driving TACOS down. I can't do anything right now because I feel like I don't have enough reliable data. But with enough reliable data I'm thinking I should be able to get the TACOS to a profitable position by eliminating what is costing money and not making sales and by also towing that "off the cliff" line as much as I can for keyword that are helping with profit.
Once it's in a profitable position, I'll start building up the review numbers which should increase the conversion rate and perhaps bring some of the old keywords back into play that initially I had to eliminate.
And I'll check out the Google Ads video you sent. Thanks for that. I've taken a lot of courses on Google Ads so starting to get more comfortable with it. I'm assuming the conversion rates on Google Ads will be lower than Amazon PPC but I guess the CPCs will also be a bit lower which kind of evens things out. Is that an accurate statement?
That is accurate.
Gaining organic rank can also takes months to years in some categories.
Keep pushing as long as you can as long as your organic sales continue to increase and your tacos continues to decrease.
@@ProfitablePineapple Dr. Zigler one more quick follow up question on everything discussed above if that's ok. Just trying to get a feel for some nuances that I don't think many courses go into because it's too fine of detail.
I started at my new price so kind of started PPC on my product afresh last Friday. Friday, Saturday, and Sunday sales were solid about 15% conversion rate average about 25-30 a day. This product has about 40 campaigns created for it (mixture of single keyword campaigns, auto, 5 keywords per campaign, etc.). Total Friday through Saturday, there were 64 total orders associated with PPC. Two campaigns had ACOS above 115% with 6 orders in one and 4 in the other. So it seemed to be high ACOS campaigns not driving too many sales. I know three days is not the most data but I thought I would dial just those two back a bit. But everything else was left exactly the same.
Today, there have only been 3 total sales (organic + PPC) with 28 clicks and 2 orders on the PPC. But gut is telling me that this is just how it goes if I just let it sit the sales should start coming back as normal. Is that how it goes? Random days will just be slow and low converting? Should I bring those two campaigns I adjusted back up to normal aggressiveness and wait to have at least a week of data before making any adjustments?
Thank you, Dr. T. This is priceless information. I pray your business continues to grow.
Thanks! 🍍🍍🍍
Same to you
Please share it! 😁
Thanks Dr. T. I love how you explain the ppc. I was sooo stressed until i found you. But its a little blurry.
Sorry about that. We did this live so we relied on the internet. Make sure to check out the Free Amazon PPC Masterclass where we break down each section and it shouldn't be blurry: profitablepineapple.com/
Sorry about that. We did this live so we relied on the internet. Make sure to check out the Free Amazon PPC Masterclass where we break down each section and it shouldn't be blurry: profitablepineapple.com/
More specifically right here: profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/
Hi Dr T, so grateful to have come across your course. I don't want to sound sceptical as you are very transparent in your videos but why is all this content for free? and do your strategies work for the Australian Market place?
Yes they work anywhere.
It is free because run this for others, so eventually you will want to outsource it and we hope you choose us.
We also have a mastermind and coaching community that is paid.
Apply to join our here profitablepineapple.com
@@ProfitablePineapple Thank you so much. I learned so much today. Now to put Chapters 1 & 2 into action. I have already applied to work with you guys Thank you in advance
Thank you for the video and insights, but there are lots of parts with resolution problems, especially in Chapter 5.
Thank you for the heads up. My team is working on this now and were going to be doing a re-release soon. :)
My SB video campaigns are more successful and convert more than SP campaigns. Should I then do my 80/20 with SB being the 80?
This does happen. So your 80/20 is to double down on what's working which is applying these concepts to SB campaigns
Hello Dr. T. Thank you for your videos, I am writing to let you know that the title is not automatically available for people who speak Spanish, do you think you can fix it please? thank you
What do you mean by this?
So is the max cpa you calculated solely based on the max margin you have on a particular product? Or is there other data you use?
Max CPA = Profit
Sales Price - Amazon Fees - COGS = Profit/Max CPA
Thanks, Dr Travis, you are so generous in sharing your knowledge. Can you recommend a reading list on entrepreneurship?
Rich dad, poor dad
10x is easier than 2x
Who not how
Ready, fire, aim
Scale by Jeff Hoffman
@@ProfitablePineapple Thanks so much. I have read Rich Dad Poor Dad. I will be reading the other books.
When I was watching, you said you give a 50% sign up discount when people sign up for subscribe and save. How do you set that up? I’m seeing the highest discount I can give is 10%.
