The Death Of "Drip" & "Woke" | Breakdown
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- เผยแพร่เมื่อ 18 ธ.ค. 2024
- Drip had an amazing run. But after what the GOP did this week, it's time for the term to rest in peace.
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Life Through The Lens of Hip Hop.
Justin Hunte is a music and culture critic and curator. During his career he served as Director of Content & Strategic Marketing for EMPIRE as well as Editor-in-Chief of HipHopDX. Hunte is the architect behind DX's video platform and creator of popular series, DXBreakdown. Along with championing Ambrosia For Head's video strategy, Hunte is also a weekly contributor to Shade45's All Out Show on SiriusXM and has been featured on Revolt TV’s “Revolt Live," Cheddar's "Cheddar Music," as well as in Billboard magazine.
In 2017 Justin Hunte moderated the Recording Academy's panel on The Health Of Hip Hop which featured Dr. Reef Karim, psychiatrist and human behavior expert; Shanti Das, urban music executive and founder of Silence the Shame; GRAMMY nominees Vic Mensa and Charlie Wilson, and five-time GRAMMY winner Lalah Hathaway. Later that year, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William Shakespeare.
Hunte has been the centerpiece of digital campaigns for Lexus, Honda, Brisk, and Simple Mobile and has hosted concerts and panels nationwide.
A graduate of Wofford College, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications.
He is currently based in Los Angeles, California. Follow @TheCompanyMan on all socials.
#JustinHunte #TheCompanyMan
People always say “words only have power if you give it to them” but THIS breakdown right is WHY the epistemology regarding the foundation of these words is so important. AMAZING breakdown Justin!
Thank you Ariana!
Am seeing there is some of your family members who goes to a traditional healer and using evil spirits to block all your luck and destroy your life🥰
“Master Teacher” is an amazing song. Criminally underrated…produced by Sa-Ra Creative Partners if I remember correctly
“I don’t have the answers to these questions”
Lol, I love watching these videos and seeing how he sets up the lead up to his infamous phrase. Keep doing your thing!
That's Love, Khalil! Thank you!
My man Justin here is the greatest of all time. This man right here knows what’s going on, and he is just so brilliant its makes me thrilled to watch every single time. Shout out you Justin and the culture
This was well done...I been saying this since the 90s the moment black American slang goes mainstream (white people using it) the word/phrase is dead. And its weaponized when used mockingly and they def did that with Woke.
I said the same thing about the term "Woke" is dead, but woke is past tense let 'em have it and we now use Awakening
I don't even think it's as simple as "white people" either, I think it's once it escapes the culture. It's white folks, Asian homies from various backgrounds, Latino family, etc, in the streets, hood, community, and/or culture organically that come across the lingo organically and use it organically, skin tone ain't the problem here. It's when it's picked up, used to death cause it's considered cool cause it's foreign to the new user, loses all context, and eventually turned on us by folks outside the culture that it dies.
While it usually just has classist connotations and ain't always racialized, it's an issue we see in mad subcultures too, even predominantly "white" ones. Not always the language, sometimes it's an aesthetic, dance, whatever, and sometimes its actually other POC ruining it for a predominantly POC community. Greaser kids pushed some culture but the square kids would pick it up and ruin it for em so they moved on, once spikes, patches, mohawks, leather jackets, and combat boots started showing up in pop artist's videos and high fashion designers started incorporating a look they'd ignored or dogged for decades a lotta punks thought it was best to drop parts of the look, I heard hard NY Italians say terms like fugazi are dead once they heard soccer moms in the burbs say it, once drill started to pick up in other parts of the country and world a lotta the Chicago originators started calling it watered down and switch up, a lotta folks in Chicago stopped ditty boppin and came up with new dances once Drake stole it and sold it in the mainstream, it's a long, long list.
But what sometimes really bothers me is why we don't just embrace the fact that we generate culture and evolve constantly and still treat our culture like a subculture instead of recognizing it for the influence it has? It's definitely a problem when it's packaged and sold by corporations and all that, but not just cause something pops. But I'm an abolitionist, maybe it's just how I think.
I'm not letting these devils just Co opt the word Woke. Gotta stop doing that.
