...and the ads were so applicable I didn't think they were ads at first, just examples of more consumerism in the film itself. Harbor Freight, REI, etc..
I suppose they could abandon their attempt to spread the word. Maybe even stop making eco-conscious clothes and let companies with poor values takeover. I’m glad someone is trying even if it comes with a deal with the devil.
Just one big ad for Patagucci lol . I love finding it at the thrifts near me ;) no brand is total eco friendly…… but some are better than others of course. Buy second hand …. Recycle but also consume less
@@hurdygurdyguy1my collection of Pendleton wool shirts all came from Salvation Army / Goodwill. The only things I buy new are wool sox, underware, and pants. (I have a hard time finding any pants that fit well)
Long time customer here. 30 years at least. I’ve been wanting to write this. What prompted me was a bandana I bought - and a bigger thought that ties to this film. The bandana is fine. But it had two giant tags on it we had to cut off. If we screwed up we would have torn the bandana. Which brings me to the gist of my comment. In my view Patagonia is now a mass produced clothing company. They're all hat, no cattle. It's been too long since I bought something from Patagonia that I thought was well made and well thought out. A pair of running tights that I use for skiing are falling apart after only a couple years. A bag I bought doesn't open far enough and the straps aren't big enough. Ski pants are falling apart. Jackets with pockets that aren't right. Now even their underwear is terrible. I think it's wrong that Patagonia makes the amount of clothing that they do. Do they really need to offer t-shirts and trucker hats? No, they don't. 1 or 2 would be fine. Their repair service also brings me down. The last few things I sent in they sent back with a note that the piece couldn't be repaired, when all that was wrong were a couple small holes. Who knows what's happened to them. I've heard Yvon's daughter has a big voice now? I met her once. Her personality appeared to be listless. Patagonia also doesn't take any chances with colors like they once did. This supports my view they're about mass production and selling to the widest audience possible. They're the best of the worst, yes. But that's not saying much. I'm 65 now. I've got enough gear to last me through my days. So I'm not buying anything. But even if I was, I'm not sure I'd buy Patagonia - for all the reasons I just wrote. This coming from a guy where back in the day Patagonia was the only choice I'd consider. They say all good things come to an end? I don’t know about that. But in Patagonia’s case, it sure looks that way.
This happened to an outdoor brand I used to like Kathmandu. I don't like their stuff anymore. The quality has dropped and they removed most of the key items in favour of what the masses want. Outlier brand they are no more. I think Patagonia is starting to becoming like this.
Same here. 64 years old and discovered the brand in my early twenties. So good memories while outside. Still one of my preferred brands for their ethical approach, but obviously they are producing now overprized products for the richer masses. It's just funny to watch business people in everyday situations with Patagonia Nanopuffs drinking chai lattes. Also nice to see 5-year-old kids completely dressed in Patagonia with happy Generation Z-parents around. I am still very happy with their repair service, as where I live I have a Patagonia store and they repair almost everything I bring in.
I agree with you. I love Patagonia, but seeing them preach about this and yet.. every season has new and more clothing pumping out. The quality is becoming worse off (not that I don't have some very old, well-loved pieces from them) but the ideas and values and the reasons I fell in love with Patagonia are slowly fading.
When i was a kid we'd get torn used Patagonia gear and sew up and seam tape our own overmitts. The rich kids were running around in Spider gear and we stayed warm in dry in our homebrew Patagucci overmitts. This was back in the early 1990's. Sat and watched this whole film as an ad, loved it. Very clever and thoughtful!
I switched to Patagonia's hiking gear, attracted by their commitment to sustainability. However, after just one year of regular use, all the garments I purchased have shown excessive wear. It seems the premium prices are not for the quality and durability I expected but rather to possibly fund future repairs, many of which Patagonia no longer covers. I am disappointed that a company so vocal about sustainability is producing low-quality clothing. I won't be purchasing their products again.
If you want sustainable and indestructible, buy military surplus (Dutch, UK, Norwegian, Swiss, Russian, Polish, Danish, Finnish, …). Not everything is camo. But holy moly the quality. I love it. And it’s often dirt cheap.
That's not good at all. But then I suppose that's going to be the same way with clothes made these days. Back in the early 1990's, I bought a Sprayway jacket for £120. A lot of money back then. I wore it for hiking, climbing, going out in any wet weather in day to day life, and when working - as a gardener. It lasted a little over 10 years of tough, almost daily use. (The cuffs started to fray a little bit, but I really feel I was being 'too fussy' when I got rid of it for that reason. I realise now it would have been worthwhile spending some money fixing the cuffs professionally. I have never found a jacket that has been as well made since).
The point should focus more on buy less period, but if you must buy, buy from a thoughtful company, but also don’t think that buying from a thoughtful company has no impact, because it still does. So just don’t buy anything, because you probably already have a lifetime of clothing in your closet. Wish I could heed more of my own advice tho…
Hey Anthony, we agree with you on that. People should only buy what they need. Our goal, along with saving the home planet, is to provide those who need to buy clothing, either lifestyle or technical, with a product that has a lower impact than traditional means of production. We are very aware that every part of our business is involved in the climate crisis and strive to reduce our impact every way that we can. It’s why we use recycled materials in the majority of our products, encourage the purchase of previously loved options, and offer free repairs on the majority of our products. If you have any other questions about our impact and how we are striving to make meaningful change, please visit: pat.ag/YT/OurFootprint.
Ya, it is a big ad, but it is self aware, makes fun of itself, and does highlight a real issue. I thought it was a clever way to present a societal problem, teach about the complexities, and highlight the fact it is a quality product. Liked the style and editing too.
Or its just a simple way not to kill each other. See people forget that wars have been the norm for humans for a very long time and if people are not busy been consumers they will sooner or later want war just because.
I am a former patagonia chile employee. The store managers and HQ makes it very clear to sell two items per client in every sale to cover the numbers/goals of the month. That is something to really think about. Cheap items? everyone in the guiding community knows that sadly patagonia gear has lowered their quality. And many call for patagonia to wake up a lil bit more. The title it is very click bait and kinda an oxymoron to take care of the planet at the same time making fun of this time and age. Human beings are so little in the history of earth. Scientist dismissed the proposal of Anthropocene. That was clear in the last european congress of joint sciences around 6 years ago, because not enough data/measurements are consistent to say that humans ARE actually the ones taking down the planet on their own. Anthropoceno proposes that humans are the sole problem. Might be the mayor factor...but not entirely. hence why the dismisal. Yvon has made it clear to start stepping away from the corporate natural take over of the company. Each time you buy anything or do anything in the worls it is attached to global industry. that is a fact by science since 2010. There is no way around it. Figure this....scientist said back in the early stages of industrial revolution that we are going to deplete the natural resources. Making people concious after 2015.....kinda late. #hype
The only reason that the vote didn't pass is because two defiant, old, and stubborn bastards. Who shouldn't have been allowed to vote anyway since they exceeded their term limits. This is simply untrue -- I feel you may be misunderstanding what the term Anthropocene refers to. This is a term that scientists have coined as a way to refer to a time-frame in earth's history. The one in which humans are the dominant species. It is not simply about habitat destruction, though there has been plenty of that (See: Eastern American Chestnut tree.). It's not about pollution, or mining, or other ecological disasters. It is about all of that and more, we have designed cities full of buildings that reach thousands of feet in the air. We have implemented infrastructure globally for sewage, water, power, and vehicles. You objectively cannot deny that the landscape of earth has been fundamentally altered by humans in both constructive and destructive ways. I would go as far as to say that denying that we are in the "Age of Humans", or otherwise known as the Anthropocene, is to deny the humans are the dominant species on earth. To deny that seems... naive at best.
@@ashab1 You realize that nobody here mentioned anything about temperature cycles? Yes, we all learned in school that the seasons are caused by the precession of earth. Furthermore, we have all learned that the most extreme temperature cycles can be largely attributed to the current distance from the sun (or orbital eccentricity) as described by the Milankovich cycles. However, we also have a wealth of geological and experimental data which strongly indicates that greenhouse gasses like CO2 can greatly exacerbate the situation by acting like a blanket and culminating in a thermal run-off effect. Similar to how we believe the Martian atmosphere was likely decimated. In fact, we haven't even begun to experience the potentially catastrophic consequences since over 40% of the CO2 we have released into nature is currently trapped in our oceans. That is, until the ocean starts warming up and inevitably releasing it's stores into the atmosphere, which effectively makes this phenomena exponential in nature. Only now are we beginning to catch a glimpse of our chaotic reckoning here in the United States just this year. Greatly exacerbated by the fact that the Pacific coastline waters are currently experiencing an abnormally warm event which is known as the "El Niño Southern Oscillation". AKA, our weather has been absolutely wild this year.
Great shooting, great editing, shitty tone from the interviewer and a cleverly disguised, manipulative commercial. "Marketing really does, quite consciously, attempt to transform people's dissatisfaction with their lives and direct it in to a purchase." And Patagonia is VERY good at that. You don't get to be one of the most expensive brands on the market without it.