It is a coupon specifically for subscribe and save. Go to the coupons section
Thank you so much for the detailed course❤.
I have one doubt, for the discovery campaigns (Board, Phrase and Auto) how many clicks is that max that we can keep as a limit before we should disable that keyword to stop spending more. Because there can be cases when we are spending money on a keyword that may be not relevant to the customers or we don't have much reviews compared to our competitors, right? consider I'm creating these campaigns using Amazon suggested keywords list.
This depends on your conversion rate. But around 15-25 clicks and no orders
Thanks for reply❤
Maybe I misunderstood but it looks like you added negative keywords to your exact KW campaign. Why would you need to do that if you’ve limited it to exact keywords?
Only to broad, auto, and phrase
@@ProfitablePineapplethanks for clarifying! Chapter 1 showed fixed fee campaign with the addition of negative additions so it confused me.
@@ProfitablePineapple just to clarify. You definitely use dynamic bids down on an exact match campaign or was that also an error in the video? Thanks
That's correct @@jumpinjak801
I have used 2 agencies for 16 months for my skin care line on Amazon. Spending $30k a month on PPC with both agencies (who both have VERY successful companies and results with mulitple verticals) - neither could get skin care, again at $30k+ a month PPC spend, over $.6 ROAS. First agency for 12 months was also $5k a month for their "service" and the other was a smaller more specialized group at $2k a month. Searching for my next agency now and its the same ol pitch... quite frustrating.
Thanks for your comment. I would love to do an honest assessment of your business to see if we can grow based on what's going on now. Apply to work with us and we can take a look. profitablepineapple.com/sales-page-603790521693832346498
Hey, did you work with op, and if you did how has your experience been so far?
Agencies tend to have a lot of different account and employees working.
With that ROAS you probably need better listing, price and reviews coupled with effective PPC without wasting.
you better work on your own ppc. No matter what your selling level is.
Great video. On the topic of inventory management, I have the ability to send both fbm and fba. You mentioned to never run out of inventory, as you risk losing your placement this way. Do you see a way to manage this by converting fba to fbm while waiting for fba to replenish?
You can do that or keep both fbm and fba listings active at all times.
Great video! When mining for top KWs from reports, and then creating single KW campaigns, what do you do with the old campaigns? Keep them running or pause?
Keep them running!
Thank you for sharing your knowledge so generously! Can all of this be applied to KDP campaigns in the same way?
Yes it can.
really love the search term analysis in this video...thank you for sharing the knowledge.
You're welcome!
Hey Dr. Travis! Thanks for all the knowledge you share! Love learning from you! I am working with a client and I would like to hear your opinion and maybe do some 1:1 sessions. Can I reach out to you? Thanks!
Reach out to me at drtravis@profitablepineapple.com
Thanks Gentle man it helped out me a lot
🍍🍍🍍
Thank you so much, Dr. Zigler! This is incredibly helpful. I am launching a new brand and product. Is this the best starting point to get to the 50k/month mark to begin working with your agency? I am starting ten exact match campaigns now. I ended up with over 200 negative phrases and negative exact keywords. Is that too many to add to each campaign? When do I transition to using broad campaigns to discover new keywords?
Way too many negatives.
This is the exact way to get to $10k/month to the join our coaching program.
profitablepineapplefarm.com/
If you have budget launch a few broad keywords right away along with an auto.
Upload those negatives to the broad and auto campaigns immediately
@@ProfitablePineapple Great! Thank you so much!
Hi Travis, these videos have been incredibly helpful and we have begun implementing many of your recommendations. Would you be able to audit our account? Thanks in advance!
You can apply to work with us here and if be happy to audit your account!
Profitablepineapple.com
Your paid course is too expensive any discounts?
Too expensive? Then you shouldn't be in this game
Hello Travis, thanks a lot for such an insightful video! I agree that this deep dive is 100% better than any paid course out there! I do have a few questions though:
1. For KW research, when choosing which KW to keep/remove, do you keep KW that are kind of related to your product? For example, let's say I'm selling stuffed animals, a dog and a cat that both have their own listings. When filtering the keywords for the cat, would I remove all keywords related to dog stuffed animals and any other stuffed animal that is not a cat? Or would I keep them since the cat is still a "stuffed animal".
