Conversion Rate Optimization for SaaS and Software: Interview with Growth Expert Frederic Linfjärd

Red button or blue button?
If you sell a SaaS product (or software on a subscription), does it really matter what color of buttons you use on your website? (Hint … there are better things than button color to test with a higher ROI).
FastSpring's Director of Content Nathan Collier sat down with growth expert (and current Director of Growth at Planday) Frederic Linfjärd to discuss conversion rate optimization (CRO).
As you’ll hear, CRO is very different for SaaS and software vs. normal ecommerce websites - or it should be. For SaaS and software, CRO should cover the entire sales funnel, not just optimizing for that first conversion.
Listen to this interview for things like:
- How to think about CRO to increase the total lifetime value of a customer
- How to test across the customer journey
- Strategies that have worked for Fred to convert monthly subscribers to annual plans.
This interview is part of our Global SaaS Leaders interview series. If you're a SaaS expert and would like to network with other SaaS leaders from around the world, join our community: fastspring.com/saas-leaders-c...

[@prhasn]

Amazing insight. Thanks for sharing.