Feel like Patagonia is missing the mark more and more each year . This feels like to was produced by Netflix (not a compliment) . Bring back your old film producers like the Malloys. Maybe it’s because I’m over 42 and this ad is aimed at the tik tok generation. I’ve been a long time Patagonia supporter but feel like it’s lost its core. I loved the worn wear series. But alas those products are from when the focus was on quality - the Patagonia items I have from the mid 2000’s still good but the recent items have all lacked quality
This is really good! Lots of fun references and jokes. Actors/writers/effects, etc. all great. But the editor on this was fantastic. ... It's also really meta that a company is making a documentary about destructive advertising while being partially an advertisement. I like it. Really well done. Good job guys. 👍 (And confession - I dated a guy who, before he met me, he bought clothes, wore them once, and threw them out or donated them... because he didn't want to do laundry. It's insane. He had huge piles of clothes. Alternatively, I still have clothes from high school. I think I missed that 2005 thing. ... lol. Most things can be fixed with tape.)
I worked all over the country staying in hotel rooms an threw cloths away when they were dirty bought more um except my swimming trunks , had a daily allowance that covered it though , retired now and have taught myself to use a washer an dryer and even how to fold cloths with the help of you tube 🙂
I went to a large electronics store and not a single model of phone has a removable battery...and consumers just keep putting up with it. I recently found out that no new faucets can have their washers changed; instead folks have to buy a whole new faucet every time...and consumers just keep putting up with it. As well as governments in this age of supposed environmental awareness.
At 10m 41s I realised this is an ad and I felt tricked, I'd be interested to know how long it took people to realise it's an ad and how it made them feel....
I am sufficiently resistant to advertising that it doesn't bother me. I appreciate that they brought attention to the genocide of the Uyghur, but that doesn't actually translate into getting any dollars from me.
10:05 is where the first nametag with Patagonia showed up, and I remembered seeing that word in the thumbnail, so if the maker of this video is a clothing company, then... Well, I kept watching anyway. I don't really care about the quality of clothes, as someone will hand me replacement clothing when they see enough holes in whatever I'm wearing. This winter I scored a Parkside fleece jacket for only $4. It feels like it'll last a lot longer than the woolen sweater my mom knitted for me back in the day.
I'm so glad someone made this film. I started buying used (not new) stuff because I was poor. I continued it to reduce the US - China trade deficit. Now I see it as a way to be environmentally responsible.
I always say: buy one durable item per year for summer and winter. Identify what you need, save up for it and get them in the sales or preloved. 'Buy straw hats in winter' is the expression. It's delayed gratification but this is the way. People say: 'you seem to have so many clothes' and I say, 'yes but Ive got things that I've had for decades this is a lifetime's worth you can see'. I just alter them, mend or change the buttons. Then they go: oh. Because ultimately it's expensive to buy something that doesn't last. I have sweaters I make and they last decades, still look great. Items I bought from shops usually do not last. I try to donate or give things away. I repair my shoes. I have all the shoes I need. I have all the jackets I need. Sometimes I buy a new t-shirt. Generally I get things in sales or in thrift stores. I'm very critical of quality. Most young people don't know the first thing about quality and they don't know how to wash their clothes. For instance, you close the buttons and zip on your jeans. That helps them stay in shape. If they lose shape then spray starch on them and iron. This also works for other items that look a bit tired. Wash out old stains with oxygenated detergent. Use a dye kit to re-dye your jeans. You turn clothes inside out to wash and dry them inside out in the shade. The sun rots the fibres and fades the colours. I still have a t shirt I bought in the men's section of a sales store and it is still going! The inside is faded. Because it's quality cotton it has held up after decades of use. You buy fine cotton that is mercerised that means the thread is treated and is long lasting it has a sheen to it. It won't shrink or pill. You buy merino wool which has long fibres and doesn't pill. You wash your woollen items by hand using special soap, you rinse and you put them in a colander in the bath. Push the water out, and let gravity do the rest. You then squeeze but don't wring. You roll it in a thick towel and kneel on the roll as you push it up. Unravel then you dry horizontally on racks. This is showing respect for your things and respect for the people who made them. Plus they look amazing. I renovate handbags and give them away. I do however like being creative. This is over years and decades. Generally when I buy something I ask myself: do I really need it? Where will I use it? Do I have something like it already? I've got some checked pants in my wardrobe. Not that I particularly like them but I've made them work for me. This probably comes from not having new clothes as a child and young person, I would just adapt and not think about what I really 'wanted'. This year I've been too sick to make stuff. I bought an Aran sweater from England it's wonderfully warm. But supposedly, it's out of fashion. It's impossible to be out of fashion with an item like that. I'm using it to revitalise other items in my wardrobe I've had for many years. I'm proud of my stuff. I gave away a beautiful handbag to my last housemate and a black linen blend collarless jacket and a black merino long sleeved twinset. She looks amazing in them. I told her how long I've had those things. she looks beautiful in them. She is always trying to save money but I've shown her a lot about taking a long view of things. She gets it. She repaired a broken vase and a broken jug that I had and it's been a good deal overall. I hope some of what I have said works for you. It's certainly not easy for young people these days, the rubbish that's in the stores is shocking. Even in thrift stores it's dystopian the amount of rubbish that's there. Keep the faith.
🌿 When I was 17, I was laughed at by my peers when I worked all summer to buy what they considered an “expensive" Patagonia jacket. After 18 years of adventures, it’s still keeping me warm and dry! I wonder how many “cheap" jackets my peers have bought over those same years, not to mention the labor and environmental impacts. 🤔 🏆 46 minutes of creative genius that hopefully educates and inspires younger generations to "buy quality, only when you need it” rather than "anything you want, whenever you want” 🧠
Things where actually made to last 18 years ago. My Doc Martins are absolute beasts and are nearly unbreakable, today however these are not made to last anymore.
@frostreaper1607 *"Planned obsolescence".* 😠 I wish I still had my Doc Martens that I bought in 1987, when I worked part time, earning $3.35 an hour. Took me such a long time to save up the $. They were *made in England* and not sold at retailers like Macy's or Nordstrom back then. They were cool back then. 😎
I'll buy Patagonia if I find it at a thrift store and I'm replacing something that I can't patch anymore or fix or make myself. My patches are badges of sustainability
Great video! However, I don't know whether the historical narrative is completely accurate. Specifically, that we evolved to consume and that this is the first time in human history that we have access to an "unlimited" supply of products. For anyone interested in big history like this, I can't recommend "The Dawn of Everything" by David Graeber and David Wengrow enough. In their book they explain that there are multiple examples of hunter gatherer societies that could easily survive with only 2 to 3 days of work a week, because of the regional natural abundance. It should be noted though that this was of course very regional dependent. But the point stands, that for thousands of years a considerable amount of people had access to abundance, without abusing it. Therefore, the actual question should be: what changed? Answering this question ineventably leads to answers that look more critical at the current system. For example: how, through marketing, the idea prevails that all our problems can be fixed through consuming. In short: over-consumption is not in the human nature, as argued in the video, but rather a fairly recent problem, that requires us to reconsider the recent changes.
I have so much respect for your brand living its values, having a sense of humor, and enriching the world. Patagonia, thank you for being an example of what’s possible when a company care’s enough to earn people’s time by using your marketing to inform and inspire a more responsible world. ❤ 👏🙌🙏
Just made a quick google search: "Patagonia's revenue has been consistently growing throughout the years. The company has an estimated value of about $3 billion dollars and brings in $100 million in revenue annually (Pereira, 2023). Further, its sales have quadrupled in the past decade to around $1 billion annually (Semuels, 2019)." Need I say anything more?
I just went to an REI today in Seattle. I was impressed with all the new styles that Patagonia had came out with for the fall season. I was especially surprised at how expensive all these garments were. With these sleek colors and shiny zippers and snug fuzzy fabrics I felt overwhelmed. You see, I’m an outdoorsman and I know that when I am in the wilderness, I’m getting dirty, there’s sparks there’s mud and basically my garments get pretty beat up. This stuff is so expensive from Patagonia. I would feel embarrassed to wear this in the wilderness. In fact, the only time I would wear this stuff is in the safety of my sleeping bag at night. they have all this shiny and fabrics that would make me feel like a wilderness movie star. I’d be so in style that I might even consider polishing my boots and possibly even shaving and going for a haircut. You see, Patagonia is full of BS just like all the other purveyors of fine outdoor clothing. it’s all designed for a close horses to look spectacular where they’re out in the wilderness. None of it has any function or does it’s minimal at best. It seems Patagonia has paddling the same old BS that north face, mountain research and mountain hardware are doing. it’s all a bunch of expensive BS to make you look especially good on the sidewalks in the city and scared to wear in the wilderness because sitting around the campfire you might get a big spark burn in it
Hey there, thanks for taking the time to leave a comment. You might be interested in our Stories We Wear series here on TH-cam. We would rather folks buy one jacket that they can use in their day-to-day life and in the wilderness. Why buy two jackets for the same purpose? This is also part of the reason why we offer free repairs. But to each their own.
