Ben, thanks for this video. I learned a lot in a short amount of time. Many of these instructional videos on TH-cam are just so lengthy, they lose my attention. This video is short and sweet and gets straight to the point. Thank you for making this video. I have a niche service that I offer and I'm going to follow what you explained in this video and see what happens.
For lookalike audiences - I’m a personal trainer, I will NEVER have thousands of customers. My clients stay with me for years. Could i do a lookalike audience for leads I’ve generated through FB lead ads? Because I may only have 15 clients at one time, but I have hundreds of past leads that never became clients or that used to be clients. Would that work or still not enough to base a lookalike on?
Hi Ben, you helped me a lot with this video! I have a question that is not related to targeting but related to local business ads- Is it okay sometimes to run ads of my restaurant, without giving a discount? But just to remind my audience with a picture of the food and a simple copy, can it still bring customers to the restaurant?
Great stuff - cheers Ben! You seem a lot more positive these days about the "Detailed Targeting Expansion" feature... For national and international campaigns - do you recommend turning that feature on for EVERY Ad Set? (eg. Warm Aud, Cold Auds, Lookalikes, etc). Cheers, Eddie
Hi Ben. Great content. I'm wondering whether dropping pins always can only be done manually, or whether it's possible to upload a table of addresses or lat/long coordinates. Thinking for example of how a national chain could approach location based targeting.
Hey Ben. I run ads for local gyms successfully but the main issue is a steep incline in lead costs after the audience hits high frequency. I switch up creatives and copy a lot but its still a struggle. We rotate between a men and womens campaign each month. Any tips?
You should focus on heating up a cold audience. I would suggest here to work with influencers from your city and then use that material on Facebook ads. Email me at alex@digitalwolfy.com if you need some help.
Hi Ben I have a question: I'm a wedding photographer and I try to target engaged couples in my city. But the targeting for engaged couples in this area is no bigger than 3400 people. I tried adding nearby cities but engaged couples in the area will be about 3700. I don't want to target just any couples who might not even be engaged or who are married already. So what should I do?
Hi! Have you thought to find similar interests related to a wedding, like wedding decorations maybe, anything that it's related can grow your audience! In my opinion, you should also use your video materials, to create video views campaigns and go broad so you can retarget after that the people that showed an interest in your video. Think about if a friend or a relative saw your video and they recommend your page to someone in need of a wedding photographer. I"m willing to help you further, write me an email at alex@digitalwolfy.com and I'll try to help you out.
Am from NYC an operate an cell phone store. You might already know its an heavy competitive market. 250,000 people is hard to advertise... Help out please
I am targeting the Chinese-speaking audience in Toronto, Canada. Both the ad and Facebook lead form are written in Chinese. I specified location and language settings. The potential reach is around 85,000. It looks like a little small. How can I do this? Thanks.
Ben, if your local business is women only (gym) and the 18-65 year olds within say 12 miles is only 55,000, would you open it up to men too, and just rely on the copy to ‘target’ women?
What would you say the age range should be roughly if I run a soccer business specifically for goalkeepers? 18-65+? And would you suggest adding a potential location if I have a friend in that specific state/area?
I'd probably reduce the upper end of that age range. I'm not sure why the friend would affect the targeting? I'd target the areas you think your customers will come from.
Hi Ben, what's your reasoning behind the 250k figure, I'm don't understand why it's necessary to remove detailed targeting just to hit that number when my business won't serve most of those people anyway. Won't I just be paying for ads to be seen by people I can't serve?
Hi Ekemini, good question. The reasoning is that we see poor results when we advertise to audiences smaller than that. I can understand your logic but that's not how it works in practice.
Hey Ben, what if my local business population is 3 million. Should I go for 1% or 10%. And when are you going to release a program that we can purchase and if you already have one what is the link ?
I would still go for 10% in that situation, otherwise your audience will be too small. I do indeed! It's been very popular since the launch in February and you can find out all the details here: www.leadguru.co.uk/facebook-ads-insiders/
Hey Ben, question: do you think I could reach out to hotels and do Facebook marketing for them, or what service would you recommend to offer for Hotels?