2. When getting the keywords from my top competitors, I always get a list of over 10,000 keywords (I'm using Helium10, so the process might be different). How do you go through that many keywords to filter out the ones that don't relate to your product and then attribute them their category out of the 4 mentioned? It seems wayyyy too long to do this by hand...
3. In chapter 5, when looking at the reports for the keywords to see if we should launch them in their own campaign, I don't quite understand what campaigns these come from prior to that step. Should we do broad and auto campaigns first with a bunch of keywords, let them run for 60 days and then take action based on the reports and the steps mentioned in chapter 5? Basically, I have a hard time understanding how to set up the initial campaigns (even after rechecking chapter 1 multiple times :)) to be able to analyze them afterwards (where chapter 1 starts basically).
1. For the cat stuffed animal I would eliminate all keywords for other animals such as dog, fish, bear, teddy, etc...
2. That is why I don't use Helium 10 anymore and instead use ZonGuru, because the relevance is MUCH better and narrows your keyword list saving you hours of time.
Get 20% off for Life: zonguru.link/PA20 (affiliate link)
3. This is from your current campaigns (whatever you are running), but yes this will be from broad, auto, and phrase campaigns mostly.
hello hope your doing well . i sell 105$ product in amazon but the acos come 106% spend 110$ what should i do . i sell product in generic ,
You are not calculating it correctly.
It should be equal to your profit margin
Please one video on Audit Plan
Apply here for us to audit your account. It is chapter 5 in the video though. profitablepineapple.com/ads-application
A Lot of the video around 1 hours to 1.45 hours is blurred. First I thought it was a internet issue but its only happening in your video ,, would be grateful if you could fix it .
Yes we are working on fixing this now
Subscribe and look for a re-release in July
@@ProfitablePineapple Thanks... done... its really useful information
Hey I have a question about the review automator. I thought that Amazon already did that automatically and that doing it with another software might lead to some kind of issue with them. Am I wrong?
I would never rely on Amazon to do it.
This is pressing a button in Amazon to request a review and not sending them an email. 🍍🍍
@@ProfitablePineapple Great, thank you for answering
If you have a lower concerning keyword that is profitable over time and doesn’t hurt your budget, would it be better to just turn those off because it hurts your overall conversion or should I just leave all well alone because it’s not hurting anything? Ie, is having a lower converting KW a net negative to overall organic ranking?
If it's making more than 3 sales a month I'd leave it running (provided the ACOS isn't much over 100%
Thank you so much!!!
You're welcome! Thanks for watching 🍍🍍
Bonjour, avez vous la traduction en francais svp
We do not... Sorry
Legit! Thanks Travis
Happy to help!
You can get the written sops here profitablepineapple.com
Why I run ads product but my page product is not show word "Sponsored". I tried running another campaign again but it still doesn't work. For more than 2 weeks now I've been running automatic ads but haven't received any clicks. Can you help me with this problem, thank you very much.
Hey Sarah, thank you for your question. Start here in my free PPC Masterclass. This should answer your questions: profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/?preview=true
Could you guys share the note that is being worked in Chapter 8? Regards @dr travis zigler
Thanks for your support. To get access to our SOP head on over to Circle and join our Amazon PPC Masterclass. profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/
If I have launched a new product. How can I get this many search term report for ads??
I need to run automatic campaign right?
Set your search term report to automatically run monthly so you're always getting fresh data. Then run an auto campaign
@@ProfitablePineapple should I keep running auto campaign with very low bids continuosly to get new keywords??
That way I won't spend much on ads as bid is very low.
What are your thoughts on this?
@@dronerpatel1772 Sales velocity and high conversion rate is all I care about. So this does nothing for me :)
Do you have any recommendations for soft lines products like apparel and shoes
Follow your passion and build a brand around a person and solving a problem instead of focusing on products. When yo solve a problem and serve a person it doesn't matter what the product is.
The way you teach is amazing!!!!
🍍🍍🍍😁 Thanks for the kind words and for watching.
wow
Double wow... What's up?
chapter 5...i can't see...
Here You Go: th-cam.com/users/live-snT2GP_M1Y
Can i get your SOP's?
Get them inside our community profitable-pineapples-ppc-farm.circle.so/checkout/take-your-amazon-ppc-to-the-next-level
Dude says never run out of stock, in my first launch i eas out of stock for 3 months straight... Don't know ehicu wall to smash my head in.