If I had to choose a decade to live in it would probably be the 60s. That decade seemed like the border between sanity and madness and you got the best of both worlds.
I don't think that this video is up to the standards of Patagonia films. The subject is interesting, but there's too much filler. What's the point of the history lesson with the cavemen? The interviews with the people in the industry are much more valuable. Skipped a lot. 👎
Normally I skip ads on TH-cam, especially long ones since I’m so tired of getting ads shoved in everywhere. But this ad showed up on a video and it seemed interesting. I’m glad I stayed to watch. This was a great film with amazing production and care into it ❤
So. Im more of a conservative religious type. But found myself loving this documentary. My daughter is about to graduate from a fashion school and i have learned more about fabric, manufacturing practices, and seams than i ever thought possible. Ive seen here dye her own fabric and search in vein for the right weight and cut for fabric. It is a lost skill and something our society should value and support. She has made clothes for all of us that will last for years. I also have watched her deal with pushy women who complain about her charging $20 a hour to do professional level alteration on dresses. Dude. You cant hire a contractor to change a light bulb for that. Totally agree that consumerism is a disease that is being fueled by our desire to find happiness. That will never satisfy you, even if all you buy is Patagonia. But will be looking at patagonia for my next set of waiters. My frogtogs leak…..
Being able to knit and sew has been invaluable for me. I think schools should teach those skills and also how to do basic cookery and nutrition. These are survival skills. I learned a lot about quality from my European mother and grandmother.
Sadly, they used to make a few dozen utilitarian quality products before they went crazy over the top with fashion, 1000's of apparel, and a lot of poorly designed products e.g. funky zippers, cuffs et al. Not to mention washing plastic apparel becomes micro plastic in the water, wah wah.
And this video itself is a series of interviews interspersed with cheap stock footage... I hope the production crew got paid well for their work on this doco, otherwise it would be antithetical to the message of the video itself.
Nice approach to explaining a global problem and reasoning for a solution. It is really good to see a video that is made to stay in your subconsciousness. Thank you.
And there you go, their 45 minute advert will stay in your subconscious climbing out now and then whispering "you should buy some stuff from Patagonadia!"
As a tried n true non consumer: this is taumatizing to me It's very maddening to live out of a nap sack after sellin everything I managed to gather from circumstance in life, to live alone, and with nothing in a world full of people happily rushing around spending so much energy consuming
I just drive around in my car in my underpants. Go to the beach, put on my baggies and wax my board and paddle around the shore break and watch the girls loose their tops in the pounding waves. I use to think surfing was actually about surfing. Now I just paddle up and down the beach watching for victims of waves to become momentarily topless. It's better than sitting at home watching video's?
I cant even afford used Patagonia. I think it was awesome and innovative and simple, originally. Now its a snob name and super expensive and apparantly not much better quality. They obviously want you to have too much stuff. Ive lived a low consumer and impact life since 70s. I rarely but new. I keep clothes a very long time and mend them.
I can;t believe I watched a 46min long advert for Patagonia. But they do make quality gear, I've had the same running shorts, puffy jackets, and sleeping bags from them for 10-20 years and it still looks fresh. Also one of the few brands making clothes for my kid that don't fall apart after a few weeks of her running around the woods.
Hmm, its all well and good shouting from your high chair about fast fashion when at the same time you charge £60 for a t-shirt. The reality is; there is a market for cheap clothes because most of those who buy them cannot afford to spend more. You cannot point at the problem without offering a solution as otherwise its only a marketing ploy aimed at spreading your brand. I wonder, how many of your staff could afford your products without the staff discount. I dont think it would be many, but that is the reality of the population, most do not have £100-£120 to spend on a fleece. The entire industry needs to look at their profit margins and the sustainability.
Patagonia's product quality has been in steep decline for a decade now. They should focus on that rather than on financing these little ad movies. Right now they are part of the problem.
Please bring back American manufacturing of clothing. You have the means, you should be leading the charge on this and plenty of yuppies will buy a 500$ puffer vest to walk 30’ for an 8$ latte. Let them pay the way for the return of American Made.
@n.duquette I have posted the *exact same statement* in the comments sections of various videos, and mentioning ad nauseum to friends and family who still want to hear that message. Over the past 50-60+ years, manufacturing has moved offshore, while CEOs made *tons of $$$* and *millions of Americans have lost their livelihoods.* Even just basic everyday items (towels, bed sheets, tooth brushes, pots and pans) are made elsewhere. The US used to manufacture *all of these things, nearly everything,* and now we manufacture something like 2% of all purchased goods (excluding food). Even our over the counter and prescription medicines are largely not manufactured here. In my best estimate, it would take 40-50 years to bring it all back on shore, but given that there are no initiatives beint driven, supported or funded *from the top,* it may take even longer than that.
What Americans want to work those kind of jobs? The few remaining jobs we do have in manufacturing, do you know who works them? Immigrants. Pretty much exclusively. With every American kid being raised to think they're gonna be the next Wall Street tycoon, basketball star, TH-camr, Influencer, tech visionary, or whatever, nobody is brought up with an actual work ethic. Combine that with the fact none of them would be willing to pay the retail prices that such goods would be required to be sold at if they were manufactured in the US. They are all so conditioned by Walmart and Amazon to buy anything they want as cheaply as possible, cranked out of Chinese factories with slave-labor. Manufacturing is not coming back to America, for large corporations like Patagonia. Lucky for you, there are many small cottage companies making gear and apparel here in the US, with the prices to match, but at least someone is doing it. But it will never again be done at scale. Check out Garage Grown Gear for some US made gear and apparel, but don't expect any company the size of Patagonia to give two squeezes about it ever again.
Script problem ... I don't think any fisherman has ever "hiked" 15 miles while wearing their waders. I think the "steve's" would have weeded that person out a long time ago. Hike 15 miles to fish and then put your waders on, sure.
Worth a mention too, we haven't evolved at all since the hunter gatherer age. We're still the same exact animal, meant to be athletes eating massively high calorie and highly diverse diets while exploring our environments - not sitting on our butts eating through a feed tube. I love online shopping and I hate doing it. I actually buy less shit than I used to, and it takes all day, because I'm better informed. Maybe it's my OCD, maybe I'm just not an idiot.
Too bad Patagonia isn't totally immune from this also. Their Essential boxer SUCK!!! I bought 4 pair two years ago in March. One pair had a huge hole after less than a year and I threw away a second pair tonight. Pretty sad, I have had a pair of their capilene boxers for over 25 years and they are in better shape than my essentials.
I found this incredibly insulting. Maybe I'm not the target audience - I'm sure you workshopped this with your huge expensive marketing department. Keep up the good work.
Someday, I may just buy a landfill and start selling space like a Time Share. People can come for a week and walk around and pick cool things that other people lost interest in. We toss stuff not because it's broken or it's no longer applicable to some element of life. No, we toss stuff because Media has taught us to crave the very things we detest over and over again. That is why we marry the wrong people, work in the wrong jobs and all that comes with that. No wonder that most hand guns deaths are suicides. Talk about a totally Fucked Up world.
I want to give a big thank you to previous generations for allowing us to take part in what I call, Societal Munchausen Syndrome. Nothings more productive or gratifying than spending 40 plus hours in a cubicle catering to psychopathy. Cheers.
Hey there Courtnie, that is correct that we do not accept waders for Worn Wear credit because they are a highly technical product that we do not resell. However, we will take them back to be recycled. Hope that helps clear things up a bit! Let us know if you have any more questions 🤗
I really wanted to watch but the faux Philomena Cunk narration was just too much, even after only 5 minutes. It was distracting and about as witty as those inane insurance commercials on TV.
Certainly very Cunky. Philomenia Cunk is brilliant, but this would definitely be better without the attempt particularly as the humour has to be kept weak for such a serious topic.
Longest docuadvert ever? I've always been disappointed and at times annoyed by the number of people expecting me to have some kind of fashion rotation schedule and use limit based on how many times they've eyeballed my clothes, then projecting responsibility onto me to go out and purchase more. The mind control is staggering. But of course, it doesn't apply to them, right?! There are also so many social consequences that affect our opportunities. While you may respond by saying it's good to know so you can avoid them, but maybe you can't and maybe it's broken arrow in certain contexts. While looking like a homeless bum, etc., excludes yourself from many social circles and would need regulated DEI and an undermining of freedom to associated in the extreme for it to be otherwise, this phenomenon still occurs well away from those scenarios in the realm of relatively minor and subtle or innocuous differences. The policing of nuance is the lifeblood of primatological status hierarchies; propaganda and conditioning takes it to a whole other level of perception, judgement and consequences.
I see you took the scenic route of lamenting the complete lack of independent thought in the general populace. So yeah, true critical analysis of the modern condition is not possible by 95%. For the rest of us, there's psychoactive compounds.
