From 0 to Hero: Google Tag Manager for Beginners Course

Do you need to install GA4, Facebook pixel, or Ads conversion tracking on your website? In this case, you’ve probably heard about the tool called Google Tag Manager that allows you to do it fast and easily without the need to call your developer each time.
By installing a GTM snippet only once, you can manage all your tags in one place. This tool can become a real lifesaver as it offers you a lot of benefits, such as flexibility, a user-friendly interface, a version control system, a preview mode, and many others.
Sofiia will take you through the essential components of GTM so that you start your measurement adventure, working with different use cases directly. Within 1 hour, you will start feeling confident with the tool and will get ready to deal with tracking cases on your own.
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🔗 Links:
GTM Benefits: marketingplatform.google.com/...
GTM: tagmanager.google.com/
How to Install GTM (Article): measureschool.com/install-goo...
How to Install GTM: • How to Install Google ...
GTM4WP: wordpress.org/plugins/duracel...
Complete Google Analytics 4 Course for Beginners: • Complete Google Analyt...
Announcement: Google Tag and Tag Manager: support.google.com/tagmanager...
Tag Assistant: chrome.google.com/webstore/de...
GA4 Event Tracking Mistakes: • Are You Making These G...
Data Layer: support.google.com/tagmanager...
Datalayer Checker: chrome.google.com/webstore/de...
Lorem Fill: extension:chrome.google.com/webstore/de...
Google Ads Conversion Tracking Explained - Full Course 2023: • Google Ads Conversion ...
Set Up TikTok Events with GTM (Part I): • Set Up TikTok Events w...
Set Up TikTok Events With Dynamic Values Via GTM (Part II): • Set Up TikTok Events W...
TikTok Documentation ads.tiktok.com/help/article/s...
TikTok Pixel Helper: chrome.google.com/webstore/de...
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OUTLINE
00:00 - Intro
01:22 - Why GTM?
02:53 - GTM Account Creation
05:59 - Manual GTM Implementation
08:40 - GTM Installation via Plugin
10:33 - Testing Implementation
11:22 - GTM Interface
16:12 - GA4 Setup via GTM
21:15 - GA4 Events via GTM
28:35 - Data Layer
32:50 - Ads Conversion Tracking with Value
39:40 - Using Templates
40:00 - Installing TikTok Pixel
42:00 - TikTok Event Tracking via GTM
47:47 - How To Learn GTM
50:30 - Outro

[@MeasureSchool]

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[@i_am_pasindu]

Great Video!! love it.
suggestion to the viewers:
when pasting the Google tag manager code, I recommend do not add it directly into the 'header.php' file. because you may break the theme easily by adding it wrong place. instead, I suggest using a custom code snippet plugin.

[@gro-x]

I love this video thanks so much! By the way, Sofia what tool do you use for editing?

[@jonnjonzz1622]

I believe Sofia!

[@anas10ify]

Thank you for explanation :)
Quick question please, in 28:27, after checking the DebugView, how can I view my event (which is Add to Cart) in GA4?
Because if I create Custom dimension, it will ask me for "Event parameter" which you didn't add in GTM?

[@MeasureSchool]

You can test your events in GA4 DebugView. Yes, if you would love to send some custom parameters with your events, you should also register them as Custom Definitions in GA4. You could check it in this video: th-cam.com/video/IkMRRcwEfi8/w-d-xo.htmlsi=MIK80c7OMY17Rv9W&t=469

[@lifekeystv]

Sofia! I need your expert opinion. After clicking Preview Mode while in a Web Container, the ‘connect tag assistant to your site’ box pops up, but why doesn’t it pop up after clicking Preview while in the Server Container to see if tags are firing ok?

[@zeeshanirshad5129]

Please create a Server Side Tracking series of tutorials.

[@MeasureSchool]

We offer it in our program: measureschool.com/measure-masters/

[@asadmaandi1854]

Please make a complete toturial for Sever side tracking

[@MeasureSchool]

You can find it in our membership: measureschool.com/measure-masters/

[@user-ec1gw2th3f]

SSR?

[@vop3237]

You don.t need to install both code tag and the plugin at the same time. This is for the slow people. In case they are asking.