Btw not running out of stock is very crucial since it really screws up with your visibility and ranking algorithm.
We've both learned this the hard way... I've done it many times and will do it in the future.
@@ProfitablePineapple thanks for the video man! I'm just concerned about regaining my rankings and improving my ad spent, can't explain how much I'm bleeding and how high my acos is...
@@alisheikh3585 Follow the 80/20. Focus on ONLY the search terms and products that are making the majority of your revenue!
@@ProfitablePineapple thanks for the advice man, but I'm still really struggling and I've only left 6 campaigns active now and still my overall acos is 100%+.
I'm still running the campaigns to maintain ranking.
For first week of July, the auto and broad modifier have improved though
@@alisheikh3585check your listing, optimise it, check different price points, gain some reviews and optimise bids. ACOS will go down
the Master class gets blurry after chapter 6
We're fixing it up now. Should be re-released in July
wow so long
Do you think Amazon ppc is easy? And can be explained in 30 minutes?
Young Jessica Wilson John Harris Michelle
🍍🍍🍍!
Hey Dr. Travis, love your content! I've emailed you about a potential collaboration-let's create something amazing together!
Thanks I'll check it out
why do you show us a "test dummy" account and not a real account so we can see realistic examples. I would literally let you use my account so its relevant and relatable.
It's a real account but not much data.
We're building up a new account right now and will rerecord all this.
This course is useless since its impossible to hear and watch. Quality is terrible and a distraction. Worthless!
Sorry to hear about your disappointment. We did this LIVE some the streaming was blurry at time.
If you want each video broken down in 1080 quality, check it out here: profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/
So is the max cpa you calculated solely based on the max margin you have on a particular product? Or is there other data you use?
Max CPA = Profit
Sales Price - Amazon Fees - COGS = Profit/Max CPA
I'm confused. If your ACOS is high, doesn't that mean that you are losing money on profits and then you won't have money to buy inventory since your ad spend is more than your profit?
The core purpose of advertising for ecommerce businesses is to rapidly drive sales velocity and conversion rate. This velocity and high conversion signals to Amazon that your product is resonating with customers.
As a result, Amazon will reward your listings by ranking them higher in organic search. This increased organic visibility leads to exponentially more impressions and sales.
So advertising drives the flywheel effect:
More Targeted Traffic → More Sales → Higher Conversion Rates → Increased Organic Rank → More Organic Traffic → More Sales
This self-reinforcing cycle enables sustainable, scalable growth.
If your advertising isn't leading to a spike in sales and conversions, there are two potential issues:
1. You may not be driving enough volume of targeted traffic to outpace competitors. The solution is more scale through aggressive paid advertising.
2. Your conversion rate may be too low. This could be from a subpar listing, bad photos, unclear copy, or unoptimized backend. Optimizing your listing and customer experience is crucial.
The key is achieving velocity AND conversion together. Massive volumes of traffic mean nothing without sales. But great conversions without traffic volume will never overtake competitors.
Testing and iterating to improve both is how you engineer a profitable flywheel. When traffic volume and conversion rate are optimized, organic rank and profit are the natural result.
Does this help explain the relationship between advertising, sales velocity, conversion rate, and organic rank? Let me know if you need any clarification or have additional questions!
wow
Good wow? Bad wow? What's up?
Can you profitably use Amazon PPC to sell Kindle books?
That's tough.
Use the book to sell something in the backend
Hey, Dr. T. - Thank you for taking the time to produce this for the rest of us, very generous of you. I learned a ton and implementing right now. I also appreciate you openly sharing your setbacks, it helps to be reminded we all have them. BTW, you mentioned a "high" CVR several times. A CVR of 10% or more is considered "good," what do you consider "high"?
All dependent on the niche.
Sunglasses was 5%
Eyelid wipes were 40%
Thanks Travis, you're a legend 👏
🍍🍍🍍Thanks for watching!