Oh come on, Patagonia, this is just a new way to sell your brand. So people can feel good about their purchase. People who can afford it, that is. Only snobs wear your brand.
@@Niklaos hey ol boy, I’ve put them all to the test there are brands that are cheap that last just as long with the right care and treatments. Thanks for your lesson but keep your yaps to yourself. Patagonia is for yuppys who think they are better than others. No professional blue collar hard worker is pumping out Patagonia pants or shirts for that matter check your local boys who are working hard in the ditches. On the trees. In the dirt and mud. Landscapers contractors etc. maybe the foreman had a pair of pats with his altra running work shoe and his 300 dollar puffy shirt holding a clip board. But those guys are the ones who wear and tear the gear. But thanks for explaining ;)
@@Familybonnds since you've put them all to the test, which brands are more durable & cheaper? Also Patagonia isn't work wear - even though they have some work wear looking products in recent years. I would be surprised if Patagonia made the best products for specific "blue colar work" applications.
Ah take note friends. Patagonia makes better clothing and hates mass production of "stuff" BUT they will have a spring/summer/fall/winter line up every year offering over priced clothing toting that they are better. Its hard to verify how sustainable the products are when they are produced in china, vietnam, cambodia etc...
I couldn't even finish watching this crap. It's the same old: we're going to tell you how to act....what to do...educate you...but where the rubber meets the road and we have to walk our talk, Patagonia falls short. From being a long time customer, to now fully seeing their greenwashing campaigns I am personally over Paragonia. A perfect case and point is how they use shame to knock down affordable and accessible clothing and claim their clothing is quality and sustainable, when we all know it's made of the same synthetic materials and drenched in toxic dyes. Patagonia is called pattagucci for a reason...it's for the privelage. Just as them taking a stance of being our educators on this topic comes from their place of privelage. Problem- reaction- solution. Thank propaganda for this video.
using the words "affordable and accessible" to describe clothing is an oxymoron in itself... for every product we create in the world, there is a sunk cost to the environment... when we save money cutting corners, the planet and future generations picks up the debt, ... there is no affordable clothing the way it is mass produced today, it only becomes more affordable the more it endures... "cheap" clothing can only be produced for exploitation wages, and "accessible" is subjective, according to your socio-economic background... many of these products are only sold in the west and not in the countries where they are manufactured
Thanks for the kind words! A lot of hard work went into creating this film and the team did a great job on this one! But yes, a hard honest look at what we are doing to ourselves. Hopefully it is a wake up call! Sending love back at ya 🫶
@@patagonia hopefully yes - shared it with lots of my peeps. If everyone would just do a little - would make such a difference. Anyhow thanks & keep it up!!
Long time family of customers here. This is really insulting narration. In the middle of describing the discovery/problem of Patagonia sourcing cotton from slave labor camps, you insert a Patagonia “commercial”, and then switch the narration to double seam tape solution. ?!?! So Patagonia is still sourcing cotton from Uighur slave camps (tho recognizes desire for alternative)… Anyways, the “answer” is buy less stuff, inc the Patagonia kind.
Hey there @user-pe4rj7hp5v, In 2020, we stopped sourcing cotton from anywhere in China (not just Xinjiang). This required walking away from longstanding business partners and redesigning or dropping styles to accommodate the replacement cotton we had to get from elsewhere in the world. Full transparency and visibility into our supply chain is a core requirement for Patagonia to identify and prevent all forms of forced labor. We continue to work in countries where suppliers can freely and safely partner with us at this level. If you have any questions or are curious about any of our practices, please feel free to reach out to our Customer Experience team: pat.ag/YT/CustomerService
There was once a huge industry of textiles in Georgia and Alabama. In the 70s and 80s we decided that we just couldnt afford to pay our neighbors and family to make our clothing. Thus creating a swath of poverty and industrial ruin throughout the southeast. It's not that we really want to make good products for our customers, but the owners, upper management and stock holders want to make the most money that they can. We forget that if we pay more of those imaginary numbers to our community, our community has more magic numbers to spend on the same shitthropecene that they make and that other neighbors make. As long as the stock holders and CEOs break the bank, who gives a shitthopecene who makes what, where and how
Love how the use of promo code STEVE plays out actually on the website 🤓
Just a small way to show our appreciation for those who tuned into the film! 🤗
It doesn't work for me :/
@@agoatlayingabout8536 a promo to buy something you prob dont need!
@@agoatlayingabout8536 Sorry about that! Visit www.patagonia.com/steve for more info! Let us know if that works for you!
Thank you, Patagonia! ⭐️⭐️⭐️⭐️⭐️
The irony of having to skip ads every 5 minutes to keep watching a film about anti-consumption.
...and the ads were so applicable I didn't think they were ads at first, just examples of more consumerism in the film itself. Harbor Freight, REI, etc..
Sad but true 😂
I suppose they could abandon their attempt to spread the word. Maybe even stop making eco-conscious clothes and let companies with poor values takeover. I’m glad someone is trying even if it comes with a deal with the devil.
@@christophermosca5717they could choose to not have the ads play.
Man I forgot about TH-cam ads, I can't go without premium
bruh I really just watched a 50 minute advert for a clothing brand talking about the evils of consumerism and advertising.. I have no words
A 50 minute advert peppered with adverts every 5 minutes.
It's B Certified.
🤣🤣🤣
Thanks for the heads up...now I do'nt have to bother ....
@@bradp8787 More like C
I wonder how much Patagonia gear there is in the massive trash piles at Everest base camp.
I’m guessing most of it is from China
Not to mention on the corpses in the dead zone
@@MsVorpalBlade thats organic fertilizer, not a problem at all
@@stevenmoore3480 Nothing grows in the dead zone
@@MsVorpalBlade not yet..
Can't believe I just willingly watched a 46 minute ... Patagonia COMMERCIAL.
Thanks for the warning! Bailed.
Spot on.. bailed after 8 mins
Just started to catch on. Looked in comments to see if that's what I was watching.
Yep, hurry and you can catch the 15 second ad from the big corp giants that tell you to buy the china item cheaper. Who cares how its made or by whom.
Yes but it's entertaining and sends a good message
Just one big ad for Patagucci lol . I love finding it at the thrifts near me ;) no brand is total eco friendly…… but some are better than others of course. Buy second hand …. Recycle but also consume less
Preach! im with you, stay local buy local feed the locals
I haven't bought clothing in retail for years...I am a dedicated Goodwill and Valud Village buyer!
@@hurdygurdyguy1my collection of Pendleton wool shirts all came from Salvation Army / Goodwill.
The only things I buy new are wool sox, underware, and pants. (I have a hard time finding any pants that fit well)
I rent my clothes from resale shops and donate them back when I’m done.
@@rhondasmith7413 I do the same thing. Great minds think alike!
Long time customer here. 30 years at least.
I’ve been wanting to write this. What prompted me was a bandana I bought - and a bigger thought that ties to this film.
The bandana is fine. But it had two giant tags on it we had to cut off. If we screwed up we would have torn the bandana. Which brings me to the gist of my comment.
In my view Patagonia is now a mass produced clothing company. They're all hat, no cattle.
It's been too long since I bought something from Patagonia that I thought was well made and well thought out. A pair of running tights that I use for skiing are falling apart after only a couple years. A bag I bought doesn't open far enough and the straps aren't big enough. Ski pants are falling apart. Jackets with pockets that aren't right. Now even their underwear is terrible.
I think it's wrong that Patagonia makes the amount of clothing that they do. Do they really need to offer t-shirts and trucker hats? No, they don't. 1 or 2 would be fine.
Their repair service also brings me down. The last few things I sent in they sent back with a note that the piece couldn't be repaired, when all that was wrong were a couple small holes.
Who knows what's happened to them. I've heard Yvon's daughter has a big voice now? I met her once. Her personality appeared to be listless.
Patagonia also doesn't take any chances with colors like they once did. This supports my view they're about mass production and selling to the widest audience possible. They're the best of the worst, yes. But that's not saying much.
I'm 65 now. I've got enough gear to last me through my days. So I'm not buying anything. But even if I was, I'm not sure I'd buy Patagonia - for all the reasons I just wrote. This coming from a guy where back in the day Patagonia was the only choice I'd consider.
They say all good things come to an end? I don’t know about that. But in Patagonia’s case, it sure looks that way.
Agree!!!
They just want to milk Chinese customers
This happened to an outdoor brand I used to like Kathmandu. I don't like their stuff anymore. The quality has dropped and they removed most of the key items in favour of what the masses want. Outlier brand they are no more. I think Patagonia is starting to becoming like this.
Same here. 64 years old and discovered the brand in my early twenties. So good memories while outside. Still one of my preferred brands for their ethical approach, but obviously they are producing now overprized products for the richer masses. It's just funny to watch business people in everyday situations with Patagonia Nanopuffs drinking chai lattes. Also nice to see 5-year-old kids completely dressed in Patagonia with happy Generation Z-parents around. I am still very happy with their repair service, as where I live I have a Patagonia store and they repair almost everything I bring in.
