Buick - 1990 Action Library: Skylark

Here’s the 1990 Action Library videos from the kit sent to all Buick Dealers Participating in the Action Library Program. We are presenting this video series in sections here and in the next series of uploads...Skylark.
Here’s the exact text from the letter sent to the Dealers with the kit from Gen Sales & Service Manager: R.E. Coletta in September, 1989:
“Here is your 1990 Action Library…Buick’s year-round marketing and product training package designed specifically for in-dealership use by your sales staff.
As we approach the threshold of a new decade, and look back over the past ten years, one fact stands clear…this business of selling cars isn’t going to get any easier. The winners in the very competitive automotive marketplace will be those who have the best quality, provide the best service, and staff the most knowledgeable sales force.
Consequently, each year we attempt to improve Action Library and make it more responsive to your sales needs, and 1990 is no exception. It’s a complete video/print package that includes the latest new product information available. This year we’ve expanded on the Feature Focus section and added a special Glossary of most often used sales and leasing terms.
Take advantage of what Action Library has to offer. Use it as the basis of constructive sales meeting or series of meetings…or simply let the new members of your sales force look it over during the model year. Whichever you do, Action Library holds the Buick 1990 model information that will help increase dealership sales and profit opportunities.
Best wished and good selling!”

[@Skyhawk1987Turbo]

I liked the skylark grand sport

[@jasonhsu4711]

Parts of this promo are unintentionally hilarious. Were the optional engines really a good reason to pick the Buick Skylark over the Honda Accord? The Honda Accord engine was a good engine, so there was no need to complain about a lack of options. One of the optional Skylark engines mentioned was the Quad 4, which was infamous for noise, vibration, harshness, and unreliability.

[@rjmurphyo0]

I had one! was my first car now I'm almost 39. It wasn't a bad car and pretty reliable but was it slow. I had the 4 cylinder and it was turtle slow to get up to speed. The interior was a little shoddy. I actually liked the styling and the rear lights were cool.

[@heronzegarravelarde8970]

Que hermoso auto, totalmente atemporal

[@tommitchell2055]

Not sure if I've ever seen any of these in real life. I've seen several of any other Buick of this age, I guess these all got beat up and neglected

[@Skyhawk1987Turbo]

They coupe is not really new, it was the somerset

[@fredaydaybae8450]

So hard to believe they actually considered this competition to the Japanese imports like the Accord and Camry. WoW

[@johnsimun6533]

There is no compensation between these cars. These cars was squishy and comfortable. That is something that the Japanese cars didn’t offer at the time. I don’t think that they ever offered an ride, or comfortable seats like this ever.

[@Sparky-ww5re]

Ahhh. Big hair and shoulder pads.

[@aayonce4]

How ugly this car was. Lol she said a good looking car. The only one is the sport coupe

[@elgeneralxx]

1:56 we redesigned the radio and we now have KNOBS omg😮

[@elgeneralxx]

3:12 ok we get it the friggin radio has knobs