Thank you very much for your hard work, Dr. Travis. I have one concern: Chapter 7 is very blurry, and I cannot see anything. Is there a way to fix that?
th-cam.com/users/liveEPVTqKibKjg?feature=share
The PPC Masterclass was Awesome Dr. Travis. However, I wasn't able to grasp Chapter 5 completely. I would appreciate your help with that. Thanks
See if this older video helps you.
salesfunnelhq.com/simple-amazon-ppc-strategy-for-scaling-2021/
It doesn't work so nicely when you have a product which is too generic, when it comes to KWs. Your products are very specific, but imagine, you are selling a ceiling led lamp, a simple one. So basically, all you have to work with is: flat led ceiling lamp round. You may have also power like 18W, light temperature, and the diameter, but that's often it. Of course, you will still have more generic words and KWs or additional ones that are not an exact match, so the end list can still be huge. However, imagine that you are not converting well on KWs like "ceiling lamp", "ceiling led lamp", "flat led lamp", "flat ceiling lamp" etc. This becomes a very high problem. Competition has good prices and huge amount of reviews, so basically it's hard to compete. Ideally, you would never choose this product, but companies do have such products and want to sell them everywhere and make profit. There is often no ways to distinguish yourself, your PPC budget is not high and competition is strong - it's a though situation. Sure, it is still possible to sell some, but the ACoS will be high and profits very low.
It's also very hard to distinguish between browse and buy KWs. Also, negatives are hard. For example, someone is searching for "wood lamp" and buying your plastic ceiling lamp that has no decorative, wooden elements. It happens a lot. People are browsing various, loosely related terms, but in the end decide to buy something else. Relevant KWs are not converting well for us (only for top competitors), while rest KWs becomes a very blurry group that is not converting well, or when it is, it changes over time, so one time it converts highly, other badly.
Sometimes, such generic items may become a hit, because so many people are looking for them, even with high competition, but if you are new, the situation is very unstable, meaning that sometimes it sells well, sometimes not. It's easy to fall off the "visibility bracket" when you are too small.
Still, the course is great, but it doesn't solve all problems ;).
You are not building a business but rather trying to take advantage of an opportunity of selling commodities on Amazon.
If you have A+’content, when you say add keywords on the backend, would you suggest just dumping all keywords in a nonsensical way just dumped out comma delimited into the description field so that all keywords are covered and will never be seen by customer?
We keyword stuff, but make sure it makes sense
if we are spending ppc on a particular keyword and its conversion is high it means we are also organically ranked. is there a manual or thirdparty software way to check organic ranking of asin on amazon. so we can confirm its organically ranked?
I recommend Zonguru
Here's my affiliate for 20% off for Life: zonguru.link/PA20
Hi Dr. Travis, you always share eye-opening information. Question: For scaling, how many sponsored product campaigns should be created for each ASIN?
There is no set rule.
1. Find high converting keyword
2. Put high converting keyword into a single keyword exact match ad campaign to scale
3. Do over and over again.
The more campaigns. The more scale
Lots of good stuff, but as someone just learning Amazon FBA, WITH a strong digital marketing background, there is a lot to digest. Melissa, while clearly very bright, makes this look incredibly complicated and honestly makes me dread getting into the PPC building.
Try this older video salesfunnelhq.com/simple-amazon-ppc-strategy-for-scaling-2021/
How come you put in negative keywords in an exact match campaign?
We don't. I think that was just showing how to put them in
Waist of time. Don't able to see the screen. Which step they are doing don't know.
Sorry about that. Were working on a re-release so the screens are not so blurry. In the meantime everything is broken down into individual videos here: th-cam.com/video/4FmbPRoqkDE/w-d-xo.html
Hello Travis, where can I get the Google document from 3:09:50
That is the written sop in our course on circle. profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/sections/165080/lessons/613779
Important steps have blurry video.
We're relaunching this video soon and everything will be clear. In the meantime check out the individual videos Here: th-cam.com/video/4FmbPRoqkDE/w-d-xo.html
please fix the issue of blury screen
Sorry about that. We did this live. We'll probably Re-release it with better quality.
Which chapter did you need more clear?
Hey Travis, does your masterclass cover Kindle ads?
You can use this strategy for Kindle
@@ProfitablePineapple Thank you, Travis!
Thank you for this video! Very helpful
Glad it was helpful!
at 1080 zonguru still looks blury? 53:41
Thank you for the heads up
Where can I get that spreadsheet from!?
Make a copy of this document. It has everything you need.
docs.google.com/spreadsheets/d/1sOr3TyAiN8-LCV7ZTUdvsjhEbxe26ZKruN_Jg6PDevs/edit?usp=sharing
@@ProfitablePineapple Thank you so much!
Do you recommend using the zonguru ppc bid or amazons suggested bid?
For exact match we go on the high side of the recommended bid on Amazon or use the calculation we mention in chapter 5