I agree with you. I love Patagonia, but seeing them preach about this and yet.. every season has new and more clothing pumping out. The quality is becoming worse off (not that I don't have some very old, well-loved pieces from them) but the ideas and values and the reasons I fell in love with Patagonia are slowly fading.
When i was a kid we'd get torn used Patagonia gear and sew up and seam tape our own overmitts. The rich kids were running around in Spider gear and we stayed warm in dry in our homebrew Patagucci overmitts. This was back in the early 1990's. Sat and watched this whole film as an ad, loved it. Very clever and thoughtful!
I switched to Patagonia's hiking gear, attracted by their commitment to sustainability. However, after just one year of regular use, all the garments I purchased have shown excessive wear. It seems the premium prices are not for the quality and durability I expected but rather to possibly fund future repairs, many of which Patagonia no longer covers. I am disappointed that a company so vocal about sustainability is producing low-quality clothing. I won't be purchasing their products again.
You are right, I do have a fluffy jacket keep pilling，I am not really convinced by this video!
If you want sustainable and indestructible, buy military surplus (Dutch, UK, Norwegian, Swiss, Russian, Polish, Danish, Finnish, …). Not everything is camo. But holy moly the quality. I love it. And it’s often dirt cheap.
don't buy new. Buy old. clothes from the 60s and 70s have lasted decades.
That's not good at all.
But then I suppose that's going to be the same way with clothes made these days.
Back in the early 1990's, I bought a Sprayway jacket for £120. A lot of money back then. I wore it for hiking, climbing, going out in any wet weather in day to day life, and when working - as a gardener. It lasted a little over 10 years of tough, almost daily use.
(The cuffs started to fray a little bit, but I really feel I was being 'too fussy' when I got rid of it for that reason. I realise now it would have been worthwhile spending some money fixing the cuffs professionally. I have never found a jacket that has been as well made since).
@@kataminedj Survivorship bias.
The point should focus more on buy less period, but if you must buy, buy from a thoughtful company, but also don’t think that buying from a thoughtful company has no impact, because it still does. So just don’t buy anything, because you probably already have a lifetime of clothing in your closet. Wish I could heed more of my own advice tho…
Hey Anthony, we agree with you on that. People should only buy what they need.
Our goal, along with saving the home planet, is to provide those who need to buy clothing, either lifestyle or technical, with a product that has a lower impact than traditional means of production. We are very aware that every part of our business is involved in the climate crisis and strive to reduce our impact every way that we can.
It’s why we use recycled materials in the majority of our products, encourage the purchase of previously loved options, and offer free repairs on the majority of our products.
If you have any other questions about our impact and how we are striving to make meaningful change, please visit: pat.ag/YT/OurFootprint.
Great film, but the Philomena Cunk vibes in the voiceover keep tricking me into thinking it's just for laughs 😂
I wish they would have just got her to narrate instead of copying her banter.
@BelgianHikers We hear you! The narration was almost too good at certain points 😂
@@coltondavidson4269 I honestly thought it was her at first... It's funny but such a ripoff 😂
That was my thinking, but overt rip-off is more appropriate.
I came to say this.
That was longest Waders ad I’ve ever seen. 😅
More like a save face ad. They must've been getting burned pretty bad.
Ya, it is a big ad, but it is self aware, makes fun of itself, and does highlight a real issue. I thought it was a clever way to present a societal problem, teach about the complexities, and highlight the fact it is a quality product. Liked the style and editing too.
It would have been cool to have the ads replaced with Patagonia ads.
It is a misdemeanor crime to be so self-absorbed as to believe Patagonia's bs, but it can be elevated to felony status if you perpetuate it.
All marketing and this itself is a product
Love your definition of money: 'something called money, imaginary numbers that represent how many hours we've spent making rich people richer'
You do know that Patagonia founder is a billionaire right?
I just bought a candy bar yesterday for the square root of negative one dollars.
Or its just a simple way not to kill each other. See people forget that wars have been the norm for humans for a very long time and if people are not busy been consumers they will sooner or later want war just because.
I am a former patagonia chile employee. The store managers and HQ makes it very clear to sell two items per client in every sale to cover the numbers/goals of the month. That is something to really think about. Cheap items? everyone in the guiding community knows that sadly patagonia gear has lowered their quality. And many call for patagonia to wake up a lil bit more. The title it is very click bait and kinda an oxymoron to take care of the planet at the same time making fun of this time and age. Human beings are so little in the history of earth. Scientist dismissed the proposal of Anthropocene. That was clear in the last european congress of joint sciences around 6 years ago, because not enough data/measurements are consistent to say that humans ARE actually the ones taking down the planet on their own. Anthropoceno proposes that humans are the sole problem. Might be the mayor factor...but not entirely. hence why the dismisal. Yvon has made it clear to start stepping away from the corporate natural take over of the company. Each time you buy anything or do anything in the worls it is attached to global industry. that is a fact by science since 2010. There is no way around it. Figure this....scientist said back in the early stages of industrial revolution that we are going to deplete the natural resources. Making people concious after 2015.....kinda late. #hype
Plant. Where is your proof scientists dismissed the Anthropocene?
@@MaarzehhYou’re asking for proof in the TH-cam’s comment section? First time?
The only reason that the vote didn't pass is because two defiant, old, and stubborn bastards. Who shouldn't have been allowed to vote anyway since they exceeded their term limits.
This is simply untrue -- I feel you may be misunderstanding what the term Anthropocene refers to. This is a term that scientists have coined as a way to refer to a time-frame in earth's history. The one in which humans are the dominant species. It is not simply about habitat destruction, though there has been plenty of that (See: Eastern American Chestnut tree.). It's not about pollution, or mining, or other ecological disasters. It is about all of that and more, we have designed cities full of buildings that reach thousands of feet in the air. We have implemented infrastructure globally for sewage, water, power, and vehicles. You objectively cannot deny that the landscape of earth has been fundamentally altered by humans in both constructive and destructive ways. I would go as far as to say that denying that we are in the "Age of Humans", or otherwise known as the Anthropocene, is to deny the humans are the dominant species on earth. To deny that seems... naive at best.
Global temperature cycles have been in effect much longer than humans have been around, mainly dictated by the sun believe it or not.
@@ashab1
You realize that nobody here mentioned anything about temperature cycles? Yes, we all learned in school that the seasons are caused by the precession of earth. Furthermore, we have all learned that the most extreme temperature cycles can be largely attributed to the current distance from the sun (or orbital eccentricity) as described by the Milankovich cycles. However, we also have a wealth of geological and experimental data which strongly indicates that greenhouse gasses like CO2 can greatly exacerbate the situation by acting like a blanket and culminating in a thermal run-off effect. Similar to how we believe the Martian atmosphere was likely decimated.
In fact, we haven't even begun to experience the potentially catastrophic consequences since over 40% of the CO2 we have released into nature is currently trapped in our oceans. That is, until the ocean starts warming up and inevitably releasing it's stores into the atmosphere, which effectively makes this phenomena exponential in nature. Only now are we beginning to catch a glimpse of our chaotic reckoning here in the United States just this year. Greatly exacerbated by the fact that the Pacific coastline waters are currently experiencing an abnormally warm event which is known as the "El Niño Southern Oscillation". AKA, our weather has been absolutely wild this year.
For the company that sells plastic clothes to everyone for a ridiculous amount lol
Great shooting, great editing, shitty tone from the interviewer and a cleverly disguised, manipulative commercial. "Marketing really does, quite consciously, attempt to transform people's dissatisfaction with their lives and direct it in to a purchase." And Patagonia is VERY good at that. You don't get to be one of the most expensive brands on the market without it.
It’s a fun video, but you couldn’t get Philomena Cunk to do the voiceover?
Apparently not, but the inspiration in both writing and narration is undeniable.
Thankfully, it appears not.
This ad appeals to my sense of values and relates to my sarcastic sense of humor. It's the best ad I've seen all day. Good work guys, you got me.
I feel like I'm learning something new despite everything presented being a skim read of Guardian articles from ca. 2016 - 2019
I appreciate that the writers and editors put so much personality into this video.
Yes it is so thoughtful and has so many layers to it. Avoiding lecturing and boredom has absolutely been fantastic.
Feel like Patagonia is missing the mark more and more each year . This feels like to was produced by Netflix (not a compliment) . Bring back your old film producers like the Malloys. Maybe it’s because I’m over 42 and this ad is aimed at the tik tok generation. I’ve been a long time Patagonia supporter but feel like it’s lost its core. I loved the worn wear series. But alas those products are from when the focus was on quality - the Patagonia items I have from the mid 2000’s still good but the recent items have all lacked quality
It would be quite easy to manufacture waders the way that other companies do. Make them so that they do not leak. They are not a new invention.
