Episode #2 - Building a Brand Partnership marketplace with Sven from InTribe

In this episode, Sven shares his entrepreneurial journey and the story behind his business, Intribe. He recounts how he accidentally joined a US tech startup in 1998 and became involved in computer security. Despite his initial hesitation about sales, he quickly became passionate about his role and traveled extensively in Asia.
Over the years, Sven gained experience in various startups, often joining them at early stages. Eventually, he started his own consulting firm, assisting North American tech startups in expanding into Asia and Europe. However, he always wanted to build his own startup and started working on Intribe as a side hustle while consulting for a Chicago startup.
The turning point for Intribe came when Google announced the deprecation of third-party tracking cookies, which would greatly impact the pay-per-click industry. Sven realized that there would be a shift in marketing spend, and he saw an opportunity to solve this problem. This realization led him to go all-in with Intribe.
Intribe aims to solve two main problems: connecting brands for partnerships and reducing customer acquisition costs. The platform serves as a discovery and connection tool for brands seeking partnerships in various forms, such as content collaborations, event partnerships, or distribution partnerships.
Yes, Intribe is primarily focused on facilitating brand-to-brand partnerships. The platform aims to connect brands that want to collaborate and work together to create mutually beneficial marketing initiatives. However, the host raises an interesting point about the rise of creators and influencers in the digital space.
Sven acknowledges that there is a growing trend of brands partnering with creators and leveraging their audiences to promote products or services. While Intrigue's main focus is on brand partnerships, Sven recognizes the potential value in exploring collaborations between brands and creators. He mentions that there are agencies and platforms emerging in the market that specialize in connecting brands with creators.
While Intribe currently caters to brand-to-brand partnerships, Sven acknowledges the evolving landscape and the potential for future expansion into facilitating brand-to-creator collaborations. This demonstrates his openness to adapt and explore new opportunities within the partnership marketing space.
Overall, Intribe provides a platform for brands to discover and connect with potential partners, allowing them to leverage each other's audiences and resources to drive customer acquisition and expand their reach.
The platform offers a diverse range of partnership options, from content partnerships to event sponsorships, offering brands the flexibility to explore various collaborative opportunities.
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Really enjoyed this chat!