How Nike Designs for an N.B.A. Athlete | In the Studio
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- เผยแพร่เมื่อ 15 ธ.ค. 2017
- This season Nike has teamed up with the N.B.A. to reimagine the league’s uniforms. We take you inside its research lab, where data helps designers understand how athletes like LeBron James move during a game.
Read the story here: nyti.ms/2AQIcmd
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They've got this big, fancy research lab and still their NBA jerseys tear like tissue paper. Disappointing. Cool video though!
makes sense since they were trying to increase breathability and fluidity to be the most lightweight when being used to play
They’re designed to tear easily so if a player gets their finger caught in a jersey going up for a rebound or something they won’t break it but instead rip the jersey
Peter no it's not. They literally put out a statement saying they'll look into why they're ripping. Cuz they had no idea
Spencer Fuller Return it and get another one… It might be a bad fabric wrong why judge the entire company by one lousy
You act like Apple never had flaws in their products, Google never had flaws in their browser and data, Ford never had flaws in their cars, etc.
They forgot durability
Less durability means they can sell more
I am using my nike shoes for 8 years now
King Bae once a week for 8 straight years yes
King Bae Their talking aboat the Nike NBA Uniforms witch are notorouis for ripping easily.
try it with the newer ones like Nike vapormax or Nike react.
I seriously miss the u-neck jerseys and the look of the embroidered logos/numbers on mesh.
I got an adidas ad before this vid....Well done TH-cam
Steve Kerr is that you?
Every video is so informative and shows that this ‘heat map technology’ lots of brands talk about is actually a real thing and not just a buzzword.
"Our process of designing a jersey is take a tissue paper, paint it with the NBA teams' color and have the players wear it in games." - Yep, that sounds about right.
Cool. New York Times made a 5 minute advert for nike.
05:17 "can't wait to see it [rip] on court."
NIKE
*spends countless time, money, research on developing nba jerseys
*tears like paper in game
why is everyone complaining that the jerseys will rip, it doesn't bloody matter the players can just put another one on straight away, money is no object for NBA teams when they r dishing out millions on player contracts... these jerseys are designed with comfort and performance as the highest priority...
Great film
Looks great. Go ahead.
this is an ad
goo6 so what?
lol
all this research but yet they can't make a Jersey that doesn't rip like tissue
well have u seen one rip in the last month? nah me neither, and i watch at least one game per night
Nike has made the thinnest, most flexible jerseys ever made in the NBA. So what if it rips once in a while? They have so many jerseys ready for the players. Plus, they use recycled water bottles in the jerseys. They are also doing it for a better environment
Sydell IKR
@@scoobs5955
They got it from Adidas
where can I study more about shoes material?
Who shoes were the first guy wearing?
I need to know the name of the music that starts at 0.56
They forgot to show u the Nike child labor camps
They fkd over the Laker gold, it's acidic throw up yellow now
Its actually scientifically designed to rip easily to provide more money in their banks as it is proven that once an item is torn apart you are more likely to buy a new one to replace it with.
mack anarcon they have a contract with the nba so the nba doesn’t have to pay for them.
graysonallenforpresident you forgot the fans lol
No actually. The Nike jerseys are the thinnest and most flexible jerseys ever in the NBA. NBA players argued that the old jerseys were to bulky. Ofcourse it will rip more, but it's for increased performance.
@@scoobs5955
So money. If it rips easy, buy another. It’s money.
@@alohatigers1199 it’s only really gonna rip if you’re playing on the court and someone grabs onto it. Most people wear basketball jerseys casually so it’ll literally never rip.
I really do question their behind the scenes and processes after the NBA jerseys tore on several occasions.
They forgot to make the christmas jerseys!
Gustavo Figueiredo I
Nike should evaluate his tasks on the basis of the views and wishes of regular customers of its products and make further some minor adjustments to the policy to address some changing fashion trends. Nike - that outfit is fly ...
Fix the Lakers' Jersey. Its purple and gold, and not purple and yellow.
Draw one for Andre Drummond plz
So basically they figured out how to make the shirts cheaper..
Got all of those tech but their jerseys keep ripping why?
They should research to strengthen their jerseys cause it easily rips
Y'all don't understand that the jerseys rip for a reason. Fingers used to get caught in the old jerseys, creating a risk of breaking that finger during high intensity gameplay. Now with these jerseys, fingers won't get caught. If I was a player I'd rather rip my jersey than break or sprain my finger
just in case!
Yassine Cherif mike miller years ago
How does one get injured due to a jersey
Quit trying to justify the lack of durability in the jerseys.
I agree
I wanna be a Nike designer. But I am Korean and I don't know how to be, so I learning English for the communication for my 'future co-workers' who belong to Nike. I have so many images. I have many good colors to make suitable each other. I believe that someday I gonna be a Nike designer.
The uniforms and all the kit looks fantastic but it keeps ripping
drips in the back
This is the science.
Adidas is over here with boost and Nike is over here with grass. Nuff said.