This is really good! Lots of fun references and jokes. Actors/writers/effects, etc. all great. But the editor on this was fantastic. ... It's also really meta that a company is making a documentary about destructive advertising while being partially an advertisement. I like it. Really well done. Good job guys. 👍 (And confession - I dated a guy who, before he met me, he bought clothes, wore them once, and threw them out or donated them... because he didn't want to do laundry. It's insane. He had huge piles of clothes. Alternatively, I still have clothes from high school. I think I missed that 2005 thing. ... lol. Most things can be fixed with tape.)
I worked all over the country staying in hotel rooms an threw cloths away when they were dirty bought more um except my swimming trunks , had a daily allowance that covered it though , retired now and have taught myself to use a washer an dryer and even how to fold cloths with the help of you tube 🙂
This is the longest ad I'd ever listened to in the background while working
I went to a large electronics store and not a single model of phone has a removable battery...and consumers just keep putting up with it. I recently found out that no new faucets can have their washers changed; instead folks have to buy a whole new faucet every time...and consumers just keep putting up with it. As well as governments in this age of supposed environmental awareness.
At 10m 41s I realised this is an ad and I felt tricked, I'd be interested to know how long it took people to realise it's an ad and how it made them feel....
Took me a bit longer and then I thought, "Waitaminnit!"
I am sufficiently resistant to advertising that it doesn't bother me. I appreciate that they brought attention to the genocide of the Uyghur, but that doesn't actually translate into getting any dollars from me.
10:05 is where the first nametag with Patagonia showed up, and I remembered seeing that word in the thumbnail, so if the maker of this video is a clothing company, then... Well, I kept watching anyway. I don't really care about the quality of clothes, as someone will hand me replacement clothing when they see enough holes in whatever I'm wearing. This winter I scored a Parkside fleece jacket for only $4. It feels like it'll last a lot longer than the woolen sweater my mom knitted for me back in the day.
You should know by the image that reads "Patagonia Films." 🤦🏽♀️
It's sponsored by Patagonia.
I'm so glad someone made this film. I started buying used (not new) stuff because I was poor. I continued it to reduce the US - China trade deficit. Now I see it as a way to be environmentally responsible.
"This is not what we want to stand" for as opposed to "This is not what we stand for". Consumerism is driven by exceptional creativity with language.
I can’t afford this brand and now they are making a movie about cheap things that I can afford? Wow
Not a movie, but a very long advertisement clip.
I always say: buy one durable item per year for summer and winter. Identify what you need, save up for it and get them in the sales or preloved. 'Buy straw hats in winter' is the expression. It's delayed gratification but this is the way.
People say: 'you seem to have so many clothes' and I say, 'yes but Ive got things that I've had for decades this is a lifetime's worth you can see'.
I just alter them, mend or change the buttons.
Then they go: oh.
Because ultimately it's expensive to buy something that doesn't last.
I have sweaters I make and they last decades, still look great. Items I bought from shops usually do not last. I try to donate or give things away. I repair my shoes. I have all the shoes I need. I have all the jackets I need. Sometimes I buy a new t-shirt. Generally I get things in sales or in thrift stores. I'm very critical of quality. Most young people don't know the first thing about quality and they don't know how to wash their clothes. For instance, you close the buttons and zip on your jeans. That helps them stay in shape. If they lose shape then spray starch on them and iron. This also works for other items that look a bit tired. Wash out old stains with oxygenated detergent. Use a dye kit to re-dye your jeans.
You turn clothes inside out to wash and dry them inside out in the shade. The sun rots the fibres and fades the colours. I still have a t shirt I bought in the men's section of a sales store and it is still going! The inside is faded. Because it's quality cotton it has held up after decades of use.
You buy fine cotton that is mercerised that means the thread is treated and is long lasting it has a sheen to it. It won't shrink or pill. You buy merino wool which has long fibres and doesn't pill. You wash your woollen items by hand using special soap, you rinse and you put them in a colander in the bath. Push the water out, and let gravity do the rest. You then squeeze but don't wring. You roll it in a thick towel and kneel on the roll as you push it up. Unravel then you dry horizontally on racks. This is showing respect for your things and respect for the people who made them. Plus they look amazing.
I renovate handbags and give them away. I do however like being creative. This is over years and decades.
Generally when I buy something I ask myself: do I really need it? Where will I use it? Do I have something like it already?
I've got some checked pants in my wardrobe. Not that I particularly like them but I've made them work for me. This probably comes from not having new clothes as a child and young person, I would just adapt and not think about what I really 'wanted'.
This year I've been too sick to make stuff. I bought an Aran sweater from England it's wonderfully warm. But supposedly, it's out of fashion.
It's impossible to be out of fashion with an item like that. I'm using it to revitalise other items in my wardrobe I've had for many years.
I'm proud of my stuff. I gave away a beautiful handbag to my last housemate and a black linen blend collarless jacket and a black merino long sleeved twinset. She looks amazing in them. I told her how long I've had those things. she looks beautiful in them. She is always trying to save money but I've shown her a lot about taking a long view of things. She gets it. She repaired a broken vase and a broken jug that I had and it's been a good deal overall.
I hope some of what I have said works for you. It's certainly not easy for young people these days, the rubbish that's in the stores is shocking. Even in thrift stores it's dystopian the amount of rubbish that's there. Keep the faith.
@@deborahcurtis1385 Nice script, but I'd rather watch the movie when it's done.
🌿 When I was 17, I was laughed at by my peers when I worked all summer to buy what they considered an “expensive" Patagonia jacket. After 18 years of adventures, it’s still keeping me warm and dry! I wonder how many “cheap" jackets my peers have bought over those same years, not to mention the labor and environmental impacts. 🤔
🏆 46 minutes of creative genius that hopefully educates and inspires younger generations to "buy quality, only when you need it” rather than "anything you want, whenever you want” 🧠
Sounds like you and your jacket have been through a lot! We would love to hear any stories from the last 18 years if you're willing to share 🤗
Things where actually made to last 18 years ago. My Doc Martins are absolute beasts and are nearly unbreakable, today however these are not made to last anymore.
Great story but the feedback here is that Patagonia products are NOT what they used to be.
@frostreaper1607 *"Planned obsolescence".* 😠 I wish I still had my Doc Martens that I bought in 1987, when I worked part time, earning $3.35 an hour. Took me such a long time to save up the $. They were *made in England* and not sold at retailers like Macy's or Nordstrom back then. They were cool back then. 😎
My Columbia jacket has also lasted a very long time.
Anyone know of a website or a list of companies that have this “built to last” and ethical mentality?
r/BuyItForLife?
Yes multiple go to your local hardware store you will find everything you need with not one bit of Patagonia or the north face gear. One and the same
I'll buy Patagonia if I find it at a thrift store and I'm replacing something that I can't patch anymore or fix or make myself. My patches are badges of sustainability
Is it even really broken in until it has a patch on it? Thanks for buying used and repairing your clothes! 🙌
Great video! However, I don't know whether the historical narrative is completely accurate. Specifically, that we evolved to consume and that this is the first time in human history that we have access to an "unlimited" supply of products. For anyone interested in big history like this, I can't recommend "The Dawn of Everything" by David Graeber and David Wengrow enough. In their book they explain that there are multiple examples of hunter gatherer societies that could easily survive with only 2 to 3 days of work a week, because of the regional natural abundance. It should be noted though that this was of course very regional dependent. But the point stands, that for thousands of years a considerable amount of people had access to abundance, without abusing it. Therefore, the actual question should be: what changed? Answering this question ineventably leads to answers that look more critical at the current system. For example: how, through marketing, the idea prevails that all our problems can be fixed through consuming.
In short: over-consumption is not in the human nature, as argued in the video, but rather a fairly recent problem, that requires us to reconsider the recent changes.
I have so much respect for your brand living its values, having a sense of humor, and enriching the world. Patagonia, thank you for being an example of what’s possible when a company care’s enough to earn people’s time by using your marketing to inform and inspire a more responsible world. ❤ 👏🙌🙏
Wow, what a film! There's no other clothing company that has the guts to publish something like this. Thank you great crew at patagucci.
Just made a quick google search:
"Patagonia's revenue has been consistently growing throughout the years. The company has an estimated value of about $3 billion dollars and brings in $100 million in revenue annually (Pereira, 2023). Further, its sales have quadrupled in the past decade to around $1 billion annually (Semuels, 2019)."
Need I say anything more?
I just went to an REI today in Seattle. I was impressed with all the new styles that Patagonia had came out with for the fall season. I was especially surprised at how expensive all these garments were. With these sleek colors and shiny zippers and snug fuzzy fabrics I felt overwhelmed. You see, I’m an outdoorsman and I know that when I am in the wilderness, I’m getting dirty, there’s sparks there’s mud and basically my garments get pretty beat up. This stuff is so expensive from Patagonia. I would feel embarrassed to wear this in the wilderness. In fact, the only time I would wear this stuff is in the safety of my sleeping bag at night. they have all this shiny and fabrics that would make me feel like a wilderness movie star. I’d be so in style that I might even consider polishing my boots and possibly even shaving and going for a haircut. You see, Patagonia is full of BS just like all the other purveyors of fine outdoor clothing. it’s all designed for a close horses to look spectacular where they’re out in the wilderness. None of it has any function or does it’s minimal at best. It seems Patagonia has paddling the same old BS that north face, mountain research and mountain hardware are doing. it’s all a bunch of expensive BS to make you look especially good on the sidewalks in the city and scared to wear in the wilderness because sitting around the campfire you might get a big spark burn in it
Hey there, thanks for taking the time to leave a comment. You might be interested in our Stories We Wear series here on TH-cam. We would rather folks buy one jacket that they can use in their day-to-day life and in the wilderness. Why buy two jackets for the same purpose? This is also part of the reason why we offer free repairs. But to each their own.