Yo…I’ve watched countless breakdowns of yours over the years. In my opinion, this was one of the absolute best. The timing and humor were airtight and the research and analysis were razor sharp. Salute 🙌🏿
That's love, Reg! Thank you sincerely. Glad this one is connecting.
I almost had to punch myself in the face twice in this episode,,, glad you pulled that second one back on us...
I fear it's true... Drip is now dead... I can think of a few right ring racists I knew back in Ohio who will most likely be using it on a regular basis now. I love the style of using google trends to help highlight the topic. Def a tool that brings the insights deeper.
I'm South Asian, not black, but I love watching your videos because I learn so much from them. I wish there was something similar for my own community. Always well researched and presented, plus your voice is really easy to listen to. Thanks for all the great content!
I appreciate that, Abc. Which country are you from?
@@TheCompanyMan from the UK, but ethnically I'm Pakistani. There's very few online communities for Pakistanis living in western countries that aren't horribly racist or misogynistic, so discussions about intersections of culture just don't happen. Maybe in a decade we'll get there, or maybe never. Either way, your content is brilliant and I really enjoy watching your videos!
@@abcbcd1834 create one!
@@Pugetwitch been wanting to for a while! No idea where to start though haha. Might do at some point anyway, I have loads of random stuff I do that could be interesting to people if I put it online
@@abcbcd1834it all starts somewhere, even if it's you recording from your phone with low edits, if you put your personality out there the people will follow. 👌🏾
We believe you can do it!
This man has been blessing us with cultural introspection for many years and with a caliber that's hard to match. Hope the million subs is close by
This was really dope! your video popped to on my algorithms and definitely watch more
Glad you enjoyed!
This was excellent! Keep doing TBD's like this from time to time!
Love the historical drip data 😂and the impressions. Fire vid bro 💪🏽
Drip had an amazing run. But after what the GOP did this week, it's time for the term to rest in peace.
Another interesting point about the google trends is that if you compare "drip" to woke" you can see that when "drip" goes up, "woke" goes down. If there's ever a need for a visual for the phrase, "Go woke, go broke," that's it.
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This was a GOAT breakdown. Thank you Justin!!
Thank you, Kwaku!
of course, go at it again. really insightful and thought-provoking breakdown 👏🏾.
This👏🏾video👏🏾was👏🏾a👏🏾banger!👏🏾🔥🔥🔥 This was a an all-time Breakdown, Justin. I definitely want more like this (also, I don’t think this is the first time you’ve used Google Trends). Yeah, I been thought the word “drip” was dead when the white zoomers got a hold of it. That was a very good history lesson on the “w” word. The earliest use of the word I saw was an Atlantic Magazine article by J. Saunders Redding from 1943 on the struggle for civil rights that African-Americans were involved in at a local level when a Black West Virginia coal miner talked about he was gonna “stay woke” after being asleep a long time vis a via labor organizing. If you factor in religious movements, the idea can be traced back to The First Great Awakening when evangelical puritans in New England caught the Holy Ghost and began preaching across Colonial-era North America. They “invited” Black folks in for the Second Great Awakening (that religious movement gave us Denmark Vessey and Nat Turner for context) and the concept of being awakened or woke stayed in African-American Christianity at least as long as when I was still going to church in the late-2000s.
I liked how you contextualiza everything through the music, and reminding me that I need to read William Melvin Kelly’s A Different Drummer. Another classic TBD!
I didn't realize the evangelical connection but it makes sense. thanks, KMO. I've used google trends before, you're right. I've just never based an entire video around it. I wasn't sure how slow it was gonna feel since it's a bunch of charts. Glad it connected. Thanks fore the analysis, too. I learn a lot from what you have to say.
@@TheCompanyMan No problems, Professor Hunte. I’d been thinking about this topic to myself for awhile, so I was surprised that you covered it in such an amazing way. I guess the GOP thought since it was the 50th Anniversary of Hip-Hop, they would honor the creator of crack-cocaine🤷🏾♂️
This piece was written and published WELL!!! I love when you get in your bag and release material like this!!!!!! Bravo on this video!!! And of course, when wypipo grab ahold of something, pronounce it dead on arrival!!!!! Great video and. Let’s collab!!!! Stop playing!!!!!!