Aaron D u only can do so much with boost plus it bottoms out in time adidas need to innovate nike has so many options for comfort not just air
I'm sorry but I respectfully disagree. The only way it runs out fast is if you wear them everyday and that's really only on Ultraboost. That doesn't tend to happen on many other boost models. Also I don't know what is meant by "you can only do so much with boost" seeing that you can do pretty much anything but... Also it doesn't really matter that they have more options if they're all inferior ya know. But just some food for thought.
Yeah there is only so much you can do with Boost soon the market floods and it’s whatever Yeezy and Pharrell can keep them a float but Nike and Adidas each run the shoe industry every 5 years tbh Nike will be back nothin major
honestly boost cushioning is the most comfortable out there. But looks wise, nike shoes has killed 2017. The running shoe/athleisure trend has come and gone .boost shoes are becoming oversaturated
Aaron D its an innovation project, did you even listen to what he said lol it’s about looking to the future and playing with other materials they can use to make shoes more comfortable, they aren’t actually using grass in their shoes 🤦🏻♂️
i always find that the big companies do cool looking sneakers but they ruin it with ...odd colours and other stuff
You missed the part where they talk about how they decide to cut costs in spite of quality and durability.
0:24 Off-White Jordan 1s
and then the jerseys ripped.
this is the guy who always put zoom unit bottom loaded
Really cool to see all that diversity at the top of Nike design.
Fking amazing. Heads and shoulders above the rest, im talking to u addidas
What’s the shoe at 1:01 ?
I think they're 2017 Nike Flyknit Hyperdunks.
Weodo
Weodo 2017 Hyperdunk Flyknit
So these jerseys r gonna be perfect 4 ish Smith
Tbh i like the look of the nike jerseys. They just needed to make actual design improvements
ADIDAS! :)
Take in the VLOG pick ups I posted on this!!!🔥🔥
“When you see the smiles in the athletes faces that’s when we know we’re done.”
*athletes look completely deadpan*
carol christian poell drip sneakers spotted!
Matthew Kerr gonna look like Liam Neeson in a decade or 2
BBB>Nike
Don The Con pfffffffft
Bruh the Icon and Association jerseys are just the Adidas jerseys with a Nike logo on them
nike originally designed the lakers, pistons and mavericks uniforms that they use now back in 2000.
Transparent with cool socks?
You know who else has a 37 inch vertical leap? The 2 time back to back blockbuster video game champion
Dan Harvey what is this a crossover episode?
My boy DrCheatsOnWife
buuut you turned the lakers purple and gold into purple and banana
Is matthew nurse steve kerr????
Why do all your elite club kits look the same? Chelsea, PSG, City identical away kits
This is a commercial for Nike.
My future
GIVE US CHRISTMAS JERSEYS
So much research but jerseys still tear.
NIKE 💜💜💜💜💜💜❤❤❤❤❤❤❤❤❤
And the jerseys rip game one...
Show us the science behind the making of the jerseys and how it rips easier than toilet paper.
Mad how Adidas has overtaken Nike
So the material they use to not cling to the body and ventilate is called tissue paper
Virgil abloh off white jordan 0:35
sold. im buying me a pair of shoes now.
Ahmer n 🐑🐑🐑
Aint really working well cuz the jerseys are hella easy to rip.
Make a vid on how Nike uses sweatshops (slaves) to make their products and sell the by 100x the original price
Which one of the MLB players smiled and ruined it for the rest of them
But they rip like paper
Nike: brags 5 minutes about using data to imrove performance
Also Nike: makes shoes and shirts whose greatest attribute is ripping apart
Unfortunately, I watched many of designers and technicians without any persons of color who they make the uniforms for. Hmmmm.....
So this is the guy who made those cheap jerseys...... GET HIM
Tissue paper jerseys
Do they go through the same process of creating their products for women?
Nike research team end up with a tissue fabric
I love Nike for shoes, clothes etc but the jersey’s rip so easily sooooooo......
off white ones
Never Broke Again
design team= a bunch of underpaid workers in a sweat shop
Zion Williamson approves
I wish there was more athletes running this instead of these guys that never played pro
keepit nomatterwat
You need to be an athlete to design. They do a great job.
Dr0pkidd they do, but I think they could be even better if they added some pro sports experience along with whatever they have now. Just a thought
did you not see in any part of the video where they are working and researching side by side with athletes?
I want more of the black athletes running this business. since that's mostly who it's catered too.
that's not how the world works though :)) should only fat people run Mcdonalds?
Do you think big baller brand did this
BBB can't match this
N.B.A.? SO ODD WITH THOSE THOSE PERIODS IN IT
... and then calls vietnam boyzzzz
They're jerseys are made of paper
Sale Nike air sole
My grandma can make a more tearproof shirt than these guys with all of those hi-tech stuff.
N.B.A. LOL
Too bad the jerseys rip
Ooo those lebrons were freeeshhhh
send me free sneaks
So these guys are the ones who ruined the Wolves, Cavs and Nuggets jerseys!
So much hype. Such minimal results. It's too much talk.. never enough walk. All these talented designers yet they cannot replicate the popularity and the revolutionary designs of the colorful 1990's...
what an ugly office dammit
ccp
They need to fire this guy Nike has gone downhill in quality and style