This is arguably the best intro to a documentary I have ever seen. Love it, great film!
If I had to choose a decade to live in it would probably be the 60s. That decade seemed like the border between sanity and madness and you got the best of both worlds.
I don't think that this video is up to the standards of Patagonia films. The subject is interesting, but there's too much filler. What's the point of the history lesson with the cavemen? The interviews with the people in the industry are much more valuable. Skipped a lot. 👎
The point of the cavemen was to show you evolutionary psychology.
@@trevorgallagher9930 which is completely & altogether speculative pseudoscience, interestingly 😂
Normally I skip ads on TH-cam, especially long ones since I’m so tired of getting ads shoved in everywhere. But this ad showed up on a video and it seemed interesting. I’m glad I stayed to watch. This was a great film with amazing production and care into it ❤
So. Im more of a conservative religious type. But found myself loving this documentary. My daughter is about to graduate from a fashion school and i have learned more about fabric, manufacturing practices, and seams than i ever thought possible. Ive seen here dye her own fabric and search in vein for the right weight and cut for fabric. It is a lost skill and something our society should value and support. She has made clothes for all of us that will last for years. I also have watched her deal with pushy women who complain about her charging $20 a hour to do professional level alteration on dresses. Dude. You cant hire a contractor to change a light bulb for that. Totally agree that consumerism is a disease that is being fueled by our desire to find happiness. That will never satisfy you, even if all you buy is Patagonia. But will be looking at patagonia for my next set of waiters. My frogtogs leak…..
Being able to knit and sew has been invaluable for me. I think schools should teach those skills and also how to do basic cookery and nutrition. These are survival skills. I learned a lot about quality from my European mother and grandmother.
Sadly, they used to make a few dozen utilitarian quality products before they went crazy over the top with fashion, 1000's of apparel, and a lot of poorly designed products e.g. funky zippers, cuffs et al. Not to mention washing plastic apparel becomes micro plastic in the water, wah wah.
Aint no way a outdoor-turned-designer clothing brand is releasing this. Irony.
And this video itself is a series of interviews interspersed with cheap stock footage... I hope the production crew got paid well for their work on this doco, otherwise it would be antithetical to the message of the video itself.
How can I collaborate to translate this film to Brazillian Portuguese? You guys were just brilliant! Brazil must listen to it.
THANK YOU! This is brilliant! And thought-provoking. And eye-opening. And terrifying. And humbling. And inspiring.
Uh, Patagonia's clothing is made in China. Expensive crap made with cheap labor.
I bet overconsumption is done because of:
1. Fear of missing out.
2. Peer pressure.
3. Fear of what others may think of us.
Nice approach to explaining a global problem and reasoning for a solution. It is really good to see a video that is made to stay in your subconsciousness. Thank you.
And there you go, their 45 minute advert will stay in your subconscious climbing out now and then whispering "you should buy some stuff from Patagonadia!"
As a tried n true non consumer: this is taumatizing to me
It's very maddening to live out of a nap sack after sellin everything I managed to gather from circumstance in life, to live alone, and with nothing in a world full of people happily rushing around spending so much energy consuming
Makes money on planned obsolescence, makes a movie complaining about it.
The whole thing was about how they actively want you to buy their stuff less lol just say you didn’t watch it
I just drive around in my car in my underpants. Go to the beach, put on my baggies and wax my board and paddle around the shore break and watch the girls loose their tops in the pounding waves. I use to think surfing was actually about surfing. Now I just paddle up and down the beach watching for victims of waves to become momentarily topless. It's better than sitting at home watching video's?
I cant even afford used Patagonia. I think it was awesome and innovative and simple, originally. Now its a snob name and super expensive and apparantly not much better quality. They obviously want you to have too much stuff. Ive lived a low consumer and impact life since 70s. I rarely but new. I keep clothes a very long time and mend them.
I can;t believe I watched a 46min long advert for Patagonia. But they do make quality gear, I've had the same running shorts, puffy jackets, and sleeping bags from them for 10-20 years and it still looks fresh. Also one of the few brands making clothes for my kid that don't fall apart after a few weeks of her running around the woods.
Hmm, its all well and good shouting from your high chair about fast fashion when at the same time you charge £60 for a t-shirt.
The reality is; there is a market for cheap clothes because most of those who buy them cannot afford to spend more.
You cannot point at the problem without offering a solution as otherwise its only a marketing ploy aimed at spreading your brand.
I wonder, how many of your staff could afford your products without the staff discount. I dont think it would be many, but that is the reality of the population, most do not have £100-£120 to spend on a fleece.
The entire industry needs to look at their profit margins and the sustainability.
Patagonia's product quality has been in steep decline for a decade now. They should focus on that rather than on financing these little ad movies. Right now they are part of the problem.
People will claim that the hypocrisy is the worst part, but it's not, it's those awful gaudy colours they include in every men's product line.
Please bring back American manufacturing of clothing. You have the means, you should be leading the charge on this and plenty of yuppies will buy a 500$ puffer vest to walk 30’ for an 8$ latte. Let them pay the way for the return of American Made.
@n.duquette I have posted the *exact same statement* in the comments sections of various videos, and mentioning ad nauseum to friends and family who still want to hear that message. Over the past 50-60+ years, manufacturing has moved offshore, while CEOs made *tons of $$$* and *millions of Americans have lost their livelihoods.* Even just basic everyday items (towels, bed sheets, tooth brushes, pots and pans) are made elsewhere. The US used to manufacture *all of these things, nearly everything,* and now we manufacture something like 2% of all purchased goods (excluding food). Even our over the counter and prescription medicines are largely not manufactured here. In my best estimate, it would take 40-50 years to bring it all back on shore, but given that there are no initiatives beint driven, supported or funded *from the top,* it may take even longer than that.
What Americans want to work those kind of jobs? The few remaining jobs we do have in manufacturing, do you know who works them? Immigrants. Pretty much exclusively. With every American kid being raised to think they're gonna be the next Wall Street tycoon, basketball star, TH-camr, Influencer, tech visionary, or whatever, nobody is brought up with an actual work ethic. Combine that with the fact none of them would be willing to pay the retail prices that such goods would be required to be sold at if they were manufactured in the US. They are all so conditioned by Walmart and Amazon to buy anything they want as cheaply as possible, cranked out of Chinese factories with slave-labor.
Manufacturing is not coming back to America, for large corporations like Patagonia. Lucky for you, there are many small cottage companies making gear and apparel here in the US, with the prices to match, but at least someone is doing it. But it will never again be done at scale. Check out Garage Grown Gear for some US made gear and apparel, but don't expect any company the size of Patagonia to give two squeezes about it ever again.
and this is the world we live in... full of absolute choreographed "BULL!"
Just realised this is an advert to buy more shitthrop. Started off so well too...
Congratulations on the edition. The music is very well chosen and adds a fun touch.
Script problem ... I don't think any fisherman has ever "hiked" 15 miles while wearing their waders. I think the "steve's" would have weeded that person out a long time ago. Hike 15 miles to fish and then put your waders on, sure.
Is the Narration by Diane Morgan? This is a piece of genius. Well done Patagonia 😍
The funny thing is, this just makes me want to wade in my swim trunks. I never buy Patagonia products.
It makes sense you scored it with Hip Hop: the genre is a perfect emblem of your thesis. Not sure you meant it that way though.
Great film, love the point you're getting across. However, the production just makes it feel a bit jokey and not serious.
And to think I was the only one that noticed… rap music? Jokes? Stephen Colbert? Cavemen with phones like a Geico commercial?
It was a 45 minute advert for Patagonia, ferchrissakes!!
I recognize Philomena' voice. She's great.
This is an ad.
Everything is an advertisement. Your looks are advertisement to the people attracted to you. You’re an ad lol
Worth a mention too, we haven't evolved at all since the hunter gatherer age. We're still the same exact animal, meant to be athletes eating massively high calorie and highly diverse diets while exploring our environments - not sitting on our butts eating through a feed tube. I love online shopping and I hate doing it. I actually buy less shit than I used to, and it takes all day, because I'm better informed. Maybe it's my OCD, maybe I'm just not an idiot.
Too bad Patagonia isn't totally immune from this also. Their Essential boxer SUCK!!! I bought 4 pair two years ago in March. One pair had a huge hole after less than a year and I threw away a second pair tonight. Pretty sad, I have had a pair of their capilene boxers for over 25 years and they are in better shape than my essentials.