What if I am advertising for a local nail salon in a large city? For example there are so many nail salons throughout the city that there won't be very many people that are going to be willing to travel from the north end of the city to the south when there are a bunch of nail salons in the north end of the city. Same question applies to a barber shop. What do you suggest?
Hey Ben I'm new to your channel and love the videos great job. I do have a question, I have a multivendor website like Amazon but I need to create Facebook Ads to target just businesses to Signup to become a Seller on my website. How can I do this?
Hey Ben! Thank you so much for this gem. I have a question. Say to increase our audience size within our small radius, can we throw in multiple, related interest targeting?
Hey Ben, I tried to appeal my disabled ad account but after providing the required information, I discovered the send button wasn't working. it just loads for a second or 2 but remains on the same page. Is it a general problem or is it just my account?
That's unfortunate but probably just an issue with your account. Facebook can be quite glitchy. I would try again later or tomorrow and see if it's working properly.
@@BenHeath I tried again with my mobile but keep getting the error message "Sorry, something went wrong. We are working on it and we'll get it fixed as soon as we can."
You should make it so an advertisement plays every other minute on your videos instead of every 2 minutes. It's not annoying enough. I was gonna subscribe but got hit by 5 ads in 12 minutes. Stopped watching. I can understand an ad before the video and at the end of the video, but why every 2 minutes??? Won't be watching anymore of your videos.
Thanks for watching guys! Let me know what you think in the comments :)
Hi, May I know how to set facebook ads to target overseas clients?
Ben, thanks for this video. I learned a lot in a short amount of time. Many of these instructional videos on TH-cam are just so lengthy, they lose my attention. This video is short and sweet and gets straight to the point. Thank you for making this video. I have a niche service that I offer and I'm going to follow what you explained in this video and see what happens.
For lookalike audiences - I’m a personal trainer, I will NEVER have thousands of customers. My clients stay with me for years. Could i do a lookalike audience for leads I’ve generated through FB lead ads? Because I may only have 15 clients at one time, but I have hundreds of past leads that never became clients or that used to be clients. Would that work or still not enough to base a lookalike on?
Hi Ben, you helped me a lot with this video!
I have a question that is not related to targeting but related to local business ads-
Is it okay sometimes to run ads of my restaurant, without giving a discount? But just to remind my audience with a picture of the food and a simple copy, can it still bring customers to the restaurant?
Great video Ben! I always take home the best FB ADS advice from your videos. So helpful! Cheers
Happy to help!
Great stuff - cheers Ben!
You seem a lot more positive these days about the "Detailed Targeting Expansion" feature...
For national and international campaigns - do you recommend turning that feature on for EVERY Ad Set? (eg. Warm Aud, Cold Auds, Lookalikes, etc).
Cheers, Eddie
Great question and you are right. I would turn it on for all cold audience ad sets but not for warm audience ones.
Hi Ben. Great content. I'm wondering whether dropping pins always can only be done manually, or whether it's possible to upload a table of addresses or lat/long coordinates. Thinking for example of how a national chain could approach location based targeting.
Hey Ben. I run ads for local gyms successfully but the main issue is a steep incline in lead costs after the audience hits high frequency. I switch up creatives and copy a lot but its still a struggle. We rotate between a men and womens campaign each month. Any tips?
You should focus on heating up a cold audience. I would suggest here to work with influencers from your city and then use that material on Facebook ads. Email me at alex@digitalwolfy.com if you need some help.
Hi Ben I have a question: I'm a wedding photographer and I try to target engaged couples in my city. But the targeting for engaged couples in this area is no bigger than 3400 people. I tried adding nearby cities but engaged couples in the area will be about 3700. I don't want to target just any couples who might not even be engaged or who are married already. So what should I do?
Hi! Have you thought to find similar interests related to a wedding, like wedding decorations maybe, anything that it's related can grow your audience! In my opinion, you should also use your video materials, to create video views campaigns and go broad so you can retarget after that the people that showed an interest in your video. Think about if a friend or a relative saw your video and they recommend your page to someone in need of a wedding photographer. I"m willing to help you further, write me an email at alex@digitalwolfy.com and I'll try to help you out.
Still watching, but already expecting god-level ton of value, Ben.
Haha thanks a lot
Awesome content! Thank you, sir! I appreciate your videos. I learn a lot. thanks.