“Check this out, Ronald Reagan is the drip king” gotta be the wildest way you’ve ever started a breakdown. I hadn’t seen the tweet and it caught me so off guard😭😭 another great piece !
I concur that this was a banger breakdown. Thanks Justin! It is pretty astonishing how one track that has Drip in the title and says Drip a bunch of times can take a word that existed at a certain level underground level of notoriety into the stratosphere; that you can trace it to such singular events. And then from 2021 on I just saw desantis' name all over the explanation for the inversion of Woke. You know it's the young online republicans on the comms team who repackage this shit cause they think it's cool (Drip) or reuse it for nefarious reasons (Woke) and that's where these things go to die
BIGFAX, Jack. Excellent analysis.
@Jack Moves Yea the young online republicans feel like their in a war, while the "Hip Hop gen" is unaware in some ways. There should've been a massive push back on the word "woke" getting co opted.
Love and respect as always, Justin! I appreciate and support the mission.
I'd like to see a few more videos in this style, just to see where you could take it.
I wasn't as much into the etymology per se, but I did like how a new style and different analysis can give a greater insight into some of your politics and philosophy as an individual.
I love hip hop first and foremost, as everyone here does, I'm sure. But you are my chosen medium for analysis, and I always enjoy an opportunity to get to know you better.
Keep doing your thing, Company Man!
That's love! Thank you for the support.
Excellent episode. That’s it. Perfect!
Definitely do this again! This is the critical thinking we need to consistently stay on top of all things culture!
Every Saturday lunch break at work, I look forward to your videos!
I enjoyed it. Please do more it's insightful
Loved this format
Keep it up Justin, you've got a lot of good work to be done
Found it really interesting that you can correlate word usage to black cultural output and breaking it down graphically was a thorough method of bringing viewers along the journey 🐐
Thanks, Jay!
Nice job doing your research. I really enjoyed the video. 👍
"On a respectable young lady" 🤣
Mr. Hunte that shirt is 🔥 another great piece homie! Per usual.
'Preciate you, Jeremee!
@@TheCompanyMan 🙏🏾
Justin, you've been on point since I had to sneak listen to Breakdowns from my pocket on the Best Buy sales floor. Thank you for your work, this week's video is excellent
My man! Thank you brother!
I love that you added data and a lot of your personality in this one. I found this video informative and funny.
You’re in a class of your own. Keep doing you! Thank you for the content! ❤❤
Thank you!
More of this my brotha! Also I really hope you bag a Daily Show type gig one day.
That's the plan!
Great Breakdown, Justin! Definitely take us down your future rabbit holes! And thanks for the "punch ya'self in the face" pass on Ramblin' Thomas.
You should check out his song. Let me know what you think about it. It was trippy to me.
th-cam.com/video/EjDKBPsx_ZE/w-d-xo.html
Dope concept. Data matters and you are teaching people how to support the argument with data.
Thanks, Lawrence.
That "Drip King" tweet feels like when you down by 20 pts in the 4th quarter, and the opposing team steals the ball, breaks away on a fast break, and 360 windmill dunks it just to rub the L in yo face before the buzzer.
Loved it! Loved how the original “Woke” article tied in sooooo well with the concepts we are discussing now! Wonderful.
Excellent video. Love the concept.
Great video Justin :)
“I don’t have the answers to these questions” Gets me every time 😅😂😂
Another great one. Definitely open to more vids like this. Salute per usual. Alway dope to watch a master as work. Respect 🙏🏾
Great breakdown! Loved the form of this one.
I love the concept for the video, not only is it consummately interesting but it’s critical people know how their own language is being bastardized and used against them.. great concept please do more
Loved the analysis and breakdown, for sure keep it up!
Solid. Thank you
This was seriously a classic Breakdown! Wow 🫡
Thank you!
This was probably my favorite breakdown so far this year. Well articulated as usual and the message came through loud and clear. Would love to see you do more of these types of breakdowns or even elaborate further on this one. I wish you had mentioned how the establishment loves to use the phrase "Go Woke Go Broke" as a dog-whistle as well to show that its agenda is never to uplift but to keep people "in their place" so to speak.