Why didn't you have them replace them so that they realize there is an issue with the design?
Is it possible the irony of this video went unnoticed by the company that made it? 😂
So ironical: after the first few minutes the video is interrupted by a TH-cam ad for the new Range Rover SPORT
Trevor Williams of Pig-Apple production designed all of add,, and that means all the adds that appear interrupting the production.
I found this incredibly insulting. Maybe I'm not the target audience - I'm sure you workshopped this with your huge expensive marketing department. Keep up the good work.
The Philomena Cunk copying seems a bit lazy... sorry
I came to say this.
I liked it. It's all for laughs.
Someday, I may just buy a landfill and start selling space like a Time Share. People can come for a week and walk around and pick cool things that other people lost interest in. We toss stuff not because it's broken or it's no longer applicable to some element of life.
No, we toss stuff because Media has taught us to crave the very things we detest over and over again. That is why we marry the wrong people, work in the wrong jobs and all that comes with that.
No wonder that most hand guns deaths are suicides.
Talk about a totally Fucked Up world.
Reminds me of sitting through a timeshare presentation
I want to give a big thank you to previous generations for allowing us to take part in what I call, Societal Munchausen Syndrome. Nothings more productive or gratifying than spending 40 plus hours in a cubicle catering to psychopathy. Cheers.
Chakka should have never taken that first smartphone.
I got tricked into watching a 45min commercial about a brand I've never worn and was entertained
OMG I love this film so much. My stomach hurts from laughing so hard. Thank you Patagonia for breaking the mold with this one. More please!
Glad you enjoyed the film, Kate! Thanks for tuning in 🤗
So I looked up their trade in program and they don’t even allow you to trade in waders?
Hey there Courtnie, that is correct that we do not accept waders for Worn Wear credit because they are a highly technical product that we do not resell. However, we will take them back to be recycled. Hope that helps clear things up a bit! Let us know if you have any more questions 🤗
I really wanted to watch but the faux Philomena Cunk narration was just too much, even after only 5 minutes. It was distracting and about as witty as those inane insurance commercials on TV.
Certainly very Cunky. Philomenia Cunk is brilliant, but this would definitely be better without the attempt particularly as the humour has to be kept weak for such a serious topic.
Longest docuadvert ever? I've always been disappointed and at times annoyed by the number of people expecting me to have some kind of fashion rotation schedule and use limit based on how many times they've eyeballed my clothes, then projecting responsibility onto me to go out and purchase more. The mind control is staggering. But of course, it doesn't apply to them, right?! There are also so many social consequences that affect our opportunities. While you may respond by saying it's good to know so you can avoid them, but maybe you can't and maybe it's broken arrow in certain contexts. While looking like a homeless bum, etc., excludes yourself from many social circles and would need regulated DEI and an undermining of freedom to associated in the extreme for it to be otherwise, this phenomenon still occurs well away from those scenarios in the realm of relatively minor and subtle or innocuous differences. The policing of nuance is the lifeblood of primatological status hierarchies; propaganda and conditioning takes it to a whole other level of perception, judgement and consequences.
I see you took the scenic route of lamenting the complete lack of independent thought in the general populace. So yeah, true critical analysis of the modern condition is not possible by 95%. For the rest of us, there's psychoactive compounds.
Nice !
But the shitty TH-cam consumptions ads that you are forced to watch in the video are really contradictory lol
They can't do anything about that unfortunately
Comedy is a powerful weapon if you're smart enough to use it, and use it properly. Well done.
Disappointed by this one tbh, the message is undercut by the obvious philomena cunk narration and jokes which make it hard to take it seriously
Took me awhile to realize this was an ad for Patagonia to buy their stuff.
Very clever.
Nicely done!
Oh come on, Patagonia, this is just a new way to sell your brand. So people can feel good about their purchase. People who can afford it, that is. Only snobs wear your brand.
I can’t afford 100$ pair of pants
Many can though, and the ones who can should do so rather than buy 5 twenty dollars pairs. That's the point this is making.
@@Niklaos hey ol boy, I’ve put them all to the test there are brands that are cheap that last just as long with the right care and treatments. Thanks for your lesson but keep your yaps to yourself. Patagonia is for yuppys who think they are better than others. No professional blue collar hard worker is pumping out Patagonia pants or shirts for that matter check your local boys who are working hard in the ditches. On the trees. In the dirt and mud. Landscapers contractors etc. maybe the foreman had a pair of pats with his altra running work shoe and his 300 dollar puffy shirt holding a clip board. But those guys are the ones who wear and tear the gear. But thanks for explaining ;)
@@FamilybonndsI don't think you understand their target demographics. These aren't landscaping clothes, ya weirdo
@@Niklaos Seriously man. vintage is better lasting then pat gear anyways, you ever seen a puffy light up next to a flame? bonfires? forget about it
@@Familybonnds since you've put them all to the test, which brands are more durable & cheaper? Also Patagonia isn't work wear - even though they have some work wear looking products in recent years. I would be surprised if Patagonia made the best products for specific "blue colar work" applications.
"cooking websites where you have to read someone's whole life story to get to the recipe." Hahahaha, I feel this!
26 years wearing the same fleece ( capilene in fancy) sweater from Patagonia and still going.
@1:48 That looks like a comet collision, not a fashion decision?
Ah take note friends. Patagonia makes better clothing and hates mass production of "stuff" BUT they will have a spring/summer/fall/winter line up every year offering over priced clothing toting that they are better. Its hard to verify how sustainable the products are when they are produced in china, vietnam, cambodia etc...
My Patagonia winter jacker didnt last long. It only had to bring me from my house to the bus to work and back, no great adventure or stress endured.
I couldn't even finish watching this crap. It's the same old: we're going to tell you how to act....what to do...educate you...but where the rubber meets the road and we have to walk our talk, Patagonia falls short.
From being a long time customer, to now fully seeing their greenwashing campaigns I am personally over Paragonia. A perfect case and point is how they use shame to knock down affordable and accessible clothing and claim their clothing is quality and sustainable, when we all know it's made of the same synthetic materials and drenched in toxic dyes. Patagonia is called pattagucci for a reason...it's for the privelage. Just as them taking a stance of being our educators on this topic comes from their place of privelage.
Problem- reaction- solution. Thank propaganda for this video.
using the words "affordable and accessible" to describe clothing is an oxymoron in itself... for every product we create in the world, there is a sunk cost to the environment... when we save money cutting corners, the planet and future generations picks up the debt, ... there is no affordable clothing the way it is mass produced today, it only becomes more affordable the more it endures... "cheap" clothing can only be produced for exploitation wages, and "accessible" is subjective, according to your socio-economic background... many of these products are only sold in the west and not in the countries where they are manufactured
Good thing there is no environmental impact to flying around the world to engage in totally necessary extreme sports
love from Spain - great one!!! Very well made, funny - sad but true on how it is
Thanks for the kind words! A lot of hard work went into creating this film and the team did a great job on this one! But yes, a hard honest look at what we are doing to ourselves. Hopefully it is a wake up call! Sending love back at ya 🫶
@@patagonia hopefully yes - shared it with lots of my peeps. If everyone would just do a little - would make such a difference.
Anyhow thanks & keep it up!!
it reminds me of Philomena Cunk "Cunk on Earth"! are you going to play the Belgian techno "Pump up the Jam"?
Long time family of customers here. This is really insulting narration. In the middle of describing the discovery/problem of Patagonia sourcing cotton from slave labor camps, you insert a Patagonia “commercial”, and then switch the narration to double seam tape solution. ?!?! So Patagonia is still sourcing cotton from Uighur slave camps (tho recognizes desire for alternative)… Anyways, the “answer” is buy less stuff, inc the Patagonia kind.
Hey there @user-pe4rj7hp5v,
In 2020, we stopped sourcing cotton from anywhere in China (not just Xinjiang). This required walking away from longstanding business partners and redesigning or dropping styles to accommodate the replacement cotton we had to get from elsewhere in the world.
Full transparency and visibility into our supply chain is a core requirement for Patagonia to identify and prevent all forms of forced labor. We continue to work in countries where suppliers can freely and safely partner with us at this level.
If you have any questions or are curious about any of our practices, please feel free to reach out to our Customer Experience team: pat.ag/YT/CustomerService
There was once a huge industry of textiles in Georgia and Alabama. In the 70s and 80s we decided that we just couldnt afford to pay our neighbors and family to make our clothing. Thus creating a swath of poverty and industrial ruin throughout the southeast. It's not that we really want to make good products for our customers, but the owners, upper management and stock holders want to make the most money that they can.
We forget that if we pay more of those imaginary numbers to our community, our community has more magic numbers to spend on the same shitthropecene that they make and that other neighbors make. As long as the stock holders and CEOs break the bank, who gives a shitthopecene who makes what, where and how
Fire the big wigs making millions and make good priced clothing.