Barry Cross' 10 Laws of Innovation, Operation & Execution

Discover essential principles designed to enhance business performance.
With decades of management experience, Professor Barry Cross has distilled his expertise into what he calls “Cross’ Laws.” These 10 fundamental principles of innovation, execution and operations strategy aim to improve business performance across sectors.
Throughout his career, Cross has identified key challenges organizations face in optimizing their productivity, processes and risk management. From dysfunctional processes as organizational kryptonite to the impact of fear and groupthink on decision-making, his insights are both practical and impactful.
In this video, Cross, the Distinguished Faculty Fellow of Operations Strategy at Smith School of Business,delves into the critical dynamics of business model life cycles and the strategies that distinguish agile leadership from conventional approaches. He emphasizes the importance of anticipating and shaping future cycles of value creation, rather than merely reacting to external factors.
Drawing on anecdotes and practical examples gleaned from his years of experience in the automotive and manufacturing sectors, Cross explains how small, seemingly insignificant operational details can profoundly impact customer satisfaction and a firm’s success. He advocates for efficient process designs that mitigate risks and enhance collaboration across organizational silos.
Whether you’re leading a team or navigating complex business challenges, this video promises valuable insights to elevate your approach to productivity and strategy execution.