The Drip King and the Throat GOAT. IYKYK about Mrs. Reagan.
This was incredible!It feels like I could use what you said in this video to explain things to people about what I struggle with in politics. Please do More videos where you have this level of cultural analysis on top of the music!
Dope. that's great feedback, MisterKeith. I had fun with this one.
I appreciated the addition of the Google data. Well executed.
This is a great video it’s good to explore other parts of culture like this and see how they grow and change over time
🙏🏿🙏🏿🙏🏿
Please keep doing these breakdown!
Thanks for marking this point in history for us. Appreciate the questions, needed something to think about
Thanks for watching, Tornado. I appreciate you.
“That makes sense, nancy’s there” is crazy 😂😂😂
Good content. Man keep it up views is coming
That's love! Thank you.
This is another one of the good breakdowns we got. One love Justin
Brilliant work and summary, Justin. We need more content like this.
Framing an essay around Reagan??? That is wild. Not something I ever expected, but this video is dooopeee.
And, man, "that makes sense. Nancy's there" was fucking hilarious. You're the king Justin !!
Thanks, Jim! I took a risk on this one but it was fun. Whoever is running the GOP accounts is probably gonna get a bonus. The engagement on that post was crazy.
The Oppressors all temporary but Drip is eternal
Loved the breakdown and the correlation fromm the usage to the data in Google... Man our whole culture is in the algorithm already.....sheesh
ChatGPT is wild.
dope segment. I didn't get that correlation. definitely would like to see other breakdowns like this on other various topics/words/trends
Thanks V!
This was a great watch. I'm a fan of the data and analytics you added. I always learn something when I watch your videos. I think you've got something here.
Micheal 'K. Mike' Render was one of the first to really help me understand the damage Regan did.
This gave even more context. Love the Breakdown.
Ronald Reagan was a crazy song by killer Mike
You knocked this out the box
Thank you for this
Great job
Been watching your breakdowns since 2016 and I love ‘em! Keep it up…nuff said.
"that makes sense. Nancy's there." 💀
Loved it, could have gone even further
I was running on deadline. I might considering doing a part two. I have so many angles and layers I want to approach this. Thanks Nickolas.
I like the google trends breakdown. It's a good metric to measure cultural relevance at a moment in time. Maybe next time pull out the comparison between a few things to compare how big a certain person or rapper or word or idea is to another.
3:24 Doot do doot, I'm minding my business, I'm drip.
Ok, that was hilarious.
I had fun with this one.
If you ever had to google slang, you were never part of the gang...
That’s what I was thinking lmao like who tf google this shit? Definitely gotta be yt ppl 😂
Well allow me to use a word I use often lol. You are "astute" incarnate. 🙌🏿
Excellent stuff man. I love the use of data in this way.
Following the data is always fun. You get so much insight, esp when you correlate it to something else like music for example. I remember when I was super heavy on the 5% life, the word woke meant something and I remember just watching it being overly used that I can't even recall when I just stopped using it. You are for certain right about words getting weaponized
Great video, instantly thumbed this up
Thank you!
Fantastic work! Loved this video
people talk about how good tcm is at analysis but never how good his teeth is
I'm loving these breakdowns. Late to this one, but it's great.
And approach the sprinkle of humor on this Vid Justin lol
Thanks Tre!
Drip is dead for now. It will be back. Great work on the video. This concepts are great!
Reminds me of something Earl Sweatshirt said in a broadcast conversation with his mother. He was speaking in the specific context of Hip Hop and rap lyrics, but he essentially posited that AAVE is an inherently coded language because it has its origins in safely communicating in the American chattel slavery system in which any meaningful communication or knowledge spreading between slaves was criminalized and harshly punished. Deading coopted phrases also suggests that AAVE has the characteristics of a "secret code". I think it's poetic that a language with such history has become such a dominant global force in the speech of all races and socio-economic groups despite actively resisting being deciphered to this day, but obviously Drip King Ronald Reagan is an abomination.
The future of language interests me a lot in an information age where trends are ultra accelerated by mass interconnectedness. The history of language is human history, and we are still in the very beginnings of a radical shift in how languages change on a macro scale. It is certainly no coincidence that woke has been coopted in the same century as drip despite being a century older. This was a fantastic breakdown, and I hope to see more like it in the future.