My pleasure!
Quick Question Ben - For a local business should I choose "People living or recently in this location"? If not, what should I use?
I would go with People who live in this location only - unless your business is something people travelling in and out could use
@@BenHeath Thanks for replying - The business is a Restaurant
Thank you
Gold dude.....gold!
Thanks a lot Ray
Am from NYC an operate an cell phone store. You might already know its an heavy competitive market. 250,000 people is hard to advertise... Help out please
I am targeting the Chinese-speaking audience in Toronto, Canada. Both the ad and Facebook lead form are written in Chinese. I specified location and language settings. The potential reach is around 85,000. It looks like a little small. How can I do this?
Thanks.
Awesome thank you
You bet!
Ben, if your local business is women only (gym) and the 18-65 year olds within say 12 miles is only 55,000, would you open it up to men too, and just rely on the copy to ‘target’ women?
Hi Chis, if it's women only then I would just stick to women :)
What would you say the age range should be roughly if I run a soccer business specifically for goalkeepers? 18-65+? And would you suggest adding a potential location if I have a friend in that specific state/area?
I'd probably reduce the upper end of that age range. I'm not sure why the friend would affect the targeting? I'd target the areas you think your customers will come from.
Hi Ben, what's your reasoning behind the 250k figure, I'm don't understand why it's necessary to remove detailed targeting just to hit that number when my business won't serve most of those people anyway. Won't I just be paying for ads to be seen by people I can't serve?
Hi Ekemini, good question. The reasoning is that we see poor results when we advertise to audiences smaller than that. I can understand your logic but that's not how it works in practice.
Hey Ben, what if my local business population is 3 million. Should I go for 1% or 10%. And when are you going to release a program that we can purchase and if you already have one what is the link ?
I would still go for 10% in that situation, otherwise your audience will be too small.
I do indeed! It's been very popular since the launch in February and you can find out all the details here: www.leadguru.co.uk/facebook-ads-insiders/
Hey Ben, question: do you think I could reach out to hotels and do Facebook marketing for them, or what service would you recommend to offer for Hotels?
I'm not a big fan of any outreach methods for attracting clients. But sure you could work with hotels.
What if I am advertising for a local nail salon in a large city? For example there are so many nail salons throughout the city that there won't be very many people that are going to be willing to travel from the north end of the city to the south when there are a bunch of nail salons in the north end of the city. Same question applies to a barber shop. What do you suggest?
In that situation you are probably going to have to go with open targeting and use a very narrow geographical area.
How to target to italians who live in spain?
Hey Ben I'm new to your channel and love the videos great job. I do have a question, I have a multivendor website like Amazon but I need to create Facebook Ads to target just businesses to Signup to become a Seller on my website. How can I do this?
Thanks a lot.
You'll need two separate campaigns for that.
What are the two separate campaigns should I create?
Hey Ben! Thank you so much for this gem. I have a question. Say to increase our audience size within our small radius, can we throw in multiple, related interest targeting?
You are very welcome. Yes you can do that :)
Can we create LLA from saved audiences? I guess we need custom audience data to create LLA.
No I don't believe so. I have always created a custom audience to do so.
Hello there Ben 👋 - Would it be ok if I put the address of the business for the location?
Yes you can do that :)
Hey Ben, I tried to appeal my disabled ad account but after providing the required information, I discovered the send button wasn't working. it just loads for a second or 2 but remains on the same page. Is it a general problem or is it just my account?
That's unfortunate but probably just an issue with your account. Facebook can be quite glitchy. I would try again later or tomorrow and see if it's working properly.
@@BenHeath I tried again with my mobile but keep getting the error message "Sorry, something went wrong.
We are working on it and we'll get it fixed as soon as we can."
You should make it so an advertisement plays every other minute on your videos instead of every 2 minutes. It's not annoying enough. I was gonna subscribe but got hit by 5 ads in 12 minutes. Stopped watching. I can understand an ad before the video and at the end of the video, but why every 2 minutes??? Won't be watching anymore of your videos.
I have so much targeting in my audience, maybe that's my problem
It could well be - I see that a lot.
Traffic for local businesses?
Better than traffic - conversions! :)