Thank you, Rory. Earl is absolutely on point. I keep thinking about the AI ramifications of how quickly language is adopted. The macro you pointed out is daunting. I also agree with you on how beautiful it is that language birthed out of trauma has made a global impact. The nefariousness of bad actors need to be held in check. Thanks for the analysis, man. I appreciate you.
That was awesome Justin!! Great breakdown. To be further cyclical, I also noticed one of the Dallas Blues Singers was named Babyface. I miss EBONICS!!!
You and your analysts are incredible! Please make Google trend stats and other forms of data continue to tell our story. It also validates (with facts) some of the feelings we have around cultural appropriation
Another wonderful breakdown!
Now that it's been out half a week, and just before miss-lady confessed she don't know the meaning of the word 'woke' in that Hill interview, I can't help but think about Newspeak in George Orwell's 1984, and how the Ministry of Truth straight-up admits to Winston that they gain and maintain power by manipulating language, by dumbing down and diluting the meanings of words to the point that they're literally running out of words rather than gaining new ones.
It makes me wonder whether giving up on 'drip' and 'woke' is in fact exactly what the establishment wants us to do: to run out of ways to describe our own experiences.
What if making these words hollow actually robs us of being able to communicate our own pride (drip) and our own responsibility to be alert (woke) when it really matters--and it always already really matters?
What if the tricknology all along was to make us distrust our own speech, or make others distrust it, so much that no one can ever rely on it to speak on our states of being until it's too late, and when we need the language to describe our future suffering or how to alleviate it, there's no language left?
Good content as usual,sir. Keep up the good work. We will always support 🙏 🙏
Keep making these bro!
On it!
The great thing about Urban vernaculars is that there will always be a new word to describe something. We used or some might still be using words like fresh, dapper, fits, drip and etc. - When "try hards" used a word to get "clout" (that word soon will die too), time to move the fuck on.
Great video I loved this
Thank you!
Lmaooo thank you for letting us slide on that one
Anytime.
Great video as always
This was sick. best youtube video i've watched in absolutely ages
I really enjoyed this breakdown. As someone with a masters in public policy and a huge hip-hop fan, your videos are great at merging/showcasing the historical and social context at play on multiple fronts in hip-hop.
I'm not black and I don't really use the word "drip", but I don't think "drip" should be retired. At least not yet or at least not based on the tweet alone. That tweet was trolling on the GOP's part. Seeing the word retired is probably what they want. If they start using it or talking about it like they did "woke" then it might be time.
I don't know if "simp" is played out, but I do think it means different things for different people or gets thrown around too loosely. Madison Cawthorne of the GOP did use the word in a ad too though. I remember someone on bx :iseeyou: said Mac Miller's Divine Feminine album was a simp album. Dudes can't even express love without it being called simping :cmonson:
I feel like simp is BX's favorite word! Ha! Thanks for checking the piece. That's how I like to cover the culture. Life through the lens of hip hop.
BX. Represent.
I just tweeted last week that our slang changes the second mainstream America gets hold of it 😂... Well done
I liked the Google breakdown it's insightful. I think it would be good as a segment or incorporated into the episodes somehow.
I think full episodes of only that would get old quick for some people who ain't as devoted to the smaller details.
Either way your dedication and journalism skills are always top tier👌😎
Thanks, G K. I think it would work more consistently on shorter videos, or, like you said, a segment in TBDs. We'll see where it goes but I had fun doing it.
This is a brilliant video. Shout out to the song Hollywood Divorce.
Top 12 all time song for me. Love everything about it. Thanks, Mike.
Great breakdown as usual my guy. For your next one, I would love to hear your thoughts on Melle Mel's recent comments on the billboard list 🙏🏾🙏🏾
Once rich republican sheltered kids use stuff it’s dead.
Keep it up my brother…now Let’s not let them kill our words or our slang because they gonna start doing it willingly
Side note I know you heard about the book that was released last year talking about Nancy Reagan's superhead... All I could think of is too short and cuss words
I vote for more videos like this.
This was a great watch and listen